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For a traditional dairy giant like Mlekpol, targeting Gen Z gamers (aged 16-25) presented a tough hurdle: how to enter their world without being “cringe” or intrusive? Gamers are notoriously allergic to traditional advertising that interrupts gameplay. The challenge was not just to display a logo, but to seamlessly integrate Łaciate Protein+ into the gaming […]

Gaming is the heartbeat of Gen Z. The stats don’t lie: 92% of Gen Z are gaming enthusiasts, and 79% actively consume gaming content – from trailers and tutorials to full-blown streams. For this generation, Twitch is their television, their stadium, and their community center, with 50% of users watching at least 8 hours of […]

E-commerce platforms face a fundamental problem when approaching gaming audiences: gamers can smell advertising from miles away. Traditional retail brands attempting to “enter gaming” typically follow a predictable playbook: sponsor an esports team, run banner ads during streams, maybe create a branded Twitch overlay. These approaches share a common flaw – they treat gamers as […]

Warsaw faces a major challenge today. It’s a dynamic, green, and modern city that grows more impressive year after year – but it still needs to consistently shape its global image. For many Western teenagers, it remains an undiscovered destination, unfairly associated with the “grey East” and a colorless, post-Soviet past. How do we change […]

Every serious gamer knows the struggle: you’re in the middle of an intense match, your team depends on you, and all of a sudden, the hunger strikes. The dilemma is real – prepare a timely meal and lose valuable gaming time, or snack on something unsatisfying just to keep playing. This universal gaming challenge presented […]

For Fast-Moving Consumer Goods (FMCG) brands, authentically entering the gaming world is a major challenge. Gamers demand focus and immersion, making them notoriously resistant to advertising that feels intrusive or irrelevant. How can a food brand capture their attention at the right moment without breaking the flow of the game? Knorr, in partnership with GroupM […]

In an era where traditional marketing channels struggle to capture young audiences’ attention, PKO Bank Polski faced a challenge familiar to many financial institutions: how to engage Generation Z consumers who actively avoid conventional advertising. The solution wasn’t found in larger media budgets or flashier creative campaigns, but in understanding where young people actually spend […]

Imagine wanting to pursue the career you’re most passionate about, but being ashamed to tell your parents. In 2024, this was the reality for countless young people across Poland who dreamed of becoming content creators – a profession that ranked as both the most desired career among Gen Z and simultaneously one of the least […]

When gaming’s most overlooked characters – NPCs (Non-Playable Characters) – stepped out of their virtual backgrounds to become health advocates, nobody expected them to sweep Hungary’s most prestigious advertising awards. The ones who deal with pain around the clock Gaming’s NPCs live in endless loops of simulated pain – getting robbed, beaten, run over, or […]

Marketing to tech-savy young consumers presents a growing challenge for brands. With 66% of this demographic using ad blockers and an increasing aversion to traditional advertising, reaching young audiences requires innovative approaches. Gaming communities, in particular, have developed strong resistance to intrusive marketing yet represent a valuable audience segment with significant spending power and influence. […]

In a world where 66% of Gen Z use ad blockers and gaming is their favorite way to spend time, Cheetos took on the challenge of creating something groundbreaking. To reach a new target audience of young adults, Cheetos partnered with inStreamly to create the Cheetos Chepard Game – an innovative campaign that not only […]

Instant dishes of the Knorr brand have been on the market for many years, and for a large group of consumers they are the first choice in this category. Nevertheless, the manufacturer is trying to reach new people with its products, including young people. To win over Generation Z, the company used inStreamly technology to […]

Over 2000 gaming streamers from different countries have joined a campaign to raise money for Ukraine by joining The Donation Map activation.

Gaming streamers are a perfect fit for electronics brands looking for ambassadors. Many of them are up-to-date with the technology trends.

Latest fashion trends are being closely watched by Generation Z and Millennials. Considering the fact that those target groups are also huge fans of gaming and streaming, it’s a no-brainer to take advantage of it in campaigns.

inStreamly offers game developers and producers a perfect tool to reach a huge gaming audience with their latest games.

Monte Snack has been reaching out to gamers for many years. In the latest campaign, the brand reacted in real time to the streamers’ words thanks to inStreamly’s AI Voice Recognition mechanism.

What makes a gamer’s heart beat faster? Gaming events are definitely on the list! Gamescom, the world’s largest gaming event, reflected that in a recent campaign. The brand has partnered with streamers in a heart-rate monitoring campaign launched by inStreamly and Hyperate.

The common misconception, that the vast majority of gamers are male, is long gone. However, there is still lack of inclusive initiatives that could help women in gaming grow. O Boticário, a top Brazilian cosmetic company, has addressed the issue in a campaign called Heroínas do Game.

inStreamly has proven successful for banks and financial institutions or services that want to reach the younger generation.

Even though it’s 2023, sex is still considered a taboo and controversial topic in Poland. However, Durex has taken up the challenge to change this.

Who doesn’t love to spend an evening with a favorite TV series, a highly anticipated movie, or a recently released game? Everyone does. But since there are so many options available, brands struggle to spark interest around their products, especially when it comes to the young generation.

Nearly everyone uses and buys fast-moving consumer goods (FMCG) daily. No matter the age or gender. Therefore, brands that promote their FMCG products, should never forget about addressing Generation Z in their campaigns.

NERF connected virtual and real world in a metaverse campaign by offering Fortnite players unique activities connected by a unique storyline.

Over 3 billion people play video games worldwide. Many don’t have buddies who enjoy the same games, strategies or simply have the same device. So, Rockstar Energy Drink created a campaign to unite all Polish gamers and aid them in finding their gaming mates. How well did the campaign go?

Snickers entered the metaverse with inStreamly and Polish streamers. The new campaign “You’re not you when you’re hungry” naturally fits into the gaming world as gamers often need grounding in moments of total immersion. 

The newest technologies allow marketers to turn older concepts into something new and exciting. Adding innovative channels, like live streaming platforms, guarantees total success. Learn what the inStreamly Chat Voting mechanism looks like in practice!

You can encounter all types of gamers, from professional players to casual gamers. Even though all of them are players, they still have different needs. So how can you know to which group of players you can address your campaign and how to adjust your campaign? Let’s find out

The more streamers you have in your campaign the better results you will have. So, how can you manage to sponsor over 1,400 streamers in your campaign and get great results? Read on to find out!

Last year we joined forces with the Sarigato Foundation by involving streamers in activation to support animals during winter. This year we did it again. Check out how we helped our four-legged friends this time!

Announcing events when you have to reach a specific target group can sometimes be troublesome. But with inStreamly technology, everything seems more straightforward. Check out how we helped devils.one reach League of Legends players and encourage them to register in the tournament!

As inStreamly, we are part of the gaming and live-streaming industry. And we noticed that there is a shortage of development opportunities for young people who want to go pro here. So it got us thinking – why not conduct an internship program? Check out how we did it!

How to get a super high click-through rate? Check out our case study from the campaign for the College of Physical Education and Tourism which together with Devils.One created a dedicated field of study for gamers!

There are no shortcuts when it comes to creating engaging content for your target audience. Especially when said audience is a group of people that lives and breathes gaming. Read on and find out how we did it in a campaign run for Free Guy movie!

Do you sometimes think about what the future will look like? We do and some time ago we had a chance to have a glimpse. Thanks to a campaign that we ran for PKO Bank Polski activation – HACK4LEM – we learned that the future is closer than we think and we can’t wait to experience it.

Gender equality, diversity, acceptance and love – all of it is celebrated during Pride Month. As Gen Z representatives, streamers from all over the world joined a campaign supporting the LGBTQ+ community showing that love doesn’t have any boundaries and has different colours to it.

Unicef’s French branch asked us to help with promoting their newest Streamin’ Night campaign and we were more than happy to run a campaign for the cause and help to raise €50K to help every child fulfil their potential.

Small Hunger, the infamous brand hero from Danone, was introduced to the world of gaming and live streaming, and attempted to poke the Small Hunger inside of over 650K gamers. How did we make it happen? Read on and find out!

At inStreamly, we understand that for small streamers climbing to the top can be difficult. And that’s why Streamer X was created. To help us select the best from the best and give them a chance to develop.

When designing a brand’s communication, it’s good to check if different paths are somehow connected. The more they connect the more aware the recipients are of it. That’s exactly what we did with VMLY&R agency in the Adidas campaign promoting ZX 2K Boost shoes.

Cyberpunk 2077 was the most anticipated game of 2020 if not – all time. With Cyberpunk’s breathtaking art visuals, unique style, great mechanics, and all that jazz, it’s not surprising that brands wanted to collaborate with game producer, CD Projekt Red. And what is a better partner than a brand that speaks to gaming communities for years now?

We went all the way and created 3 displays, reminiscent of the inventory panel from games like League of Legends, Fortnite and Valorant. It turned out to be a hit. BLIK trusted our gut feeling and we got the green light to run the campaign.

At inStreamly, we bring together hundreds of streamers who play a variety of games, including Fortnite, and their community is the one we wanted to reach. With limited flexibility in streamer selection, the 2% CTR target seemed far reaching, but not impossible. What happened later exceeded all our expectations.

Our four-legged friends living in shelters don’t have it easy all year round, but winter is a particularly difficult period for them. That is why, together with the Sarigato Foundation, we ran a campaign “Daj bezdomniakowi donejta” (eng. donate to shelter animals) in which we engaged streamers from all over Poland and collected as much as 143 kilograms of food from donations received from viewers.

Streamers are people from Generation Z, mainly communicating with their peers. This has always been less active in topics related to social and political life. Now, this is changing. Streamers, instead of in the streets, chose to protest where they are most effective – on the Internet.

Getting gamers interested in the product is not easy. They are a very demanding target group that is difficult to reach. Therefore, together with Spark Foundry and Publicis Game Lab, we have created a campaign for Lenovo that perfectly suited gamers’ needs. The artworks we implemented are a completely new and original solution!

Streamers reach hundreds of thousands of young people every day. When the pandemic broke out, at inStreamly we decided to use this power and create a campaign that would encourage this generation to stay at home. The result? In just a few days we reached 400,000 people.