It's simple, you know?

Powered by inSTREAMLY and hosted by Katarzyna Dąbrowska, "It's simple, you know?" is a podcast that navigates through the world of game streamers as a medium for brands to communicate and interact with Generation Z.

Leo De Biase - what is the reality of esports and gaming in Brazil?

Leo De Biase - what is the reality of esports and gaming in Brazil?

Brazil is an absolute powerhouse within the worldwide gaming industry, as one of the largest markets and with tremendous potential. However, what exactly is behind these statements? What is the reality of esports and gaming in Brazil? Leo De Biase, arguably one of the best known names in the Brazilian esports scene, is here to break it down for us. His 23 years of experience speaks for itself - from owning a chain of super successful internet LAN cafes (remember those?) to being the CEO of ESL Brazil and founder of BBL. Read more

Piotr Ciszek - how to turn an idea into a business

Piotr Ciszek - how to turn an idea into a business

Being an Innovation Broker is all about personality and knowing how to build rapport with scholars, scientists and the business world. The idea is to find what the market is lacking, be flexible in terms of building communication and understanding the business. These are the most important features of an Innovation Broker according to our guest today, Piotr Ciszek, who has been in this exact role for over 3 years. Based at SWPS, a leading private university in Poland, he helps scientists establish businesses, find potential investors, obtain grants, and connect them with VCs. Read more

Philip Macartney - Monetisation of esports: is there really a pot of gold at the end of the rainbow?

Philip Macartney - Monetisation of esports: is there really a pot of gold at the end of the rainbow?

Investing in esports doesn’t necessarily mean high returns. How much you'll earn depends on several factors. So what are they? Why are esport marketing campaigns still witchcraft for many? What are the challenges faced by non-endemic brands willing to invest in a new, unknown environment? You’ll hear all about this and more from Philip Macartney, Business Director at Elo Hell Esports and the founder of Enclave Gaming. Read more

Adam Fitch - They sell dreams. The whole industry operates upon the promise that one day it’ll be big

Adam Fitch - They sell dreams. The whole industry operates upon the promise that one day it’ll be big

What’s the truth with esport? Is it just a bubble, or is it a stable business in which everyone can expect to earn a reasonable profit? Where's the money in esports? Who earns the most? How can the community around the competition be monetised? We are not afraid to ask difficult questions and we like to host guests in our podcast studio who answer them directly. Meet Adam Fitch, an esports journalist and his perspective on this multi-million dollar business. Read more

Dorian Gorr - It's all about the content, and content builds community

Dorian Gorr - It's all about the content, and content builds community

Dorian Gorr, Managing Director at Veritas Entertainment, talks about how esports is no longer something niche, it's made its way completely to the mainstream and became a powerful business. Tune in! Read more

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