Wiktoria Wójcik at Web Summit: Who will create (in) the metaverse?

The metaverse doesn’t exist yet, and what we currently have is only a small starting point, but in the next years it will keep developing. It’s obvious that creators are the key part for that process.

During the 2023 Web Summit in Lisbon, Portugal, Wiktoria Wójcik, inStreamly’s co-founder, discussed the importance of independent creators in the development and success of the metaverse. The creativity and collaboration of these creators are of great importance.

Watch the full Wiktoria Wójcik’s keynote at Web Summit 2023:

Key takeaways from the speech:

• Immersive social platforms gather more attention than standard ones. Roblox (156 minutes per day) has higher engagement time than TikTok (96 minutes per day) and YouTube (45.6 minutes per day).
• The metaverse doesn’t exist yet, but it will clarify and develop in the upcoming years. However, its development is greatly dependent on creators.
• There are three types of metaverse creators: metaworld creators, community and content creators, and asset creators. The future of the metaverse depends on the creativity and collaboration of these creators, who can bring life and vitality to digital spaces.
• To get ready for the emerging metaverse, parents should let their kids explore this idea, metaverse technologists should create solutions that empower creators, businesses and marketers should learn how to work with creators, while creators should enjoy the ride and embrace the switch from 2D to 3D.