Blog

Millions of views and massive engagement hours look fantastic on a pitch deck. But let’s be honest: do they actually drive bottom-line growth, or are they just making your reports look pretty? At inStreamly, we believe in moving past the surface-level hype. We help brands reach gamers natively through the experiences they love, embedding messages […]

We surveyed 200 viewers and 57 streamers in Romania to find out how gaming audiences consume live content, how they feel about brand sponsorships, and what that means for brands looking to enter or expand in the Romanian market. The results are clear. This is not a passive, casual audience. And they are far more […]

Q1 2026 was defined by relentless scaling. We upgraded our platform architecture and pioneered the rollout of Gaming 360° activations in Poland., strengthened our partnerships team. To top it off, we cemented our leadership at the heart of the nation’s most influential creator community gathering. Across inStreamly and New Game +, we kept building the […]

We’ve been busy behind the scenes. While 2025 was a year of transformation, 2026 is about execution and precision. We’ve rebuilt our engine to ensure that your brand doesn’t just “appear” on a stream but becomes a meaningful part of the gaming ecosystem. 📋 Release Notes: Version 2.0 at a Glance Kick Integration: Full parity […]

2025 was the year when the attention economy stopped being a theory and became an operational reality. Across marketing teams worldwide, the same challenges kept resurfacing: rising media costs, declining effectiveness of traditional formats, and audiences increasingly resistant to interruption. For brands trying to reach Gen Z and younger consumers, the problem was no longer […]

The third quarter of 2025 was a period of strategic growth for inStreamly. While our AI-powered technology continued to secure award-winning global campaigns, the company made a significant move to formalize and scale its comprehensive gaming marketing services in Poland. This evolution solidifies our position as a leader capable of delivering end-to-end, high-impact gaming solutions. […]

In inStreamly we believe that the AI revolution represents a paradigm shift comparable to the creation of the internet. It already enables teams to deliver significantly higher quality results today, and AI serves as excellent support for creative teams. It will never replace them, but it certainly allows them to spread their wings even wider. […]

Bank Millennium Virtual Vibes 2 proved that the metaverse is no longer an experiment, but a real channel for reaching young consumers. When the average time spent at a virtual festival is 25.5 minutes, brands have a chance for authentic contact with their target groups. The numbers speak for themselves: 336,000 participants, over 550,000 game […]

After a record-breaking Q1 2025, inStreamly continued its momentum through the second quarter, achieving further industry recognition while delivering breakthrough campaigns that redefined gaming marketing standards. Here’s how we elevated the bar even higher. Major Industry Recognition and Awards EMMA Media Marketing Polska victory Our “DEW IT ANYWAY!” campaign for PepsiCo, executed in partnership with […]

After a record-breaking 2024 with over 150,000 streamers in our community, inStreamly hit the ground running in Q1 2025. Here’s what we’ve accomplished in the first three months of this year. “Live Streaming Trends 2025” Report: Streaming Is the New Television The highlight of Q1 was our comprehensive “Live Streaming Trends 2025” report created in […]

Denmark’s digital advertising landscape gets a significant upgrade as Bark Agency, a forward-thinking Danish marketing firm known for its work with brands like Adidas and PlayStation, announces a strategic alliance with inStreamly. This collaboration introduces a revolutionary approach to reaching Denmark’s growing gaming audience through authentic, non-disruptive live stream advertising. Bridging Brands with Danish Gaming […]

We are already halfway through 2024. It is a bit shocking, isn’t it? The past three months were full of interesting events here at inStreamly. Let’s recap the second quarter of 2024!

We are thrilled to announce a significant milestone for inStreamly as we welcome industry titan Mark Chang to our team as an angel investor and advisor. With his extensive experience and proven track record, Mark is set to accelerate our growth in the US and beyond, bringing invaluable insights and expertise to our mission. Mark […]

Publicis Play, the gaming division of the communication group Publicis Groupe Czech Republic, has started a collaboration with inStreamly.

We are already halfway through 2024. It is a bit shocking, isn’t it? The past three months were full of interesting events here at inStreamly. Let’s recap the second quarter of 2024!

Z pomocą inStreamly i a41.gg, Pepsi stworzyła od zera trzy rozdziały gry w Fortnite, inspirowane gatunkami filmowymi.

Jak grają kobiety? W jakie tytuły? I ile w ogóle jest na świecie aktywnych graczek? Dziś opowiemy o tym, jak wygląda gaming wśród kobiet.

Esport to intratny biznes, a w jego sercu są profesjonalni zawodnicy. Ile i na czym właściwie zarabiają tacy gracze?

We have entered 2024 with a bang! It is now time for a summary of the first quarter of the year at inStreamly.

Zakończyło się tygodniowe głosowanie w inStreamly Streamers’ Choice Awards 2023. W plebiscycie polscy streamerzy wybierali swoje ulubione marki, z którymi współpracowali poprzez inStreamly w ubiegłym roku.

As 2023 came to an end, we take a look back at the past few months to summarise the most important events. For inStreamly, it was a year of global expansion.

Just a few days ago, we bid farewell to another year with inStreamly. It’s been a magical journey, packed with sponsorships for you and loaded with new features, upgrades, and changes.

What a ride 2023 has been! The final quarter of last year is over, so it’s time to take a look back.

Two years after entering the Spanish streaming market, inStreamly partners up with 014 ON and introduces the company as the marketplace operator in Spain.

During Web Summit 2023 Wiktoria Wójcik discussed the importance of independent creators in the development and success of the metaverse.

Time flies by, and we’re already in the fourth quarter of 2023. Before we all focus on Q4, let’s have a look back at what the previous quarter brought to us at inStreamly.

The first half of 2023 is now behind us, so it is time to summarise everything what happened during that period at inStreamly.

The inStreamly update for January 2023 is here! From improvements and interesting new features to campaigns and IRL events, check out what we’ve been up to this month!

The inStreamly update for December 2022 is here! From improvements and interesting new features to campaigns and IRL events, check out what we’ve been up to this month!

The inStreamly update for September 2022 is here! From improvements and interesting new features to campaigns and IRL events, check out what we’ve been up to this month!

The inStreamly update for October 2022 is here! From improvements and interesting new features to campaigns and IRL events, check out what we’ve been up to this month!

The inStreamly update for September 2022 is here! New teammates, amazing digital marketing campaigns and a word about the mushroom season.

The inStreamly update for August 2022 is here! From improvements and interesting new features to campaigns and IRL events, check out what we’ve been up to this month!

The inStreamly update for June 2022 is here! From improvements and interesting new features to campaigns and IRL events, check out what we’ve been up to this month!

The inStreamly update for May 2022 is here! From improvements, interesting new features, campaigns to IRL events. Do you want to know what we’ve been up to?

The inStreamly update for April 2022 is here! From improvements, interesting new features, campaigns to IRL events. Do you want to know what we’ve been up to?

We’re speaking with Ishaan Arya, the Head of Business Development and co-founder of The Esports Club. Listen now if you’d like to know more about what the gaming ecosystem looks like in India, what the major challenges its people face and if it’s even possible to describe the Indian gamer community in just a few words.

It’s been a while since we have checked back in with the metaverse. Through the lens of Lego’s deal with Epic Games to look at what potential virtual spaces bring to brands.

Have you ever considered what the next step for a streamer already at the top is? Successful streamers are some of the most ambitious entrepreneurs in the digital world. They’re not eager to settle down. This week we’re checking out what new projects await one of the most successful streamer creators in the world.

The inStreamly update for March 2022 is here! From improvements, interesting new features, campaigns to IRL events. Do you want to know what we’ve been up to?

The war in Ukraine has affected us all in more ways than we could’ve imagined. This week we’ll discuss just that with Daniel Kloud, the CEO of Entropiq, one of the most important rising stars of European esports teams.

The internet is overrun with headlines talking about the drop in hours watched in February across streaming platforms. Is it really that bad? The truth, as always, is somewhere in the middle.

Gamers are always on the lookout for ‘the next big thing’. Will Ubisoft’s new cloud computing technology appease their hunger? Will Ubisoft Scalar deliver on its promises, and what changes will it bring?

We are starting off the second season of It’s Simple You Know?  with a discussion with Sam Cooke, the CEO of Esports Insider, one of the most influential esports-related media outlets in the world.

Last weekend, we have had a chance to watch the first The Streamer Awards gala in history. Hosted by QTCinderella and Maya Higa, the event celebrated creativity and a warm reminder of how natural and unpretentious such galas could be. Read on to find out who got the Best Streamer Award and what lesson could you learn from the event itself.

As the war in Ukraine continues, gamers, game developers, and esports organisations unite in taking decisive actions to protest the Russian invasion. Each day gaming organisations take action to voice their protest against the war. Today we summarise the efforts from last week.

The reality of Russia’s attack on Ukraine is the topic holding our attention this past week, and the gaming community hasn’t stayed silent. Today, we’ll tell you more about how the gaming and esports world reacted to the war, and how you can help.

Your inStreamly update for February 2022 is here! Learn about the exciting things we did last month, from thrilling campaigns and new features to collaborations and much more.

Hope your week is better than some poor AI, who found out its picture is not human enough looking to be copyrighted.

For any creator, a username is a name of a brand their building. With a few exceptions, most streamers are remembered exclusively because of their streaming name, so changing it may be problematic. Some may be forced to do so with the recent update of the Twitch username policy.

The discussion around NFTs in gaming has heated up recently as more companies push into the blockchain space. Streamers, influencers, game developers, and stores voice their hopes and worries that new technology will affect them. Read on to find out why game studios reverse their decisions on NFTs and why this topic is so controversial.

In the last newsletter of 2021, we took a look at the key indicators of gaming industry growth. Today, thanks to the annual report by Stream Hatchet, we can take a closer look into the streaming side of gaming.

The modern esports industry is more than just a space for competitive tournaments. Understanding mechanisms behind esports is key to effectively connecting streamers, fans, and brands. Check out what brings them together.

We can happily report that we experienced many great moments in 2021. Let’s see what we managed to achieve in 2021 and reminisce about some of our company’s best moments!

The news about Microsoft’s acquisition of Activision Blizzard for a record-breaking $68.7 billion shook the gaming world last week. One of the reasons for this history-making deal was gaming’s role in the future of the metaverse. Today we’re taking a dive into the gaming role for metaverse and the players who already play metaverse games.

For gamers, Twitter is the place to get the hottest industry news, discuss the latest events or express feelings about the latest releases. Knowing the hotly debated topics is the key to staying ahead of the curve. With the Twitter summary of 2021, we take a closer look at what rocked the gaming world. In other news:

Another week, another edition of our newsletter. We take a look at the newest trend emerging among Twitch streamers and the potential dangers and opportunities it may bring to the streaming community.

With 2021 behind us, today we explore the top trends to watch in 2022 in these booming branches of entertainment. Blockchain, cloud gaming, and esports teams are becoming much more than *just* gaming companies and the creator economy prioritising individual streamers.

We have so many things we want to share with you. Campaigns we are thrilled about, new features from our subbrands, activations and programs that make our environment a little bit better. So sit back, get some coffee and immerse yourself in our world, full of technology and love for gaming!

Welcome to the last newsletter of 2021, and what a year it has been! Let’s take a look back at the previous year in gaming. The pandemic kept its grip on the world, and as expected, it also had its impact on gaming. Hardware shortages, blockchain application in games, growth of cloud gaming, we saw all these things and more in 2021. So, let’s take a look at how 2021 was in gaming!

It is a great pleasure to see streamers of all sizes thrive and grow their channels, with agencies and marketers coming back to work with them. And it was a proud moment to be appreciated for our hard work. Want to know which campaigns received the most awards? Read on!

With Christmas just around the corner, many are slowing down, yet we still have some exciting gaming news for you! Today, our main topic is mobile gaming and its potential for players, advertisers, and professional esports. With huge investments on the horizon, a vast audience, and incredible accessibility, mobile gaming is no longer the poor brother of the console and PC gaming industry.

This week we dive into the cultural crossroads between fashion and gaming. What is the future of these two most trendsetting businesses? What can we expect in the upcoming year for this powerhouse? Come find out!

Last week we looked into Ludwig Ahgren’s decision to move his content from Twitch to YouTube. It’s only been a week, and he has already experienced three copyright bans. Ironic, considering the snarky dig made at Youtube in the video announcing his departure. Today we are taking another look at this and the issue of copyright claims in streaming. 

This week we have seen yet another YouTube move designed to chip away at Twitch’s dominant position on the streaming scene. Ludwig, one of the most popular streamers, left the platform to stream for the competition. Today we take a look into what it means for Twitch and why it is important for the streaming scene.

One way to avoid mistakes is to draw conclusions and learn from other people’s mistakes. Last week, a streaming software provider gave a free and important lesson to anyone operating in the influencer industry.

We have so many things we want to share with you. Campaigns we are thrilled about, new features from our subbrands, activations and programs that make our environment a little bit better. So sit back, get some coffee and immerse yourself in our world, full of technology and love for gaming!

What kind of deals can gamers expect this Black Friday with chip shortages and logistics problems causing so many issues? When can we expect change? Are there any silver linings to be found? Find out in our newsletter!

Today’s newsletter takes us to Shanghai, where thousands of people took to the streets in order to celebrate and…complete absurd challenges they have promised to do if their team wins the biggest League of Legends tournament.

In this newsletter we look into recent reports summarising the third quarter of 2021 in the streaming industry. Though pandemic-related growth seems to be cooling off, the three main platforms keep heating up the competition.

Let’s recap the last week of tech, gaming and streaming news. Mark Zuckerberg’s plans to change Facebook’s group company name was the unexpected bomb of last week, and we want to get into why such a recognisable brand may want to change their name.

Leo De Biase, arguably one of the best known names in the Brazilian esports scene, is here to break it down for us. His 23 years of experience speaks for itself – from owning a chain of super successful internet LAN cafes (remember those?) to being the CEO of ESL Brazil and founder of BBL.

Great news! It’s Wednesday! YAY! This means another edition of the inStreamly newsletter. I’m taking a bit of a twist with this one, to help you with readability and getting to the bits you’d be most interested in.

Twitch was breached. Wanna see how much your favourite streamer earns? 🕵️‍♂️

Knowing your viewers’ age, gender and origins lets you adjust the content, schedule optimal streaming times or feel their vibe better. That is why we are introducing a new tool that will help you learn more about your audience. Check it out!

Two days ago we experienced, for a few excruciating hours, how our lives would look like without our favourite Social Media. Truly horrifying picture 😉

Will a video game movie (or a TV show for that matter) finally be any good? Come and let’s find out! 🪄

Gaming is growing by the day! Businesses seemingly unrelated to the gaming sector are now targeting gamers with sponsorship proposals and dedicated products! Esport is a thing! 🤺

New faces on the horizon! Experts say, she just might be the next big thing 🎉

Summer has come to an end and winter is coming 🐺. Kids have finally returned to school and they can now sit and play video games all afternoon… But hold on a second. Can they❓

Being an Innovation Broker is all about personality and knowing how to build rapport with scholars, scientists and the business world. The idea is to find what the market is lacking, be flexible in terms of building communication and understanding the business. Today’s expert on the subject – Piotr Ciszek

Chinese approach for managing gaming and live streaming causes quite a stir. Meanwhile, the West is cooking up a revolution all its own🧑‍💻

A new livestreaming platform has emerged with the intention to conquer the West through healthy approach and lack of streamer competition. Nobody knows what’s happening with chinese gaming market but something big is coming 💣

Young people have long abandoned traditional media and are engaged elsewhere, and video games and live streaming are part of this environment

Why are esport marketing campaigns still witchcraft for many? What are the challenges faced by non-endemic brands willing to invest in a new, unknown environment?
You’ll hear all about this and more from Philip Macartney, Business Director at Elo Hell Esports and the founder of Enclave Gaming.

Ever wanted to travel without moving or dreamt of moving without travelling? The Metaverse is coming! ✈️

I’m under the impression that all of the sudden everybody wants to create their own game or start a streaming platform 🤨

What’s the truth with esport? Is it just a bubble, or is it a stable business in which everyone can expect to earn a reasonable profit? Where’s the money in esports?
Meet Adam Fitch, an esports journalist and his perspective on this multi-million dollar business.

What connects the Olympic soundtrack to Mario? Why don’t we see Faker demolish people during the Olympics? And why am I suddenly hearing boss music? 🤨

This time we travel to Asia to see what’s happening in mighty China, but also to look at how Asian companies operate on the global market ✈️

Dorian Gorr, Managing Director at Veritas Entertainment, talks about how esports is no longer something niche, it’s made its way completely to the mainstream and became a powerful business. Tune in!

Driving your virtual Tesla through your virtual, IKEA-decorated house has never been easier… And you can do that wearing your virtual Gucci belt! 🤑

Play to earn, It’s that simple! Seems like every other creator is starting to earn a lot more money recently! 🕵️‍♂️

Why does a pop-up ad keep ruining my virtual meetup with the boys? 🥲

Asking fans for money isn’t easy. There can be many reasons fans don’t make donations or why creators don’t earn in other ways. We understand this and that’s why we created a tool that can make everyone’s life better.

Maciej Sawicki and Borys Musielak from inStreamly and SMOK VC discuss important issues concerning startup funding both from the founder’s and investor’s perspective. They also touch on the important aspects of this “complicated relationship” – expectations of each other and support.

Matthew Kiichi Heafy is a streamer, musician, vocalist, and leader of the heavy metal band Trivium. He devoted his life to music for over 20 years. Four years ago, he joined Twitch and became a full-time streamer, capturing his everyday life and taking the camera everywhere. Tune in to listen about his start as a streamer, why he decided to do it and how he was able to build a solid community and brand.

We just released a new product that has a chance to change the perspective of the gaming industry when it comes to promoting games. Let the streamers make some noise about your game with this newest game marketing product placement!

Co-founder of two successful start-ups and of the podcast “The Quest”, Brent Liang meets with various personalities from the tech, entertainment, and media industries to capture their stories. Tune in to listen to an incredible story of a young entrepreneur with big dreams and some solid advice.