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Why and how to invest in esports to reach its audience

Why and how to invest in esports to reach its audience

It is estimated that by the end of 2021, global esports revenue will be almost $1.1 billion, with $833.6 million coming from media rights, sponsorships and esports advertising. The streaming audience is said to hit 728.8 million people. So, you might be wondering "That's big! How to invest in esports then?" - here's the answer. Read more

Types of gamers - understand casual and hardcore gamers as marketing target groups

Types of gamers - understand casual and hardcore gamers as marketing target groups

It’s nothing new in marketing – brands should adjust their communication to the desired target group. That's why non-endemic brands need to understand the different types of gamers when investing in profitable gaming and esports audiences. Let's dive into it. Read more

Ways to reach gamers with your marketing activities

Ways to reach gamers with your marketing activities

The gaming and live streaming audience is constantly growing, and it’s time to include them in your marketing activities - see the ways you can do it and make your brand popular among Gen Zs. Read more

Live stream and Twitch marketing for non-endemic brands

Live stream and Twitch marketing for non-endemic brands

Marketing on social media platforms is an essential part of running a  brand. While Facebook, Instagram and Twitter are well known by marketers, one platform is still not used to its potential. Let us introduce you to the world of live streaming and how Twitch marketing works. Read more

Sponsorships for gaming influencers - how to do it right?

Sponsorships for gaming influencers - how to do it right?

Gaming influencers are key for sharing your brand's message in gaming and esports and successfully reach Generation Z. See how to do it right. Read more

Twitch marketing 101: terms and metrics brands should know

Twitch marketing 101: terms and metrics brands should know

Planning to start marketing your brand on Twitch? Smart moving, as live streaming is taking over the world! But before you jump into it, it’s important to know some terms that are used on the platform. We broke them for you into groups, so they should be easier to understand - check them out. Read more

Esports marketing strategies your brand should be exploring

Esports marketing strategies your brand should be exploring

Are you considering promoting your brand with the help of esports marketing and are currently in the process of researching absolutely everything about it? Let's take a closer look at the wide variety of esports marketing strategies, discuss their pros and cons, and see how you can tap into the advertising gold mine that is the gaming community. Read more

How your brand can work with streamers?

How your brand can work with streamers?

Streaming is not only about gaming. The landscape has changed, with the live content creators becoming reliable and effective collaborators to promote your brand. See how to run successful campaigns on stream. Read more

Gaming and esports marketing - the playfield your brand should explore

Gaming and esports marketing - the playfield your brand should explore

Esports and gaming are booming – in fact, it’s hard to find a market that has seen such exponential growth in recent years. Non-endemic brands are beginning to take note of this fact and dip their toes into this competitive but lucrative field, but many do not know where, how and why to invest in esports. We are here to help your brand to understand and explore the gaming and esports marketing world. So, with no further ado, let's dive into it. Read more

How creative brands are using live streaming videos successfully

How creative brands are using live streaming videos successfully

Creative brands need to come up with solutions on how to keep their audiences engaged, especially if their products or services are not as high in demand as they were before. Live video marketing is one of the things worth doing – now and in the near future. In this article, we will show you why and how to do it! Read more

Why your brand should use live streaming as a marketing channel

Why your brand should use live streaming as a marketing channel

The world of digital marketing is constantly moving forward. Just a few years ago, blog posts were all the rage. Then came the era of videos - they took the Internet by storm, changing the way we want to learn new information. Nowadays, one of the most effective marketing channels is live streaming. Is it just the next trend that will sooner or later become obsolete? Read more

Ads in gaming & esports: the channel your brand needs to improve marketing ROI

Ads in gaming & esports: the channel your brand needs to improve marketing ROI

The main purpose of implementing successful marketing campaigns is to be ahead of the game and earn revenue. Some rules change, some stay the same, but one thing is for sure – the only constant in the world is change and seeking new solutions is the best way to stay on top. Read more

In-game advertising - how to promote your brands in games?

In-game advertising - how to promote your brands in games?

With booming revenues, record streaming audience, and all-time high user engagement, gaming is no longer a niche. The opportunities this medium brings could not be missed by any forward-thinking brand- finally, the objective of in-game advertising is to drive sales. So let’s take a look at the landscape of in-game advertising and ways for brands to promote in gaming. Read more

5 tips for brands to work with game streamers

5 tips for brands to work with game streamers

Millennials ushered the world to switch from TV to VOD. Now, Gen Z is leading the next entertainment revolution with live-streaming. AOC gaming debut on the platform peaked at 435,000 viewers and audiences are spending up to 95 minutes a day watching streams. In 2020, over 14 million game streamers produced 650 million hours of content. Read more

Eight reasons why working with micro influencers and streamers instead of the platform is better

Eight reasons why working with micro influencers and streamers instead of the platform is better

Hey you, Campaign Manager! Platforms, or micro streamers? Should you engage with one or the other? We look at the reasons why working with micro streamers gives your campaigns the edge. Read more

Read this before you start working with gamers and streamers

Read this before you start working with gamers and streamers

Live streaming is rapidly growing and is giving marketers huge scope to show off. Despite this, many brands are afraid to enter the world of streaming. Read more

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