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Twitch adblock: how to block Twitch ads and display only campaigns your viewers enjoy
Twitch is a great platform that both streamers and their viewers thoroughly enjoy, but let's be real for a minute - their advertising policy can be a real pain in the buttons. Let's take a closer look at all the controversies surrounding Twitch adblock and ads policy, check if there is a viable adblocker for Twitch and finally, see if there is a way to benefit from paid advertisement without driving your viewers crazy. Read more
Gabriela Cendrzak
Marketing to Gen Z - who are they and why should you care?
Do you sometimes wonder how marketing to Gen Z actually works? Don’t worry, we got you. Check our generation Z characteristics list and get your advertising on another level! Read more
Dorian Gorr - It's all about the content, and content builds community
Dorian Gorr, Managing Director at Veritas Entertainment, talks about how esports is no longer something niche, it's made its way completely to the mainstream and became a powerful business. Tune in! Read more
How to increase sales with live video streaming
Live streaming and advertising has become key to boost sales as it's a perfect way to show off products and services to a wide audience. Combine this with influencers and gain a real-time presentation with feedback. The result is what your brand needs – strong relationship with your audience, as well as strong demand for the product. Read on to know more! Read more
How to make money playing video games and streaming
If playing games is your passion, you probably want to spend as much time as possible doing it. However, it can be hard to do while spending dozens of hours at work each week. So, how to make money playing video games or streaming games, so it can become your full-time job? What are the best ways to get paid for gaming? There are many more of them than you might think! Read more
French streamers join Unicef charity campaign raising over €50,000
Unicef’s French branch asked us to help with promoting their newest Streamin’ Night campaign and we were more than happy to run a campaign for the cause and help to raise €50K to help every child fulfil their potential. Read more
The dos and don'ts of marketing in esports and gaming
Esports and gaming – these are the areas known as the new gold mine for marketers. The world of games is constantly expanding, just like the universe. If your brand wants to be successful in the non-endemic gamers world, it has to follow a set of rules. Find out what to do (and what you should avoid) to make your brand level up in esports and gaming. Read more
From just chatting to music, live streaming is not just for gamers
There’s a wealth of different live streaming categories to choose from, like Just Chatting and Sports, and they are picking up steam recently. If you think live streaming is just for gamers, prepare to have your mind blown! Read more
Maciej Sawicki and Borys Musielak - It's not all about money
Maciej Sawicki and Borys Musielak from inSTREAMLY and SMOK VC discuss important issues concerning startup funding both from the founder's and investor's perspective. They also touch on the important aspects of this "complicated relationship" - expectations of each other and support. Read more
How much do Twitch streamers make? Salary and income sources
There are many reasons someone might want to become a streamer. They might be hoping for fame, simply having fun or being against the traditional 9-5 lifestyle. Even if money isn’t a reason for you, it’s usually an important factor. Especially if you want to “go pro” and make streaming your day job, and not just an after-hours hobby. So, how much do Twitch streamers make? And where does all this money come from, exactly? Read on to find out! Read more
Why and how to invest in esports to reach its audience
It is estimated that by the end of 2021, global esports revenue will be almost $1.1 billion, with $833.6 million coming from media rights, sponsorships and esports advertising. The streaming audience is said to hit 728.8 million people. So, you might be wondering "That's big! How to invest in esports then?" - here's the answer. Read more
Types of gamers - understand casual and hardcore gamers as marketing target groups
It’s nothing new in marketing – brands should adjust their communication to the desired target group. That's why non-endemic brands need to understand the different types of gamers when investing in profitable gaming and esports audiences. Let's dive into it. Read more
Matt Heafy - You can create ideas out of thin air. That’s what I like about the streaming world.
Matthew Kiichi Heafy is a streamer, musician, vocalist, and leader of the heavy metal band Trivium. He devoted his life to music for over 20 years. Four years ago, he joined Twitch and became a full-time streamer, capturing his everyday life and taking the camera everywhere. Tune in to listen about his start as a streamer, why he decided to do it and how he was able to build a solid community and brand. Read more
Ways to reach gamers with your marketing activities
The gaming and live streaming audience is constantly growing, and it’s time to include them in your marketing activities - see the ways you can do it and make your brand popular among Gen Zs. Read more
Twitch vs YouTube vs Facebook Gaming: which is the best platform for game streaming?
Choosing the right live streaming platform can make or break a streamer’s career. The main rivals in the market right now are Twitch vs YouTube vs Facebook Gaming - they differ in crucial ways, such as monetisation, ease of use, and audience size. Check out our breakdown of their pros and cons to learn which one is the best for you! Read more
Live stream and Twitch marketing for non-endemic brands
Marketing on social media platforms is an essential part of running a brand. While Facebook, Instagram and Twitter are well known by marketers, one platform is still not used to its potential. Let us introduce you to the world of live streaming and how Twitch marketing works. Read more
How Danone’s Small Hunger confronted Fortnite streamers
Small Hunger, the infamous brand hero from Danone, was introduced to the world of gaming and live streaming, and attempted to poke the Small Hunger inside of over 650K gamers. How did we make it happen? Read on and find out! Read more
Sponsorships for gaming influencers - how to do it right?
Gaming influencers are key for sharing your brand's message in gaming and esports and successfully reach Generation Z. See how to do it right. Read more
Fun things to do on a live stream - a content ideas generator for streamers
Many content creators choose to do different things on live stream from time to time - it’s a great way to keep the viewers (and the streamer!) from getting bored. However, it’s not easy to constantly come up with new and fun things to do on live stream. Don’t worry though, our content ideas generator comes to the rescue! Read more
Twitch marketing 101: terms and metrics brands should know
Planning to start marketing your brand on Twitch? Smart moving, as live streaming is taking over the world! But before you jump into it, it’s important to know some terms that are used on the platform. We broke them for you into groups, so they should be easier to understand - check them out. Read more
inSTREAMLY announces a brand new game marketing product placement for game developers
We just released a new product that has a chance to change the perspective of the gaming industry when it comes to promoting games. Let the streamers make some noise about your game with this newest game marketing product placement! Read more
Brent Liang - Do things out of genuine interest, don’t do them just to prove the point
Co-founder of two successful start-ups and of the podcast "The Quest", Brent Liang meets with various personalities from the tech, entertainment, and media industries to capture their stories. Tune in to listen to an incredible story of a young entrepreneur with big dreams and some solid advice. Read more
Esports marketing strategies your brand should be exploring
Are you considering promoting your brand with the help of esports marketing and are currently in the process of researching absolutely everything about it? Let's take a closer look at the wide variety of esports marketing strategies, discuss their pros and cons, and see how you can tap into the advertising gold mine that is the gaming community. Read more
How to stream to multiple platforms? Learn to "restream"
Every streamer, no matter how popular, should learn to “restream”, i.e., to stream to multiple platforms at the same time. Check out our practical guide to restreaming and grow your audience today! Read more
How and where to promote your Twitch stream without social media?
Let’s face it - Twitch has horrible discoverability. So, many streamers have turned into extensive use of social media to promote their Twitch streams. However, not everyone has the time to do that or for various reasons prefers not to be active on social media platforms. Could you still promote and grow your Twitch stream channel without social media? Absolutely! Let’s take a look at what tools and possibilities you can use if social media just isn’t your thing. Read more
How your brand can work with streamers?
Streaming is not only about gaming. The landscape has changed, with the live content creators becoming reliable and effective collaborators to promote your brand. See how to run successful campaigns on stream. Read more
Chris Derrick and Sean Callanan - Esports, how it's done in Australia?
Chris Derrick and Sean Callanan are co-founders of Play Media. They have a professional background in sports and managed to shift their knowledge to the esports world. They use their expertise to navigate companies through the sometimes complex world of esports, live streaming, advertising and the games industry as well as connecting them with publishers. Read more
How to choose the best streaming setup?
To become a successful streamer (there’s quite a crowd out there), you need a unique personality and advanced gaming skills, and decent streaming gear - so, let's dive into choosing a good streaming setup for you. Read more
Gaming and esports marketing - the playfield your brand should explore
Esports and gaming are booming – in fact, it’s hard to find a market that has seen such exponential growth in recent years. Non-endemic brands are beginning to take note of this fact and dip their toes into this competitive but lucrative field, but many do not know where, how and why to invest in esports. We are here to help your brand to understand and explore the gaming and esports marketing world. So, with no further ado, let's dive into it. Read more
We raised €1.1m to shape the future of live streaming market!
When we started inSTREAMLY we started with a simple mission that every streamer should be able to earn money on their content and control how they do it. And that working with them should be easy for every manager or brand. Read more
Michael Sackler - The check you don’t write is a lot more painful than the check you do write
Michael Sackler, founder of award-winning production company Rooks Nest and venture capital fund Supernode Global shares his inspiring story and brings to the table an investor’s perspective on tech startups. So, if you want to learn more about starting your own company or how to make it more attractive for potential investors, tune in! We also touch upon media-tech, startups, synthetic media and much more! Read more
Kelly Ong - Alliance is compared to Arsenal quite a lot as an organisation
Kelly Ong is a Chief Strategy Officer at Alliance. Her responsibilities lie in supervising performance, business operations and hype divisions. She is possibly one of the most passionate people about esports. Being a former CS 1.6 and Starcraft II player, she was also a caster for SCII, DotA and HoN, and the first woman to commentate on a major SCII tournament! Tune in to listen to the first part of her incredibly inspiring story! Read more
Chase Baker - Is this the future of sports?
Chase Baker, former professional American football player, scout, analyst, coach and business owner is now the Defensive Line coach at FCF - Fan Controlled Football, a redesigned professional football league with a shortened field, a shortened time and limited commercials designed to bring the best of football in a digital format to be watched on Twitch! Tune in for his valuable advice on sports streaming! Read more
Sarah Cotenoff - Are you getting what you paid for?
Sarah Cotenoff knows all the tricks of the podcast advertising world. In 2015 she plunged into the world of podcasts, and the experience she gained led her to co-found Podsights - a third-party tool used by brands in podcasts to measure the effectiveness of advertising. Sarah shares her insights about what makes podcasts successful and how you can monetise yours. Read more
Wiktoria Wójcik - Empower streamers and their audience: this is what inSTREAMLY wanted to inspire
From being a streamer herself, through hosting esports events, and working in an esports organization, Wiktoria Wójcik became a co-founder of a tech start-up. Tune in to listen to her fascinating story. Learn more about inSTREAMLY, how brands can rediscover their approach to reach new generations and get insights from the backstage of the mysterious startup world. Read more
Graham Pitt - Esports can be a very tough world
Saying that Graham is a pioneer of esports is not an exaggeration - he was there from the early 2000s. His passion evolved into a professional career and he is responsible for planning, managing and running various pro competitions including ESL Pro Series UK, ESL Major Series or BLAST Premier. In this episode, he shares his inspiring story, smuggles many insights from the industry, talks about the latest changes in the North roster, discusses cheating scandals and the exhaustion among professional esports players. Read more
Project Streamer X brought together small streamers to help them develop their skills
At inSTREAMLY, we understand that for small streamers climbing to the top can be difficult. And that’s why Streamer X was created. To help us select the best from the best and give them a chance to develop. Read more
How to make a Twitch overlay that stands out
Stand out from the crowd - as a streamer just starting out, you hear this drum beaten in almost every guide and tutorial. And you hear it for a reason - with hundreds of thousands of channels going live every day, Twitch is indeed a crowded place. So how do you do this ‘standing out from the crowd’ thing? Read more
How creative brands are using live streaming videos successfully
Creative brands need to come up with solutions on how to keep their audiences engaged, especially if their products or services are not as high in demand as they were before. Live video marketing is one of the things worth doing – now and in the near future. In this article, we will show you why and how to do it! Read more
Why your brand should use live streaming as a marketing channel
The world of digital marketing is constantly moving forward. Just a few years ago, blog posts were all the rage. Then came the era of videos - they took the Internet by storm, changing the way we want to learn new information. Nowadays, one of the most effective marketing channels is live streaming. Is it just the next trend that will sooner or later become obsolete? Read more
Ads in gaming & esports: the channel your brand needs to improve marketing ROI
The main purpose of implementing successful marketing campaigns is to be ahead of the game and earn revenue. Some rules change, some stay the same, but one thing is for sure – the only constant in the world is change and seeking new solutions is the best way to stay on top. Read more
Jérôme Coupez - founder and CEO of Prodigy Agency & top esports agent
In this episode, Jérôme Coupe, provides the most interesting insights from the very top of the esports world. He shares his thought process while seeking the best talents in the industry, how he works with them, and how he works with brands. His advice is invaluable and his story is truly inspiring. Tune to hear all of it now! Read more
Ramiro Teodósio - an esport player, a lawyer, and CEO of For The Win Esports
Ramiro Teodósio is a truly inspiring individual. He was a professional League of Legends player while still in Law School, then he decided to popularize esports in Portugal and founded For The Win Esports - a leading organisation in Portugal. Let Ramiro change your mind, broaden your horizons and provide you with some practical advice! Read more
Fernando Rojo - a social media magician
Fernando Rojo is a Communications Manager at the Good Game Group, part of a top Spanish esports organisation - Giants Gaming. There are no secrets for him in the social media world and he shares his knowledge with his students at a university in Malaga. Tune in to hear about the importance of social media in the lifespan of an organisation. Why is it crucial in building a solid community and how to approach it. Learn why Twitter has become the main channel for the esports world. Read more
Misha Sher - the world of branded marketing
Misha Sher is a Vice-President of Sports & Entertainment at MediaCom. In the episode you’ll hear about working with leading brands, athletes and companies in the branded marketing industry as well as obstacles that came with the global pandemic and how the biggest brands in the world dealt with them. We will touch on esport a bit and explain how it's comparable to traditional sport and explain why it is a rapidly growing industry not to be underestimated in a digital era. Read more
Łukasz Żołynia - from gaming enthusiast to manager at a leading esport organisation.
In this episode, you’ll hear how Łukasz Żołynia, Partnerships Manager at leading esports organisation G2 Esports, turned his passion for gaming into a successful career. Spoiler alert: he proves that sitting in front of a computer might bring you more than back pain. Read more
It's simple, you know? - Introduction
Powered by inSTREAMLY and hosted by Katarzyna Dąbrowska, "It's simple, you know?" is a podcast that navigates through the world of game streamers as a medium for brands to communicate and interact with Generation Z. inSTREAMLY is the leading platform connecting top brands to streamers worldwide for branded content partnerships. Read more
adidas took their sponsorship to another level by providing streamers with shoes
When designing a brand's communication, it’s good to check if different paths are somehow connected. The more they connect the more aware the recipients are of it. That’s exactly what we did with VMLY&R agency in the Adidas campaign promoting ZX 2K Boost shoes. Read more
How to build a personal brand and become a successful streamer?
When thinking about how to become a successful Twitch streamer, with a wide audience, we often tend to jump from one trend to another, forgetting completely about our own identity. And of course, some people will have their 5 minutes of fame thanks to this strategy - but how to grow on Twitch (or any other live streaming platform) and become a successful streamer for a longer period of time? Read more
How to vstream and become a vtuber
Ever thought to yourself how fun it would be to stream as someone else, maybe as a character from manga you are in love with, maybe as a pirate, an animal, an alien, a cat or maybe you simply don’t feel like putting on any makeup or a t-shirt? If the answer is ‘Yes!’ then consider starting a virtual stream (vstream) and become a virtual streamer (aka vstreamer or vtuber). Read more
How to set up donations on Twitch?
Donations are one of the main sources of income for streamers. Viewers can use them to show gratitude and appreciation for their favourite content creators’ hard work. Learning how to set up donations on Twitch is a bit more demanding, and it’s an important topic for streamers who are just starting out. So, check out our guide and start earning! Read more
5 steps to launch your first Twitch stream
In this guide, we will walk you through the basics of setup one step at a time. We will use Twitch at the example, as it is the biggest platform for streamers at this time. While some steps might differ for YouTube or Facebook gaming, overall direction stays the same for all platforms. So, without further ado, let’s launch your first Twitch stream. Read more
How to become a streamer? A beginner’s guide
Imagine you’re with your friends and the discussion turns to games. You are trying your best to describe that game you were playing last night, but you can’t quite do it with words alone. You wish you could show them the game, you wish they would have seen you blast that demon boss back to the depths of hell. Then all of you would cheer and rejoice and really FEEL the ingenuity of this game! Read more
Easy to get into, difficult to master - how to monetize Twitch stream?
Only a few years ago, the thought that one of the most popular forms of entertainment in 2020 would be watching other people on the Internet playing games, drawing, or simply eating, would be considered a reason for an ironic joke and good laughs at least. Even more so if someone was to imply that people could make money this way. Read more
Play that tune right - playing music on Twitch streaming without infringing copyright
Imagine hundreds of viewers engaged in watching your epic battle unfold when suddenly the lights go out and your stream is interrupted. Your viewers anxiously refresh the page only to be greeted with a message stating that this content is unavailable. What just happened? Read more
From rags to riches: the story of Ninja and how you can follow his journey to the top of Twitch
With Mixer shutting down tin July, it is no surprise that questions have been raised about the future of Ninja, who back in August 2019 announced his move to the platform in a lucrative multimillion dollar deal. But where did this journey begin? We take a look at Ninja’s story and the factors that made him stand out among the streamer crowd. Read more
How to work with and find brand sponsors for Twitch streamers?
Streaming, and gaming are definitely paving the way of the future. That is why it is so important to understand the position that streamers find themselves in today, including from a marketing perspective. Read more
How to grow your stream and attract more viewers?
Check out the next part of our guide on one of the fastest and most interesting developing professions. Read more
10 tips on how to start your streaming journey on Twitch (or any other platform)
Have you been thinking about streaming for a long time? You set up your channel and do not know what to do next? Read more
Diving into Cyberpunk 2077 world and how Sprite connected with gamers
Cyberpunk 2077 was the most anticipated game of 2020 if not - all time. With Cyberpunk’s breathtaking art visuals, unique style, great mechanics, and all that jazz, it’s not surprising that brands wanted to collaborate with game producer, CD Projekt Red. And what is a better partner than a brand that speaks to gaming communities for years now? Read more
A brief history of streaming
The video game streaming market is on the rise, and the upward trend shows no sign of slowing down. According to projections, it will reach a staggering value of 149.34 billion dollars by 2026. It’s a good time to turn the clock back a bit and examine how we got to this point. The history of streaming is a lot more interesting topic than one would think. Let’s have a brief look at how the streaming landscape evolved over the years! Read more
In-game advertising - how to promote your brands in games?
With booming revenues, record streaming audience, and all-time high user engagement, gaming is no longer a niche. The opportunities this medium brings could not be missed by any forward-thinking brand- finally, the objective of in-game advertising is to drive sales. So let’s take a look at the landscape of in-game advertising and ways for brands to promote in gaming. Read more
Live streaming trends in 2021 - Much more than video game streaming
When back in 2007 Justin Kankg mounted a camera to a baseball cap and started streaming his day-to-day life on Justin.tv (later re-named to Twitch), no one knew he would spark a revolution in Internet culture. Since these humble beginnings, live streaming became one of the fastest and most innovative branches of entertainment, with its growth boosted by the 2020 COVID-19 pandemic. Read more
Artists vs. Covid-19: How Live Stream Concerts Helps Musicians During the Pandemic
Many of us have felt the effects of the pandemic. Musicians are one of the groups that have been forced to learn to live in the new reality. We look for solutions to problems, and here virtual streaming concerts is a strategy that comes to the rescue! Read more
Blik - how influential is customer’s trust for campaign success
We went all the way and created 3 displays, reminiscent of the inventory panel from games like League of Legends, Fortnite and Valorant. It turned out to be a hit. BLIK trusted our gut feeling and we got the green light to run the campaign. Read more
5 tips for brands to work with game streamers
Millennials ushered the world to switch from TV to VOD. Now, Gen Z is leading the next entertainment revolution with live-streaming. AOC gaming debut on the platform peaked at 435,000 viewers and audiences are spending up to 95 minutes a day watching streams. In 2020, over 14 million game streamers produced 650 million hours of content. Read more
Samsung Galaxy Note marketing campaign - a click-through rate that surprised everyone!
At inSTREAMLY, we bring together hundreds of streamers who play a variety of games, including Fortnite, and their community is the one we wanted to reach. With limited flexibility in streamer selection, the 2% CTR target seemed far reaching, but not impossible. What happened later exceeded all our expectations. Read more
How to help animal shelters? A campaign with streamers supporting dogs and cats during winter
Our four-legged friends living in shelters don’t have it easy all year round, but winter is a particularly difficult period for them. That is why, together with the Sarigato Foundation, we ran a campaign "Daj bezdomniakowi donejta” (eng. donate to shelter animals) in which we engaged streamers from all over Poland and collected as much as 143 kilograms of food from donations received from viewers. Read more
80 streamers took part in a campaign supporting women in the fight for the right to choose
Streamers are people from Generation Z, mainly communicating with their peers. This has always been less active in topics related to social and political life. Now, this is changing. Streamers, instead of in the streets, chose to protest where they are most effective - on the Internet. Read more
How to communicate with gamers - a campaign promoting Lenovo gaming laptop
Getting gamers interested in the product is not easy. They are a very demanding target group that is difficult to reach. Therefore, together with Spark Foundry and Publicis Game Lab, we have created a campaign for Lenovo that perfectly suited gamers’ needs. The artworks we implemented are a completely new and original solution! Read more
#StayHome: how we encouraged generation Z to stay home during a pandemic
Streamers reach hundreds of thousands of young people every day. When the pandemic broke out, at inSTREAMLY we decided to use this power and create a campaign that would encourage this generation to stay at home. The result? In just a few days we reached 400,000 people. Read more
Eight reasons why working with micro influencers and streamers instead of the platform is better
Hey you, Campaign Manager! Platforms, or micro streamers? Should you engage with one or the other? We look at the reasons why working with micro streamers gives your campaigns the edge. Read more
The game live streaming moment is now - take advantage of it!
There are over 3,000,000 streamers going live each month. Although streamers create the content, they have very limited control over it. Maciej Sawicki takes a look at the state of the live-streaming market and why this is a revolution for content monetization and distribution akin to the one seen in the early YouTube days. Read more
Read this before you start working with gamers and streamers
Live streaming is rapidly growing and is giving marketers huge scope to show off. Despite this, many brands are afraid to enter the world of streaming. Read more
How is the live streaming and gaming industry taking over the world and how to use their potential?
In recent years, gaming and live streaming have evolved dramatically, grown and became a power that marketers should no longer ignore. Especially in 2020. Read more
