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How Ad Blockers Work (And Why They Matter for Advertisers)

How Many People Use Ad Blockers — and What It Means for Marketers in 2026

How the Attention Economy Shapes Gen Z’s Media Habits

<h3>Kurz</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-5527 size-large" src="https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21140237/15972417_1094274754035150_6131795767718277851_o-1024x685.jpg" alt="picture of cat sleeping on a sofa" width="750" height="502" srcset="https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21140237/15972417_1094274754035150_6131795767718277851_o-1024x685.jpg 1024w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21140237/15972417_1094274754035150_6131795767718277851_o-300x201.jpg 300w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21140237/15972417_1094274754035150_6131795767718277851_o-768x514.jpg 768w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21140237/15972417_1094274754035150_6131795767718277851_o.jpg 1100w" sizes="(max-width: 750px) 100vw, 750px" /></p>
<h3>Fiodor</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-5528 size-large" src="https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21140942/Image_20220921_150047_658-1-768x1024.jpeg" alt="dog on grass" width="750" height="1000" srcset="https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21140942/Image_20220921_150047_658-1-768x1024.jpeg 768w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21140942/Image_20220921_150047_658-1-225x300.jpeg 225w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21140942/Image_20220921_150047_658-1-1152x1536.jpeg 1152w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21140942/Image_20220921_150047_658-1-1536x2048.jpeg 1536w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21140942/Image_20220921_150047_658-1-1568x2091.jpeg 1568w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21140942/Image_20220921_150047_658-1-scaled.jpeg 1920w" sizes="(max-width: 750px) 100vw, 750px" /></p>
<h3>Bzik</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-5530 size-large" src="https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142655/bzik-1-572x1024.png" alt="cat looking over a laptop screen at the camera" width="572" height="1024" srcset="https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142655/bzik-1-572x1024.png 572w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142655/bzik-1-168x300.png 168w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142655/bzik-1-768x1374.png 768w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142655/bzik-1-859x1536.png 859w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142655/bzik-1.png 976w" sizes="(max-width: 572px) 100vw, 572px" /></p>
<h3>Balon</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-5531 size-large" src="https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142741/Balon-1-633x1024.jpg" alt="sleeping dog" width="633" height="1024" srcset="https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142741/Balon-1-633x1024.jpg 633w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142741/Balon-1-186x300.jpg 186w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142741/Balon-1-768x1242.jpg 768w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142741/Balon-1.jpg 825w" sizes="(max-width: 633px) 100vw, 633px" /></p>
<h3>Tytka</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-5532 size-large" src="https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142813/tytka-1-571x1024.png" alt="cat looking down at the camera" width="571" height="1024" srcset="https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142813/tytka-1-571x1024.png 571w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142813/tytka-1-167x300.png 167w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142813/tytka-1-768x1377.png 768w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142813/tytka-1-857x1536.png 857w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142813/tytka-1.png 1136w" sizes="(max-width: 571px) 100vw, 571px" /></p>
<h3>Gaja</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-5533 size-large" src="https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142844/Gaja-1-1024x769.jpg" alt="cat laying in a hammock" width="750" height="563" srcset="https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142844/Gaja-1-1024x769.jpg 1024w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142844/Gaja-1-300x225.jpg 300w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142844/Gaja-1-768x576.jpg 768w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142844/Gaja-1-1536x1153.jpg 1536w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142844/Gaja-1-1568x1177.jpg 1568w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142844/Gaja-1.jpg 1600w" sizes="(max-width: 750px) 100vw, 750px" /></p>
<h3>Róża</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-5534 size-large" src="https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142915/Roza-1-768x1024.jpeg" alt="dog looking up" width="750" height="1000" srcset="https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142915/Roza-1-768x1024.jpeg 768w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142915/Roza-1-225x300.jpeg 225w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142915/Roza-1-1152x1536.jpeg 1152w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142915/Roza-1-1536x2048.jpeg 1536w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142915/Roza-1-1568x2091.jpeg 1568w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21142915/Roza-1-scaled.jpeg 1920w" sizes="(max-width: 750px) 100vw, 750px" /></p>
<h3>Gordito</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-5536 size-large" src="https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21143110/Gordito-1-768x1024.jpeg" alt="cat looking at a plant" width="750" height="1000" srcset="https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21143110/Gordito-1-768x1024.jpeg 768w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21143110/Gordito-1-225x300.jpeg 225w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21143110/Gordito-1-1152x1536.jpeg 1152w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21143110/Gordito-1-1536x2048.jpeg 1536w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21143110/Gordito-1-1568x2091.jpeg 1568w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21143110/Gordito-1-scaled.jpeg 1920w" sizes="(max-width: 750px) 100vw, 750px" /></p>
<h3>Roksi</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-5537 size-large" src="https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21143335/Roksi-1-578x1024.jpg" alt="dog looking at a laptop" width="578" height="1024" srcset="https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21143335/Roksi-1-578x1024.jpg 578w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21143335/Roksi-1-169x300.jpg 169w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21143335/Roksi-1-768x1361.jpg 768w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21143335/Roksi-1-866x1536.jpg 866w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21143335/Roksi-1.jpg 902w" sizes="(max-width: 578px) 100vw, 578px" /></p>
<h3>Frodo</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-5538 size-large" src="https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21143351/Frodo-1-1024x766.jpg" alt="domestic cavy in a cage" width="750" height="561" srcset="https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21143351/Frodo-1-1024x766.jpg 1024w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21143351/Frodo-1-300x224.jpg 300w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21143351/Frodo-1-768x575.jpg 768w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21143351/Frodo-1-1536x1149.jpg 1536w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21143351/Frodo-1-1568x1173.jpg 1568w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21143351/Frodo-1.jpg 1740w" sizes="(max-width: 750px) 100vw, 750px" /></p>
<h3>Mucha &amp; Furia</h3>
<p><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-5541" src="https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21144047/Mucha-Furia-1-1-768x1024.png" alt="2 dogs lying on a couch" width="750" height="1000" srcset="https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21144047/Mucha-Furia-1-1-768x1024.png 768w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21144047/Mucha-Furia-1-1-225x300.png 225w, https://wordpress-instreamly.s3.eu-west-2.amazonaws.com/wp-content/uploads/2021/10/21144047/Mucha-Furia-1-1.png 1000w" sizes="(max-width: 750px) 100vw, 750px" /></p>
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Behind the Scenes – Meet inStreamly Pets!

Kurz

Fiodor

Bzik

Balon

Tytka

Gaja

Róża

Gordito

Roksi

Frodo

Mucha & Furia

How Ad Blockers Work (And Why They Matter for Advertisers)

How Many People Use Ad Blockers — and What It Means for Marketers in 2026

How the Attention Economy Shapes Gen Z’s Media Habits