We’re speaking with Ishaan Arya, the Head of Business Development and co-founder of The Esports Club. Listen now if you’d like to know more about what the gaming ecosystem looks like in India, what the major challenges its people face and if it’s even possible to describe the Indian gamer community in just a few words.
The war in Ukraine has affected us all in more ways than we could’ve imagined. This week we’ll discuss just that with Daniel Kloud, the CEO of Entropiq, one of the most important rising stars of European esports teams.
We are starting off the second season of It’s Simple You Know? with a discussion with Sam Cooke, the CEO of Esports Insider, one of the most influential esports-related media outlets in the world.
Leo De Biase, arguably one of the best known names in the Brazilian esports scene, is here to break it down for us. His 23 years of experience speaks for itself – from owning a chain of super successful internet LAN cafes (remember those?) to being the CEO of ESL Brazil and founder of BBL.
Being an Innovation Broker is all about personality and knowing how to build rapport with scholars, scientists and the business world. The idea is to find what the market is lacking, be flexible in terms of building communication and understanding the business. Today’s expert on the subject – Piotr Ciszek
Why are esport marketing campaigns still witchcraft for many? What are the challenges faced by non-endemic brands willing to invest in a new, unknown environment?
You’ll hear all about this and more from Philip Macartney, Business Director at Elo Hell Esports and the founder of Enclave Gaming.
What’s the truth with esport? Is it just a bubble, or is it a stable business in which everyone can expect to earn a reasonable profit? Where’s the money in esports?
Meet Adam Fitch, an esports journalist and his perspective on this multi-million dollar business.
Dorian Gorr, Managing Director at Veritas Entertainment, talks about how esports is no longer something niche, it’s made its way completely to the mainstream and became a powerful business. Tune in!
Maciej Sawicki and Borys Musielak from inStreamly and SMOK VC discuss important issues concerning startup funding both from the founder’s and investor’s perspective. They also touch on the important aspects of this “complicated relationship” – expectations of each other and support.
Matthew Kiichi Heafy is a streamer, musician, vocalist, and leader of the heavy metal band Trivium. He devoted his life to music for over 20 years. Four years ago, he joined Twitch and became a full-time streamer, capturing his everyday life and taking the camera everywhere. Tune in to listen about his start as a streamer, why he decided to do it and how he was able to build a solid community and brand.
Co-founder of two successful start-ups and of the podcast “The Quest”, Brent Liang meets with various personalities from the tech, entertainment, and media industries to capture their stories. Tune in to listen to an incredible story of a young entrepreneur with big dreams and some solid advice.
Chris Derrick and Sean Callanan are co-founders of Play Media. They have a professional background in sports and managed to shift their knowledge to the esports world. They use their expertise to navigate companies through the sometimes complex world of esports, live streaming, advertising and the games industry as well as connecting them with publishers.
Michael Sackler, founder of award-winning production company Rooks Nest and venture capital fund Supernode Global shares his inspiring story and brings to the table an investor’s perspective on tech startups. So, if you want to learn more about starting your own company or how to make it more attractive for potential investors, tune in! We also touch upon media-tech, startups, synthetic media and much more!
Kelly Ong is a Chief Strategy Officer at Alliance. Her responsibilities lie in supervising performance, business operations and hype divisions. She is possibly one of the most passionate people about esports. Being a former CS 1.6 and Starcraft II player, she was also a caster for SCII, DotA and HoN, and the first woman to commentate on a major SCII tournament! Tune in to listen to the first part of her incredibly inspiring story!
Chase Baker, former professional American football player, scout, analyst, coach and business owner is now the Defensive Line coach at FCF – Fan Controlled Football, a redesigned professional football league with a shortened field, a shortened time and limited commercials designed to bring the best of football in a digital format to be watched on Twitch! Tune in for his valuable advice on sports streaming!
Sarah Cotenoff knows all the tricks of the podcast advertising world. In 2015 she plunged into the world of podcasts, and the experience she gained led her to co-found Podsights – a third-party tool used by brands in podcasts to measure the effectiveness of advertising. Sarah shares her insights about what makes podcasts successful and how you can monetise yours.
From being a streamer herself, through hosting esports events, and working in an esports organization, Wiktoria Wójcik became a co-founder of a tech start-up. Tune in to listen to her fascinating story. Learn more about inStreamly, how brands can rediscover their approach to reach new generations and get insights from the backstage of the mysterious startup world.
Saying that Graham is a pioneer of esports is not an exaggeration – he was there from the early 2000s. His passion evolved into a professional career and he is responsible for planning, managing and running various pro competitions including ESL Pro Series UK, ESL Major Series or BLAST Premier. In this episode, he shares his inspiring story, smuggles many insights from the industry, talks about the latest changes in the North roster, discusses cheating scandals and the exhaustion among professional esports players.
In this episode, Jérôme Coupe, provides the most interesting insights from the very top of the esports world. He shares his thought process while seeking the best talents in the industry, how he works with them, and how he works with brands. His advice is invaluable and his story is truly inspiring. Tune to hear all of it now!
Ramiro Teodósio is a truly inspiring individual. He was a professional League of Legends player while still in Law School, then he decided to popularize esports in Portugal and founded For The Win Esports – a leading organisation in Portugal. Let Ramiro change your mind, broaden your horizons and provide you with some practical advice!
Fernando Rojo is a Communications Manager at the Good Game Group, part of a top Spanish esports organisation – Giants Gaming. There are no secrets for him in the social media world and he shares his knowledge with his students at a university in Malaga. Tune in to hear about the importance of social media in the lifespan of an organisation. Why is it crucial in building a solid community and how to approach it. Learn why Twitter has become the main channel for the esports world.
Misha Sher is a Vice-President of Sports & Entertainment at MediaCom. In the episode you’ll hear about working with leading brands, athletes and companies in the branded marketing industry as well as obstacles that came with the global pandemic and how the biggest brands in the world dealt with them. We will touch on esport a bit and explain how it’s comparable to traditional sport and explain why it is a rapidly growing industry not to be underestimated in a digital era.
In this episode, you’ll hear how Łukasz Żołynia, Partnerships Manager at leading esports organisation G2 Esports, turned his passion for gaming into a successful career. Spoiler alert: he proves that sitting in front of a computer might bring you more than back pain.
Powered by inStreamly and hosted by Katarzyna Dąbrowska, “It’s simple, you know?” is a podcast that navigates through the world of game streamers as a medium for brands to communicate and interact with Generation Z. inStreamly is the leading platform connecting top brands to streamers worldwide for branded content partnerships.
