We raised €1.1m to shape the future of live streaming market! 🚀
#StayHome: how we encouraged generation Z to stay home during a pandemic
Knowledge | Brands Case studies

#StayHome: how we encouraged generation Z to stay home during a pandemic

4 min read
Iga Łukawska

Streamers reach hundreds of thousands of young people every day. When the pandemic broke out, at inSTREAMLY we decided to use this power and create a campaign that would encourage generation z to stay at home. The result? In just a few days we reached 400,000 people.

As we all know, in March 2020 a coronavirus pandemic broke out, which forced us to enclose ourselves in four walls for almost 2 months and a lot of restrictions were imposed on everyone, including generation z. Some clung to the government’s restrictions, others were more sceptical.

Graph showing streaming preferences during pandemic.

The biggest challenge was encouraging Gen Z’s to apply restrictions and stay at home. Attempts were made to reach them with traditional media, but it wasn’t successful because young people don’t watch TV, don’t listen to the radio, and definitely don’t read newspapers.

Graph showing time spent on watching TV.

So we asked ourselves – what is the best way to reach Generation Z and make ourselves heard? The answer was right in front of us – live streaming platfor

Chart showing time spent on different activities in free time.

inSTREAMLY is a place where hundreds of streamers come together and communicate with young people every day using their platform. Young people listen to their recommendations and streamers have a real influence on the decisions of their viewers. Why? Because together they form a community that is so important to this cohort.

Chart showing reasons why people watch streams.

Knowing our audience and their world well, we decided to engage streamers in a joint mission, which was to encourage Gen Z to stay at home during the pandemic and to follow some simple rules regarding personal hygiene.

Maciej Sawicki (co-creator of inSTREAMLY): We used inSTREAMLY to launch the campaign on streamers’ channels, informing about the best practices during the epidemic. The message appeared independently of the streamer, once an hour. It also encouraged the streamer to talk to viewers about the threat. This way allowed us to reach thousands of school-age individuals who have limited confidence in traditional forms of communication.

Maciej Sawicki, photo.

Our initiative was met with great enthusiasm by streamers who wanted to join the campaign and use their voice to do something important for society.

We created an animation which presented, in an accessible way, several simple recommendations for viewers on how to behave and where to find reliable information. The campaign was broadcasted in streamer content during live broadcasts. An important element of the whole process was to direct viewers to a page where they could learn more about the prevailing situation.

Additionally, we included communication regarding the campaign on the streamers social media as well as our own, on our website and streamerzy.pl. It was loud, but this was something to make noise about!

The result? In just a dozen or so days, over 100 streamers joined the campaign and reached 400,000 young viewers with the #stayhome message, engaging them more effectively than traditional media.

101 streamers took part in this social campaign

1 332 724 content displays to generation z

31 campaign days

As you can see, young people do not shirk away from responsibility and are eager to get involved in social campaigns! However, we must speak to them in the right language, via appropriately selected channels and through role models they like and respect.

Do you also want to unleash the power of streamers and make your brand or product stand out to generation z? Check out how to start your first campaign with inSTREAMLY.

You will love these success stories:

80 streamers took part in a campaign supporting women in the fight for the right to choose

Streamers are people from Generation Z, mainly communicating with their peers. This has always been less active in topics related to social and political life. Now, this is changing. Streamers, instead of in the streets, chose to protest where they are most effective - on the Internet.

Read more

How to communicate with gamers - a campaign promoting Lenovo gaming laptop

Getting gamers interested in the product is not easy. They are a very demanding target group that is difficult to reach. Therefore, together with Spark Foundry and Publicis Game Lab, we have created a campaign for Lenovo that perfectly suited gamers’ needs. The artworks we implemented are a completely new and original solution!

Read more

Connect with hundreds of streamers in a simple, innovative and measurable way

Reach millions of viewers worldwide

Start now


Peter Stanek photo
Piotr Stanek
Head of Sales
Szymon Kubiak photo
Szymon Kubiak
Chief Growth Officer

Want to start a campaign with streamers? We are here for you.

Want to get to know us better?