inStreamly Quarterly Update: Q2 2024

We are already halfway through 2024. It is a bit shocking, isn’t it? The past three months were full of interesting events here at inStreamly. Let’s recap the second quarter of 2024!

Table of content:

• Nearly 1700 streamers in a single campaign
• The viral campaign
• Bringing brands to games – Pepsi in Fortnite and Hellena in Roblox
• 2000+ streamers helped Ukraine
• 10k followers on Linkedin
• Four awards for our campaigns
• Stream viewers take care of Cheetos’ virtual pet
• Events & conferences
• Joining AI Chamber
• Contributing to IAB’s guidelines

Nearly 1700 streamers in a single campaign

How did the second quarter of the year go when it comes to campaigns? Let’s take a look at some numbers from inStreamly:

• Number of campaigns we ran: 45
• What new brands joined inStreamly? Among them are Cheetos, Knorr, McFit, Genesis, Oriflame, Mubi.pl and Lidl.
• The biggest campaign in Q2 was the one for Pepsi in which we promoted their Pepsi Space. Nearly 1700 streamers participated in it!
• Regarding the CTR, the campaign for Pracuj.pl was the most impressive. It reached over 3% CTR!

The past three months have also been successful for our global partners. They delivered nearly 40 campaigns for brands like Lenovo, McDonald’s, Amazon Prime, Heineken, Fanta, Doritos, Pepsi and many more!

The viral campaign

In the Knorr x Żabka campaign, we used Voice Recognition Mechanism, and, eventually, the gaming community loved the activation so much that they organically got involved! Thanks to the VRM, the campaign activates when streamer says one of the selected keywords. Stream viewers used ‘Knorr’ emoji on the chat to remind the streamer to say the brand name to trigger the sponsorship.

This is what the chat looked like:

Bringing brands to games – Pepsi in Fortnite and Hellena in Roblox

Together with our sister agency, A41.gg, we are constantly bringing new brands to games. Recently, we have launched and created a dedicated space for Pepsi in Fortnite and a map in Roblox for Hellena.

2000+ streamers helped Ukraine

Over 2000 streamers from around the world joined our global streamer campaign for The Donation Map. inStreamly and our global partners joined forces with Havas Play France and Havas Digital Kyiv to promote the Fortnite map, which helps save lives in Ukraine.

• Read the full case study here.

10k followers on Linkedin 

Our co-founder Wiktoria Wójcik has reached another milestone. She now has over 10.000 followers on LinkedIn! Congrats on that!

Four awards for our campaigns

In the last months, the work of the inStreamly crew has been recognized and awarded!

The “Live Saving Gestures” campaign we carried out for Groupama & dentsu has received a silver trophy at Night of the Kings 2024 in the WEB 3 & Immersive category.

Effective Media and Marketing Awards have been awarded for the first time ever. Two campaigns we co-created for PepsiCo (“Doritos. Choose the triangle” and “Pepsi Space”) were honored in the Best Use of Marketing Toolkit category. On the other hand, “Skoda Bike Planet” that we also participated in, has been honored in the following categories: Best Use of Marketing Toolkit – Gaming, Sport, Music & Entertainment Marketing and Marketing for Good – Most Effective Brand Campaign for Good.

Stream viewers take care of Cheetos’ virtual pet

In the recent Cheetos campaign, we combined the gaming community’s love of animals and love of leveling up. Together with Zenith and Publicis Groupe, we created an interactive game that stream viewers can play. Over 500 streamers took part in the campaign, and it generated over 1.5 million views!

Events & conferences

When it comes to visiting events and conferences, we’re unstoppable. Take a look at the list of events we have visited in the past three months:

• INSUMMIT Youth, where Wiktoria Wójcik and Bartłomiej Matuszowicz talked about the phenomenon of Role Play games.

• Szymon Kubiak has joined the programme board of the upcoming INSUMMIT.
• Wiktoria Wójcik and Jakub Janaszek visited Viva Technology in Paris. Wiki has brought home the main award for Futuround Pitch Contest in the Women in Tech category!
• During the Sigma BIS conference Wiktoria talked about esports and how can it be used to reach young people.
• At AI Create in Warsaw Wiktoria, together with other panelists, discussed how does AI affect creativity.
• Szymon Ogorzelski has visited Digital Dragons in Cracow, where he was able to meet a great number of game developers and publishers.
• Another event visited by Wiktoria was Carpathian Startup Fest, where she shared her insights about starting a startup before 30.
• Innovation 2024 has announced its committee and Wiktoria Wójcik is part of it!
• Tigers United 7 has seen two representatives of inStreamly discussing different topics. This time it was Maciej Sawicki and Wiktoria Wójcik.
• In June, Szymon Kubiak has visited Cannes Lions International Festival of Creativity.
• In the last days of June Wiktoria has also visited CEE Innovation and Investment Executive Summit, where she talked about how gaming and esports can help young people in their future careers. However, our co-founder has also received the main award for inStreamly in the Innovative Leader contest (Category: Startup in Marketing/AdTech).

Joining AI Chamber

A few weeks ago, the AI Chamber has been officially inaugurated, and we have become a proud member of the newly established institution.

Contributing to IAB’s guidelines

IAB has released its Creative Guidelines and Best Practices in Advertising in Gaming. Wiktoria Wójcik has greatly contributed to creating the document, which is now available for download for everyone!