When 336,000 youths attend a festical without leaving home – Bank Millennium Virtual Vibes 2
Bank Millennium Virtual Vibes 2 proved that the metaverse is no longer an experiment, but a real channel for reaching young consumers. When the average time spent at a virtual festival is 25.5 minutes, brands have a chance for authentic contact with their target groups. The numbers speak for themselves: 336,000 participants, over 550,000 game […]