2025 was the year when the attention economy stopped being a theory and became an operational reality. Across marketing teams worldwide, the same challenges kept resurfacing: rising media costs, declining effectiveness of traditional formats, and audiences increasingly resistant to interruption. For brands trying to reach Gen Z and younger consumers, the problem was no longer […]
The third quarter of 2025 was a period of strategic growth for inStreamly. While our AI-powered technology continued to secure award-winning global campaigns, the company made a significant move to formalize and scale its comprehensive gaming marketing services in Poland. This evolution solidifies our position as a leader capable of delivering end-to-end, high-impact gaming solutions. […]
Bank Millennium Virtual Vibes 2 proved that the metaverse is no longer an experiment, but a real channel for reaching young consumers. When the average time spent at a virtual festival is 25.5 minutes, brands have a chance for authentic contact with their target groups. The numbers speak for themselves: 336,000 participants, over 550,000 game […]
Denmark’s digital advertising landscape gets a significant upgrade as Bark Agency, a forward-thinking Danish marketing firm known for its work with brands like Adidas and PlayStation, announces a strategic alliance with inStreamly. This collaboration introduces a revolutionary approach to reaching Denmark’s growing gaming audience through authentic, non-disruptive live stream advertising. Bridging Brands with Danish Gaming […]
Publicis Play, the gaming division of the communication group Publicis Groupe Czech Republic, has started a collaboration with inStreamly.
Zarobki na Twitch to złożona sprawa. Zależą między innymi od rozmiaru widowni czy liczby współprac. A ile zarabiają mali streamerzy?
inStreamly pozwala zarabiać pieniądze na streamach. W przeciwieństwie do większości umów sponsorskich nie ma minimalnej liczby widzów lub subskrybentów, których potrzebujesz, by zacząć!
Prawie 90 milionów godzin spędzonych na oglądaniu. Średnio niespełna 40 000 widzów. Blisko 100 tysięcy osób w szczytowym momencie na jednym kanale. To tylko część ciekawych statystyk dotyczących kanałów Twitch transmitujących w języku polskim z pierwszego kwartału 2024 roku! Kanały nadające w języku polskim w poprzednich trzech miesiącach były oglądane przez ponad 86 milionów godzin. […]
Zacznij swój pierwszy stream na Twitchu. W naszym poradniku znajdziesz wszystkie informacje, jak to zrobić krok po korku!
In today’s digital landscape, attention has become the single most valuable resource in marketing. Users are exposed to more content than ever, while their capacity to process information remains unchanged. As described in Attention Economy report the modern environment is defined by information abundance and attention scarcity – a dynamic that forces brands to rethink […]
2025 was the year when the attention economy stopped being a theory and became an operational reality. Across marketing teams worldwide, the same challenges kept resurfacing: rising media costs, declining effectiveness of traditional formats, and audiences increasingly resistant to interruption. For brands trying to reach Gen Z and younger consumers, the problem was no longer […]
Marketers today operate in a world where audiences are no longer short on content – they are short on attention. Every platform, creator, brand and algorithm competes for the same limited cognitive resource. The result is a fundamental shift: reach alone is no longer enough, impressions no longer guarantee impact, and traditional advertising models increasingly […]
Generation Alpha-children born from 2010 onwards-is entering the global consumer landscape faster than many marketers anticipated. They are the first cohort raised entirely inside AI-curated feeds, hybrid digital identities and gaming-native cultures. As their influence over household spending grows, brands face a critical challenge: traditional channels no longer capture their attention, and conventional segmentation tools […]
Gen Alpha is the first generation to grow up in a world where interactive digital environments are the default-not an extension of reality, but reality itself. They move seamlessly between games, social platforms, live content and AI-enhanced tools, expecting every experience to be dynamic, responsive and participatory. For marketers, understanding Gen Alpha marketing trends is […]
Reaching Gen Alpha – the first fully digital-native generation – requires a radically different approach than marketing to Gen Z or Millennials. These young audiences grow up inside online ecosystems defined by instant interaction, creator-driven entertainment and immersive digital environments. Traditional advertising formats simply do not work here. According to our Live Streaming Trends 2025 […]
Generation Alpha – born between 2010 and 2025 – is the first demographic raised in a world where streaming, short-form video and gaming are structural elements of everyday life. Unlike Gen Z, who remember a transitional era between analogue and digital, Gen Alpha has no such memory. According to the Amra & Elma Gen Alpha […]
Generation Z has become one of the most influential consumer groups in the global economy. They shape cultural trends, redefine attention, and force brands to rethink how they communicate, build trust, and earn consideration. For marketers, understanding Gen Z is no longer optional – it is a strategic necessity. This article provides an evidence-based overview […]
Marketers often place Gen Z and Millennials in the same digital bucket. Both generations are highly connected, mobile-first, socially engaged and deeply embedded in gaming culture. But while they share similar digital environments, their motivations, expectations and attention patterns diverge significantly. Understanding these nuances is essential for effective marketing to Gen Z vs Millennials – […]
2025 was the year when the attention economy stopped being a theory and became an operational reality. Across marketing teams worldwide, the same challenges kept resurfacing: rising media costs, declining effectiveness of traditional formats, and audiences increasingly resistant to interruption. For brands trying to reach Gen Z and younger consumers, the problem was no longer […]
The third quarter of 2025 was a period of strategic growth for inStreamly. While our AI-powered technology continued to secure award-winning global campaigns, the company made a significant move to formalize and scale its comprehensive gaming marketing services in Poland. This evolution solidifies our position as a leader capable of delivering end-to-end, high-impact gaming solutions. […]
In inStreamly we believe that the AI revolution represents a paradigm shift comparable to the creation of the internet. It already enables teams to deliver significantly higher quality results today, and AI serves as excellent support for creative teams. It will never replace them, but it certainly allows them to spread their wings even wider. […]
Bank Millennium Virtual Vibes 2 proved that the metaverse is no longer an experiment, but a real channel for reaching young consumers. When the average time spent at a virtual festival is 25.5 minutes, brands have a chance for authentic contact with their target groups. The numbers speak for themselves: 336,000 participants, over 550,000 game […]
After a record-breaking Q1 2025, inStreamly continued its momentum through the second quarter, achieving further industry recognition while delivering breakthrough campaigns that redefined gaming marketing standards. Here’s how we elevated the bar even higher. Major Industry Recognition and Awards EMMA Media Marketing Polska victory Our “DEW IT ANYWAY!” campaign for PepsiCo, executed in partnership with […]
After a record-breaking 2024 with over 150,000 streamers in our community, inStreamly hit the ground running in Q1 2025. Here’s what we’ve accomplished in the first three months of this year. “Live Streaming Trends 2025” Report: Streaming Is the New Television The highlight of Q1 was our comprehensive “Live Streaming Trends 2025” report created in […]
Denmark’s digital advertising landscape gets a significant upgrade as Bark Agency, a forward-thinking Danish marketing firm known for its work with brands like Adidas and PlayStation, announces a strategic alliance with inStreamly. This collaboration introduces a revolutionary approach to reaching Denmark’s growing gaming audience through authentic, non-disruptive live stream advertising. Bridging Brands with Danish Gaming […]
We are already halfway through 2024. It is a bit shocking, isn’t it? The past three months were full of interesting events here at inStreamly. Let’s recap the second quarter of 2024!
We are thrilled to announce a significant milestone for inStreamly as we welcome industry titan Mark Chang to our team as an angel investor and advisor. With his extensive experience and proven track record, Mark is set to accelerate our growth in the US and beyond, bringing invaluable insights and expertise to our mission. Mark […]
Working for inStreamly is a big challenge sometimes. No company is a good fit for everyone. To make things easier, we’re doing a deep dive into the reasons that might discourage you from applying for a job at inStreamly.
The first edition of the inStreamly internship program was a blast. We received over 250 applications, chose seven interns who worked with us for two months straight, and a few of them stayed with us permanently. The second edition was even more successful.
Who could apply for the program? How hard was the recruitment process? Will we continue to do similar programs in the future? Read on to find out!
At inStreamly, we aren’t that big on “the good ol’ ways” of doing things. While some traditions and practices from the past may be worth remembering, we can easily bin others. So what did we do? After careful consideration, we decided to go with the flow and implement a new trend of an unlimited holidays policy. What does that mean, and how will it work?
Remote work is fun and games. However, having a space to see each other in real life and bond is crucial. We decided to organise a week-long trip for our entire team. Check out how it went!
There are many ways to bond with your remote teammates and Valentine’s Day is a great occasion. And it doesn’t always need to be about romantic relationships. Check out how we celebrate Valentine’s Day at inStreamly!
At inStreamly, we believe that having company values isn’t something for the business – they provide a sense of security for employees when doing their job. That’s why we came up with a few basic practices to support us in finding common ground for everyone in the company.
What are your priorities in a new job? What kinds of challenges are you looking for in your company? Check out how do we work at inStreamly and if this career is for you!
Fruit Wednesdays, medical insurance, sports programs. In recent years companies across various industries have pushed the case for a healthy lifestyle. But how many companies really care about a balanced and fulfilling life? Check out how we care for our employees at inStreamly.
