Blik Case Study: How Influential Is Customer’s Trust for Campaign Success
Trust – supposedly a small thing, but in reality, quite significant. In cooperation with BLIK and their media agency, Spark Foundry, we decided to make artworks very firmly embedded in the world of gaming. The trust we received from our partners turned out to be a great investment which resulted in a successful campaign.
Blik is a Polish payment system enabling secure payment in stationary and online stores. The service is used by a significant number of online stores and within applications of the largest banks in Poland.
The brief, created by our partners Spark Foundry (responsible for long-term activities for Blik) and Publicis Game Lab (a business unit specializing in planning customer marketing activities in the area of gaming), had very specific requirements – promoting quick and easy Blik payments during a pandemic. In addition, our focus in this campaign was on two Blik functionalities: online and offline P\ayments.
The viewer’s perception of the displayed content is very important to us. We want the users to feel understood by the brand by knowing their world and using their language. We want players to like the brand, and this can be a challenge in the era of ad-saturation.
At inStreamly, we bring streamers together and connect them with brands. Because of this, it’s important that the artwork and content we create exist in harmony with gaming. We began to wonder how to connect BLIK with games.
The answer turned out to be very easy! We decided to follow the simple fact that in the world of gaming, a player won’t survive in the game for very long unless they purchase the necessary items. We played on this element in connection with BLIK, which provides secure, fast and simple payments in a game called life.
So, we went all the way and created 3 displays reminiscent of the inventory panel from games like League of Legends, Fortnite and Valorant. It turned out to be a hit. BLIK trusted our gut feeling, and we got the green light to run the campaign.
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The client’s trust in our convictions showed exactly how much the campaign’s outcome can depend on it. If it wasn’t for trust, the results could have been completely different, and yet they exceeded our wildest expectations.
Initially, the campaign was to run for 2 weeks. However, Blik was so pleased with the results they decided to extend it for another week. This shows that the trust we were given had not been wasted and paid off for both parties.
Streamers using inStreamly join campaigns of their choosing. It was clear that the viewers were influenced by the displays and the streamers. The result? As many as 142 streamers joined this campaign.
So what really influences the success of a campaign? Of course, there are a lot of factors, both internal and external. However, the foundation will always be compatible artwork (in this case, literally looking like a native element of the game) and deep client trust, which greatly impacts what will eventually be released.
Do you want to see more examples of how creative brands are partnering with streamers and successfully promoting themselves to Generation Z? Check more case studies for inspiration and get in touch with inStreamly to get your brand in front of this young and powerful audience as well.