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A media buyer runs a survey after a campaign and sees awareness numbers move. The client is happy. Nobody asks which kind of awareness moved, or whether it changes what gets purchased. That gap is where media plans quietly waste budget. Brand awareness is not one number. It is a set of distinct mental states, […]

A brand can run a flawless TV spot and still fail to register with anyone under 25. That is a channel problem, not a creative one. 64% of gamers use ad-blocking tools, and 62% of livestream viewers have already left traditional TV. Gaming and live streaming are where that audience spends its time, and where […]

Most event activations compete for attention in the same way. A visitor approaches a booth, collects a sample, takes a photo, scans a QR code and moves on. The interaction may look good in a post-event recap, but in reality, it often lasts only a few seconds. At Pyrkon 2026, we wanted to create something […]

A report showing 4 million impressions and a 0.4% click-through rate looks like a result until someone asks whether the target audience remembers the brand a week later. Most advertising effectiveness reporting stops at the numbers that are easiest to pull from a dashboard: impressions, clicks, view rate. None of these confirm that exposure changed […]

Ask a media buyer to list every ad they saw yesterday and most will stall after the third one. Ask them which brand comes to mind first when they think of energy drinks, streaming platforms, or telecom providers, and the answer arrives instantly, with no list to search through. That instant, unprompted answer is top-of-mind […]

Mountain Dew ran a creator accelerator program built around a Discord community, not a single ad flight. The result was a 28% lift in brand affinity among 16 to 24 year olds and over 71 million organic views from viewers who chose to watch rather than had the content pushed to them. No pre-roll produces […]

A campaign dashboard can show impressions, clicks, and reach climbing every day. None of those numbers answer the question that actually predicts whether the spend paid off: when a shopper thinks about the category next week, does your brand come to mind? That is what a brand recall survey measures: the gap between exposure and […]

Millions of views and massive engagement hours look fantastic on a pitch deck. But let’s be honest: do they actually drive bottom-line growth, or are they just making your reports look pretty? At inStreamly, we believe in moving past the surface-level hype. We help brands reach gamers natively through the experiences they love, embedding messages […]

A campaign can hit every impression target on the media plan and still leave no mark on how people think about the brand. That gap between delivery and impact is exactly what brand lift measures. It answers a question reach numbers cannot: did anyone’s mind actually change? For campaign planners, brand lift studies are the […]

The global video game industry generated $188.8 billion in revenue in 2025, and it is on track to reach roughly $205 billion in 2026. That single figure is larger than the global box office and recorded music industries put together. Behind it sits an audience of 3.6 billion players, more than 61% of everyone online. […]

A brand manager planning a gaming sponsorship usually starts with a name. The biggest streamer in the category, the one with millions of followers. It feels safe because it looks like reach. But the maths under that instinct is weaker than it appears. On Twitch, the average channel draws about 26 concurrent viewers, and the […]

A pre-roll ad and a live stream integration can reach the same person on the same screen, and the brain files them under two different categories. One is an interruption the viewer waits out. The other is part of an experience the viewer chose to attend and is paying attention to in real time. That […]

Gen Z gamers are not just another audience segment inside gaming – they are shaping how the entire ecosystem evolves. Born between 1997 and 2012, this generation grew up with smartphones, social media, and on-demand content. Their expectations toward interactivity, personalization, and social connectivity directly influence platform design, monetization models, and brand integrations. Understanding Gen […]

We surveyed 200 viewers and 57 streamers in Romania to find out how gaming audiences consume live content, how they feel about brand sponsorships, and what that means for brands looking to enter or expand in the Romanian market. The results are clear. This is not a passive, casual audience. And they are far more […]

Every digital campaign produces impressions. Most of them produce nothing else. A brand can run a display campaign across a hundred placements, hit the reach target exactly, and still find that almost nobody who saw the ads can name the brand a day later. Ad recall is the metric that exposes this gap. It tells […]

It’s nothing new in marketing – brands should adjust their communication to the desired target group. That’s why non-endemic brands need to understand the different types of gamers when investing in profitable gaming and esports audiences. Let’s dive into it.

The global gaming audience reached 3.32 billion active players in 2026, and women are a major part of that growth. Female gamers are no longer a marginal segment of the industry – they represent a structurally significant share of players across regions, platforms, and age groups. Understanding women in gaming statistics today is less about […]

In-game purchases are no longer a side mechanic in digital entertainment. They are the economic engine of modern gaming. From skins in Fortnite to player packs in FIFA Ultimate Team, microtransactions in games have transformed how developers monetize and how players engage. What started as optional cosmetic upgrades has evolved into a complex ecosystem of […]

The gaming industry enters 2026 with renewed momentum. After a period of post-pandemic correction, gaming market growth is accelerating again — but the structure of the market is fundamentally different than it was even three years ago. Platform convergence, generative AI, cloud gaming, user-generated content (UGC), and distribution shifts are redefining how value is created […]

Q1 2026 was defined by relentless scaling. We upgraded our platform architecture and pioneered the rollout of Gaming 360° activations in Poland., strengthened our partnerships team. To top it off, we cemented our leadership at the heart of the nation’s most influential creator community gathering. Across inStreamly and New Game +, we kept building the […]

Why does “Offer Ends Tonight” feel more compelling than “Special Offer Available”? Why are free trials so effective at converting users into paying customers? The answer lies in loss aversion – a core principle of behavioral economics showing that people experience losses more intensely than equivalent gains. For marketers, this asymmetry explains why urgency, scarcity, […]

For years, the stereotype of a gamer was simple: teenage boy, console, bedroom. The data in 2026 tells a completely different story. Gaming is now one of the largest entertainment activities in the world, spanning generations, genders, devices, and regions. To understand modern audiences – whether for marketing, media, or product strategy – we need […]

The year 2023 undoubtedly marked the inception of a marketing boom within metaspaces. A revolutionary surge saw the integration of renowned brands like BMW, Coca-Cola, Adidas, Barbie, Lego, Nike, Vans, and McDonald’s into the expansive landscapes of Roblox and Fortnite.

More choice feels like a competitive advantage. More streamers, more games, more ad formats, more activation options. In theory, a larger selection increases the chance that a brand finds the exact fit for its audience. In practice, too many options frequently reduce conversions and in gaming marketing, they can paralyze campaign planning entirely. Decision fatigue […]

Social proof is one of the simplest explanations for a pattern every marketer sees: when people feel uncertain, they look for signals that others have already made a choice – and that the choice worked out. In marketing, social proof is the use of visible evidence (reviews, testimonials, endorsements, user stats, media mentions) that helps […]

FOMO marketing works because it reframes a decision from “Should I buy?” into “What do I lose if I wait?” Scarcity, urgency, and exclusivity reduce hesitation and accelerate action. In most markets, brands deploy these tactics on an audience that encounters them occasionally – a flash sale, a limited-edition product, an “only 3 left” label […]

Traditional economic theory assumes that consumers act rationally, evaluate all available options, and choose what maximizes utility. Behavioral economics showed this was wrong. And nowhere has that finding been more thoroughly field-tested than in the gaming industry. Free-to-play games, live-service titles, and in-game stores have been running behavioral economics experiments at scale for over a […]

Consumers like to believe they make rational decisions. Marketers often assume the same. In reality, purchasing behavior is shaped less by deliberate analysis and more by mental shortcuts known as heuristics. These shortcuts simplify complex choices, reduce cognitive effort, and allow people to decide quickly in environments overloaded with information. Understanding cognitive biases in marketing […]

Every marketing strategy ultimately depends on one fundamental question: how do consumers make decisions? Budgets, media plans, targeting strategies, and creative executions all assume a certain behavioral logic. When that logic is misunderstood, even well-funded campaigns underperform. Understanding the consumer decision making process is therefore not theoretical; it directly influences how brands allocate attention, build […]

For years, ad blockers were treated as a technical annoyance. Today, they are a strategic reality. If you’re a marketer running digital campaigns, understanding how ad blockers work is no longer optional. It directly affects your reach, your measurement, and ultimately your ROI. This article explains ad blocker mechanics in simple terms — and why […]

Digital advertising has never been more expensive.At the same time, ad avoidance has never been more sophisticated. So how many people use ad blockers in 2026 — and what does that mean for marketing leaders trying to reach Gen Z, gamers, and digitally fluent audiences? The answer is not marginal. It is structural. Globally, more […]

Gen Z is the first generation raised entirely inside the attention economy. They never experienced a world without algorithmic feeds, infinite content availability or persistent digital connectivity. As a result, their media habits – how they focus, engage, consume, and filter – have been shaped by platforms built to maximize time spent and extract attention […]

In digital communication, attention is no longer a vague concept – it is a measurable, economic resource. As advertising costs rise and audience behavior becomes increasingly fragmented, brands need reliable ways to assess whether users not only see content, but actually engage with it. This shift makes attention metrics one of the most important areas […]

We’ve been busy behind the scenes. While 2025 was a year of transformation, 2026 is about execution and precision. We’ve rebuilt our engine to ensure that your brand doesn’t just “appear” on a stream but becomes a meaningful part of the gaming ecosystem. 📋 Release Notes: Version 2.0 at a Glance Kick Integration: Full parity […]

In today’s digital landscape, attention has become the single most valuable resource in marketing. Users are exposed to more content than ever, while their capacity to process information remains unchanged. As described in Attention Economy report the modern environment is defined by information abundance and attention scarcity – a dynamic that forces brands to rethink […]

2025 was the year when the attention economy stopped being a theory and became an operational reality. Across marketing teams worldwide, the same challenges kept resurfacing: rising media costs, declining effectiveness of traditional formats, and audiences increasingly resistant to interruption. For brands trying to reach Gen Z and younger consumers, the problem was no longer […]

Marketers today operate in a world where audiences are no longer short on content – they are short on attention. Every platform, creator, brand and algorithm competes for the same limited cognitive resource. The result is a fundamental shift: reach alone is no longer enough, impressions no longer guarantee impact, and traditional advertising models increasingly […]

Generation Alpha-children born from 2010 onwards-is entering the global consumer landscape faster than many marketers anticipated. They are the first cohort raised entirely inside AI-curated feeds, hybrid digital identities and gaming-native cultures. As their influence over household spending grows, brands face a critical challenge: traditional channels no longer capture their attention, and conventional segmentation tools […]

Gen Alpha is the first generation to grow up in a world where interactive digital environments are the default-not an extension of reality, but reality itself. They move seamlessly between games, social platforms, live content and AI-enhanced tools, expecting every experience to be dynamic, responsive and participatory. For marketers, understanding Gen Alpha marketing trends is […]

Reaching Gen Alpha – the first fully digital-native generation – requires a radically different approach than marketing to Gen Z or Millennials. These young audiences grow up inside online ecosystems defined by instant interaction, creator-driven entertainment and immersive digital environments. Traditional advertising formats simply do not work here. According to our Live Streaming Trends 2025 […]

Generation Alpha – born between 2010 and 2025 – is the first demographic raised in a world where streaming, short-form video and gaming are structural elements of everyday life. Unlike Gen Z, who remember a transitional era between analogue and digital, Gen Alpha has no such memory. According to the Amra & Elma Gen Alpha […]

Generation Z has become one of the most influential consumer groups in the global economy. They shape cultural trends, redefine attention, and force brands to rethink how they communicate, build trust, and earn consideration.  For marketers, understanding Gen Z is no longer optional – it is a strategic necessity. This article provides an evidence-based overview […]

Marketers often place Gen Z and Millennials in the same digital bucket. Both generations are highly connected, mobile-first, socially engaged and deeply embedded in gaming culture. But while they share similar digital environments, their motivations, expectations and attention patterns diverge significantly. Understanding these nuances is essential for effective marketing to Gen Z vs Millennials – […]

If you’re reading this, you’ve probably already tried marketing to Gen Z. You’ve launched a TikTok or two. Put a creator in a campaign. Maybe even sponsored an esports event. And still… the numbers look okay on paper, but you don’t feel like you’re really in Gen Z’s world. This guide is about fixing that. […]

Generation Z is no longer “the next generation of consumers”. They are your current customers, decision-influencers and trendsetters. They’re digitally native, hyper-connected, deeply community-driven and ruthless toward anything that feels fake or intrusive. At the same time, they’re on track to become the largest and wealthiest consumer generation in history – global Gen Z spending […]

The third quarter of 2025 was a period of strategic growth for inStreamly. While our AI-powered technology continued to secure award-winning global campaigns, the company made a significant move to formalize and scale its comprehensive gaming marketing services in Poland. This evolution solidifies our position as a leader capable of delivering end-to-end, high-impact gaming solutions. […]

For Fast-Moving Consumer Goods (FMCG) brands, authentically entering the gaming world is a major challenge. Gamers demand focus and immersion, making them notoriously resistant to advertising that feels intrusive or irrelevant. How can a food brand capture their attention at the right moment without breaking the flow of the game? Knorr, in partnership with GroupM […]

After a record-breaking Q1 2025, inStreamly continued its momentum through the second quarter, achieving further industry recognition while delivering breakthrough campaigns that redefined gaming marketing standards. Here’s how we elevated the bar even higher. Major Industry Recognition and Awards EMMA Media Marketing Polska victory Our “DEW IT ANYWAY!” campaign for PepsiCo, executed in partnership with […]

FromSoftware – the beloved studio behind Dark Souls and Elden Ring – just launched a side project that revealed something fascinating about gaming communities. Elden Ring: Nightreign sold 2 million copies on launch day, but the community response split dramatically down the middle. Here’s what happened: a portion of fans loved the experimental multiplayer approach, […]

Denmark’s digital advertising landscape gets a significant upgrade as Bark Agency, a forward-thinking Danish marketing firm known for its work with brands like Adidas and PlayStation, announces a strategic alliance with inStreamly. This collaboration introduces a revolutionary approach to reaching Denmark’s growing gaming audience through authentic, non-disruptive live stream advertising. Bridging Brands with Danish Gaming […]

Over 2000 gaming streamers from different countries have joined a campaign to raise money for Ukraine by joining The Donation Map activation.

Z pomocą inStreamly i a41.gg, Pepsi stworzyła od zera trzy rozdziały gry w Fortnite, inspirowane gatunkami filmowymi.

Jak grają kobiety? W jakie tytuły? I ile w ogóle jest na świecie aktywnych graczek? Dziś opowiemy o tym, jak wygląda gaming wśród kobiet.

Today, we’re highlighting five exemplary inclusive gaming campaigns. These activations have masterfully embraced diversity.

Esport to intratny biznes, a w jego sercu są profesjonalni zawodnicy. Ile i na czym właściwie zarabiają tacy gracze?

W 2021 roku pojawił się nowy buzzword – Metaverse. Słowo to stało się synonimem innowacji. Ale jaka jest historia Metaverse?

In the dynamic world of digital marketing, gaming platforms like Roblox and Fortnite stand out as innovative platforms for brand promotion.

Około 40% ludzi na świecie nazywa siebie graczami. Popularność gier sprawia, że gaming marketing interesuje coraz więcej marek.

Reklama na Twitch.tv to atrakcyjna forma dotarcia do graczy. Jakie możliwości oferuje platforma i jakie alternatywy istnieją?

Influencer marketing to część strategii praktycznie każdej marki. Jak znaleźć influencerów na Twitchu i jak z nimi współpracować?

Zakończyło się tygodniowe głosowanie w inStreamly Streamers’ Choice Awards 2023. W plebiscycie polscy streamerzy wybierali swoje ulubione marki, z którymi współpracowali poprzez inStreamly w ubiegłym roku.

inStreamly offers game developers and producers a perfect tool to reach a huge gaming audience with their latest games.

Is the gaming market still thriving or has it slowed down? What will 2024 hold for trends in streaming, gaming marketing, and the metaverse?

The common misconception, that the vast majority of gamers are male, is long gone. However, there is still lack of inclusive initiatives that could help women in gaming grow. O Boticário, a top Brazilian cosmetic company, has addressed the issue in a campaign called Heroínas do Game.

inStreamly has proven successful for banks and financial institutions or services that want to reach the younger generation.

During Web Summit 2023 Wiktoria Wójcik discussed the importance of independent creators in the development and success of the metaverse.

Another day, another article about the Metaverse. The hype is everywhere. Unfortunately, these articles tend to create more confusion and misconceptions about the already enigmatic Metaverse. So if you’re feeling the good old FOMO, or you’re not doing enough, don’t worry! You’re not alone.

We’re going to keep it simple and break it down for you.

In 2021 Facebook brought us another international buzzword – the Metaverse. Soon after, global businesses like Tommy Hilfiger, McLaren, and even Walmart started experimenting with retail and marketing in the Metaverse. So it’s no surprise that the Metaverse has become a synonym for innovation and new technology. But what’s the Metaverse history?

Gen Z is often called “The Loneliest Generation”. Learn how inStreamly and Rockstar Energy Drink helped them connect over their shared passion for gaming and live streaming.

Many marketing experts still underappreciate gaming marketing. There are many reasons, but the main one is a lack of understanding of games and gamers. To help you, we’ve prepared a list of gaming marketing terms to ensure your position in the industry. Read on!

En Pologne, près de 73 % des internautes qui regardent des jeux vidéo en streaming déclarent que regarder Twitch est leur passe-temps préféré. 8 % des sondés en moins ont indiqué le fait de jouer eux-mêmes à des jeux. D’où vient cette différence ? Qu’est-ce que cela signifie pour les marques ? Ces questions trouvent leur réponse dans le rapport “Qu’est-ce qui motive les internautes à regarder des jeux en streaming ?”

The Global Network of virtual worlds, also known as the Metaverse, is a hot topic for innovative brands, although it has yet to be created. Many marketers think it’s only about games. Well, it’s only partially true. Roblox, Minecraft, and Decentraland are just the beginning.

How can we target gamers effectively? Influencer marketing, discount codes, or an extensive social media campaign? While there is no one answer about the overall strategy, some things can influence your gaming marketing campaign and its ROI. What are they? Let’s find out!

Digital marketing trends are changing almost daily. Staying up to date has become more challenging than ever before. So we’ve put together a list of valuable tips, tricks, and best practices to help you stay on top of the industry news!

Die Spieleindustrie boomt, und das wird auch nicht langsamer. 300 Milliarden Dollar ist der aktuelle Wert der Spieleindustrie. Lesen Sie den Artikel und erfahren Sie alles, was Sie darüber wissen müssen, warum Sie sie in Ihre Marketingstrategie einbeziehen sollten.

L’industrie du jeu est en plein essor, et cela ne ralentit pas. 300 milliards de dollars, c’est la valeur actuelle de l’industrie du jeu. Lisez l’article et découvrez tout ce que vous devez savoir sur les raisons pour lesquelles vous devez l’inclure dans votre stratégie marketing.

La industria del juego está en alza, y no se detiene. 300.000 millones de dólares es el valor actual de la industria del juego. Lee el artículo y descubre todo lo que necesitas saber sobre cómo y por qué deberías incluirlo en tu estrategia de marketing.

The gaming industry is on the rise, and it’s not slowing down. $300 billion is the current worth of the gaming industry. Read the article and find out all you need to know about how and why you should include it in your marketing strategy.

Gaming marketing is the future of every company. Do you want to include gaming advertising in your marketing strategy? Sometimes everyone needs inspiration. Find yours in the best gaming marketing ads and campaigns listed below!

Metaverse is THE topic for every tech-savvy marketing enthusiast. We still don’t know the exact shape it will take. How can all brands ensure they will successfully navigate and integrate into the new online world? The answer is quite simple – read on to find out more!

Influencer marketing is one of the most effective means for brands to connect with customers. The reach and level of interactions that influencers bring outperform traditional media campaigns. Read our guide on influencers and how you can work with them through agencies.

A fresh, fun, and engaging way to interact with consumers is the Holy Grail of any brand marketing. In search of it, modern marketing has turned to games and gamer influencers. Is gaming the right choice for your brand? Check out now!

The more streamers you have in your campaign the better results you will have. So, how can you manage to sponsor over 1,400 streamers in your campaign and get great results? Read on to find out!

Live streaming is constantly increasing the potential for brands and marketers. The scene is bursting with creators, fans, and new ideas. The variety keeps this scene fresh and alive. So today we take a look at some inStreamly alternatives. 

It’s no secret that in an industry as expansive and profitable as gaming, the question for brands will always be – how can you monetise gaming? Read on and see to what conclusions did we get after our interview with Adam Fitch – awarded esports journalist.

Influencer marketing is one of the ways innovative brands connect with young Gen Z viewers. And for any brand finding the right influencer is the key factor in campaign success. So let’s see what are top 10 influencer platforms and agencies to help you build connection with your audience.

Looking for information on streaming campaigns? We know that it can be difficult to find information or reviews about them. Check out what our customers say about inStreamly!

Streaming, gaming, Generation Z, passion economy. These terms echo through the marketing world over and over again. So let’s dive into 5 business challenges your brand struggles that inStreamly can help you with.

2020 was a big year for gaming and streaming. People started firing up live streams instead of TVs which caused an enormous spike in viewership numbers across all streaming platforms. Read on to find out our best gaming influencer marketing campaigns of 2021!

Getting your brand on Twitch with in-game advertising is one of the main things to do if you want it to be present in GenZ culture. By connecting your brand with them, you are plugging into the reality of young people worldwide. So, how is it done? Read on!

It is a great pleasure to see streamers of all sizes thrive and grow their channels, with agencies and marketers coming back to work with them. And it was a proud moment to be appreciated for our hard work. Want to know which campaigns received the most awards? Read on!

Imagine an industry four times bigger than Hollywood and three times the size of the music industry. That’s the size of gaming today! Are you wondering how your brand can work with gaming influencers? Read on!

You have probably heard of Ninja, shroud or xQc. But these streamer influencers are only the tip of the iceberg. Streamer influencer marketing is not only a game for brands with unlimited budgets for campaigns. Want to know how to find the Twitch influencers for your brand? Read on!

If you are a professional handling marketing campaigns, chances are that most feedback you get for your campaigns is based on campaign KPIs. So knowing what streamers have to say about brand sponsorships can be really helpful. Check out our interview!

Ten years ago all it took for a campaign to become successful was for the influencer in question to talk about the company’s product in their article or video. Now it’s not that easy and we are aware of the struggle! Keep reading and find out how to create an engaging campaign!

If you think about gamers, you’re probably imagining teenagers. But there are more old gamers all over the globe than you think. and this target group should not be omitted in your marketing actions. Fasten your seatbelts and get ready for some interesting information about old gamers!

You are looking for a way to make your brand shine, reach and engage the best audience. So, the most important question is ‘how to find influencers for your brand?’. We have the answer to this and other nagging questions about influencer marketing — check this article and proceed with your brand level-up!

Do you think that gaming marketing is only for gaming brands? Think again! It’s no longer just the producers of sugar-rich fizzy drinks and triangular crispy snacks that want to promote their products and services through games. As the gaming industry itself becomes more diverse, so does the advertising within it. 

Do you sometimes wonder how marketing to Gen Z actually works? Don’t worry, we got you. Check our generation Z characteristics list and get your advertising on another level!