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inStreamly retreat - amazing offline meetings in a remote work startup!
Remote work is fun and games. However, having a space to see each other in real life and bond is crucial. We decided to organise a week-long trip for our entire team. Check out how it went! Read more
The state and history of gaming in India - interview with Ishaan Arya
Gaming in India and live streaming specifically is different from the rest of the world. This market is complex. Check out the highlights from our interview with Ishaan Arya - the Head of Business Development and co-founder of The Esports Club. Read more
The best way for gaming influencer marketing
A fresh, fun, and engaging way to interact with consumers is the Holy Grail of any brand marketing. In search of it, modern marketing has turned to games and gamer influencers. Is gaming the right choice for your brand? Check out now! Read more
The passionate economy of Generation Z - interview with Brent Liang
We know them and love them - Generation Z is a passionate and caring cohort. Born between 1995 and 2005, they are now taking the labour market by storm. So what can we learn from them exactly? Read more
inSTREAMLY monthly update: April 2022
The inSTREAMLY update for April 2022 is here! From improvements, interesting new features, campaigns to IRL events. Do you want to know what we’ve been up to? Read more
NVIDIA sponsors over 1,400 streamers in a GeForce NOW campaign
The more streamers you have in your campaign the better results you will have. So, how can you manage to sponsor over 1,400 streamers in your campaign and get great results? Read on to find out! Read more
How we stand out from the competition - inSTREAMLY alternatives
Live streaming is constantly increasing the potential for brands and marketers. The scene is bursting with creators, fans, and new ideas. The variety keeps this scene fresh and alive. So today we take a look at some inSTREAMLY alternatives. Read more
How to attract and get more viewers on Twitch
One of the main challenges on Twitch is growing your audience. The competition is fierce so getting your audience to grow organically is challenging. Instead, you should be aware of how to build your community consciously. We’re here to show you how! Read more
Here's how you do business in India
Every community, be it your local football team or the people of your country as a whole, has its own traditions, customs and the way it does certain things. This week, we’ll take a closer look at one of the most diverse and unique communities in the world - India. We're speaking with Ishaan Arya, the Head of Business Development and co-founder of The Esports Club. Listen now if you’d like to know more about what the gaming ecosystem looks like in India, what the major challenges its people face and if it’s even possible to describe the Indian gamer community in just a few words. Read more
LEGO in the metaverse?
It’s been a while since we have checked back in with the metaverse. Through the lens of Lego’s deal with Epic Games to look at what potential virtual spaces bring to brands. Read more
What's next for the top streamers?
Have you ever considered what the next step for a streamer already at the top is? Successful streamers are some of the most ambitious entrepreneurs in the digital world. They’re not eager to settle down. This week we’re checking out what new projects await one of the most successful streamer creators in the world. Read more
How inSTREAMLY saves time and resources with AWS services
These days, a successful marketing campaign aimed to reach young people from Generation Z has to consider the simple fact that traditional channels of communication are not as effective as they used to be. Read more
inSTREAMLY monthly update: March 2022
The inSTREAMLY update for March 2022 is here! From improvements, interesting new features, campaigns to IRL events. Do you want to know what we’ve been up to? Read more
Shooting games are tactical. War is mindless.
The war in Ukraine has affected us all in more ways than we could’ve imagined. This week we’ll discuss just that with Daniel Kloud, the CEO of Entropiq, one of the most important rising stars of European esports teams. How has the war affected the esports and gaming industries? How are teams who employ players of Russian origin reacting to the sanctions? What are the biggest challenges they are facing? Here’s all you could want to know about the situation and more. It’s really not that simple anymore. Read more
Is streaming really on a decline?
The internet is overrun with headlines talking about the drop in hours watched in February across streaming platforms. Is it really that bad? The truth, as always, is somewhere in the middle. Read more
Valentine’s Day and the power of positive affirmations
There are many ways to bond with your remote teammates and Valentine’s Day is a great occasion. And it doesn't always need to be about romantic relationships. Check out how we celebrate Valentine's Day at inSTREAMLY! Read more
Gaming: the power of community - interview with Adam Fitch
It’s no secret that in an industry as expansive and profitable as gaming, the question for brands will always be - how can you monetise gaming? Read on and see to what conclusions did we get after our interview with Adam Fitch - awarded esports journalist. Read more
A revolution in gaming we have been waiting for?
Gamers are always on the lookout for ‘the next big thing’. Will Ubisoft’s new cloud computing technology appease their hunger? Will Ubisoft Scalar deliver on its promises, and what changes will it bring? Read more
In business you don't always know what's next. And that's okay.
We are starting off the second season of It's Simple You Know? with a discussion with Sam Cooke, the CEO of Esports Insider, one of the most influential esports-related media outlets in the world. How to scale your business up in unexpected ways? Why are Singapore and Iceland so important to the esports landscape? Should you go to a UK university? Can you always plan for what the future has in store for you? Let's find out! Read more
How much do small Twitch streamers make?
When making money on your hobby, you have to be prepared that you’ll have to work on your income single-handedly. Every Twitch streamer starts small and you have to climb your way to the top. So how do you know what you will need in the beginning? Read more
Who is the Best Streamer?
Last weekend, we have had a chance to watch the first The Streamer Awards gala in history. Hosted by QTCinderella and Maya Higa, the event celebrated creativity and a warm reminder of how natural and unpretentious such galas could be. Read on to find out who got the Best Streamer Award and what lesson could you learn from the event itself. Read more
Episode 69
Gaming world boycotts Russia
As the war in Ukraine continues, gamers, game developers, and esports organisations unite in taking decisive actions to protest the Russian invasion. Each day gaming organisations take action to voice their protest against the war. Today we summarise the efforts from last week. Read more
TOP 10 gaming influencer platforms
Influencer marketing is one of the ways innovative brands connect with young Gen Z viewers. And for any brand finding the right influencer is the key factor in campaign success. So let's see what are top 10 influencer platforms and agencies to help you build connection with your audience. Read more
Make your streaming better - tips for beginners and more
Are you thinking about starting your streaming career? Then, you chose the best time possible! Check out the best live streaming tips and tricks and make your better! Read more
Episode 68
Gaming reacts to the Russian invasion on Ukraine
The reality of Russia’s attack on Ukraine is the topic holding our attention this past week, and the gaming community hasn’t stayed silent. Today, we’ll tell you more about how the gaming and esports world reacted to the war, and how you can help. Read more
inSTREAMLY monthly update: February 2022
Your inSTREAMLY update for February 2022 is here! Learn about the exciting things we did last month, from thrilling campaigns and new features to collaborations and much more. Read more
Episode 67
AI vs the Law
Hope your week is better than some poor AI, who found out its picture is not human enough looking to be copyrighted. Read more
inSTREAMLY reviews: What do our customers say about us?
Looking for information on streaming campaigns? We know that it can be difficult to find information or reviews about them. Check out what our customers say about inSTREAMLY! Read more
inSTREAMLY values support doing our job right
At inSTREAMLY, we believe that having company values isn’t something for the business - they provide a sense of security for employees when doing their job. That’s why we came up with a few basic practices to support us in finding common ground for everyone in the company. Read more
Episode 66
Weeding out the 'nasty'
For any creator, a username is a name of a brand their building. With a few exceptions, most streamers are remembered exclusively because of their streaming name, so changing it may be problematic. Some may be forced to do so with the recent update of the Twitch username policy. Read more
How working with inSTREAMLY solves 5 business challenges you face
Streaming, gaming, Generation Z, passion economy. These terms echo through the marketing world over and over again. So let’s dive into 5 business challenges your brand struggles that inSTREAMLY can help you with. Read more
Episode 65
NFT under fire
The discussion around NFTs in gaming has heated up recently as more companies push into the blockchain space. Streamers, influencers, game developers, and stores voice their hopes and worries that new technology will affect them. Read on to find out why game studios reverse their decisions on NFTs and why this topic is so controversial. Read more
Is it better to stream on Twitch or YouTube?
Twitch or YouTube - which platform is better? We can tell you right now that there is no definitive answer to this question as both platforms have their advantages. This article will help you in choosing which one is better for you. Read more
Streamers help homeless animals by encouraging fans to donate
Last year we joined forces with the Sarigato Foundation by involving streamers in activation to support animals during winter. This year we did it again. Check out how we helped our four-legged friends this time! Read more
Episode 64
Streaming keeps booming!
In the last newsletter of 2021, we took a look at the key indicators of gaming industry growth. Today, thanks to the annual report by Stream Hatchet, we can take a closer look into the streaming side of gaming. Read more
‘Streamers x Esports x Marketing Relationship’: a one-of-a-kind insight
The modern esports industry is more than just a space for competitive tournaments. Understanding mechanisms behind esports is key to effectively connecting streamers, fans, and brands. Check out what brings them together. Read more
inSTREAMLY monthly update: January 2022
We can happily report that we experienced many great moments in 2021. Let’s see what we managed to achieve in 2021 and reminisce about some of our company’s best moments! Read more
Episode 63
Who are early metaverse gamers?
The news about Microsoft's acquisition of Activision Blizzard for a record-breaking $68.7 billion shook the gaming world last week. One of the reasons for this history-making deal was gaming’s role in the future of the metaverse. Today we’re taking a dive into the gaming role for metaverse and the players who already play metaverse games. Read more
inSTREAMLY careers. A Complete Guide To Finding A Job In The Gaming Industry.
What are your priorities in a new job? What kinds of challenges are you looking for in your company? Check out how do we work at inSTREAMLY and if this career is for you! Read more
inSTREAMLY best gaming influencer marketing campaigns of 2021
2020 was a big year for gaming and streaming. People started firing up live streams instead of TVs which caused an enormous spike in viewership numbers across all streaming platforms. Read on to find out our best gaming influencer marketing campaigns of 2021! Read more
Episode 62
Something to Tweet about!
For gamers, Twitter is the place to get the hottest industry news, discuss the latest events or express feelings about the latest releases. Knowing the hotly debated topics is the key to staying ahead of the curve. With the Twitter summary of 2021, we take a closer look at what rocked the gaming world. In other news: Read more
Who is the TOP 2021 Twitch streamer?
In 2021 streaming platforms are growing rapidly, and new streamers are joining every day. What kind of gamers and streamers would we be if we didn’t follow the news? Today, we want to share our insights on the Top 2021 Twitch streamers! Read more
A Complete Guide on How To Run Ads On Twitch
Getting your brand on Twitch with in-game advertising is one of the main things to do if you want it to be present in GenZ culture. By connecting your brand with them, you are plugging into the reality of young people worldwide. So, how is it done? Read on! Read more
Episode 61
Reaction streams: opportunities and dangers
Another week, another edition of our newsletter. We take a look at the newest trend emerging among Twitch streamers and the potential dangers and opportunities it may bring to the streaming community. Read more
How to reach a specific target group with inSTREAMLY? League of Legends Cup case study
Announcing events when you have to reach a specific target group can sometimes be troublesome. But with inSTREAMLY technology, everything seems more straightforward. Check out how we helped devils.one reach League of Legends players and encourage them to register in the tournament! Read more
Episode 60
Gaming and streaming trends to watch in 2022
With 2021 behind us, today we explore the top trends to watch in 2022 in these booming branches of entertainment. Blockchain, cloud gaming, and esports teams are becoming much more than *just* gaming companies and the creator economy prioritising individual streamers. Read more
How to make money streaming on Twitch?
How to make money on Twitch? Last year showed that some streamers can earn up to six figures streaming on Twitch alone. So, there is a lot of potential here. And you don’t have to be a big streamer to earn. Find out how Twitch streamers make money! Read more
inSTREAMLY monthly update: December 2021
We have so many things we want to share with you. Campaigns we are thrilled about, new features from our subbrands, activations and programs that make our environment a little bit better. So sit back, get some coffee and immerse yourself in our world, full of technology and love for gaming! Read more
Episode 59
2021 in gaming
Welcome to the last newsletter of 2021, and what a year it has been! Let’s take a look back at the previous year in gaming. The pandemic kept its grip on the world, and as expected, it also had its impact on gaming. Hardware shortages, blockchain application in games, growth of cloud gaming, we saw all these things and more in 2021. So, let’s take a look at how 2021 was in gaming! Read more
Best ways to promote your stream on Twitch
Twitch channel promotion can be difficult. But don't worry, we have some tips on how to grow your channel in a balanced and effective way without falling into an over-promotional trap. Check out this article and now and level up your streaming game! Read more
inSTREAMLY awards 2021
It is a great pleasure to see streamers of all sizes thrive and grow their channels, with agencies and marketers coming back to work with them. And it was a proud moment to be appreciated for our hard work. Want to know which campaigns received the most awards? Read on! Read more
Episode 58
More than Candy Crush
With Christmas just around the corner, many are slowing down, yet we still have some exciting gaming news for you! Today, our main topic is mobile gaming and its potential for players, advertisers, and professional esports. With huge investments on the horizon, a vast audience, and incredible accessibility, mobile gaming is no longer the poor brother of the console and PC gaming industry. Read more
Gaming influencer marketing. How to work with gamer influencers?
Imagine an industry four times bigger than Hollywood and three times the size of the music industry. That’s the size of gaming today! Are you wondering how your brand can work with gaming influencers? Read on! Read more
Live streaming equipment for gaming: best practises and how to set up in 2021
If you want to start your streaming adventure, you will need essential streaming equipment. Professional-looking equipment and background will surely help you stand out from the crowd. Check out what we have picked for you! Read more
Episode 57
Devil wears gaming!
This week we dive into the cultural crossroads between fashion and gaming. What is the future of these two most trendsetting businesses? What can we expect in the upcoming year for this powerhouse? Come find out! Read more
How to get sponsors as streamers? Twitch sponsorship insights
Twitch is the most popular streaming platform. However, there is one, very common problem that almost every streamer has troubles with - how to earn money streaming? Check out how you can do it! Read more
It’s OK not to be OK - inSTREAMLY workplace mental health
Fruit Wednesdays, medical insurance, sports programs. In recent years companies across various industries have pushed the case for a healthy lifestyle. But how many companies really care about a balanced and fulfilling life? Check out how we care for our employees at inSTREAMLY. Read more
Episode 56
Streamers' copyright nightmares
Last week we looked into Ludwig Ahgren’s decision to move his content from Twitch to YouTube. It’s only been a week, and he has already experienced three copyright bans. Ironic, considering the snarky dig made at Youtube in the video announcing his departure. Today we are taking another look at this and the issue of copyright claims in streaming. Read more
Guide to Twitch influencer marketing. How to find Twitch influencers?
You have probably heard of Ninja, shroud or xQc. But these streamer influencers are only the tip of the iceberg. Streamer influencer marketing is not only a game for brands with unlimited budgets for campaigns. Want to know how to find the Twitch influencers for your brand? Read on! Read more
How do streamers perceive brand sponsorships?
If you are a professional handling marketing campaigns, chances are that most feedback you get for your campaigns is based on campaign KPIs. So knowing what streamers have to say about brand sponsorships can be really helpful. Check out our interview! Read more
Episode 55
The key to the future of live streaming
This week we have seen yet another YouTube move designed to chip away at Twitch’s dominant position on the streaming scene. Ludwig, one of the most popular streamers, left the platform to stream for the competition. Today we take a look into what it means for Twitch and why it is important for the streaming scene. Read more
250 applications for the internship program? How inSTREAMLY contributes to the development of the gaming and live-streaming industry
As inSTREAMLY, we are part of the gaming and live-streaming industry. And we noticed that there is a shortage of development opportunities for young people who want to go pro here. So it got us thinking - why not conduct an internship program? Check out how we did it! Read more
Episode 54
A lesson in integrity ⚖️
One way to avoid mistakes is to draw conclusions and learn from other people’s mistakes. Last week, a streaming software provider gave a free and important lesson to anyone operating in the influencer industry. Read more
inSTREAMLY’s company life and remote work
Remote work has many advantages. For example, you don’t waste time driving to work, spend money eating out, and you can basically work from any place in the world. However, there is one big downside - you don’t get to see your colleagues in person. Check out how we omit it at inSTREAMLY! Read more
inSTREAMLY monthly update: November 2021
We have so many things we want to share with you. Campaigns we are thrilled about, new features from our subbrands, activations and programs that make our environment a little bit better. So sit back, get some coffee and immerse yourself in our world, full of technology and love for gaming! Read more
Episode 53
A perfect storm 🌩️
What kind of deals can gamers expect this Black Friday with chip shortages and logistics problems causing so many issues? When can we expect change? Are there any silver linings to be found? Find out in our newsletter! Read more
To be a streamer: stories from streaming community
We want to share streamers’ stories and let the world know about how great they really are. So we hosted a few events helping the streaming community bond and get to know them better. Check out what we prepared for them! Read more
Super high click-through rate and how we encouraged young people to study gaming
How to get a super high click-through rate? Check out our case study from the campaign for the College of Physical Education and Tourism which together with Devils.One created a dedicated field of study for gamers! Read more
Episode 52
Esports is big and you can see it 🏆
Today’s newsletter takes us to Shanghai, where thousands of people took to the streets in order to celebrate and…complete absurd challenges they have promised to do if their team wins the biggest League of Legends tournament. Read more
The inSTREAMLY Recruitment Process and How it Works
The most significant part of inSTREAMLY are the people. We take great pride in our teams and employees. We know that the recruitment process can be very difficult and stressful for candidates. Do you want to know how to apply to us and learn some more about our hiring process? Read on! Read more
Episode 51
Battle of the giants ⚔️
In this newsletter we look into recent reports summarising the third quarter of 2021 in the streaming industry. Though pandemic-related growth seems to be cooling off, the three main platforms keep heating up the competition. Read more
3 ideas to make your influencer marketing more engaging and improve ROI
Ten years ago all it took for a campaign to become successful was for the influencer in question to talk about the company's product in their article or video. Now it's not that easy and we are aware of the struggle! Keep reading and find out how to create an engaging campaign! Read more
Episode 50
Facebook’s New Suit 👔
Let’s recap the last week of tech, gaming and streaming news. Mark Zuckerberg's plans to change Facebook’s group company name was the unexpected bomb of last week, and we want to get into why such a recognisable brand may want to change their name. Read more
Fully remote work. How does it look and why wouldn't we have it any other way?
Remote work is on the minds and mouths of almost everyone since the pandemic broke. Take a sneak peek into why we have made the decision to work 100% remotely, how we are managing it on a daily basis, and what we are doing to compensate for the lack of day-to-day physical presence! Read more
Gamer parents and more - demographics you won’t believe are into games
If you think about gamers, you’re probably imagining teenagers. But there are more old gamers all over the globe than you think. and this target group should not be omitted in your marketing actions. Fasten your seatbelts and get ready for some interesting information about old gamers! Read more
Leo De Biase - what is the reality of esports and gaming in Brazil?
Brazil is an absolute powerhouse within the worldwide gaming industry, as one of the largest markets and with tremendous potential. However, what exactly is behind these statements? What is the reality of esports and gaming in Brazil? Leo De Biase, arguably one of the best known names in the Brazilian esports scene, is here to break it down for us. His 23 years of experience speaks for itself - from owning a chain of super successful internet LAN cafes (remember those?) to being the CEO of ESL Brazil and founder of BBL. Read more
Episode 49
Clouds over crypto-gaming ⛅
Great news! It’s Wednesday! YAY! This means another edition of the inSTREAMLY newsletter. I’m taking a bit of a twist with this one, to help you with readability and getting to the bits you’d be most interested in. Read more
Behind the scenes - meet inSTREAMLY pets!
Our pets are our companions, friends and (since we work 100% remotely) sometimes turn into co-workers that we get inspiration from. So today we are presenting you our inSTREAMLY animals. Sometimes small, sometimes quite big, but always full of love! Read more
What does streaming look like for people on the spectrum?
At inSTREAMLY we care deeply about helping the whole gaming and streaming community, and our work is not just about earning more money. We want to make the online world a better place. So check out our heartfelt interview with L3g3ndaryPhoenix - streamer on the spectrum. Read more
Episode 48
Leak of the week 😬
Twitch was breached. Wanna see how much your favourite streamer earns? 🕵️♂️ Read more
How to engage stream viewers and make them a part of the campaign?
There are no shortcuts when it comes to creating engaging content for your target audience. Especially when said audience is a group of people that lives and breathes gaming. Read on and find out how we did it in a campaign run for Free Guy movie! Read more
Stream on: best streaming platforms, stats and other technicalities
Need some help with starting your streaming career? No worries! We asked professional streamers for advice so you don't have to. Check it out and Stream on! Read more
Your viewer’s data and how to find it
Knowing your viewers’ age, gender and origins lets you adjust the content, schedule optimal streaming times or feel their vibe better. That is why we are introducing a new tool that will help you learn more about your audience. Check it out! Read more
Episode 47
Online means World 🌍
Two days ago we experienced, for a few excruciating hours, how our lives would look like without our favourite Social Media. Truly horrifying picture 😉 Read more
The future of gaming and live streaming
It seems that we’ve only just scratched the surface of what is possible when it comes to streaming and gaming in general. There are a lot of new technologies and ideas in development that are worth waiting for. Want to learn more about them? Read on! Read more
Episode 46
Rules of the Gaming World ✔️
Will a video game movie (or a TV show for that matter) finally be any good? Come and let's find out! 🪄 Read more
10 Twitch stats that you should care about if you are a streamer
Squad streaming is a great way to engage your Twitch viewers even more and to have a better time playing together with your friends. So, how to squad stream on Twitch? It’s simpler than you may think! Read more
Episode 45
Everyone can be a gamer 😜
Gaming is growing by the day! Businesses seemingly unrelated to the gaming sector are now targeting gamers with sponsorship proposals and dedicated products! Esport is a thing! 🤺 Read more
500 streamers sponsored by one brand? That’s the future of influencer marketing
Do you sometimes think about what the future will look like? We do and some time ago we had a chance to have a glimpse. Thanks to a campaign that we ran for PKO Bank Polski activation - HACK4LEM - we learned that the future is closer than we think and we can’t wait to experience it. Read more
Episode 44
New chapter. Antonina is here 👋
New faces on the horizon! Experts say, she just might be the next big thing 🎉 Read more
“How to find influencers?” and other nagging questions about influencer marketing
You are looking for a way to make your brand shine, reach and engage the best audience. So, the most important question is ‘how to find influencers for your brand?’. We have the answer to this and other nagging questions about influencer marketing — check this article and proceed with your brand level-up! Read more
Episode 43
Back to school never looked so good 👌
Summer has come to an end and winter is coming 🐺. Kids have finally returned to school and they can now sit and play video games all afternoon... But hold on a second. Can they❓ Read more
Gamers say they're making more money on inSTREAMLY than on Twitch and YouTube
How do streamers make money? Times are changing, and streaming platforms (Twitch, YouTube and Facebook Gaming) themselves may not be the best and biggest source of income for content creators anymore. inSTREAMLY, which streamlines brand partnerships, is the way to go in terms of making money on stream. Read on to find out why! Read more
Piotr Ciszek - how to turn an idea into a business
Being an Innovation Broker is all about personality and knowing how to build rapport with scholars, scientists and the business world. The idea is to find what the market is lacking, be flexible in terms of building communication and understanding the business. These are the most important features of an Innovation Broker according to our guest today, Piotr Ciszek, who has been in this exact role for over 3 years. Based at SWPS, a leading private university in Poland, he helps scientists establish businesses, find potential investors, obtain grants, and connect them with VCs. Read more
Episode 42
Gen Z in 👉 the East and 👉 the West
Chinese approach for managing gaming and live streaming causes quite a stir. Meanwhile, the West is cooking up a revolution all its own🧑💻 Read more
Gaming industry revenue and 4 other statistics brands should keep an eye on
The year 2020 has brought a sudden increase in the compound annual growth rate of the video game industry, elevating its worth to a whopping $159 billion. The gaming industry revenue is forecast to grow at a rate of 4,4% over the next four years, reaching a worth of $197.4 billion by the end of 2025, but that's not all. Check important statistics your brand should know of. Read more
How to squad stream on Twitch - a guide to broadcast your team's triumph
Squad streaming is a great way to engage your Twitch viewers even more and to have a better time playing together with your friends. So, how to squad stream on Twitch? It’s simpler than you may think! Read more
Episode 41
Harmony and disharmony 👐
A new livestreaming platform has emerged with the intention to conquer the West through healthy approach and lack of streamer competition. Nobody knows what's happening with chinese gaming market but something big is coming 💣 Read more
Over 150 streamers supported Pride Month and showed that love doesn’t have boundaries
Gender equality, diversity, acceptance and love - all of it is celebrated during Pride Month. As Gen Z representatives, streamers from all over the world joined a campaign supporting the LGBTQ+ community showing that love doesn’t have any boundaries and has different colours to it. Read more
Episode 40
Let’s engage in gaming 🙌
Streaming - where actors, football players and the future meet 😎 Read more
Philip Macartney - Monetisation of esports: is there really a pot of gold at the end of the rainbow?
Investing in esports doesn’t necessarily mean high returns. How much you'll earn depends on several factors. So what are they? Why are esport marketing campaigns still witchcraft for many? What are the challenges faced by non-endemic brands willing to invest in a new, unknown environment? You’ll hear all about this and more from Philip Macartney, Business Director at Elo Hell Esports and the founder of Enclave Gaming. Read more
Stream on: How to start your streaming career
Are you looking forward to starting your streaming career but you don’t know how and what you should look for? No problem! We asked veterans for their top tips for beginner streamers! Read more
Episode 39
Concerts, travel and all things retro 🏝️
Ever wanted to travel without moving or dreamt of moving without travelling? The Metaverse is coming! ✈️ Read more
Episode 38
Shifting to the entertainment hub 🌐
I'm under the impression that all of the sudden everybody wants to create their own game or start a streaming platform 🤨 Read more
Adam Fitch - They sell dreams. The whole industry operates upon the promise that one day it’ll be big
What’s the truth with esport? Is it just a bubble, or is it a stable business in which everyone can expect to earn a reasonable profit? Where's the money in esports? Who earns the most? How can the community around the competition be monetised? We are not afraid to ask difficult questions and we like to host guests in our podcast studio who answer them directly. Meet Adam Fitch, an esports journalist and his perspective on this multi-million dollar business. Read more
5 non-gaming brands you wouldn't believe went into games
Do you think that gaming marketing is only for gaming brands? Think again! It's no longer just the producers of sugar-rich fizzy drinks and triangular crispy snacks that want to promote their products and services through games. As the gaming industry itself becomes more diverse, so does the advertising within it. Read more
Episode 37
Olympic games 🙌
What connects the Olympic soundtrack to Mario? Why don't we see Faker demolish people during the Olympics? And why am I suddenly hearing boss music? 🤨 Read more
Twitch adblock: how to block Twitch ads and display only campaigns your viewers enjoy
Twitch is a great platform that both streamers and their viewers thoroughly enjoy, but let's be real for a minute - their advertising policy can be a real pain in the buttons. Let's take a closer look at all the controversies surrounding Twitch adblock and ads policy, check if there is a viable adblocker for Twitch and finally, see if there is a way to benefit from paid advertisement without driving your viewers crazy. Read more
Marketing to Gen Z - who are they and why should you care?
Do you sometimes wonder how marketing to Gen Z actually works? Don’t worry, we got you. Check our generation Z characteristics list and get your advertising on another level! Read more
Episode 36
What's going on in Asia 🌏
This time we travel to Asia to see what's happening in mighty China, but also to look at how Asian companies operate on the global market ✈️ Read more
Dorian Gorr - It's all about the content, and content builds community
Dorian Gorr, Managing Director at Veritas Entertainment, talks about how esports is no longer something niche, it's made its way completely to the mainstream and became a powerful business. Tune in! Read more
How to increase sales with live video streaming
Live streaming and advertising has become key to boost sales as it's a perfect way to show off products and services to a wide audience. Combine this with influencers and gain a real-time presentation with feedback. The result is what your brand needs – strong relationship with your audience, as well as strong demand for the product. Read on to know more! Read more
Episode 35
Gaming: The Big Deal 🙌
Driving your virtual Tesla through your virtual, IKEA-decorated house has never been easier... And you can do that wearing your virtual Gucci belt! 🤑 Read more
Episode 34
Streamers & serious money 🙌
Play to earn, It's that simple! Seems like every other creator is starting to earn a lot more money recently! 🕵️♂️ Read more
How to make money playing video games and streaming
If playing games is your passion, you probably want to spend as much time as possible doing it. However, it can be hard to do while spending dozens of hours at work each week. So, how to make money playing video games or streaming games, so it can become your full-time job? What are the best ways to get paid for gaming? There are many more of them than you might think! Read more
Episode 33
Virtual Reality & Cloud Gaming 🚀
Why does a pop-up ad keep ruining my virtual meetup with the boys? 🥲 Read more
French streamers join Unicef charity campaign raising over €50,000
Unicef’s French branch asked us to help with promoting their newest Streamin’ Night campaign and we were more than happy to run a campaign for the cause and help to raise €50K to help every child fulfil their potential. Read more
The dos and don'ts of marketing in esports and gaming
Esports and gaming – these are the areas known as the new gold mine for marketers. The world of games is constantly expanding, just like the universe. If your brand wants to be successful in the non-endemic gamers world, it has to follow a set of rules. Find out what to do (and what you should avoid) to make your brand level up in esports and gaming. Read more
From just chatting to music, live streaming is not just for gamers
There’s a wealth of different live streaming categories to choose from, like Just Chatting and Sports, and they are picking up steam recently. If you think live streaming is just for gamers, prepare to have your mind blown! Read more
Maciej Sawicki and Borys Musielak - It's not all about money
Maciej Sawicki and Borys Musielak from inSTREAMLY and SMOK VC discuss important issues concerning startup funding both from the founder's and investor's perspective. They also touch on the important aspects of this "complicated relationship" - expectations of each other and support. Read more
How much do Twitch streamers make? Salary and income sources
There are many reasons someone might want to become a streamer. They might be hoping for fame, simply having fun or being against the traditional 9-5 lifestyle. Even if money isn’t a reason for you, it’s usually an important factor. Especially if you want to “go pro” and make streaming your day job, and not just an after-hours hobby. So, how much do Twitch streamers make? And where does all this money come from, exactly? Read on to find out! Read more
Why and how to invest in esports to reach its audience
It is estimated that by the end of 2021, global esports revenue will be almost $1.1 billion, with $833.6 million coming from media rights, sponsorships and esports advertising. The streaming audience is said to hit 728.8 million people. So, you might be wondering "That's big! How to invest in esports then?" - here's the answer. Read more
Types of gamers - understand casual and hardcore gamers as marketing target groups
It’s nothing new in marketing – brands should adjust their communication to the desired target group. That's why non-endemic brands need to understand the different types of gamers when investing in profitable gaming and esports audiences. Let's dive into it. Read more
Matt Heafy - You can create ideas out of thin air. That’s what I like about the streaming world.
Matthew Kiichi Heafy is a streamer, musician, vocalist, and leader of the heavy metal band Trivium. He devoted his life to music for over 20 years. Four years ago, he joined Twitch and became a full-time streamer, capturing his everyday life and taking the camera everywhere. Tune in to listen about his start as a streamer, why he decided to do it and how he was able to build a solid community and brand. Read more
Ways to reach gamers with your marketing activities
The gaming and live streaming audience is constantly growing, and it’s time to include them in your marketing activities - see the ways you can do it and make your brand popular among Gen Zs. Read more
Twitch vs YouTube vs Facebook Gaming: which is the best platform for game streaming?
Choosing the right live streaming platform can make or break a streamer’s career. The main rivals in the market right now are Twitch vs YouTube vs Facebook Gaming - they differ in crucial ways, such as monetisation, ease of use, and audience size. Check out our breakdown of their pros and cons to learn which one is the best for you! Read more
Live stream and Twitch marketing for non-endemic brands
Marketing on social media platforms is an essential part of running a brand. While Facebook, Instagram and Twitter are well known by marketers, one platform is still not used to its potential. Let us introduce you to the world of live streaming and how Twitch marketing works. Read more
How Danone’s Small Hunger confronted Fortnite streamers
Small Hunger, the infamous brand hero from Danone, was introduced to the world of gaming and live streaming, and attempted to poke the Small Hunger inside of over 650K gamers. How did we make it happen? Read on and find out! Read more
Sponsorships for gaming influencers - how to do it right?
Gaming influencers are key for sharing your brand's message in gaming and esports and successfully reach Generation Z. See how to do it right. Read more
Fun things to do on a live stream - a content ideas generator for streamers
Many content creators choose to do different things on live stream from time to time - it’s a great way to keep the viewers (and the streamer!) from getting bored. However, it’s not easy to constantly come up with new and fun things to do on live stream. Don’t worry though, our content ideas generator comes to the rescue! Read more
Twitch marketing 101: terms and metrics brands should know
Planning to start marketing your brand on Twitch? Smart moving, as live streaming is taking over the world! But before you jump into it, it’s important to know some terms that are used on the platform. We broke them for you into groups, so they should be easier to understand - check them out. Read more
inSTREAMLY announces a brand new game marketing product placement for game developers
We just released a new product that has a chance to change the perspective of the gaming industry when it comes to promoting games. Let the streamers make some noise about your game with this newest game marketing product placement! Read more
Brent Liang - Do things out of genuine interest, don’t do them just to prove the point
Co-founder of two successful start-ups and of the podcast "The Quest", Brent Liang meets with various personalities from the tech, entertainment, and media industries to capture their stories. Tune in to listen to an incredible story of a young entrepreneur with big dreams and some solid advice. Read more
Esports marketing strategies your brand should be exploring
Are you considering promoting your brand with the help of esports marketing and are currently in the process of researching absolutely everything about it? Let's take a closer look at the wide variety of esports marketing strategies, discuss their pros and cons, and see how you can tap into the advertising gold mine that is the gaming community. Read more
How to stream to multiple platforms? Learn to "restream"
Every streamer, no matter how popular, should learn to “restream”, i.e., to stream to multiple platforms at the same time. Check out our practical guide to restreaming and grow your audience today! Read more
How and where to promote your Twitch stream without social media?
Let’s face it - Twitch has horrible discoverability. So, many streamers have turned into extensive use of social media to promote their Twitch streams. However, not everyone has the time to do that or for various reasons prefers not to be active on social media platforms. Could you still promote and grow your Twitch stream channel without social media? Absolutely! Let’s take a look at what tools and possibilities you can use if social media just isn’t your thing. Read more
How your brand can work with streamers?
Streaming is not only about gaming. The landscape has changed, with the live content creators becoming reliable and effective collaborators to promote your brand. See how to run successful campaigns on stream. Read more
Chris Derrick and Sean Callanan - Esports, how it's done in Australia?
Chris Derrick and Sean Callanan are co-founders of Play Media. They have a professional background in sports and managed to shift their knowledge to the esports world. They use their expertise to navigate companies through the sometimes complex world of esports, live streaming, advertising and the games industry as well as connecting them with publishers. Read more
How to choose the best streaming setup?
To become a successful streamer (there’s quite a crowd out there), you need a unique personality and advanced gaming skills, and decent streaming gear - so, let's dive into choosing a good streaming setup for you. Read more
Gaming and esports marketing - the playfield your brand should explore
Esports and gaming are booming – in fact, it’s hard to find a market that has seen such exponential growth in recent years. Non-endemic brands are beginning to take note of this fact and dip their toes into this competitive but lucrative field, but many do not know where, how and why to invest in esports. We are here to help your brand to understand and explore the gaming and esports marketing world. So, with no further ado, let's dive into it. Read more
We raised €1.1m to shape the future of live streaming market!
When we started inSTREAMLY we started with a simple mission that every streamer should be able to earn money on their content and control how they do it. And that working with them should be easy for every manager or brand. Read more
Michael Sackler - The check you don’t write is a lot more painful than the check you do write
Michael Sackler, founder of award-winning production company Rooks Nest and venture capital fund Supernode Global shares his inspiring story and brings to the table an investor’s perspective on tech startups. So, if you want to learn more about starting your own company or how to make it more attractive for potential investors, tune in! We also touch upon media-tech, startups, synthetic media and much more! Read more
Kelly Ong - Alliance is compared to Arsenal quite a lot as an organisation
Kelly Ong is a Chief Strategy Officer at Alliance. Her responsibilities lie in supervising performance, business operations and hype divisions. She is possibly one of the most passionate people about esports. Being a former CS 1.6 and Starcraft II player, she was also a caster for SCII, DotA and HoN, and the first woman to commentate on a major SCII tournament! Tune in to listen to the first part of her incredibly inspiring story! Read more
Chase Baker - Is this the future of sports?
Chase Baker, former professional American football player, scout, analyst, coach and business owner is now the Defensive Line coach at FCF - Fan Controlled Football, a redesigned professional football league with a shortened field, a shortened time and limited commercials designed to bring the best of football in a digital format to be watched on Twitch! Tune in for his valuable advice on sports streaming! Read more
Sarah Cotenoff - Are you getting what you paid for?
Sarah Cotenoff knows all the tricks of the podcast advertising world. In 2015 she plunged into the world of podcasts, and the experience she gained led her to co-found Podsights - a third-party tool used by brands in podcasts to measure the effectiveness of advertising. Sarah shares her insights about what makes podcasts successful and how you can monetise yours. Read more
Wiktoria Wójcik - Empower streamers and their audience: this is what inSTREAMLY wanted to inspire
From being a streamer herself, through hosting esports events, and working in an esports organization, Wiktoria Wójcik became a co-founder of a tech start-up. Tune in to listen to her fascinating story. Learn more about inSTREAMLY, how brands can rediscover their approach to reach new generations and get insights from the backstage of the mysterious startup world. Read more
Graham Pitt - Esports can be a very tough world
Saying that Graham is a pioneer of esports is not an exaggeration - he was there from the early 2000s. His passion evolved into a professional career and he is responsible for planning, managing and running various pro competitions including ESL Pro Series UK, ESL Major Series or BLAST Premier. In this episode, he shares his inspiring story, smuggles many insights from the industry, talks about the latest changes in the North roster, discusses cheating scandals and the exhaustion among professional esports players. Read more
Project Streamer X brought together small streamers to help them develop their skills
At inSTREAMLY, we understand that for small streamers climbing to the top can be difficult. And that’s why Streamer X was created. To help us select the best from the best and give them a chance to develop. Read more
How to make a Twitch overlay that stands out
Stand out from the crowd - as a streamer just starting out, you hear this drum beaten in almost every guide and tutorial. And you hear it for a reason - with hundreds of thousands of channels going live every day, Twitch is indeed a crowded place. So how do you do this ‘standing out from the crowd’ thing? Read more
How creative brands are using live streaming videos successfully
Creative brands need to come up with solutions on how to keep their audiences engaged, especially if their products or services are not as high in demand as they were before. Live video marketing is one of the things worth doing – now and in the near future. In this article, we will show you why and how to do it! Read more
Why your brand should use live streaming as a marketing channel
The world of digital marketing is constantly moving forward. Just a few years ago, blog posts were all the rage. Then came the era of videos - they took the Internet by storm, changing the way we want to learn new information. Nowadays, one of the most effective marketing channels is live streaming. Is it just the next trend that will sooner or later become obsolete? Read more
Ads in gaming & esports: the channel your brand needs to improve marketing ROI
The main purpose of implementing successful marketing campaigns is to be ahead of the game and earn revenue. Some rules change, some stay the same, but one thing is for sure – the only constant in the world is change and seeking new solutions is the best way to stay on top. Read more
Jérôme Coupez - founder and CEO of Prodigy Agency & top esports agent
In this episode, Jérôme Coupe, provides the most interesting insights from the very top of the esports world. He shares his thought process while seeking the best talents in the industry, how he works with them, and how he works with brands. His advice is invaluable and his story is truly inspiring. Tune to hear all of it now! Read more
Ramiro Teodósio - an esport player, a lawyer, and CEO of For The Win Esports
Ramiro Teodósio is a truly inspiring individual. He was a professional League of Legends player while still in Law School, then he decided to popularize esports in Portugal and founded For The Win Esports - a leading organisation in Portugal. Let Ramiro change your mind, broaden your horizons and provide you with some practical advice! Read more
Fernando Rojo - a social media magician
Fernando Rojo is a Communications Manager at the Good Game Group, part of a top Spanish esports organisation - Giants Gaming. There are no secrets for him in the social media world and he shares his knowledge with his students at a university in Malaga. Tune in to hear about the importance of social media in the lifespan of an organisation. Why is it crucial in building a solid community and how to approach it. Learn why Twitter has become the main channel for the esports world. Read more
Misha Sher - the world of branded marketing
Misha Sher is a Vice-President of Sports & Entertainment at MediaCom. In the episode you’ll hear about working with leading brands, athletes and companies in the branded marketing industry as well as obstacles that came with the global pandemic and how the biggest brands in the world dealt with them. We will touch on esport a bit and explain how it's comparable to traditional sport and explain why it is a rapidly growing industry not to be underestimated in a digital era. Read more
Łukasz Żołynia - from gaming enthusiast to manager at a leading esport organisation.
In this episode, you’ll hear how Łukasz Żołynia, Partnerships Manager at leading esports organisation G2 Esports, turned his passion for gaming into a successful career. Spoiler alert: he proves that sitting in front of a computer might bring you more than back pain. Read more
It's simple, you know? - Introduction
Powered by inSTREAMLY and hosted by Katarzyna Dąbrowska, "It's simple, you know?" is a podcast that navigates through the world of game streamers as a medium for brands to communicate and interact with Generation Z. inSTREAMLY is the leading platform connecting top brands to streamers worldwide for branded content partnerships. Read more
adidas took their sponsorship to another level by providing streamers with shoes
When designing a brand's communication, it’s good to check if different paths are somehow connected. The more they connect the more aware the recipients are of it. That’s exactly what we did with VMLY&R agency in the Adidas campaign promoting ZX 2K Boost shoes. Read more
How to build a personal brand and become a successful streamer?
When thinking about how to become a successful Twitch streamer, with a wide audience, we often tend to jump from one trend to another, forgetting completely about our own identity. And of course, some people will have their 5 minutes of fame thanks to this strategy - but how to grow on Twitch (or any other live streaming platform) and become a successful streamer for a longer period of time? Read more
How to vstream and become a vtuber
Ever thought to yourself how fun it would be to stream as someone else, maybe as a character from manga you are in love with, maybe as a pirate, an animal, an alien, a cat or maybe you simply don’t feel like putting on any makeup or a t-shirt? If the answer is ‘Yes!’ then consider starting a virtual stream (vstream) and become a virtual streamer (aka vstreamer or vtuber). Read more
How to set up donations on Twitch?
Donations are one of the main sources of income for streamers. Viewers can use them to show gratitude and appreciation for their favourite content creators’ hard work. Learning how to set up donations on Twitch is a bit more demanding, and it’s an important topic for streamers who are just starting out. So, check out our guide and start earning! Read more
5 steps to launch your first Twitch stream
In this guide, we will walk you through the basics of setup one step at a time. We will use Twitch at the example, as it is the biggest platform for streamers at this time. While some steps might differ for YouTube or Facebook gaming, overall direction stays the same for all platforms. So, without further ado, let’s launch your first Twitch stream. Read more
How to become a streamer? A beginner’s guide
Imagine you’re with your friends and the discussion turns to games. You are trying your best to describe that game you were playing last night, but you can’t quite do it with words alone. You wish you could show them the game, you wish they would have seen you blast that demon boss back to the depths of hell. Then all of you would cheer and rejoice and really FEEL the ingenuity of this game! Read more
Easy to get into, difficult to master - how to monetise Twitch stream?
Only a few years ago, the thought that one of the most popular forms of entertainment in 2020 would be watching other people on the Internet playing games, drawing, or simply eating, would be considered a reason for an ironic joke and good laughs at least. Even more so if someone was to imply that people could make money this way. Read more
Play that tune right - playing music on Twitch streaming without infringing copyright
Imagine hundreds of viewers engaged in watching your epic battle unfold when suddenly the lights go out and your stream is interrupted. Your viewers anxiously refresh the page only to be greeted with a message stating that this content is unavailable. What just happened? Read more
From rags to riches: the story of Ninja and how you can follow his journey to the top of Twitch
With Mixer shutting down tin July, it is no surprise that questions have been raised about the future of Ninja, who back in August 2019 announced his move to the platform in a lucrative multimillion dollar deal. But where did this journey begin? We take a look at Ninja’s story and the factors that made him stand out among the streamer crowd. Read more
How to work with and find brand sponsors for Twitch streamers?
Streaming, and gaming are definitely paving the way of the future. That is why it is so important to understand the position that streamers find themselves in today, including from a marketing perspective. Read more
How to grow your stream and attract more viewers?
Check out the next part of our guide on one of the fastest and most interesting developing professions. Read more
10 tips on how to start your streaming journey on Twitch (or any other platform)
Have you been thinking about streaming for a long time? You set up your channel and do not know what to do next? Read more
Diving into Cyberpunk 2077 world and how Sprite connected with gamers
Cyberpunk 2077 was the most anticipated game of 2020 if not - all time. With Cyberpunk’s breathtaking art visuals, unique style, great mechanics, and all that jazz, it’s not surprising that brands wanted to collaborate with game producer, CD Projekt Red. And what is a better partner than a brand that speaks to gaming communities for years now? Read more
A brief history of streaming
The video game streaming market is on the rise, and the upward trend shows no sign of slowing down. According to projections, it will reach a staggering value of 149.34 billion dollars by 2026. It’s a good time to turn the clock back a bit and examine how we got to this point. The history of streaming is a lot more interesting topic than one would think. Let’s have a brief look at how the streaming landscape evolved over the years! Read more
In-game advertising - how to promote your brands in games?
With booming revenues, record streaming audience, and all-time high user engagement, gaming is no longer a niche. The opportunities this medium brings could not be missed by any forward-thinking brand- finally, the objective of in-game advertising is to drive sales. So let’s take a look at the landscape of in-game advertising and ways for brands to promote in gaming. Read more
Live streaming trends in 2021 - Much more than video game streaming
When back in 2007 Justin Kankg mounted a camera to a baseball cap and started streaming his day-to-day life on Justin.tv (later re-named to Twitch), no one knew he would spark a revolution in Internet culture. Since these humble beginnings, live streaming became one of the fastest and most innovative branches of entertainment, with its growth boosted by the 2020 COVID-19 pandemic. Read more
Artists vs. Covid-19: How Live Stream Concerts Helps Musicians During the Pandemic
Many of us have felt the effects of the pandemic. Musicians are one of the groups that have been forced to learn to live in the new reality. We look for solutions to problems, and here virtual streaming concerts is a strategy that comes to the rescue! Read more
Blik - how influential is customer’s trust for campaign success
We went all the way and created 3 displays, reminiscent of the inventory panel from games like League of Legends, Fortnite and Valorant. It turned out to be a hit. BLIK trusted our gut feeling and we got the green light to run the campaign. Read more
5 tips for brands to work with game streamers
Millennials ushered the world to switch from TV to VOD. Now, Gen Z is leading the next entertainment revolution with live-streaming. AOC gaming debut on the platform peaked at 435,000 viewers and audiences are spending up to 95 minutes a day watching streams. In 2020, over 14 million game streamers produced 650 million hours of content. Read more
Samsung Galaxy Note marketing campaign - a click-through rate that surprised everyone!
At inSTREAMLY, we bring together hundreds of streamers who play a variety of games, including Fortnite, and their community is the one we wanted to reach. With limited flexibility in streamer selection, the 2% CTR target seemed far reaching, but not impossible. What happened later exceeded all our expectations. Read more
How to help animal shelters? A campaign with streamers supporting dogs and cats during winter
Our four-legged friends living in shelters don’t have it easy all year round, but winter is a particularly difficult period for them. That is why, together with the Sarigato Foundation, we ran a campaign "Daj bezdomniakowi donejta” (eng. donate to shelter animals) in which we engaged streamers from all over Poland and collected as much as 143 kilograms of food from donations received from viewers. Read more
80 streamers took part in a campaign supporting women in the fight for the right to choose
Streamers are people from Generation Z, mainly communicating with their peers. This has always been less active in topics related to social and political life. Now, this is changing. Streamers, instead of in the streets, chose to protest where they are most effective - on the Internet. Read more
How to communicate with gamers - a campaign promoting Lenovo gaming laptop
Getting gamers interested in the product is not easy. They are a very demanding target group that is difficult to reach. Therefore, together with Spark Foundry and Publicis Game Lab, we have created a campaign for Lenovo that perfectly suited gamers’ needs. The artworks we implemented are a completely new and original solution! Read more
#StayHome: how we encouraged generation Z to stay home during a pandemic
Streamers reach hundreds of thousands of young people every day. When the pandemic broke out, at inSTREAMLY we decided to use this power and create a campaign that would encourage this generation to stay at home. The result? In just a few days we reached 400,000 people. Read more
8 reasons why working with micro influencers and streamers instead of the platform is better
Hey you, Campaign Manager! Platforms, or micro streamers? Should you engage with one or the other? We look at the reasons why working with micro streamers gives your campaigns the edge. Read more
The game live streaming moment is now - take advantage of it!
There are over 3,000,000 streamers going live each month. Although streamers create the content, they have very limited control over it. Maciej Sawicki takes a look at the state of the live-streaming market and why this is a revolution for content monetization and distribution akin to the one seen in the early YouTube days. Read more
Read this before you start working with gamers and streamers
Live streaming is rapidly growing and is giving marketers huge scope to show off. Despite this, many brands are afraid to enter the world of streaming. Read more
How is the live streaming and gaming industry taking over the world and how to use their potential?
In recent years, gaming and live streaming have evolved dramatically, grown and became a power that marketers should no longer ignore. Especially in 2020. Read more
