For BrandsCase studies10.11.2021
Super High CTR. How We Encouraged Young People to Study Gaming

Super High CTR. How We Encouraged Young People to Study Gaming

Iga Łukawska
Campaign Creative ManagerIga Łukawska

How to get a super high click-through rate? Our experience working with streamers and their audience makes us extremely aware of their potential. Often they just need encouragement to get them interested in the topic and adjust the campaign to their needs. Despite this, they often surprise us with their high commitment. And it was no different in the campaign for the College of Physical Education and Tourism together with Devils.One was created to encourage young people to study gaming.

Check out our case study and discover how we managed to get a super high click-through rate with our campaign!

PKO Bank Polski Logo

Great Potential

Streaming and gaming aren’t just a hobby anymore; they can also lead to an exciting career. Each year the demand for gaming-oriented studies is growing. And despite the enormous potential, people who wanted to be educated in this direction had no prospects. Until now.

The College of Physical Education and Tourism, along with Devils.One started the first Polish field of study, which links a passion for esport with a professional career.

Perfect Match

Nowadays, gaming is no longer a niche topic. However, to reach gamers, you need to know where to find them. For instance, they are not a typical target group watching TV and listening to the radio – they are not interested in mainstream media.

That is why streamer sponsorships are the ideal way to promote esports-oriented studios – people who are watched by massive numbers of gamers who dream of a future related to their greatest interest – gaming.

How Gen Z spends free time

Study Gaming and eSports!

Having access to a big number of gamers who dream of having a professional esports career – our objectives for this campaign were really simple. Get the attention of stream viewers and direct them to the school’s landing page to learn more about the studies and encourage them to study gaming. 

At inStreamly, we bring streamers together and connect them with different brands, ensuring that sponsorships are always a perfect match. And here, it couldn’t get any better than that.

Eye-catching Artwork

We always make sure that the artwork matches streamers’ content and has good quality. Why? Because artwork in synergy with the world of games is also one of the keys to a successful campaign. 

Here it was no different. For this campaign Devils.One created the artwork. With a little help from us, they made an eye-catching and dynamic animation which only brought even better results for the campaign!

Super High Click-Through Rate

Speaking of the results, saying that it shocked us is an understatement. We knew, of course, that the campaign would bring great results, but not THIS great! 

For three and a half months, 448 streamers participated in the campaign. Thanks to the target group’s appropriate adjustments, we achieved an over 12% CTR!

DV1 x Study Gaming and Esports

Unbelievable? That’s right! This campaign showed us how important it is to match the target group perfectly. And it proved to us that we can aim even higher, exceeding the next thresholds in achieving a satisfactory CTR.

Do you want to know more incredible stories? See our other case studies!

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Iga Łukawska
Campaign Creative ManagerIga Łukawska

Writing is something that I really connect to. I love coming up with new ideas and creating stories. In private, I spend an embarrassing amount of time reading fanfics (yes, you read that right), feeding my brain with stories I can take inspiration from while cuddling my two cats.

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