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Case studies

6 Fortnite maps for NERF – connecting virtual and real world in a metaverse campaign

NERF connected virtual and real world in a metaverse campaign by offering Fortnite players unique activities connected by a unique storyline.

Case studies
Rockstar Energy Drink Unites Over 800 Gamers

Rockstar Energy Drink Unites Over 800 Gamers

Over 3 billion people play video games worldwide. Many don’t have buddies who enjoy the same games, strategies or simply have the same device. So, Rockstar Energy Drink created a campaign to unite all Polish gamers and aid them in finding their gaming mates. How well did the campaign go?

Case studies
Snickers is in the game! Artwork displays react to in-game events.

Snickers is in the game! Artwork displays react to in-game events.

Snickers entered the metaverse with inStreamly and Polish streamers. The new campaign “You’re not you when you’re hungry” naturally fits into the gaming world as gamers often need grounding in moments of total immersion. 

Case studies
Which Way Would You Choose? InStreamly Chat Voting Mechanism

Which Way Would You Choose? InStreamly Chat Voting Mechanism

The newest technologies allow marketers to turn older concepts into something new and exciting. Adding innovative channels, like live streaming platforms, guarantees total success. Learn what the inStreamly Chat Voting mechanism looks like in practice!

Case studies
Marketing from Gamers to Gamers. How to Fulfil Your Consumers’ Needs?

Marketing from Gamers to Gamers. How to Fulfil Your Consumers’ Needs?

You can encounter all types of gamers, from professional players to casual gamers. Even though all of them are players, they still have different needs. So how can you know to which group of players you can address your campaign and how to adjust your campaign? Let’s find out

Case studies
Nvidia Sponsors Over 1,400 Streamers in a Geforce NOW Campaign

Nvidia Sponsors Over 1,400 Streamers in a Geforce NOW Campaign

The more streamers you have in your campaign the better results you will have. So, how can you manage to sponsor over 1,400 streamers in your campaign and get great results? Read on to find out!

Case studies
Streamers Help Homeless Animals by Encouraging Fans to Donate

Streamers Help Homeless Animals by Encouraging Fans to Donate

Last year we joined forces with the Sarigato Foundation by involving streamers in activation to support animals during winter. This year we did it again. Check out how we helped our four-legged friends this time!

Case studies
How to Reach a Specific Target Group With inStreamly? League of Legends Cup Case Study

How to Reach a Specific Target Group With inStreamly? League of Legends Cup Case Study

Announcing events when you have to reach a specific target group can sometimes be troublesome. But with inStreamly technology, everything seems more straightforward. Check out how we helped devils.one reach League of Legends players and encourage them to register in the tournament!

Case studies
250 Applications for the Internship Program?

250 Applications for the Internship Program?

As inStreamly, we are part of the gaming and live-streaming industry. And we noticed that there is a shortage of development opportunities for young people who want to go pro here. So it got us thinking – why not conduct an internship program? Check out how we did it!

Case studies
Super High CTR. How We Encouraged Young People to Study Gaming

Super High CTR. How We Encouraged Young People to Study Gaming

How to get a super high click-through rate? Check out our case study from the campaign for the College of Physical Education and Tourism which together with Devils.One created a dedicated field of study for gamers!

Case studies
How to Engage Stream Viewers and Make Them a Part of the Campaign?

How to Engage Stream Viewers and Make Them a Part of the Campaign?

There are no shortcuts when it comes to creating engaging content for your target audience. Especially when said audience is a group of people that lives and breathes gaming. Read on and find out how we did it in a campaign run for Free Guy movie!

Case studies
500 Streamers Sponsored by One Brand? Future of Influencer Marketing

500 Streamers Sponsored by One Brand? Future of Influencer Marketing

Do you sometimes think about what the future will look like? We do and some time ago we had a chance to have a glimpse. Thanks to a campaign that we ran for PKO Bank Polski activation – HACK4LEM – we learned that the future is closer than we think and we can’t wait to experience it.

Case studies
Over 150 Streamers Supported Pride Month!

Over 150 Streamers Supported Pride Month!

Gender equality, diversity, acceptance and love – all of it is celebrated during Pride Month. As Gen Z representatives, streamers from all over the world joined a campaign supporting the LGBTQ+ community showing that love doesn’t have any boundaries and has different colours to it.

Case studies
French Streamers Join Unicef Charity Campaign Raising Over €50,000

French Streamers Join Unicef Charity Campaign Raising Over €50,000

Unicef’s French branch asked us to help with promoting their newest Streamin’ Night campaign and we were more than happy to run a campaign for the cause and help to raise €50K to help every child fulfil their potential.

Case studies
How Danone’s Small Hunger Confronted Fortnite Streamers

How Danone’s Small Hunger Confronted Fortnite Streamers

Small Hunger, the infamous brand hero from Danone, was introduced to the world of gaming and live streaming, and attempted to poke the Small Hunger inside of over 650K gamers. How did we make it happen? Read on and find out!

Case studies
Project Streamer X Brought Together Small Streamers to Help Them Develop Their Skills

Project Streamer X Brought Together Small Streamers to Help Them Develop Their Skills

At inStreamly, we understand that for small streamers climbing to the top can be difficult. And that’s why Streamer X was created. To help us select the best from the best and give them a chance to develop.

Case studies
Adidas Took Their Sponsorship to Another Level by Providing Streamers With Shoes

Adidas Took Their Sponsorship to Another Level by Providing Streamers With Shoes

When designing a brand’s communication, it’s good to check if different paths are somehow connected. The more they connect the more aware the recipients are of it. That’s exactly what we did with VMLY&R agency in the Adidas campaign promoting ZX 2K Boost shoes.

Case studies
Diving Into Cyberpunk 2077 World and How Sprite Connected With Gamers

Diving Into Cyberpunk 2077 World and How Sprite Connected With Gamers

Cyberpunk 2077 was the most anticipated game of 2020 if not – all time. With Cyberpunk’s breathtaking art visuals, unique style, great mechanics, and all that jazz, it’s not surprising that brands wanted to collaborate with game producer, CD Projekt Red. And what is a better partner than a brand that speaks to gaming communities for years now?

Case studies
Blik Case Study: How Influential Is Customer’s Trust for Campaign Success

Blik Case Study: How Influential Is Customer’s Trust for Campaign Success

We went all the way and created 3 displays, reminiscent of the inventory panel from games like League of Legends, Fortnite and Valorant. It turned out to be a hit. BLIK trusted our gut feeling and we got the green light to run the campaign.

Case studies
Samsung Galaxy Note Marketing Campaign – A Click-Through Rate That Surprised Everyone!

Samsung Galaxy Note Marketing Campaign – A Click-Through Rate That Surprised Everyone!

At inStreamly, we bring together hundreds of streamers who play a variety of games, including Fortnite, and their community is the one we wanted to reach. With limited flexibility in streamer selection, the 2% CTR target seemed far reaching, but not impossible. What happened later exceeded all our expectations.

Case studies
How to Help Animal Shelters? Streamers Support Dogs and Cats

How to Help Animal Shelters? Streamers Support Dogs and Cats

Our four-legged friends living in shelters don’t have it easy all year round, but winter is a particularly difficult period for them. That is why, together with the Sarigato Foundation, we ran a campaign “Daj bezdomniakowi donejta” (eng. donate to shelter animals) in which we engaged streamers from all over Poland and collected as much as 143 kilograms of food from donations received from viewers.

Case studies
80 Streamers Took Part in a Campaign Supporting Women in the Fight for the Right to Choose

80 Streamers Took Part in a Campaign Supporting Women in the Fight for the Right to Choose

Streamers are people from Generation Z, mainly communicating with their peers. This has always been less active in topics related to social and political life. Now, this is changing. Streamers, instead of in the streets, chose to protest where they are most effective – on the Internet.

Case studies
How to Communicate With Gamers – Campaign for Lenovo Gaming Laptop

How to Communicate With Gamers – Campaign for Lenovo Gaming Laptop

Getting gamers interested in the product is not easy. They are a very demanding target group that is difficult to reach. Therefore, together with Spark Foundry and Publicis Game Lab, we have created a campaign for Lenovo that perfectly suited gamers’ needs. The artworks we implemented are a completely new and original solution!

Case studies
How to Encourage Generation Z to Stay Home During a Pandemic

How to Encourage Generation Z to Stay Home During a Pandemic

Streamers reach hundreds of thousands of young people every day. When the pandemic broke out, at inStreamly we decided to use this power and create a campaign that would encourage this generation to stay at home. The result? In just a few days we reached 400,000 people.