Gaming influencers are key for sharing your brand's message in gaming and esports and successfully reach Generation Z. See how to do it right. Read more
Planning to start marketing your brand on Twitch? Smart moving, as live streaming is taking over the world! But before you jump into it, it’s important to know some terms that are used on the platform. We broke them for you into groups, so they should be easier to understand - check them out. Read more
We just released a new product that has a chance to change the perspective of the gaming industry when it comes to promoting games. Let the streamers make some noise about your game with this newest game marketing product placement! Read more
Are you considering promoting your brand with the help of esports marketing and are currently in the process of researching absolutely everything about it? Let's take a closer look at the wide variety of esports marketing strategies, discuss their pros and cons, and see how you can tap into the advertising gold mine that is the gaming community. Read more
Streaming is not only about gaming. The landscape has changed, with the live content creators becoming reliable and effective collaborators to promote your brand. See how to run successful campaigns on stream. Read more
Esports and gaming are booming – in fact, it’s hard to find a market that has seen such exponential growth in recent years. Non-endemic brands are beginning to take note of this fact and dip their toes into this competitive but lucrative field, but many do not know where, how and why to invest in esports. We are here to help your brand to understand and explore the gaming and esports marketing world. So, with no further ado, let's dive into it. Read more
Creative brands need to come up with solutions on how to keep their audiences engaged, especially if their products or services are not as high in demand as they were before. Live video marketing is one of the things worth doing – now and in the near future. In this article, we will show you why and how to do it! Read more
The world of digital marketing is constantly moving forward. Just a few years ago, blog posts were all the rage. Then came the era of videos - they took the Internet by storm, changing the way we want to learn new information. Nowadays, one of the most effective marketing channels is live streaming. Is it just the next trend that will sooner or later become obsolete? Read more
The main purpose of implementing successful marketing campaigns is to be ahead of the game and earn revenue. Some rules change, some stay the same, but one thing is for sure – the only constant in the world is change and seeking new solutions is the best way to stay on top. Read more
With booming revenues, record streaming audience, and all-time high user engagement, gaming is no longer a niche. The opportunities this medium brings could not be missed by any forward-thinking brand- finally, the objective of in-game advertising is to drive sales. So let’s take a look at the landscape of in-game advertising and ways for brands to promote in gaming. Read more
Millennials ushered the world to switch from TV to VOD. Now, Gen Z is leading the next entertainment revolution with live-streaming. AOC gaming debut on the platform peaked at 435,000 viewers and audiences are spending up to 95 minutes a day watching streams. In 2020, over 14 million game streamers produced 650 million hours of content. Read more
Hey you, Campaign Manager! Platforms, or micro streamers? Should you engage with one or the other? We look at the reasons why working with micro streamers gives your campaigns the edge. Read more
Live streaming is rapidly growing and is giving marketers huge scope to show off. Despite this, many brands are afraid to enter the world of streaming. Read more
Do you want to know more about working with streamers? Maybe even start your first campaign? We are here for you!
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