How inStreamly Turned an Event Booth into a 30-Minute Creator Experience at Pyrkon

Most event activations compete for attention in the same way. A visitor approaches a booth, collects a sample, takes a photo, scans a QR code and moves on. The interaction may look good in a post-event recap, but in reality, it often lasts only a few seconds.

At Pyrkon 2026, we wanted to create something different.

Instead of building another branded space that people would simply walk past, inStreamly designed an interactive Creator Experience where visitors could step into the role of a streamer, use a professional setup and spend up to 30 minutes actively engaging with the activation. The project combined event production, streaming technology, creator coordination, logistics and media support in one end-to-end delivery. This is how we did it – and what the format can offer brands planning their next event activation.

Large-scale events offer brands access to thousands of potential consumers, but they also create one major challenge: every exhibitor is competing for the same limited attention.

A visually impressive booth may attract visitors, but visibility alone does not guarantee meaningful engagement.

Brand managers planning an event activation typically need to solve several problems at once:

The activation also needs to be realistic from an operational perspective. A concept may sound attractive on paper, but it still requires someone to manage equipment, production files, transport, creators, technical configurations, schedules, event staff and last-minute troubleshooting.

For many marketing teams, this operational complexity becomes one of the biggest barriers to creating a more ambitious event experience.

The space created at Pyrkon can be described as a Streamer Zone, but the commercial value of the concept goes much further. We see it as a Creator Experience.

A Creator Experience is an event format in which visitors are not passive recipients of brand communication. They actively participate, test their skills, interact with creators and generate content. Instead of simply seeing the brand, they spend time inside an experience enabled by the brand. This changes the role of the participant.

They are no longer only a visitor or a passer-by, but they become a streamer and an active part of the event story. For the brand, this creates an opportunity to build longer, deeper and more memorable interactions.

Pyrkon is one of the largest pop culture events in Poland, bringing together communities interested in gaming, fantasy, entertainment, technology and online creators. The 2026 edition attracted more than 62,000 attendees (!).

This made the event a strong environment for testing a format built around streaming and active participation.

The audience was already familiar with gaming culture, creator platforms and online entertainment. However, many visitors had never experienced streaming from the other side of the screen. The activation gave them an opportunity to do exactly that.

The experience was designed to be simple from the visitor’s perspective, even though the setup behind it was technically and operationally complex.

A typical participant journey looked like this:

The visitor noticed the booth and its visual communication while moving through the event.

They were introduced to the concept and the available activity.

The participant used a prepared computer, monitor, accessories and streaming configuration.

They could experience what it feels like to appear on stream, interact with the setup and take part in an activity.

Some participants remained engaged for up to 30 minutes (and even more).

The activity created opportunities for live broadcasts, social media materials and event recaps.

One of the most important aspects of the project was its complexity. The final activation depended on multiple creative, technical and operational workstreams. Rather than separating them between many independent suppliers, inStreamly coordinated the full process.

The project began with translating the idea into a physical and visual experience.

The scope included:

The objective was not only to make the booth visible, but also to create an environment that felt coherent with streaming and creator culture.

The technology needed to work reliably throughout the event.

Our responsibilities included:

The setup needed to be intuitive for first-time participants while still meeting the technical requirements of live streaming. That meant reducing complexity for the user without compromising the quality of the experience.

Creators were an important part of the project.

The work included:

This ensured that the activation was not only technically prepared, but also rooted in the real experience of creators and streaming communities.

A successful event activation depends on much more than the visible booth.

Behind the scenes, the project required coordination of:

These tasks may not be visible to event visitors, but they are essential to the quality and reliability of the final experience.

The activation also included promotional and media-related activities.

The scope covered:

This helped connect the physical event presence with online reach and creator media.

From the client’s perspective, the biggest advantage of an end-to-end approach is not simply the number of tasks completed, but the fact that the entire activation can be managed through one coordinated delivery structure.

A project of this kind would typically require cooperation with several different partners, including a creative agency, an event production company, a booth designer, a printing house, an equipment rental provider, a technical streaming team, creators, event staff, logistics partners and a media agency. Each additional supplier adds another communication flow, timeline, contract and potential point of failure.

At Pyrkon, these areas were coordinated by inStreamly as part of one integrated process. This made it possible to manage the activation as a complete experience rather than a collection of disconnected elements.

For the brand team, this meant less operational pressure, fewer dependencies and a clearer division of responsibility. The marketing objective remained at the centre, while inStreamly handled the production, technology, logistics, creator coordination and on-site execution required to bring the concept to life.

The activation took place during an event attended by more than 62,000 people. Approximately 100 visitors actively tried streaming at the prepared stations. Some participants spent up to 30 minutes inside the experience. This number should not be viewed in the same way as a mass sampling metric. The format was designed around depth of engagement, not only volume.

A visitor collecting a product sample may interact with the brand for a few seconds. A participant entering a streaming setup, learning how it works and completing an activity spends significantly more time surrounded by the brand environment.

The project also demonstrated how a single activation can bring together physical event production, technology, creators, live streaming, branded communication, logistics and media support within one coordinated format.

Future editions can also be designed around a broader set of performance metrics. These may include the number of completed streams, generated content assets, QR code scans, UTM traffic, total interaction time, completed challenges, product interactions, online reach and campaign results.

This makes it possible to treat an event booth not only as a physical brand presence, but as a measurable marketing channel with clearly defined KPIs.

For a brand, the value of the format goes beyond the time spent at the station. A longer interaction creates several business benefits.

Most event interactions are short. A Creator Experience can extend that contact to several or even several dozen minutes.

During that time, the participant is continuously exposed to:

The interaction is not based only on visibility. It is based on participation.

In traditional sponsorship, the brand is often added around the activity. Its logo appears on a wall, banner or giveaway, but it does not influence what the participant actually does.

In a Creator Experience, the product can become a natural element of the activity.

An event usually ends when the venue closes. Content does not have to.

A creator-led activation can generate:

This allows the activation to continue generating value after the physical event has ended.

A single on-site experience can therefore support both offline and online communication.

Although the Pyrkon project was built around streaming, the underlying format is flexible and can be adapted to different industries, products, audiences and campaign objectives.

For consumer brands, the experience can create a natural environment for product visibility, sampling and longer interaction. Instead of appearing as a separate promotional element, the product can become part of the overall participant journey and remain present throughout the activation.

For technology brands, the format offers an opportunity to present products in use rather than as static displays. Visitors can experience the equipment in a relevant context, which makes the interaction more practical, memorable and credible.

The same approach can also support employer branding and recruitment goals. A creator-led activation can help companies communicate their culture, engage potential candidates and present the organisation through an interactive experience rather than traditional corporate messaging.

The format can be adjusted depending on the role the brand wants to play. It may focus on awareness, product experience, content creation, community engagement, lead generation or employer branding. This flexibility makes the Creator Experience suitable for a wide range of sectors and event environments.

Traditional event activations often compete through larger structures, louder branding and more giveaways. A Creator Experience takes a different approach. It gives visitors a reason to stop and a reason to participate.

And a reason to remember the brand that made the experience possible.

At Pyrkon 2026, inStreamly coordinated the full process – from creative design and production to streaming technology, creator management, logistics and on-site execution. The result was an activation where participants did not simply observe content creators. They became creators themselves.

Whether the objective is product sampling, awareness, content generation, community engagement or employer branding, the Creator Experience format can be adapted to fit the campaign. Planning an activation for PGA, Pyrkon or another major event? Let’s create an experience that turns visitors into participants – and participants into content creators.