For BrandsMarketing29.08.2022
Answering The Ultimate Question: How To Earn On Metaverse?

Answering The Ultimate Question: How To Earn On Metaverse?

Antonina Marć
Content ManagerAntonina Marć

Metaverse is THE topic for every tech-savvy marketing enthusiast. We still don’t know the exact shape it will take. Metaverse is all about communication using new technologies. So how to earn on metaverse?

How can all brands ensure they will successfully navigate and integrate into the new online world if they struggle with the current one? The answer is quite simple – by partnering with online communication specialists, which is where inStreamly comes in.

Table of contents:
Focusing on the creator economy
From gaming to metaverse
Gaming or Metaverse?
What will we do in Metaverse

Focusing on the creator economy

The metaverse is all about interactions. Its goal is to provide an immersive experience no other medium can give. It will rely entirely on millions of independent creators. How? The metaverse will have a dedicated space for every niche and community. Because of that, decentralised content creators will wield the power of attracting their audience into their private metaspaces. Metaspaces like these will create whole metaworlds, and assets from independent creators will be available for use across the platform. 

How metaverse looks

Right now, more than 50 million people consider themselves content creators. According to research, more children dream of being YouTubers in the future than astronauts! Even though some don’t perceive content creation as a business, it’s officially classified as one of the fastest-growing small business branches.

From gaming to metaverse

As gaming and live streaming experts, we are taking our experience into the metaverse. We have helped over 60k streamers connect with over 200 prominent brands in 140k micro-sponsorship deals. We believe that every creator has the right to decide on how their channel looks and the freedom to choose partners and sponsors. 

We believe the metaverse will be the future of the Internet and content creation. Everyone should be able to grow to do what they love. We’re not pivoting – we’re growing. Connecting metaverse creators with brands is the next step we knew we would take.

Gaming or Metaverse?

Seeing as the metaverse doesn’t exist yet, you may be curious why companies are already creating teams dedicated to it and pondering on the question how to earn on metaverse. 

We will probably have to wait years to scratch the surface of all meta possibilities. However, investing in the metaverse only after we know its final form will be a lost cause for every company focusing on innovation. With an established position from the very beginning, inStreamly will be able to learn from metaworlds and actively participate in the entire process.

Because the metaverse isn’t here yet, what we do for brands is focus on the main assumptions of the metaverse. This involves data synchronisation, continuity, and utilising proto-metaverse worlds – games.  

Our objective is to develop campaigns that maximise the reach of brands. Transforming the target groups from virtual to actual life will cause an increase in conversions. Our goal is to put our partners one step ahead of the competition. How will we accomplish this?

Establishing multiple presence across verticals

The metaverse will be fairly similar to our world, so let’s look at it from this perspective. When a company wants to go global, they don’t focus on being present in only one city or country. They want to conquer the whole market.

Games in the metaverse play similar roles to countries. Every game (country) has various maps (cities) in which players are active. It’s a fact that not every player will go through every game or map. That’s why presence on one map in Roblox won’t make a vast impact. However, placing an NPC in multiple Roblox experiences will make your brand visible for many people.

We will be present across:

  1. Multiple games – we work in multi-proto-metaverse worlds, not just one.
  2. Multiple proto-metaworlds inside a platform – we are in all in-game maps.

Real life x digital life

Digital and real-life purchases can don’t just coexist but connect. Meta users have to experience both at the same time. The premise is to prepare digital and real-life versions of multiple products, where one can’t exist without the other. For example: buying a new model of shoes will give you access to the same pair of shoes for your digital avatar. 

What inStreamly will do is expand on the idea of digital x real life by coming up with the creative vision and implementing it into the metaverse. 

What we will do in the metaverse

Metaverse creators x Marketing x Automation

With a media mix, we will support creators and brands precisely as we do now. The difference is that it will be an innovative metaverse media mix. 

How will it work exactly?

In the long term, the inStreamly platform will create a perfect media mix that brings brands into the metaverse most natively – through creators. inStreamly will allow placing the brands in an automated way in metaworlds, communities, content and assets. The brand experience will be synchronous and persistent throughout the metaworlds, so it will allow on brand to earn on metaverse.

New team on board!

Almost every company on the market talks about being innovative. To be an innovator, you must take steps into the future, not just talk about it. At inStreamly, we have proven that we are not afraid to take risks. We have already implemented an unlimited holiday policy and a 4-day workweek. We still want more!

We created a dedicated team for Product Development in the Metaverse led by Piotr Golianek, with Katarzyna Ejdys-Kalwasińska as the Metaverse Product Manager, who has over 12 years of experience in digital marketing. Their main task will be exploring the metaverse and paving new ways to mark our place there.

inStreamly builds the backbone for creator monetisation and brand positioning in the metaverse.

The metaverse verticals will rely on millions of independent creators.

We will be the main channel for meaningful collaborations between creators in the metaverse and brands. Earn on metaverse with us! Contact us via form on our website or email us directly at

Antonina Marć
Content ManagerAntonina Marć

I can honestly say my passion is creating valuable content for gamers, streamers and brands interested in gaming. Outside of work, I'm a tabletop RPG Master, a LARPer, a comic book freak and the biggest dachshund lover you'll ever meet.

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