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How do streamers perceive brand sponsorships?

How do streamers perceive brand sponsorships?

If you are a professional handling marketing campaigns, chances are that most feedback you get for your campaigns is based on campaign KPIs. So knowing what streamers have to say about brand sponsorships can be really helpful. Check out our interview! Read more

3 ideas to make your influencer marketing more engaging and improve ROI

3 ideas to make your influencer marketing more engaging and improve ROI

Ten years ago all it took for a campaign to become successful was for the influencer in question to talk about the company's product in their article or video. Now it's not that easy and we are aware of the struggle! Keep reading and find out how to create an engaging campaign! Read more

Gamer parents and more - demographics you won’t believe are into games

Gamer parents and more - demographics you won’t believe are into games

If you think about gamers, you’re probably imagining teenagers. But there are more old gamers all over the globe than you think. and this target group should not be omitted in your marketing actions. Fasten your seatbelts and get ready for some interesting information about old gamers! Read more

“How to find influencers?” and other nagging questions about influencer marketing

“How to find influencers?” and other nagging questions about influencer marketing

You are looking for a way to make your brand shine, reach and engage the best audience. So, the most important question is ‘how to find influencers for your brand?’. We have the answer to this and other nagging questions about influencer marketing — check this article and proceed with your brand level-up! Read more

5 non-gaming brands you wouldn't believe went into games

5 non-gaming brands you wouldn't believe went into games

Do you think that gaming marketing is only for gaming brands? Think again! It's no longer just the producers of sugar-rich fizzy drinks and triangular crispy snacks that want to promote their products and services through games. As the gaming industry itself becomes more diverse, so does the advertising within it.  Read more

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