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“How to find influencers?” and other nagging questions about influencer marketing

“How to find influencers?” and other nagging questions about influencer marketing

You are looking for a way to make your brand shine, reach and engage the best audience. So, the most important question is ‘how to find influencers for your brand?’. We have the answer to this and other nagging questions about influencer marketing — check this article and proceed with your brand level-up! Read more

5 non-gaming brands you wouldn't believe went into games

5 non-gaming brands you wouldn't believe went into games

Do you think that gaming marketing is only for gaming brands? Think again! It's no longer just the producers of sugar-rich fizzy drinks and triangular crispy snacks that want to promote their products and services through games. As the gaming industry itself becomes more diverse, so does the advertising within it.  Read more

Marketing to Gen Z - who are they and why should you care?

Marketing to Gen Z - who are they and why should you care?

Do you sometimes wonder how marketing to Gen Z actually works? Don’t worry, we got you. Check our generation Z characteristics list and get your advertising on another level! Read more

The dos and don'ts of marketing in esports and gaming

The dos and don'ts of marketing in esports and gaming

Esports and gaming – these are the areas known as the new gold mine for marketers. The world of games is constantly expanding, just like the universe. If your brand wants to be successful in the non-endemic gamers world, it has to follow a set of rules. Find out what to do (and what you should avoid) to make your brand level up in esports and gaming. Read more

Why and how to invest in esports to reach its audience

Why and how to invest in esports to reach its audience

It is estimated that by the end of 2021, global esports revenue will be almost $1.1 billion, with $833.6 million coming from media rights, sponsorships and esports advertising. The streaming audience is said to hit 728.8 million people. So, you might be wondering "That's big! How to invest in esports then?" - here's the answer. Read more

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