For BrandsCase studies08.11.2022
Which Way Would You Choose? InStreamly Chat Voting Mechanism

Which Way Would You Choose? InStreamly Chat Voting Mechanism

Antonina Marć
Content ManagerAntonina Marć

The newest technologies allow marketers to turn older concepts into something new and exciting. Merging beautiful artwork with motion design, AI, or commands results in disruptive marketing campaigns. Adding innovative channels, like live streaming platforms, guarantees total success. Learn what the inStreamly Chat Voting mechanism looks like in practice!

Chat Voting Mechanism

chat voting mechanism inStreamly graph

Who doesn’t love a good poll? Let’s consider social media marketing. Almost every poll has far more engagement than a regular post. Because of the minimal effort and the interactive character, viewers feel that their answers make a difference. 

Using polls in campaigns guarantees engagement. The inStreamly Chat voting can be more than just a simple Yes/No question. With inStreamly’s technology, viewers can actively influence sponsored content.

Live streaming platforms such as Twitch often use chat to bring specific commands typed by users. When set up correctly, if the user types some defined command in chat (ie:”!Brand”) it may bring up a display with the logo.

The content can automatically react to specific keywords in a different digital marketing strategy. In addition, it can adapt messages to what is currently discussed by viewers in the chat. For example, if you decide to create a person in a labyrinth that appears as an overlay, viewers may vote on which way the character should go. 

screenshot with artwork 1 which way would you choosescreenshot with artwork 2 choose !1 or !2screenshot with artwork 3 good job you found the treasure!

The power of trends – manscaping

“Say what you will about manscaping – the woolly mammoth died out for a reason”. The manscaping trend blew up this season. Manscaping is a humorous term that blends the words man and landscaping. It denotes the removal or trimming of hair on a man’s body for cosmetic purposes via waxing, shaving and plucking. So when would be a better time to promote Philips OneBlade, a combined beard trimmer, styler and shaver? 

The gamer stereotype shows you a plus-size, bearded guy sitting in their parent’s basement. This image is as far from the truth as possible. We are gamers; society today is a gaming society.

According to Statista, there are around 3.1 billion gamers worldwide. Quick calculations show that about 40% of people in the world identify themselves as gamers – almost every second person you meet on the street plays. And half of them are men. 

3.1 billion people are gamers 40% are men

Why are trends so crucial for brands?

Trends allow businesses to break market boundaries. Trends create new ideas and opportunities that allow brands to communicate their values diversely.

Many brands downplay trend marketing, thinking it will pass shortly. It may be true in most cases, but the benefits of a short trend-based campaign can bring an excellent ROI and drive brand awareness and trust. Among the most significant benefits of trend marketing are the following:

  • Keeping the brand fresh
  • Bringing value front and centre
  • Helping the brand’s positioning statement
  • Connecting with customers on a more personal level

Trends are part of our everyday reality. Brands that embrace trends and integrate them into their marketing strategy will stay on top. 

Our results

The results of our inStreamly x Philips campaign were incredible. We recorded almost 2 million views on streams! On top of that, over 1,000 streamers decided to join it. It was one of our largest campaigns to date. 

results of philips one blade campaign instreamly chat voting

The inStreamly campaigns can influence brand awareness as much as boost sales. However, this time sales results went through the roof! The code redemption rate was as high as 17%. It’s the best proof that campaigns with a “reason to interact” (codes, discounts, vouchers, etc.) achieve great results.

Antonina Marć
Content ManagerAntonina Marć

I can honestly say my passion is creating valuable content for gamers, streamers and brands interested in gaming. Outside of work, I'm a tabletop RPG Master, a LARPer, a comic book freak and the biggest dachshund lover you'll ever meet.

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