Announcing events when you have to reach a specific target group can sometimes be troublesome. But with inSTREAMLY technology, everything seems more straightforward. Don’t believe us? Find out how we helped devils.one reach League of Legends players and encourage them to register in the tournament!
The tournament was organised by devils.one mainly for amateur players who share their love of League of Legends. Everything happened on challangermode.com, and the participants had an opportunity to win gaming monitors Samsung 24″ Odyssey G3 brought by devils.one’s partner.
With our technology, we give brands a place to promote and collaborate with thousands of streamers, while streamers have a chance to earn money doing what they love. That’s why, when preparing for a campaign, we need to understand its primary goal.
The goal was to reach League of Legends fans – a particular target group of passionate gamers who want to participate in the tournament. That’s why we invited League of Legends streamers to display our artwork and promote the event for this campaign.
This partnership is essential for us. That’s why we worked with our sister company – Streamcoi. It is a platform enabling managing and monetising streamers for streamer agencies, esport teams and tournaments.
What was the result of this exciting campaign? A total of 62 streamers joined to promote the tournament by sharing their love of League of Legends. We displayed the artwork over 33,000 times, bringing together people who love what they do.
Our four-legged friends living in shelters don’t have it easy all year round, but winter is a particularly difficult period for them. That is why, together with the Sarigato Foundation, we ran a campaign "Daj bezdomniakowi donejta” (eng. donate to shelter animals) in which we engaged streamers from all over Poland and collected as much as 143 kilograms of food from donations received from viewers.Read more
When designing a brand's communication, it’s good to check if different paths are somehow connected. The more they connect the more aware the recipients are of it. That’s exactly what we did with VMLY&R agency in the Adidas campaign promoting ZX 2K Boost shoes.Read more
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