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Case Studies

See how cool brands have partnered with streamers to share their brands' message to Gen Z and grow with live streaming.

How Danone’s Small Hunger confronted Fortnite streamers

How Danone’s Small Hunger confronted Fortnite streamers

Small Hunger, the infamous brand hero from Danone, was introduced to the world of gaming and live streaming, and attempted to poke the Small Hunger inside of over 650K gamers. How did we make it happen? Read on and find out! Read more

Project Streamer X brought together small streamers to help them develop their skills

Project Streamer X brought together small streamers to help them develop their skills

At inSTREAMLY, we understand that for small streamers climbing to the top can be difficult. And that’s why Streamer X was created. To help us select the best from the best and give them a chance to develop. Read more

adidas took their sponsorship to another level by providing streamers with shoes

adidas took their sponsorship to another level by providing streamers with shoes

When designing a brand's communication, it’s good to check if different paths are somehow connected. The more they connect the more aware the recipients are of it. That’s exactly what we did with VMLY&R agency in the Adidas campaign promoting ZX 2K Boost shoes. Read more

Diving into Cyberpunk 2077 world and how Sprite connected with gamers

Diving into Cyberpunk 2077 world and how Sprite connected with gamers

Cyberpunk 2077 was the most anticipated game of 2020 if not - all time. With Cyberpunk’s breathtaking art visuals, unique style, great mechanics, and all that jazz, it’s not surprising that brands wanted to collaborate with game producer, CD Projekt Red. And what is a better partner than a brand that speaks to gaming communities for years now? Read more

Blik - how influential is customer’s trust for campaign success

Blik - how influential is customer’s trust for campaign success

We went all the way and created 3 displays, reminiscent of the inventory panel from games like League of Legends, Fortnite and Valorant. It turned out to be a hit. BLIK trusted our gut feeling and we got the green light to run the campaign. Read more

Samsung Galaxy Note marketing campaign - a click-through rate that surprised everyone!

Samsung Galaxy Note marketing campaign - a click-through rate that surprised everyone!

At inSTREAMLY, we bring together hundreds of streamers who play a variety of games, including Fortnite, and their community is the one we wanted to reach. With limited flexibility in streamer selection, the 2% CTR target seemed far reaching, but not impossible. What happened later exceeded all our expectations. Read more

How to help animal shelters? A campaign with streamers supporting dogs and cats during winter

How to help animal shelters? A campaign with streamers supporting dogs and cats during winter

Our four-legged friends living in shelters don’t have it easy all year round, but winter is a particularly difficult period for them. That is why, together with the Sarigato Foundation, we ran a campaign "Daj bezdomniakowi donejta” (eng. donate to shelter animals) in which we engaged streamers from all over Poland and collected as much as 143 kilograms of food from donations received from viewers. Read more

80 streamers took part in a campaign supporting women in the fight for the right to choose

80 streamers took part in a campaign supporting women in the fight for the right to choose

Streamers are people from Generation Z, mainly communicating with their peers. This has always been less active in topics related to social and political life. Now, this is changing. Streamers, instead of in the streets, chose to protest where they are most effective - on the Internet. Read more

How to communicate with gamers - a campaign promoting Lenovo gaming laptop

How to communicate with gamers - a campaign promoting Lenovo gaming laptop

Getting gamers interested in the product is not easy. They are a very demanding target group that is difficult to reach. Therefore, together with Spark Foundry and Publicis Game Lab, we have created a campaign for Lenovo that perfectly suited gamers’ needs. The artworks we implemented are a completely new and original solution! Read more

#StayHome: how we encouraged generation Z to stay home during a pandemic

#StayHome: how we encouraged generation Z to stay home during a pandemic

Streamers reach hundreds of thousands of young people every day. When the pandemic broke out, at inSTREAMLY we decided to use this power and create a campaign that would encourage this generation to stay at home. The result? In just a few days we reached 400,000 people. Read more

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