Knowledge
How to communicate with gamers - a campaign promoting Lenovo gaming laptops
Getting gamers interested in the product is not easy. They are a very demanding target group that is difficult to reach. Therefore, together with Spark Foundry and Publicis Game Lab, we have created a campaign for Lenovo that perfectly suited gamers’ needs. The artworks we implemented are a completely new and original solution!
Read moreBLIK - how influential is customer’s trust for campaign success
We went all the way and created 3 displays, reminiscent of the inventory panel from games like League of Legends, Fortnite and Valorant. It turned out to be a hit. BLIK trusted our gut feeling and we got the green light to run the campaign.
Read moreSamsung Galaxy Note campaign - a clickthrough rate that surprised everyone!
At inSTREAMLY, we bring together hundreds of streamers who play a variety of games, including Fortnite, and their community is the one we wanted to reach. With limited flexibility in streamer selection, the 2% CTR target seemed far reaching, but not impossible. What happened later exceeded all our expectations.
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5 steps to launch your first Twitch stream
In this guide, we will walk you through the basics of setup one step at a time. We will use Twitch at the example, as it is the biggest platform for streamers at this time. While some steps might differ for YouTube or Facebook gaming, overall direction stays the same for all platforms. So, without further ado, let’s launch your first Twitch stream.
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5 tips for brands to work with game streamers
Millennials ushered the world to switch from TV to VOD. Now, Gen Z is leading the next entertainment revolution with live-streaming. AOC gaming debut on the platform peaked at 435,000 viewers and audiences are spending up to 95 minutes a day watching streams. In 2020, over 14 million game streamers produced 650 million hours of content.
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How to become a streamer? A beginner’s guide
Imagine you’re with your friends and the discussion turns to games. You are trying your best to describe that game you were playing last night, but you can’t quite do it with words alone. You wish you could show them the game, you wish they would have seen you blast that demon boss back to the depths of hell. Then all of you would cheer and rejoice and really FEEL the ingenuity of this game!
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80 streamers took part in a campaign supporting women in the fight for the right to choose
Streamers are people from Generation Z, mainly communicating with their peers. This has always been less active in topics related to social and political life. Now, this is changing. Streamers, instead of in the streets, chose to protest where they are most effective - on the Internet.
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Easy to get into, difficult to master - how to monetize Twitch stream?
Only a few years ago, the thought that one of the most popular forms of entertainment in 2020 would be watching other people on the Internet playing games, drawing, or simply eating, would be considered a reason for an ironic joke and good laughs at least. Even more so if someone was to imply that people could make money this way.
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Play that tune right - learn how to play music while streaming without infringing copyright
Imagine hundreds of viewers engaged in watching your epic battle unfold when suddenly the lights go out and your stream is interrupted. Your viewers anxiously refresh the page only to be greeted with a message stating that this content is unavailable. What just happened?
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Eight reasons why working with micro streamers instead of the platform is better.
Hey you, Campaign Manager! Platforms, or micro streamers? Should you engage with one or the other? We look at the reasons why working with micro streamers gives your campaigns the edge.
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The live streaming moment is now
There are over 3,000,000 streamers going live each month. Although streamers create the content, they have very limited control over it. Maciej Sawicki takes a look at the state of the live-streaming market and why this is a revolution for content monetization and distribution akin to the one seen in the early YouTube days.
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From rags to riches: the story of Ninja and how you can follow his journey to the top
With Mixer shutting down tin July, it is no surprise that questions have been raised about the future of Ninja, who back in August 2019 announced his move to the platform in a lucrative multimillion dollar deal. But where did this journey begin? We take a look at Ninja’s story and the factors that made him stand out among the streamer crowd.
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How should streamers work with brands?
Streaming, and gaming are definitely paving the way of the future. That is why it is so important to understand the position that streamers find themselves in today, including from a marketing perspective.
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How to attract viewers and have your stream stand out?
Check out the next part of our guide on one of the fastest and most interesting developing professions.
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#StayHome, or how we encouraged generation Z to stay home during a pandemic
Streamers reach hundreds of thousands of young people every day. When the pandemic broke out, at inSTREAMLY we decided to use this power and create a campaign that would encourage this generation to stay at home.
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Read this before you start working with streamers
Live streaming is rapidly growing and is giving marketers huge scope to show off. Despite this, many brands are afraid to enter the world of streaming.
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How is live streaming and gaming taking over the world and how to use their potential?
In recent years, gaming and live streaming have evolved dramatically, grown and became a power that marketers should no longer ignore. Especially in 2020.
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Streaming: 10 tips for getting started
Have you been thinking about streaming for a long time? You set up your channel and do not know what to do next?
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