For BrandsMarketing09.05.2024
Elevating Unity: The Top 5 Inclusive Gaming Campaigns

Elevating Unity: The Top 5 Inclusive Gaming Campaigns

In the rapidly evolving landscape of the gaming industry, inclusivity has moved from a niche concern to a fundamental strategy for engaging and expanding audiences worldwide. As the industry evolves, so too does the understanding of the importance of making space for all players. Today, we’re highlighting five exemplary inclusive gaming campaigns.

These inclusive gaming campaigns have masterfully embraced diversity, from characters that reflect the richness of the human experience to community engagement efforts that empower every player.

Not only do these initiatives stand out for their commitment to inclusivity, but also for their success in broadening the gaming community, proving that when gaming is for everyone, everyone wins.

Age is just a number

Is gaming only for the young? It certainly isn’t. And Silver Snipers prove it well! Lenovo Legion has created the very first professional senior CS:GO team in the world. Their mission was to put different into gaming and show the age is just a number. The squad consisted of 5 players and each of them were over 60.

Dove brings Real Beauty to the virtual world

Dove has been working with the gaming industry representatives to make games more inclusive for women and girls and to build self-esteem. Gaming is huge among teenage girls in the US, but there’s a gap in representation. Dove’s research with Women in Games showed a strong desire for realistic female characters. This inclusive gaming campaign aimed to ensure that games reflect their diverse audiences.

O Boticário empowers female gamers in this inclusive gaming campaign

O Boticário’s ‘Heroínas do Game’ campaign aimed at empowering female gamers in Brazil. The beauty brand has not only invited top local influencers, but also sponsored female VALORANT streamers in an innovative, interactive campaign organised by WARRIOR STREAMING. However, the awareness campaign wasn’t just like any other. It reacted to in-game events in real time, which enabled O Boticário to be the part of key moments of VALORANT streams.

Gender-inclusive options in The Sims 4

EA, the producer of The Sims 4, with one of the game updates, wanted to make the game feel more diverse, inclusive and representative for their global community. In order to achieve it, The Sims 4 has received customizations for transgender and disabled fans. That way, their virtual characters could reflect their true selves.

Xbox tackles loneliness in care homes

Inclusive gaming campaigns aren’t only about gender diversity, though. Since gaming goes beyond generations, Retirement Villages, in partnership with Xbox and McCann, took action against the isolation experienced by the elderly by installing gaming consoles in numerous retirement communities throughout the UK.

Aiming to bridge the gap between generations, staff at the villages encourage seniors to join their grandchildren in virtual adventures. These shared digital experiences allow for deeper connections and more meaningful memories.

Endemic or not, as you can see, any brand can run an inclusive gaming campaign. However, it is always important to have the right values and respect for all gamers.

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