Battle of the Giants ⚔️

Hi friend!

 

Trick or treat!? 👻 Just kidding, all I have for you is treats!

In this newsletter we look into recent reports summarising the third quarter of 2021 in the streaming industry. Though pandemic-related growth seems to be cooling off, the three main platforms keep heating up the competition. In other news:

💥 We now know Facebook’s parent company new name

💼 Pokimane – one of the biggest streamers on Twitch becomes the CEO of RTS

🏆 Worlds and Major 2021 results and standings

🎃 Halloween gaming events

 

Next week, one of the biggest showcases of the esports industry will take place in BOXPARK Wembley in London. ESI London organised by the Esports Insider, is a showcase of everything esports, filled with speeches from top esports experts, insightful panels and unique networking opportunities.

Our Brand Manager, Jakub Janaszek will be attending the event and would love to meet with you. If you still have no ticket, we have a special discount for you: use INSTREAMLY10 at checkout to get a -10% discount on your event tickets!

 

Enjoy!

 

---

Let’s talk

 

As of today, three giants grapple for dominance over the streaming scene: Facebook Gaming, YouTube Gaming and Twitch. Each of these aims to emerge as the top streaming platform, each with its own advantages. YouTube has algorithms improving streamer discoverability. Twitch has the privilege of being the first in the streaming game thus having a near monopoly on the scene. Facebook has detailed data of each user and the potential to match viewers with streamers according to their interests.

Recently published Streamlabs and Stream Hatchet’s report summarising Q3 2021 reveals that for the first time in history, Facebook Gaming surpassed YouTube Gaming in views count. It was also the only platform to record an increase of watched hours during Q3.

How well will Facebook’s streaming platform do in the long run though? YouTube’s recent acquisitions of streamer stars, such as TimTheTatman and DrLupo mean that Google’s platform is not yet laying down its guns. Twitch is also far from over with its 70% dominance in watched hours.

The race to become the top streaming platform is accelerating. And we can’t be more excited to see how it will unfold!

 

---

Week review

Streaming industry in Q3 2021

Streamlabs and Stream Hatchet Q3 2021 Live Streaming Industry Report

Third-quarter streaming results are here!

Streamlabs: Facebook Gaming surpasses YouTube Gaming in views during Q3

Facebook Gaming saw an increase of 59% while YouTube Gaming saw a decrease of 32.5% during the quarter

Top Live Streaming Content Creators in Q3 2021

A closer look at the channels driving the growth of major live-streaming platforms, including Twitch, Facebook Gaming, and YouTube Gaming.

 

---

Facebook’s rebrand

Facebook parent company changes its name to Meta in major rebrand

Facebook has changed its corporate name to Meta as part of a major rebrand.

Facebook parent company now named Meta, unveiling vision of a metaverse

The company behind Facebook and Oculus, previously known as Facebook, have unveiled a new name: Meta.

 

---

Streaming

Pokimane announced as RTS Co-founder and Chief Creative Officer

Talent management and brand consulting company RTS has officially launched with one of its co-founders being revealed as streamer Imane ‘Pokimane’ Anys.

Pokimane launches new company ‘RTS’ to “fix the gaming and esports industry

Twitch star Imane ‘Pokimane’ Anys is looking to “fix the gaming and esports industry” with her new talent management and brand consulting firm, RTS.

Twitch streamer Pokimane sorta co-owns the biggest fighting game tournament in the world now

Pokimane co-founded a new streaming-focused company that bought EVO with Sony earlier this year.

 

---

Esports

Key esports sponsorships and partnerships, October 2021

October’s most important sponsorship and partnership news in esports.

PGL Stockholm Major: Scores, standings, and results

Keep up to date with the most prestigious CS:GO tournament of 2021.

Worlds 2021 Semifinals Recap – Two Incredible Matches!
A quick look at the League of Legends Worlds 2021 semifinals.

 

---

Halloween gaming

The best and worst in-game Halloween events of this year

Giant worms, candy corn elementals, and loot boxes: A ranking of all the scary Halloween things in games this year.

 

---

3 ideas to make your influencer marketing more engaging and improve ROI

Ten years ago, when collaborations with influencers were a novelty, all it took for a campaign to become successful was for the influencer in question to talk about the company’s product in their article or video. The effect was as impressive as it was immediate. Times have changed a lot since then.

In our recent insight, we share three tips on how to make your influencer campaign more engaging and improve your ROI. 🚀