Bark Agency Teams Up with inStreamly to Transform Gaming Marketing in Denmark

Denmark’s digital advertising landscape gets a significant upgrade as Bark Agency, a forward-thinking Danish marketing firm known for its work with brands like Adidas and PlayStation, announces a strategic alliance with inStreamly. This collaboration introduces a revolutionary approach to reaching Denmark’s growing gaming audience through authentic, non-disruptive live stream advertising.

Bridging Brands with Danish Gaming Culture

The partnership comes at a pivotal time when traditional advertising struggles to connect with younger audiences. Danish brands now gain access to a network of gaming content creators who collectively reach thousands of engaged viewers daily across platforms like Twitch and YouTube.

What sets this collaboration apart is the measurable brand lift it delivers compared to conventional campaigns. inStreamly’s proprietary technology enables advertisements to appear at contextually relevant moments during streams, generating significantly higher engagement rates and authentic brand interactions.

“Our data shows that contextual streaming ads deliver up to 10x the engagement of standard digital formats, with brand recall rates exceeding industry averages by 35%” explains Jakub Janaszek, Global Partnership Director at inStreamly. “We’re thrilled to bring this performance-driven approach to Denmark through our partnership with Bark Agency.”

Reinventing Advertising for Generation Z

Unlike traditional advertising that interrupts content, inStreamly’s approach integrates brands into the streaming experience through custom animated overlays that respond to in-game events, streamer voice cues, and audience interactions. This creates genuine moments of brand connection without disrupting the viewer experience.

“Adding this format to our portfolio increases the chances for our customers to target a hard-to-reach audience inside Gen Z” notes Patrick Kofoed, Co-founder of Bark Agency. 

Measuring Real Impact

The partnership goes beyond simple impressions, focusing on comprehensive analytics that track engagement, brand lift, and conversion metrics in real-time. This data-driven approach provides Danish advertisers with unprecedented insights into how gaming audiences interact with their brands.

This collaboration expands inStreamly’s European presence, joining successful partnerships with agencies in France, Spain, Germany, Norway, Czechia, and more, and brings their innovative advertising solutions to yet another key market.