For BrandsCase studies29.11.2023
Entertainment campaigns made with inStreamly! 8 success stories

Entertainment campaigns made with inStreamly! 8 success stories

Grzegorz Łatka
Marketing ManagerGrzegorz Łatka

Who doesn’t love to spend an evening with a favorite TV series, a highly anticipated movie, or a recently released game? Everyone does. But since there are so many options available, brands struggle to spark interest around their products, especially when it comes to the young generation.

As much as 61% of Generation Z doesn’t own a TV set, so reaching them with TV ads isn’t effective at all. Therefore, brands need to look for new opportunities. And the ones like Netflix, Ubisoft, or NBA have found the right solution. inStreamly campaigns give brands from the entertainment industry an opportunity to directly engage with young people with effective and adblock-resistant branded messages and clickable links with large-scale campaigns.

Anonymized average results of Entertainment campaigns on inStreamly:

  • Views: 390.000+ views on average
  • Clicks: 6.000+ clicks on average
  • CTR: Over 2% CTR on average
  • Number of streamers: Over 360 streamers on average

Netflix directly addresses stream viewers’ names

Netflix leveraged a unique nickname mechanism that automatically displayed viewer nicknames in real-time on the stream screen.

The goal of the campaign was to introduce the world of The Old Guard movie through popular gaming themes like League of Legends, CS:GO, and Valorant, using two compelling creative concepts centered around teamwork and action sequences by which they deeply engaged and connected with stream viewers.

  • 🎮 Number of streamers in the campaign: 195

HBO Max reacts to in-game events

HBO Max launched a CPV campaign with Gameplay Reaction Mechanism where they’ve introduced the gaming audience to their service and promoted their welcome discount. Thanks to GRM (Gameplay Reaction Mechanism), they could’ve reacted to what is happening within the streamed games in real time. Which effectively raised engagement and encouraged viewers to explore the platform.

  • 🎮 Number of streamers in the campaign: 568

NBA invites gamers to create Fantasy teams

NBA launched a CPV campaign to promote their latest NBA fantasy game, where they’ve targeted gamers from four different countries. The goal of this campaign was to ignite the passion of viewers by inviting them to step into the shoes of an NBA team manager and experience the game first-hand.

  • 🎮 Number of streamers in the campaign: 1.218

Canal+ spotlights the Champions League

Canal+ showcased the most emotionally charged upcoming games of the Champions League, exclusively available on the Canal+ platform. Through a standard CPV campaign tailored to the French market, they’ve driven substantial engagement and excitement among viewers.

  • 🎮 Number of streamers in the campaign: 1.332

Movistar expands user base

Movistar used the lively nature of stream screens to showcase the Movistar pass benefits through engaging animated artwork. By implementing a strategic approach that integrated CPV and affiliate links through streamers, they’ve achieved significant engagement, expanded brand reach and awareness.

  • 🎮 Number of streamers in the campaign: 124

Explore the world of Watch Dogs: Legion

Ubisoft aimed to showcase the gameplay of Watch Dogs: Legion and encourage players to explore it. The creative concept revolved around introducing players to the game’s dystopian world through the trailer, capitalizing on the current trend of futuristic themes and technology in gaming.

Ubisoft constructed an engaging hologram character in a pig mask to interact with stream viewers, immersing them in the world of Watch Dogs: Legion.

  • 🎮 Number of streamers in the campaign: 36

DAZN promotes sport broadcasts

DAZN highlighted major upcoming sports events available on the platform, including basketball, football and other sports games. Dynamic creative approach ensured real-time relevance with content updates twice a day, resulting in significant engagement.

  • 🎮 Number of streamers in the campaign: 1.334

Free Guy engages viewers through a chat poll

“Free Guy” aimed to address the challenge of viewers only seeing a small part of the film and created an interactive artwork that allowed stream viewers to choose their own character from the movie, Guy or Molotovgirl, through live chat interactions.

This approach resulted in hundreds of streamers participating in the campaign and more than 150,000 Discord reach through quest activations.

  • 🎮 Number of streamers in the campaign: 560

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Grzegorz Łatka
Marketing ManagerGrzegorz Łatka

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