LIVE STREAMING TRENDS 2025
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Discover the latest trends, data, and insights that will help your brand benefit from the growing popularity of live streaming in the coming years.
Did you know that?
88%
of Internet users watch content on streaming platforms
78.4%
of Gen Z consume content via social media streaming
77%
more purchases result from live streams than traditional channels
Report co-created by:
Leszek Trela
Head of Content and Activations, FUSE
Dominika Brodowicz
Marketing Director, RTV EURO AGD
Aldona Burska-Szypszak
Product Manager, Dr. Oetker Polska
Jarosław Stępień
Brand Manager, Gaming Marketing, Orange Polska
Jakub Skłodowski
Content Strategy Expert, Zenith Media
Adam Matwijczyk
Head of Performance, Digital Resolution
Barbara Pawłowska
Digital Media Manager, Media People
Tomasz Przeździecki
CEO, _game changer
Krzysztof Adamczyk
Communication Junior Planner, Wavemaker Poland
Ewa Żebrowska
Head of Advertising and Media Planning, T-Mobile
What you'll find in the report?
Who are livestream viewers?
- Demographics and audience behavior
- Preferences and regional differences
- Structure by reach and impact
Global and local strategies
- Evolution of digital sponsorships
- Targeting in streaming environment
- Trends in monetization
Top streamers
- Rankings and categories
- Relationship between reach and time
- Analysis of growth potential
The most important trends
- Key events of 2024
- The phenomenon of social streaming
- New formats and trends