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Why and how to invest in esports to reach its audience

Why and how to invest in esports to reach its audience

It is estimated that by the end of 2021, global esports revenue will be almost $1.1 billion, with $833.6 million coming from media rights, sponsorships and esports advertising. The streaming audience is said to hit 728.8 million people. So, you might be wondering "That's big! How to invest in esports then?" - here's the answer. Read more

Types of gamers - understand casual and hardcore gamers as marketing target groups

Types of gamers - understand casual and hardcore gamers as marketing target groups

It’s nothing new in marketing – brands should adjust their communication to the desired target group. That's why non-endemic brands need to understand the different types of gamers when investing in profitable gaming and esports audiences. Let's dive into it. Read more

Matt Kiichi Heafy - You can create ideas out of thin air. That’s what I like about the streaming world.

Matt Kiichi Heafy - You can create ideas out of thin air. That’s what I like about the streaming world.

Matthew Kiichi Heafy is a man of many talents. He’s a streamer, musician, vocalist, and a leader of heavy metal band Trivium. He devoted his life to music 20 years ago and has toured the world, played a ton of gigs and has some of the most dedicated fans in the world. Four years ago, he joined Twitch and became a full time streamer, capturing his everyday life and taking the camera everywhere, including on tour, on his yoga classes, and brasilian jiu jitsu sessions. Tune in to listen about his start as a streamer, why he decided to do it, how he was able to build a solid community and brand, and what his advice for aspiring musicians is! Read more

Ways to reach gamers with your marketing activities

Ways to reach gamers with your marketing activities

The gaming and live streaming audience is constantly growing, and it’s time to include them in your marketing activities - see the ways you can do it and make your brand popular among Gen Zs. Read more

Live stream and Twitch marketing for non-endemic brands

Live stream and Twitch marketing for non-endemic brands

Marketing on social media platforms is an essential part of running a  brand. While Facebook, Instagram and Twitter are well known by marketers, one platform is still not used to its potential. Let us introduce you to the world of live streaming and how Twitch marketing works. Read more

How Danone’s Small Hunger confronted Fortnite streamers

How Danone’s Small Hunger confronted Fortnite streamers

Small Hunger, the infamous brand hero from Danone, was introduced to the world of gaming and live streaming, and attempted to poke the Small Hunger inside of over 650K gamers. How did we make it happen? Read on and find out! Read more

Sponsorships for gaming influencers - how to do it right?

Sponsorships for gaming influencers - how to do it right?

Gaming influencers are key for sharing your brand's message in gaming and esports and successfully reach Generation Z. See how to do it right. Read more

Twitch marketing 101: terms and metrics brands should know

Twitch marketing 101: terms and metrics brands should know

Planning to start marketing your brand on Twitch? Smart moving, as live streaming is taking over the world! But before you jump into it, it’s important to know some terms that are used on the platform. We broke them for you into groups, so they should be easier to understand - check them out. Read more

Brent Liang - Do things out of genuine interest, don’t do them just to prove the point

Brent Liang - Do things out of genuine interest, don’t do them just to prove the point

Brent Liang is an incredibly inspiring 23-year-old entrepreneur, who already has a couple of startups in his portfolio, has seen half the world and ticked an item off his bucket list - to shake the hand of a president which happened to be Bill Clinton, the former POTUS. Currently, he is the co-founder and an executive producer of The Quest with Justin Kan, where creates content with Justin Kan, a co-founder of Twitch and their incredible team. In the podcast, they meet with various personalities from the tech, entertainment, and media industries to capture their stories. Tune in to listen to an incredible story of a young entrepreneur with big dreams and some solid advice. Read more

Esports marketing strategies your brand should be exploring

Esports marketing strategies your brand should be exploring

Are you considering promoting your brand with the help of esports marketing and are currently in the process of researching absolutely everything about it? Let's take a closer look at the wide variety of esports marketing strategies, discuss their pros and cons, and see how you can tap into the advertising gold mine that is the gaming community. Read more

How your brand can work with streamers?

How your brand can work with streamers?

Streaming is not only about gaming. The landscape has changed, with the live content creators becoming reliable and effective collaborators to promote your brand. See how to run successful campaigns on stream. Read more

Chris Derrick and Sean Callanan - Esports, how it's done in Australia?

Chris Derrick and Sean Callanan - Esports, how it's done in Australia?

Chris Derrick and Sean Callanan are co-founders of Play Media, a digital media agency based in Melbourne, Australia that’s focused on helping brands get involved in video games. Both of them have a professional background in sports - Chris working for Cricket Australia and the Australian Football League, whereas Sean runs his own agency - Sports Geek. On top of that they’ve worked with the biggest brands like Riot Games, RedBull or Logitech.They have managed to shift their knowledge into the esports world and have ended up running esport teams in Australia. They use their expertise to navigate companies through the sometimes complex world of esports, live streaming, advertising and the games industry as well as connecting them with publishers. Read more

Gaming and esports marketing - the playfield your brand should explore

Gaming and esports marketing - the playfield your brand should explore

Esports and gaming are booming – in fact, it’s hard to find a market that has seen such exponential growth in recent years. Non-endemic brands are beginning to take note of this fact and dip their toes into this competitive but lucrative field, but many do not know where, how and why to invest in esports. We are here to help your brand to understand and explore the gaming and esports marketing world. So, with no further ado, let's dive into it. Read more

Michael Sackler - The check you don’t write is a lot more painful than the check you do write

Michael Sackler - The check you don’t write is a lot more painful than the check you do write

Michael Sackler began his career as a film producer. He quickly founded Rooks Nest - an award winning production company, supporting visionary filmmakers in bringing distinctive stories to an international audience. After a few years he took a turn and started a venture capital company which was later merged into Supernode Global, an early-stage venture capital firm that invests in media-tech.In this episode, you can listen to Mike’s inspiring story. He brings to the table an investor’s perspective, so if you want to learn more about starting your own company or how to make it more attractive for potential investors, tune in!We also touch upon media-tech, startups, synthetic media and much more! Read more

Kelly Ong - Alliance is compared to Arsenal quite a lot as an organisation

Kelly Ong - Alliance is compared to Arsenal quite a lot as an organisation

Kelly Ong is a Chief Strategy Officer at Alliance. Her responsibilities lie in supervising performance, business operations and hype divisions for Alliance. It won’t be an exaggeration to say that she might be the most passionate person about esport ever and she’s got the goods to back it up! Kelly actually dropped out of school to pursue her dream of becoming a professional esport player and she succeeded. She’s a former CS 1.6 and Starcraft II player. She was also a caster for SCII, DotA and HoN. Actually, Kelly was the first female to commentate a major SCII tournament! Tune in to listen to the first part of her incredibly inspiring story! Read more

Chase Baker - Is this the future of sport?

Chase Baker - Is this the future of sport?

Chase Baker is a former professional American football player. He represented Boise State for five years, followed by a career in the NFL playing for the Minnesota Vikings. Even though he’s left the game a player, he never abandoned his passion. He’s been a scout, an analyst, a coach and business owner which provides human performance data to help athletes optimise performance, prevent injuries, and achieve their goals.Nowadays he’s a Defensive Line coach at FCF - Fan Controlled Football, a redesigned professional football league with a shortened field, a shortened time, limited commercials designed to bring the best of football in a digital format to be watched on Twitch! Read more

Sarah Cotenoff - Are you getting what you paid for?

Sarah Cotenoff - Are you getting what you paid for?

Sarah Cotenoff knows all the tricks of the podcast advertising world. Her years of experience in the industry are complimented by her MA in Media studies. In 2015 she plunged into the world of podcasts, and the experience she gained led her to co-found Podsights - a third party tool used by brands in podcasts to measure the effectiveness of advertising.Sarah shares her insights about what makes podcasts successful, how you can monetise yours and shares some behind the scenes stories from her job at Cartoon Network! Read more

Wiktoria Wójcik - Empower streamers and their audience: this is what inSTREAMLY wanted to inspire

Wiktoria Wójcik - Empower streamers and their audience: this is what inSTREAMLY wanted to inspire

Wiktoria Wójcik is an extremely talented and hard working individual. She might be young but she came a long way to be where she is today. From being a streamer herself, through hosting esport events, and working in an esport organization, she became a co-founder of a technological start-up. Tune in to listen to her fascinating story. Learn more about inSTREAMLY, what it actually is and what is her role in the company. In the episode, Wiktoria shares insights from the backstage of the mysterious startup world. She goes through the hardships of attracting potential investors, discusses Gen Z and their thoughts on advertising, and tells how brands can rediscover their approach to reach new generations. Wiktoria will also touch upon the topic of live streaming, and believe me, she’s an expert in that area. Last but not least, as always, tune in to listen to some worthy advice that Wiktoria has for you! Read more

Graham Pitt - Esports can be a very tough world

Graham Pitt - Esports can be a very tough world

Saying that Graham is a pioneer of esports is not an exaggeration. He was there from the early 2000s, as a computer games enthusiast playing with his friends on LANs till sunrise! A passion that evolved into a professional career and a person responsible for planning, managing and running various pro competitions including ESL Pro Series UK, ESL Major Series or BLAST Premier. In this episode Graham shares his inspiring story, smuggles many insights from the industry, talks about the latest changes in North roster, discusses cheating scandals on a professional scene. He also picks up a recent important topic of exhaustion among professional esport players. Don’t forget to listen carefully till the very end to get some solid advice from Graham! Read more

Project Streamer X brought together small streamers to help them develop their skills

Project Streamer X brought together small streamers to help them develop their skills

At inSTREAMLY, we understand that for small streamers climbing to the top can be difficult. And that’s why Streamer X was created. To help us select the best from the best and give them a chance to develop. Read more

How creative brands are using live streaming videos successfully

How creative brands are using live streaming videos successfully

Creative brands need to come up with solutions on how to keep their audiences engaged, especially if their products or services are not as high in demand as they were before. Live video marketing is one of the things worth doing – now and in the near future. In this article, we will show you why and how to do it! Read more

Why your brand should use live streaming as a marketing channel

Why your brand should use live streaming as a marketing channel

The world of digital marketing is constantly moving forward. Just a few years ago, blog posts were all the rage. Then came the era of videos - they took the Internet by storm, changing the way we want to learn new information. Nowadays, one of the most effective marketing channels is live streaming. Is it just the next trend that will sooner or later become obsolete? Read more

Ads in gaming & esports: the channel your brand needs to improve marketing ROI

Ads in gaming & esports: the channel your brand needs to improve marketing ROI

The main purpose of implementing successful marketing campaigns is to be ahead of the game and earn revenue. Some rules change, some stay the same, but one thing is for sure – the only constant in the world is change and seeking new solutions is the best way to stay on top. Read more

Jérôme Coupez - founder and CEO of Prodigy Agency & top esports agent

Jérôme Coupez - founder and CEO of Prodigy Agency & top esports agent

Jérôme Coupez is the founder and CEO of Prodigy Agency - a leading esports representation, management and marketing agency. Zywoo, Scream, Mixwell - biggest names of the esport world are represented by Prodigy Agency. Jérôme is the man behind all of this. He’ll provide most interesting insights from the very top of the esports world. He’ll share his thought process while seeking the best talents in the industry, how he works with them, and how he works with brands. His experience from working on asian market will shed a light on how this market operates, and why it differs from the european one. His advice is invaluable and his story is truly inspiring. Tune to hear all of it now! Read more

Ramiro Teodósio - an esport player, a lawyer, and CEO of For The Win Esports

Ramiro Teodósio - an esport player, a lawyer, and CEO of For The Win Esports

Ramiro Teodósio is a truly inspiring individual. He was a professional League of Legends player while still in the Law School, then he decided to popularize esports in Portugal and founded For The Win Esports - a leading organisation in Portugal. On a daily basis, he deals with legal issues, demanding players or sponsors, as well as parents who still do not believe that esports is a profitable career path for their children. Ramiro is living proof that those parents are not right. His story is absolutely fascinating whether you are familiar with esports or a sceptical parent. Let Ramiro change your mind, broaden your horizons and provide you with some practical advice! Read more

Fernando Rojo - a social media magician

Fernando Rojo - a social media magician

Fernando Rojo is a Communications Manager at the Good Game Group. He is only 23 working for a top spanish esport organisation - Giants Gaming. There are no secrets for him in the social media world and he shares his knowledge with his students at a university in Malaga. Tune in to hear about the importance of social media in the lifespan of an organisation. Why is it crucial in building a solid community and how to approach it. Learn why Twitter has become the main channel for the esport world. Fernando’s story is an inspiration for anyone who dreams of a future in esport. Read more

Misha Sher - the world of branded marketing

Misha Sher - the world of branded marketing

Misha Sher is a Vice-President of Sports & Entertainment at MediaCom. In the episode you’ll hear about working with leading brands, athletes and companies in the branded marketing industry as well as obstacles that came with the global pandemic and how the biggest brands in the world dealt with them. We will touch on esport a bit and explain how it's comparable to traditional sport and explain why it is a rapidly growing industry not to be underestimated in a digital era. Read more

Łukasz Żołynia - from gaming enthusiast to manager at a leading esport organisation.

Łukasz Żołynia - from gaming enthusiast to manager at a leading esport organisation.

Łukasz Żołynia is a Partnerships Manager at G2 Esports, which for the uninitiated is a leading esports organisation. In this episode, you’ll hear how he turned his passion for gaming into a successful career. Spoiler alert: he proves that sitting in front of a computer might bring you more than back pain. Łukasz will introduce you to the fascinating world of esports and explain why anyone would want to watch other people play video games. Provide insights about running a professional esports organisation, managing athletes and struggles in the industry. And at the top of that, if you ever dreamed of a career in esports, Łukasz has some worthy advice for you! Read more

It's simple, you know? - Introduction

It's simple, you know? - Introduction

Powered by inSTREAMLY and hosted by Katarzyna Dąbrowska, "It's simple, you know?" is a podcast that navigates through the world of game streamers as a medium for brands to communicate and interact with Generation Z. inSTREAMLY is the leading platform connecting top brands to streamers worldwide for branded content partnerships. Do you want to know how to cooperate with streamers and why it is a good strategy for your brand? Are you looking for streaming insights? Do you want to stand out and be relevant to a young and influential audience? On this podcast, we share our knowledge of the streaming world, discuss its massive potential, interview important industry players, and bring exclusive content for you to start running innovative branded campaigns that bring superior results. Subscribe and stay tuned for new episodes every other Tuesday. Read more

adidas took their sponsorship to another level by providing streamers with shoes

adidas took their sponsorship to another level by providing streamers with shoes

When designing a brand's communication, it’s good to check if different paths are somehow connected. The more they connect the more aware the recipients are of it. That’s exactly what we did with VMLY&R agency in the Adidas campaign promoting ZX 2K Boost shoes. Read more

Diving into Cyberpunk 2077 world and how Sprite connected with gamers

Diving into Cyberpunk 2077 world and how Sprite connected with gamers

Cyberpunk 2077 was the most anticipated game of 2020 if not - all time. With Cyberpunk’s breathtaking art visuals, unique style, great mechanics, and all that jazz, it’s not surprising that brands wanted to collaborate with game producer, CD Projekt Red. And what is a better partner than a brand that speaks to gaming communities for years now? Read more

A brief history of streaming

A brief history of streaming

The video game streaming market is on the rise, and the upward trend shows no sign of slowing down. According to projections, it will reach a staggering value of 149.34 billion dollars by 2026. It’s a good time to turn the clock back a bit and examine how we got to this point. The history of streaming is a lot more interesting topic than one would think. Let’s have a brief look at how the streaming landscape evolved over the years! Read more

In-game advertising - how to promote your brands in games?

In-game advertising - how to promote your brands in games?

With booming revenues, record streaming audience, and all-time high user engagement, gaming is no longer a niche. The opportunities this medium brings could not be missed by any forward-thinking brand- finally, the objective of in-game advertising is to drive sales. So let’s take a look at the landscape of in-game advertising and ways for brands to promote in gaming. Read more

Live streaming trends in 2021 - Much more than video game streaming

Live streaming trends in 2021 - Much more than video game streaming

When back in 2007 Justin Kankg mounted a camera to a baseball cap and started streaming his day-to-day life on Justin.tv (later re-named to Twitch), no one knew he would spark a revolution in Internet culture. Since these humble beginnings, live streaming became one of the fastest and most innovative branches of entertainment, with its growth boosted by the 2020 COVID-19 pandemic. Read more

Artists vs. Covid-19: How Live Stream Concerts Helps Musicians During the Pandemic

Artists vs. Covid-19: How Live Stream Concerts Helps Musicians During the Pandemic

Many of us have felt the effects of the pandemic. Musicians are one of the groups that have been forced to learn to live in the new reality. We look for solutions to problems, and here virtual streaming concerts is a strategy that comes to the rescue! Read more

Blik - how influential is customer’s trust for campaign success

Blik - how influential is customer’s trust for campaign success

We went all the way and created 3 displays, reminiscent of the inventory panel from games like League of Legends, Fortnite and Valorant. It turned out to be a hit. BLIK trusted our gut feeling and we got the green light to run the campaign. Read more

5 tips for brands to work with game streamers

5 tips for brands to work with game streamers

Millennials ushered the world to switch from TV to VOD. Now, Gen Z is leading the next entertainment revolution with live-streaming. AOC gaming debut on the platform peaked at 435,000 viewers and audiences are spending up to 95 minutes a day watching streams. In 2020, over 14 million game streamers produced 650 million hours of content. Read more

Samsung Galaxy Note marketing campaign - a click-through rate that surprised everyone!

Samsung Galaxy Note marketing campaign - a click-through rate that surprised everyone!

At inSTREAMLY, we bring together hundreds of streamers who play a variety of games, including Fortnite, and their community is the one we wanted to reach. With limited flexibility in streamer selection, the 2% CTR target seemed far reaching, but not impossible. What happened later exceeded all our expectations. Read more

How to help animal shelters? A campaign with streamers supporting dogs and cats during winter

How to help animal shelters? A campaign with streamers supporting dogs and cats during winter

Our four-legged friends living in shelters don’t have it easy all year round, but winter is a particularly difficult period for them. That is why, together with the Sarigato Foundation, we ran a campaign "Daj bezdomniakowi donejta” (eng. donate to shelter animals) in which we engaged streamers from all over Poland and collected as much as 143 kilograms of food from donations received from viewers. Read more

80 streamers took part in a campaign supporting women in the fight for the right to choose

80 streamers took part in a campaign supporting women in the fight for the right to choose

Streamers are people from Generation Z, mainly communicating with their peers. This has always been less active in topics related to social and political life. Now, this is changing. Streamers, instead of in the streets, chose to protest where they are most effective - on the Internet. Read more

How to communicate with gamers - a campaign promoting Lenovo gaming laptop

How to communicate with gamers - a campaign promoting Lenovo gaming laptop

Getting gamers interested in the product is not easy. They are a very demanding target group that is difficult to reach. Therefore, together with Spark Foundry and Publicis Game Lab, we have created a campaign for Lenovo that perfectly suited gamers’ needs. The artworks we implemented are a completely new and original solution! Read more

#StayHome: how we encouraged generation Z to stay home during a pandemic

#StayHome: how we encouraged generation Z to stay home during a pandemic

Streamers reach hundreds of thousands of young people every day. When the pandemic broke out, at inSTREAMLY we decided to use this power and create a campaign that would encourage this generation to stay at home. The result? In just a few days we reached 400,000 people. Read more

Eight reasons why working with micro influencers and streamers instead of the platform is better

Eight reasons why working with micro influencers and streamers instead of the platform is better

Hey you, Campaign Manager! Platforms, or micro streamers? Should you engage with one or the other? We look at the reasons why working with micro streamers gives your campaigns the edge. Read more

The game live streaming moment is now - take advantage of it!

The game live streaming moment is now - take advantage of it!

There are over 3,000,000 streamers going live each month. Although streamers create the content, they have very limited control over it. Maciej Sawicki takes a look at the state of the live-streaming market and why this is a revolution for content monetization and distribution akin to the one seen in the early YouTube days. Read more

Read this before you start working with gamers and streamers

Read this before you start working with gamers and streamers

Live streaming is rapidly growing and is giving marketers huge scope to show off. Despite this, many brands are afraid to enter the world of streaming. Read more

How is the live streaming and gaming industry taking over the world and how to use their potential?

How is the live streaming and gaming industry taking over the world and how to use their potential?

In recent years, gaming and live streaming have evolved dramatically, grown and became a power that marketers should no longer ignore. Especially in 2020. Read more

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