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Marketing

5 Reasons To Include Gaming in Your Marketing Strategy

The gaming industry is on the rise, and it’s not slowing down. $300 billion is the current worth of the gaming industry. Read the article and find out all you need to know about how and why you should include it in your marketing strategy.

Live stream industry
5 Most Revolutionary Gaming Marketing Ads and Campaigns Ever Made

5 Most Revolutionary Gaming Marketing Ads and Campaigns Ever Made

Gaming marketing is the future of every company. Do you want to include gaming advertising in your marketing strategy? Sometimes everyone needs inspiration. Find yours in the best gaming marketing ads and campaigns listed below!

Marketing
Answering The Ultimate Question: How To Earn On Metaverse?

Answering The Ultimate Question: How To Earn On Metaverse?

Metaverse is THE topic for every tech-savvy marketing enthusiast. We still don’t know the exact shape it will take. How can all brands ensure they will successfully navigate and integrate into the new online world? The answer is quite simple – read on to find out more!

Live stream industry
Everything You Should Know About Influencer Marketing Agencies

Everything You Should Know About Influencer Marketing Agencies

Influencer marketing is one of the most effective means for brands to connect with customers. The reach and level of interactions that influencers bring outperform traditional media campaigns. Read our guide on influencers and how you can work with them through agencies.

Live stream industry
The Best Way for Gaming Influencer Marketing

The Best Way for Gaming Influencer Marketing

A fresh, fun, and engaging way to interact with consumers is the Holy Grail of any brand marketing. In search of it, modern marketing has turned to games and gamer influencers. Is gaming the right choice for your brand? Check out now!

Case studies
Nvidia Sponsors Over 1,400 Streamers in a Geforce NOW Campaign

Nvidia Sponsors Over 1,400 Streamers in a Geforce NOW Campaign

The more streamers you have in your campaign the better results you will have. So, how can you manage to sponsor over 1,400 streamers in your campaign and get great results? Read on to find out!

Live stream industry
How We Stand Out From the Competition – inStreamly Alternatives

How We Stand Out From the Competition – inStreamly Alternatives

Live streaming is constantly increasing the potential for brands and marketers. The scene is bursting with creators, fans, and new ideas. The variety keeps this scene fresh and alive. So today we take a look at some inStreamly alternatives. 

Live stream industry
Gaming: The Power of Community – Interview With Adam Fitch

Gaming: The Power of Community – Interview With Adam Fitch

It’s no secret that in an industry as expansive and profitable as gaming, the question for brands will always be – how can you monetise gaming? Read on and see to what conclusions did we get after our interview with Adam Fitch – awarded esports journalist.

Live stream industry
TOP 10 Gaming Influencer Platforms

TOP 10 Gaming Influencer Platforms

Influencer marketing is one of the ways innovative brands connect with young Gen Z viewers. And for any brand finding the right influencer is the key factor in campaign success. So let’s see what are top 10 influencer platforms and agencies to help you build connection with your audience.

Live stream industry
inStreamly Reviews: What Do Our Customers Say About Us?

inStreamly Reviews: What Do Our Customers Say About Us?

Looking for information on streaming campaigns? We know that it can be difficult to find information or reviews about them. Check out what our customers say about inStreamly!

Live stream industry
How Working With inStreamly Solves 5 Business Challenges You Face

How Working With inStreamly Solves 5 Business Challenges You Face

Streaming, gaming, Generation Z, passion economy. These terms echo through the marketing world over and over again. So let’s dive into 5 business challenges your brand struggles that inStreamly can help you with.

Live stream industry
inStreamly Best Gaming Influencer Marketing Campaigns of 2021

inStreamly Best Gaming Influencer Marketing Campaigns of 2021

2020 was a big year for gaming and streaming. People started firing up live streams instead of TVs which caused an enormous spike in viewership numbers across all streaming platforms. Read on to find out our best gaming influencer marketing campaigns of 2021!

Live stream industry
A Complete Guide on How to Run Ads on Twitch

A Complete Guide on How to Run Ads on Twitch

Getting your brand on Twitch with in-game advertising is one of the main things to do if you want it to be present in GenZ culture. By connecting your brand with them, you are plugging into the reality of young people worldwide. So, how is it done? Read on!

For Brands
inStreamly Marketing Awards 2021

inStreamly Marketing Awards 2021

It is a great pleasure to see streamers of all sizes thrive and grow their channels, with agencies and marketers coming back to work with them. And it was a proud moment to be appreciated for our hard work. Want to know which campaigns received the most awards? Read on!

Live stream industry
Gaming Influencer Marketing. How to Work With Gamer Influencers?

Gaming Influencer Marketing. How to Work With Gamer Influencers?

Imagine an industry four times bigger than Hollywood and three times the size of the music industry. That’s the size of gaming today! Are you wondering how your brand can work with gaming influencers? Read on!

Live stream industry
Guide to Twitch Influencer Marketing. How to Find Twitch Influencers?

Guide to Twitch Influencer Marketing. How to Find Twitch Influencers?

You have probably heard of Ninja, shroud or xQc. But these streamer influencers are only the tip of the iceberg. Streamer influencer marketing is not only a game for brands with unlimited budgets for campaigns. Want to know how to find the Twitch influencers for your brand? Read on!

Live stream industry
How Do Streamers Perceive Brand Sponsorships?

How Do Streamers Perceive Brand Sponsorships?

If you are a professional handling marketing campaigns, chances are that most feedback you get for your campaigns is based on campaign KPIs. So knowing what streamers have to say about brand sponsorships can be really helpful. Check out our interview!

Marketing
3 Ideas to Improve Your Influencer Marketing and ROI

3 Ideas to Improve Your Influencer Marketing and ROI

Ten years ago all it took for a campaign to become successful was for the influencer in question to talk about the company’s product in their article or video. Now it’s not that easy and we are aware of the struggle! Keep reading and find out how to create an engaging campaign!

Live stream industry
Gamer Parents + More. Demographics You Won’t Believe Are Into Games

Gamer Parents + More. Demographics You Won’t Believe Are Into Games

If you think about gamers, you’re probably imagining teenagers. But there are more old gamers all over the globe than you think. and this target group should not be omitted in your marketing actions. Fasten your seatbelts and get ready for some interesting information about old gamers!

Marketing
How to Find Influencers? + More Questions About Influencer Marketing

How to Find Influencers? + More Questions About Influencer Marketing

You are looking for a way to make your brand shine, reach and engage the best audience. So, the most important question is ‘how to find influencers for your brand?’. We have the answer to this and other nagging questions about influencer marketing — check this article and proceed with your brand level-up!

Marketing
5 Non-gaming Brands You Wouldn’t Believe Went Into Games

5 Non-gaming Brands You Wouldn’t Believe Went Into Games

Do you think that gaming marketing is only for gaming brands? Think again! It’s no longer just the producers of sugar-rich fizzy drinks and triangular crispy snacks that want to promote their products and services through games. As the gaming industry itself becomes more diverse, so does the advertising within it. 

Marketing
Marketing to Gen Z – Who Are They and Why Should You Care?

Marketing to Gen Z – Who Are They and Why Should You Care?

Do you sometimes wonder how marketing to Gen Z actually works? Don’t worry, we got you. Check our generation Z characteristics list and get your advertising on another level!

Marketing
The Dos and Don’ts of Marketing in Esports and Gaming

The Dos and Don’ts of Marketing in Esports and Gaming

Esports and gaming – these are the areas known as the new gold mine for marketers. The world of games is constantly expanding, just like the universe. If your brand wants to be successful in the non-endemic gamers world, it has to follow a set of rules. Find out what to do (and what you should avoid) to make your brand level up in esports and gaming.

Marketing
Why and How to Invest in Esports to Reach Its Audience

Why and How to Invest in Esports to Reach Its Audience

It is estimated that by the end of 2021, global esports revenue will be almost $1.1 billion, with $833.6 million coming from media rights, sponsorships and esports advertising. The streaming audience is said to hit 728.8 million people. So, you might be wondering “That’s big! How to invest in esports then?” – here’s the answer.

Marketing
Types of Gamers: Casual and Hardcore Gamers as Target Groups

Types of Gamers: Casual and Hardcore Gamers as Target Groups

It’s nothing new in marketing – brands should adjust their communication to the desired target group. That’s why non-endemic brands need to understand the different types of gamers when investing in profitable gaming and esports audiences. Let’s dive into it.

Live stream industry
Ways to Reach Gamers With Your Marketing Activities

Ways to Reach Gamers With Your Marketing Activities

The gaming and live streaming audience is constantly growing, and it’s time to include them in your marketing activities – see the ways you can do it and make your brand popular among Gen Zs.

Live stream industry
Live Stream and Twitch Marketing for Non-endemic Brands

Live Stream and Twitch Marketing for Non-endemic Brands

Marketing on social media platforms is an essential part of running a  brand. While Facebook, Instagram and Twitter are well known by marketers, one platform is still not used to its potential. Let us introduce you to the world of live streaming and how Twitch marketing works.

Marketing
Sponsorships for Gaming Influencers – How to Do It Right?

Sponsorships for Gaming Influencers – How to Do It Right?

Gaming influencers are key for sharing your brand’s message in gaming and esports and successfully reach Generation Z. See how to do it right.

Marketing
Twitch Marketing 101: Terms and Metrics Brands Should Know

Twitch Marketing 101: Terms and Metrics Brands Should Know

Planning to start marketing your brand on Twitch? Smart moving, as live streaming is taking over the world! But before you jump into it, it’s important to know some terms that are used on the platform. We broke them for you into groups, so they should be easier to understand – check them out.

Marketing
Esports Marketing Strategies Your Brand Should Be Exploring

Esports Marketing Strategies Your Brand Should Be Exploring

Are you considering promoting your brand with the help of esports marketing and are currently in the process of researching absolutely everything about it? Let’s take a closer look at the wide variety of esports marketing strategies, discuss their pros and cons, and see how you can tap into the advertising gold mine that is the gaming community.

Live stream industry
How Your Brand Can Work With Streamers?

How Your Brand Can Work With Streamers?

Streaming is not only about gaming. The landscape has changed, with the live content creators becoming reliable and effective collaborators to promote your brand. See how to run successful campaigns on stream.

Marketing
Gaming and Esports Marketing – The Playfield Your Brand Should Explore

Gaming and Esports Marketing – The Playfield Your Brand Should Explore

Esports and gaming are booming – in fact, it’s hard to find a market that has seen such exponential growth in recent years. Non-endemic brands are beginning to take note of this fact and dip their toes into this competitive but lucrative field, but many do not know where, how and why to invest in esports. We are here to help your brand to understand and explore the gaming and esports marketing world. So, with no further ado, let’s dive into it.

Marketing
How Creative Brands Are Using Live Streaming Videos Successfully

How Creative Brands Are Using Live Streaming Videos Successfully

Creative brands need to come up with solutions on how to keep their audiences engaged, especially if their products or services are not as high in demand as they were before. Live video marketing is one of the things worth doing – now and in the near future. In this article, we will show you why and how to do it!

Marketing
Why Your Brand Should Use Live Streaming as a Marketing Channel

Why Your Brand Should Use Live Streaming as a Marketing Channel

The world of digital marketing is constantly moving forward. Just a few years ago, blog posts were all the rage. Then came the era of videos – they took the Internet by storm, changing the way we want to learn new information. Nowadays, one of the most effective marketing channels is live streaming. Is it just the next trend that will sooner or later become obsolete?

Marketing
Ads in Gaming & Esports: The Channel Your Brand Needs to Improve Marketing ROI

Ads in Gaming & Esports: The Channel Your Brand Needs to Improve Marketing ROI

The main purpose of implementing successful marketing campaigns is to be ahead of the game and earn revenue. Some rules change, some stay the same, but one thing is for sure – the only constant in the world is change and seeking new solutions is the best way to stay on top.

Marketing
In-Game Advertising: How to Promote Your Brands in Games?

In-Game Advertising: How to Promote Your Brands in Games?

With booming revenues, record streaming audience, and all-time high user engagement, gaming is no longer a niche. The opportunities this medium brings could not be missed by any forward-thinking brand- finally, the objective of in-game advertising is to drive sales. So let’s take a look at the landscape of in-game advertising and ways for brands to promote in gaming.

Marketing
5 Tips for Brands to Work With Game Streamers

5 Tips for Brands to Work With Game Streamers

Millennials ushered the world to switch from TV to VOD. Now, Gen Z is leading the next entertainment revolution with live-streaming. AOC gaming debut on the platform peaked at 435,000 viewers and audiences are spending up to 95 minutes a day watching streams. In 2020, over 14 million game streamers produced 650 million hours of content.

Marketing
8 Reasons Why Working With Micro Influencers and Streamers Instead of the Platform Is Better

8 Reasons Why Working With Micro Influencers and Streamers Instead of the Platform Is Better

Hey you, Campaign Manager! Platforms, or micro streamers? Should you engage with one or the other? We look at the reasons why working with micro streamers gives your campaigns the edge.

Marketing
Read This Before You Start Working With Gamers And Streamers

Read This Before You Start Working With Gamers And Streamers

Live streaming is rapidly growing and is giving marketers huge scope to show off. Despite this, many brands are afraid to enter the world of streaming.