Knowledge

Samsung Galaxy Note campaign - a clickthrough rate that surprised everyone!

At inSTREAMLY, we bring together hundreds of streamers who play a variety of games, including Fortnite, and their community is the one we wanted to reach. With limited flexibility in streamer selection, the 2% CTR target seemed far reaching, but not impossible. What happened later exceeded all our expectations.

BLIK - how influential is customer’s trust for campaign success

We went all the way and created 3 displays, reminiscent of the inventory panel from games like League of Legends, Fortnite and Valorant. It turned out to be a hit. BLIK trusted our gut feeling and we got the green light to run the campaign.

Donate to animals living in shelters - a campaign supporting dogs and cats during winter

In collaboration with Sarigato, we created animations that were intended to convey the aim of the initiative to the viewers and encourage them to help animals living in shelters.

Eight reasons why working with micro streamers instead of the platform is better.

Hey you, Campaign Manager! Platforms, or micro streamers? Should you engage with one or the other? We look at the reasons why working with micro streamers gives your campaigns the edge.

The live streaming moment is now

There are over 3,000,000 streamers going live each month. Although streamers create the content, they have very limited control over it. Maciej Sawicki takes a look at the state of the live-streaming market and why this is a revolution for content monetization and distribution akin to the one seen in the early YouTube days.

From rags to riches: the story of Ninja and how you can follow his journey to the top

With Mixer shutting down tin July, it is no surprise that questions have been raised about the future of Ninja, who back in August 2019 announced his move to the platform in a lucrative multimillion dollar deal. But where did this journey begin? We take a look at Ninja’s story and the factors that made him stand out among the streamer crowd.

How should streamers work with brands?

Streaming, and gaming are definitely paving the way of the future. That is why it is so important to understand the position that streamers find themselves in today, including from a marketing perspective.

How to attract viewers and have your stream stand out?

Check out the next part of our guide on one of the fastest and most interesting developing professions.

#StayHome, or how we encouraged generation Z to stay home during a pandemic

Streamers reach hundreds of thousands of young people every day. When the pandemic broke out, at inSTREAMLY we decided to use this power and create a campaign that would encourage this generation to stay at home.

Read this before you start working with streamers

Live streaming is rapidly growing and is giving marketers huge scope to show off. Despite this, many brands are afraid to enter the world of streaming.

How is live streaming and gaming taking over the world and how to use their potential?

In recent years, gaming and live streaming have evolved dramatically, grown and became a power that marketers should no longer ignore. Especially in 2020.

Streaming: 10 tips for getting started

Have you been thinking about streaming for a long time? You set up your channel and do not know what to do next?