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For Brands

Research: The Future of Creators and Brands in the Virtual Worlds

The Global Network of virtual worlds, also known as the Metaverse, is a hot topic for innovative brands, although it has yet to be created. Many marketers think it’s only about games. Well, it’s only partially true. Roblox, Minecraft, and Decentraland are just the beginning.

Case studies
Which Way Would You Choose? InStreamly Chat Voting Mechanism

Which Way Would You Choose? InStreamly Chat Voting Mechanism

The newest technologies allow marketers to turn older concepts into something new and exciting. Adding innovative channels, like live streaming platforms, guarantees total success. Learn what the inStreamly Chat Voting mechanism looks like in practice!

Live stream industry
5 Things That Make Your Gaming Marketing Campaign Great

5 Things That Make Your Gaming Marketing Campaign Great

How can we target gamers effectively? Influencer marketing, discount codes, or an extensive social media campaign? While there is no one answer about the overall strategy, some things can influence your gaming marketing campaign and its ROI. What are they? Let’s find out!

Case studies
Marketing from Gamers to Gamers. How to Fulfil Your Consumers’ Needs?

Marketing from Gamers to Gamers. How to Fulfil Your Consumers’ Needs?

You can encounter all types of gamers, from professional players to casual gamers. Even though all of them are players, they still have different needs. So how can you know to which group of players you can address your campaign and how to adjust your campaign? Let’s find out

Marketing
Digital Marketing. How to Stay Up to Date With Latest Trends?

Digital Marketing. How to Stay Up to Date With Latest Trends?

Digital marketing trends are changing almost daily. Staying up to date has become more challenging than ever before. So we’ve put together a list of valuable tips, tricks, and best practices to help you stay on top of the industry news!

Marketing
5 Gründe Die Für Eine Gaming Marketing Strategie Sprechen

5 Gründe Die Für Eine Gaming Marketing Strategie Sprechen

Die Spieleindustrie boomt, und das wird auch nicht langsamer. 300 Milliarden Dollar ist der aktuelle Wert der Spieleindustrie. Lesen Sie den Artikel und erfahren Sie alles, was Sie darüber wissen müssen, warum Sie sie in Ihre Marketingstrategie einbeziehen sollten.

Marketing
5 Raisons Pour Intégrer Les Jeux Dans Votre Stratégie Marketing

5 Raisons Pour Intégrer Les Jeux Dans Votre Stratégie Marketing

L’industrie du jeu est en plein essor, et cela ne ralentit pas. 300 milliards de dollars, c’est la valeur actuelle de l’industrie du jeu. Lisez l’article et découvrez tout ce que vous devez savoir sur les raisons pour lesquelles vous devez l’inclure dans votre stratégie marketing.

Marketing
5 Razones Para Incluir El Gaming En Tu Estrategia De Marketing

5 Razones Para Incluir El Gaming En Tu Estrategia De Marketing

La industria del juego está en alza, y no se detiene. 300.000 millones de dólares es el valor actual de la industria del juego. Lee el artículo y descubre todo lo que necesitas saber sobre cómo y por qué deberías incluirlo en tu estrategia de marketing.

Marketing
5 Reasons To Include Gaming in Your Marketing Strategy

5 Reasons To Include Gaming in Your Marketing Strategy

The gaming industry is on the rise, and it’s not slowing down. $300 billion is the current worth of the gaming industry. Read the article and find out all you need to know about how and why you should include it in your marketing strategy.

Live stream industry
5 Most Revolutionary Gaming Marketing Ads and Campaigns Ever Made

5 Most Revolutionary Gaming Marketing Ads and Campaigns Ever Made

Gaming marketing is the future of every company. Do you want to include gaming advertising in your marketing strategy? Sometimes everyone needs inspiration. Find yours in the best gaming marketing ads and campaigns listed below!

Marketing
Answering The Ultimate Question: How To Earn On Metaverse?

Answering The Ultimate Question: How To Earn On Metaverse?

Metaverse is THE topic for every tech-savvy marketing enthusiast. We still don’t know the exact shape it will take. How can all brands ensure they will successfully navigate and integrate into the new online world? The answer is quite simple – read on to find out more!

Live stream industry
Everything You Should Know About Influencer Marketing Agencies

Everything You Should Know About Influencer Marketing Agencies

Influencer marketing is one of the most effective means for brands to connect with customers. The reach and level of interactions that influencers bring outperform traditional media campaigns. Read our guide on influencers and how you can work with them through agencies.

Live stream industry
The State and History of Gaming in India – Interview With Ishaan Arya

The State and History of Gaming in India – Interview With Ishaan Arya

Gaming in India and live streaming specifically is different from the rest of the world. This market is complex. Check out the highlights from our interview with Ishaan Arya – the Head of Business Development and co-founder of The Esports Club.

Live stream industry
The Best Way for Gaming Influencer Marketing

The Best Way for Gaming Influencer Marketing

A fresh, fun, and engaging way to interact with consumers is the Holy Grail of any brand marketing. In search of it, modern marketing has turned to games and gamer influencers. Is gaming the right choice for your brand? Check out now!

Live stream industry
The Passionate Economy of Gen Z – Interview With Brent Liang

The Passionate Economy of Gen Z – Interview With Brent Liang

We know them and love them – Generation Z is a passionate and caring cohort. Born between 1995 and 2005, they are now taking the labour market by storm. So what can we learn from them exactly?

Case studies
Nvidia Sponsors Over 1,400 Streamers in a Geforce NOW Campaign

Nvidia Sponsors Over 1,400 Streamers in a Geforce NOW Campaign

The more streamers you have in your campaign the better results you will have. So, how can you manage to sponsor over 1,400 streamers in your campaign and get great results? Read on to find out!

Live stream industry
How We Stand Out From the Competition – inStreamly Alternatives

How We Stand Out From the Competition – inStreamly Alternatives

Live streaming is constantly increasing the potential for brands and marketers. The scene is bursting with creators, fans, and new ideas. The variety keeps this scene fresh and alive. So today we take a look at some inStreamly alternatives. 

Podcast
Here’s How You Do Business in India

Here’s How You Do Business in India

We’re speaking with Ishaan Arya, the Head of Business Development and co-founder of The Esports Club. Listen now if you’d like to know more about what the gaming ecosystem looks like in India, what the major challenges its people face and if it’s even possible to describe the Indian gamer community in just a few words.

LEGO In the Metaverse?

LEGO In the Metaverse?

It’s been a while since we have checked back in with the metaverse. Through the lens of Lego’s deal with Epic Games to look at what potential virtual spaces bring to brands.

What’s Next for the Top Streamers?

What’s Next for the Top Streamers?

Have you ever considered what the next step for a streamer already at the top is? Successful streamers are some of the most ambitious entrepreneurs in the digital world. They’re not eager to settle down. This week we’re checking out what new projects await one of the most successful streamer creators in the world.

Live stream industry
How inStreamly Saves Time and Resources With AWS Services

How inStreamly Saves Time and Resources With AWS Services

These days, a successful marketing campaign aimed to reach young people from Generation Z has to consider the simple fact that traditional channels of communication are not as effective as they used to be.

Podcast
Shooting Games Are Tactical. War Is Mindless.

Shooting Games Are Tactical. War Is Mindless.

The war in Ukraine has affected us all in more ways than we could’ve imagined. This week we’ll discuss just that with Daniel Kloud, the CEO of Entropiq, one of the most important rising stars of European esports teams.

Is Streaming Really on a Decline?

Is Streaming Really on a Decline?

The internet is overrun with headlines talking about the drop in hours watched in February across streaming platforms. Is it really that bad? The truth, as always, is somewhere in the middle.

Live stream industry
Gaming: The Power of Community – Interview With Adam Fitch

Gaming: The Power of Community – Interview With Adam Fitch

It’s no secret that in an industry as expansive and profitable as gaming, the question for brands will always be – how can you monetise gaming? Read on and see to what conclusions did we get after our interview with Adam Fitch – awarded esports journalist.

A Revolution in Gaming We Have Been Waiting For?

A Revolution in Gaming We Have Been Waiting For?

Gamers are always on the lookout for ‘the next big thing’. Will Ubisoft’s new cloud computing technology appease their hunger? Will Ubisoft Scalar deliver on its promises, and what changes will it bring?

Podcast
In Business You Don’t Always Know What’s Next. And That’s Okay.

In Business You Don’t Always Know What’s Next. And That’s Okay.

We are starting off the second season of It’s Simple You Know?  with a discussion with Sam Cooke, the CEO of Esports Insider, one of the most influential esports-related media outlets in the world.

Who Is the Best Streamer?

Who Is the Best Streamer?

Last weekend, we have had a chance to watch the first The Streamer Awards gala in history. Hosted by QTCinderella and Maya Higa, the event celebrated creativity and a warm reminder of how natural and unpretentious such galas could be. Read on to find out who got the Best Streamer Award and what lesson could you learn from the event itself.

Gaming World Boycotts Russia

Gaming World Boycotts Russia

As the war in Ukraine continues, gamers, game developers, and esports organisations unite in taking decisive actions to protest the Russian invasion. Each day gaming organisations take action to voice their protest against the war. Today we summarise the efforts from last week.

Live stream industry
TOP 10 Gaming Influencer Platforms

TOP 10 Gaming Influencer Platforms

Influencer marketing is one of the ways innovative brands connect with young Gen Z viewers. And for any brand finding the right influencer is the key factor in campaign success. So let’s see what are top 10 influencer platforms and agencies to help you build connection with your audience.

Gaming Reacts to the Russian Invasion on Ukraine

Gaming Reacts to the Russian Invasion on Ukraine

The reality of Russia’s attack on Ukraine is the topic holding our attention this past week, and the gaming community hasn’t stayed silent. Today, we’ll tell you more about how the gaming and esports world reacted to the war, and how you can help.

AI vs the Law

AI vs the Law

Hope your week is better than some poor AI, who found out its picture is not human enough looking to be copyrighted.

Live stream industry
inStreamly Reviews: What Do Our Customers Say About Us?

inStreamly Reviews: What Do Our Customers Say About Us?

Looking for information on streaming campaigns? We know that it can be difficult to find information or reviews about them. Check out what our customers say about inStreamly!

Weeding Out the ‘Nasty’

Weeding Out the ‘Nasty’

For any creator, a username is a name of a brand their building. With a few exceptions, most streamers are remembered exclusively because of their streaming name, so changing it may be problematic. Some may be forced to do so with the recent update of the Twitch username policy.

Live stream industry
How Working With inStreamly Solves 5 Business Challenges You Face

How Working With inStreamly Solves 5 Business Challenges You Face

Streaming, gaming, Generation Z, passion economy. These terms echo through the marketing world over and over again. So let’s dive into 5 business challenges your brand struggles that inStreamly can help you with.

NFT Under Fire

NFT Under Fire

The discussion around NFTs in gaming has heated up recently as more companies push into the blockchain space. Streamers, influencers, game developers, and stores voice their hopes and worries that new technology will affect them. Read on to find out why game studios reverse their decisions on NFTs and why this topic is so controversial.

Case studies
Streamers Help Homeless Animals by Encouraging Fans to Donate

Streamers Help Homeless Animals by Encouraging Fans to Donate

Last year we joined forces with the Sarigato Foundation by involving streamers in activation to support animals during winter. This year we did it again. Check out how we helped our four-legged friends this time!

Streaming Keeps Booming!

Streaming Keeps Booming!

In the last newsletter of 2021, we took a look at the key indicators of gaming industry growth. Today, thanks to the annual report by Stream Hatchet, we can take a closer look into the streaming side of gaming.

Featured on
‘Streamers x Esports x Marketing Relationship’: A One-Of-A-Kind Insight

‘Streamers x Esports x Marketing Relationship’: A One-Of-A-Kind Insight

The modern esports industry is more than just a space for competitive tournaments. Understanding mechanisms behind esports is key to effectively connecting streamers, fans, and brands. Check out what brings them together.

Who Are Early Metaverse Gamers?

Who Are Early Metaverse Gamers?

The news about Microsoft’s acquisition of Activision Blizzard for a record-breaking $68.7 billion shook the gaming world last week. One of the reasons for this history-making deal was gaming’s role in the future of the metaverse. Today we’re taking a dive into the gaming role for metaverse and the players who already play metaverse games.

Live stream industry
inStreamly Best Gaming Influencer Marketing Campaigns of 2021

inStreamly Best Gaming Influencer Marketing Campaigns of 2021

2020 was a big year for gaming and streaming. People started firing up live streams instead of TVs which caused an enormous spike in viewership numbers across all streaming platforms. Read on to find out our best gaming influencer marketing campaigns of 2021!

Something to Tweet About!

Something to Tweet About!

For gamers, Twitter is the place to get the hottest industry news, discuss the latest events or express feelings about the latest releases. Knowing the hotly debated topics is the key to staying ahead of the curve. With the Twitter summary of 2021, we take a closer look at what rocked the gaming world. In other news:

Live stream industry
A Complete Guide on How to Run Ads on Twitch

A Complete Guide on How to Run Ads on Twitch

Getting your brand on Twitch with in-game advertising is one of the main things to do if you want it to be present in GenZ culture. By connecting your brand with them, you are plugging into the reality of young people worldwide. So, how is it done? Read on!

Reaction Streams: Opportunities and Dangers

Reaction Streams: Opportunities and Dangers

Another week, another edition of our newsletter. We take a look at the newest trend emerging among Twitch streamers and the potential dangers and opportunities it may bring to the streaming community.

Case studies
How to Reach a Specific Target Group With inStreamly? League of Legends Cup Case Study

How to Reach a Specific Target Group With inStreamly? League of Legends Cup Case Study

Announcing events when you have to reach a specific target group can sometimes be troublesome. But with inStreamly technology, everything seems more straightforward. Check out how we helped devils.one reach League of Legends players and encourage them to register in the tournament!

Gaming and Streaming Trends to Watch in 2022

Gaming and Streaming Trends to Watch in 2022

With 2021 behind us, today we explore the top trends to watch in 2022 in these booming branches of entertainment. Blockchain, cloud gaming, and esports teams are becoming much more than *just* gaming companies and the creator economy prioritising individual streamers.

2021 in Gaming

2021 in Gaming

Welcome to the last newsletter of 2021, and what a year it has been! Let’s take a look back at the previous year in gaming. The pandemic kept its grip on the world, and as expected, it also had its impact on gaming. Hardware shortages, blockchain application in games, growth of cloud gaming, we saw all these things and more in 2021. So, let’s take a look at how 2021 was in gaming!

For Brands
inStreamly Marketing Awards 2021

inStreamly Marketing Awards 2021

It is a great pleasure to see streamers of all sizes thrive and grow their channels, with agencies and marketers coming back to work with them. And it was a proud moment to be appreciated for our hard work. Want to know which campaigns received the most awards? Read on!

Mobile Gaming. More Than Candy Crush

Mobile Gaming. More Than Candy Crush

With Christmas just around the corner, many are slowing down, yet we still have some exciting gaming news for you! Today, our main topic is mobile gaming and its potential for players, advertisers, and professional esports. With huge investments on the horizon, a vast audience, and incredible accessibility, mobile gaming is no longer the poor brother of the console and PC gaming industry.

Live stream industry
Gaming Influencer Marketing. How to Work With Gamer Influencers?

Gaming Influencer Marketing. How to Work With Gamer Influencers?

Imagine an industry four times bigger than Hollywood and three times the size of the music industry. That’s the size of gaming today! Are you wondering how your brand can work with gaming influencers? Read on!

Devil Wears Gaming! Fashion and Gaming Collide

Devil Wears Gaming! Fashion and Gaming Collide

This week we dive into the cultural crossroads between fashion and gaming. What is the future of these two most trendsetting businesses? What can we expect in the upcoming year for this powerhouse? Come find out!

Streamers’ Copyright Nightmares

Streamers’ Copyright Nightmares

Last week we looked into Ludwig Ahgren’s decision to move his content from Twitch to YouTube. It’s only been a week, and he has already experienced three copyright bans. Ironic, considering the snarky dig made at Youtube in the video announcing his departure. Today we are taking another look at this and the issue of copyright claims in streaming. 

Live stream industry
Guide to Twitch Influencer Marketing. How to Find Twitch Influencers?

Guide to Twitch Influencer Marketing. How to Find Twitch Influencers?

You have probably heard of Ninja, shroud or xQc. But these streamer influencers are only the tip of the iceberg. Streamer influencer marketing is not only a game for brands with unlimited budgets for campaigns. Want to know how to find the Twitch influencers for your brand? Read on!

Live stream industry
How Do Streamers Perceive Brand Sponsorships?

How Do Streamers Perceive Brand Sponsorships?

If you are a professional handling marketing campaigns, chances are that most feedback you get for your campaigns is based on campaign KPIs. So knowing what streamers have to say about brand sponsorships can be really helpful. Check out our interview!

The Key to the Future of Live Streaming

The Key to the Future of Live Streaming

This week we have seen yet another YouTube move designed to chip away at Twitch’s dominant position on the streaming scene. Ludwig, one of the most popular streamers, left the platform to stream for the competition. Today we take a look into what it means for Twitch and why it is important for the streaming scene.

Case studies
250 Applications for the Internship Program?

250 Applications for the Internship Program?

As inStreamly, we are part of the gaming and live-streaming industry. And we noticed that there is a shortage of development opportunities for young people who want to go pro here. So it got us thinking – why not conduct an internship program? Check out how we did it!

A Lesson in Integrity (and Streaming) ⚖️

A Lesson in Integrity (and Streaming) ⚖️

One way to avoid mistakes is to draw conclusions and learn from other people’s mistakes. Last week, a streaming software provider gave a free and important lesson to anyone operating in the influencer industry.

A Perfect Black Friday Storm 🌩️

A Perfect Black Friday Storm 🌩️

What kind of deals can gamers expect this Black Friday with chip shortages and logistics problems causing so many issues? When can we expect change? Are there any silver linings to be found? Find out in our newsletter!

Case studies
Super High CTR. How We Encouraged Young People to Study Gaming

Super High CTR. How We Encouraged Young People to Study Gaming

How to get a super high click-through rate? Check out our case study from the campaign for the College of Physical Education and Tourism which together with Devils.One created a dedicated field of study for gamers!

esports Is Big and You Can See It 🏆

esports Is Big and You Can See It 🏆

Today’s newsletter takes us to Shanghai, where thousands of people took to the streets in order to celebrate and…complete absurd challenges they have promised to do if their team wins the biggest League of Legends tournament.

Battle of the Giants ⚔️

Battle of the Giants ⚔️

In this newsletter we look into recent reports summarising the third quarter of 2021 in the streaming industry. Though pandemic-related growth seems to be cooling off, the three main platforms keep heating up the competition.

Marketing
3 Ideas to Improve Your Influencer Marketing and ROI

3 Ideas to Improve Your Influencer Marketing and ROI

Ten years ago all it took for a campaign to become successful was for the influencer in question to talk about the company’s product in their article or video. Now it’s not that easy and we are aware of the struggle! Keep reading and find out how to create an engaging campaign!

Facebook’s New Suit 👔

Facebook’s New Suit 👔

Let’s recap the last week of tech, gaming and streaming news. Mark Zuckerberg’s plans to change Facebook’s group company name was the unexpected bomb of last week, and we want to get into why such a recognisable brand may want to change their name.

Live stream industry
Gamer Parents + More. Demographics You Won’t Believe Are Into Games

Gamer Parents + More. Demographics You Won’t Believe Are Into Games

If you think about gamers, you’re probably imagining teenagers. But there are more old gamers all over the globe than you think. and this target group should not be omitted in your marketing actions. Fasten your seatbelts and get ready for some interesting information about old gamers!

Podcast
Leo De Biase – What Is the Reality of esports and Gaming in Brazil?

Leo De Biase – What Is the Reality of esports and Gaming in Brazil?

Leo De Biase, arguably one of the best known names in the Brazilian esports scene, is here to break it down for us. His 23 years of experience speaks for itself – from owning a chain of super successful internet LAN cafes (remember those?) to being the CEO of ESL Brazil and founder of BBL.

Clouds Over Crypto-Gaming ⛅

Clouds Over Crypto-Gaming ⛅

Great news! It’s Wednesday! YAY! This means another edition of the inStreamly newsletter. I’m taking a bit of a twist with this one, to help you with readability and getting to the bits you’d be most interested in.

Leak of the Week 😬

Leak of the Week 😬

Twitch was breached. Wanna see how much your favourite streamer earns? 🕵️‍♂️

Case studies
How to Engage Stream Viewers and Make Them a Part of the Campaign?

How to Engage Stream Viewers and Make Them a Part of the Campaign?

There are no shortcuts when it comes to creating engaging content for your target audience. Especially when said audience is a group of people that lives and breathes gaming. Read on and find out how we did it in a campaign run for Free Guy movie!

Online Means World 🌍

Online Means World 🌍

Two days ago we experienced, for a few excruciating hours, how our lives would look like without our favourite Social Media. Truly horrifying picture 😉

Rules of the Gaming World ✔️

Rules of the Gaming World ✔️

Will a video game movie (or a TV show for that matter) finally be any good? Come and let’s find out! 🪄

Everyone Can Be a Gamer

Everyone Can Be a Gamer

Gaming is growing by the day! Businesses seemingly unrelated to the gaming sector are now targeting gamers with sponsorship proposals and dedicated products! Esport is a thing! 🤺

Case studies
500 Streamers Sponsored by One Brand? Future of Influencer Marketing

500 Streamers Sponsored by One Brand? Future of Influencer Marketing

Do you sometimes think about what the future will look like? We do and some time ago we had a chance to have a glimpse. Thanks to a campaign that we ran for PKO Bank Polski activation – HACK4LEM – we learned that the future is closer than we think and we can’t wait to experience it.

New chapter. Antonina is here 👋

New chapter. Antonina is here 👋

New faces on the horizon! Experts say, she just might be the next big thing 🎉

Marketing
How to Find Influencers? + More Questions About Influencer Marketing

How to Find Influencers? + More Questions About Influencer Marketing

You are looking for a way to make your brand shine, reach and engage the best audience. So, the most important question is ‘how to find influencers for your brand?’. We have the answer to this and other nagging questions about influencer marketing — check this article and proceed with your brand level-up!

Back to School Never Looked So Good 👌

Back to School Never Looked So Good 👌

Summer has come to an end and winter is coming 🐺. Kids have finally returned to school and they can now sit and play video games all afternoon… But hold on a second. Can they❓

Live stream industry
Gamers Say They’re Earning More on inStreamly Than Twitch & YouTube

Gamers Say They’re Earning More on inStreamly Than Twitch & YouTube

How do streamers make money? Times are changing, and streaming platforms (Twitch, YouTube and Facebook Gaming) themselves may not be the best and biggest source of income for content creators anymore. inStreamly, which streamlines brand partnerships, is the way to go in terms of making money on stream. Read on to find out why!

Podcast
Piotr Ciszek – How to Turn an Idea Into a Business

Piotr Ciszek – How to Turn an Idea Into a Business

Being an Innovation Broker is all about personality and knowing how to build rapport with scholars, scientists and the business world. The idea is to find what the market is lacking, be flexible in terms of building communication and understanding the business. Today’s expert on the subject – Piotr Ciszek

Gen Z in the East and the West

Gen Z in the East and the West

Chinese approach for managing gaming and live streaming causes quite a stir. Meanwhile, the West is cooking up a revolution all its own🧑‍💻

Live stream industry
Gaming Industry Revenue + Other Statistics for Brands to Watch For

Gaming Industry Revenue + Other Statistics for Brands to Watch For

The year 2020 has brought a sudden increase in the compound annual growth rate of the video game industry, elevating its worth to a whopping $159 billion. The gaming industry revenue is forecast to grow at a rate of 4,4% over the next four years, reaching a worth of $197.4 billion by the end of 2025, but that’s not all. Check important statistics your brand should know of.

Harmony and Disharmony

Harmony and Disharmony

A new livestreaming platform has emerged with the intention to conquer the West through healthy approach and lack of streamer competition. Nobody knows what’s happening with chinese gaming market but something big is coming 💣

Case studies
Over 150 Streamers Supported Pride Month!

Over 150 Streamers Supported Pride Month!

Gender equality, diversity, acceptance and love – all of it is celebrated during Pride Month. As Gen Z representatives, streamers from all over the world joined a campaign supporting the LGBTQ+ community showing that love doesn’t have any boundaries and has different colours to it.

Let’s Engage in Gaming

Let’s Engage in Gaming

Young people have long abandoned traditional media and are engaged elsewhere, and video games and live streaming are part of this environment

Podcast
Philip Macartney – Monetisation of esports

Philip Macartney – Monetisation of esports

Why are esport marketing campaigns still witchcraft for many? What are the challenges faced by non-endemic brands willing to invest in a new, unknown environment?
You’ll hear all about this and more from Philip Macartney, Business Director at Elo Hell Esports and the founder of Enclave Gaming.

Concerts, Travel and All Things Retro 🏝️

Concerts, Travel and All Things Retro 🏝️

Ever wanted to travel without moving or dreamt of moving without travelling? The Metaverse is coming! ✈️

Shifting to the Entertainment Hub 🌐

Shifting to the Entertainment Hub 🌐

I’m under the impression that all of the sudden everybody wants to create their own game or start a streaming platform 🤨

Podcast
Adam Fitch – They Sell Dreams

Adam Fitch – They Sell Dreams

What’s the truth with esport? Is it just a bubble, or is it a stable business in which everyone can expect to earn a reasonable profit? Where’s the money in esports?
Meet Adam Fitch, an esports journalist and his perspective on this multi-million dollar business.

Marketing
5 Non-gaming Brands You Wouldn’t Believe Went Into Games

5 Non-gaming Brands You Wouldn’t Believe Went Into Games

Do you think that gaming marketing is only for gaming brands? Think again! It’s no longer just the producers of sugar-rich fizzy drinks and triangular crispy snacks that want to promote their products and services through games. As the gaming industry itself becomes more diverse, so does the advertising within it. 

Olympic games 🙌

Olympic games 🙌

What connects the Olympic soundtrack to Mario? Why don’t we see Faker demolish people during the Olympics? And why am I suddenly hearing boss music? 🤨

Marketing
Marketing to Gen Z – Who Are They and Why Should You Care?

Marketing to Gen Z – Who Are They and Why Should You Care?

Do you sometimes wonder how marketing to Gen Z actually works? Don’t worry, we got you. Check our generation Z characteristics list and get your advertising on another level!

What’s going on in Asia 🌏

What’s going on in Asia 🌏

This time we travel to Asia to see what’s happening in mighty China, but also to look at how Asian companies operate on the global market ✈️

Podcast
Dorian Gorr – It’s All About the Content, and Content Builds Community

Dorian Gorr – It’s All About the Content, and Content Builds Community

Dorian Gorr, Managing Director at Veritas Entertainment, talks about how esports is no longer something niche, it’s made its way completely to the mainstream and became a powerful business. Tune in!

Live stream industry
How to Increase Sales With Live Video Streaming

How to Increase Sales With Live Video Streaming

Live streaming and advertising has become key to boost sales as it’s a perfect way to show off products and services to a wide audience. Combine this with influencers and gain a real-time presentation with feedback. The result is what your brand needs – strong relationship with your audience, as well as strong demand for the product. Read on to know more!

Gaming: The Big Deal 🙌

Gaming: The Big Deal 🙌

Driving your virtual Tesla through your virtual, IKEA-decorated house has never been easier… And you can do that wearing your virtual Gucci belt! 🤑

Streamers & Serious Money 🙌

Streamers & Serious Money 🙌

Play to earn, It’s that simple! Seems like every other creator is starting to earn a lot more money recently! 🕵️‍♂️

Virtual Reality & Cloud Gaming 🚀

Virtual Reality & Cloud Gaming 🚀

Why does a pop-up ad keep ruining my virtual meetup with the boys? 🥲

Case studies
French Streamers Join Unicef Charity Campaign Raising Over €50,000

French Streamers Join Unicef Charity Campaign Raising Over €50,000

Unicef’s French branch asked us to help with promoting their newest Streamin’ Night campaign and we were more than happy to run a campaign for the cause and help to raise €50K to help every child fulfil their potential.

Marketing
The Dos and Don’ts of Marketing in Esports and Gaming

The Dos and Don’ts of Marketing in Esports and Gaming

Esports and gaming – these are the areas known as the new gold mine for marketers. The world of games is constantly expanding, just like the universe. If your brand wants to be successful in the non-endemic gamers world, it has to follow a set of rules. Find out what to do (and what you should avoid) to make your brand level up in esports and gaming.

Podcast
Maciej Sawicki and Borys Musielak – It’s Not All About Money

Maciej Sawicki and Borys Musielak – It’s Not All About Money

Maciej Sawicki and Borys Musielak from inStreamly and SMOK VC discuss important issues concerning startup funding both from the founder’s and investor’s perspective. They also touch on the important aspects of this “complicated relationship” – expectations of each other and support.

Marketing
Why and How to Invest in Esports to Reach Its Audience

Why and How to Invest in Esports to Reach Its Audience

It is estimated that by the end of 2021, global esports revenue will be almost $1.1 billion, with $833.6 million coming from media rights, sponsorships and esports advertising. The streaming audience is said to hit 728.8 million people. So, you might be wondering “That’s big! How to invest in esports then?” – here’s the answer.

Marketing
Types of Gamers: Casual and Hardcore Gamers as Target Groups

Types of Gamers: Casual and Hardcore Gamers as Target Groups

It’s nothing new in marketing – brands should adjust their communication to the desired target group. That’s why non-endemic brands need to understand the different types of gamers when investing in profitable gaming and esports audiences. Let’s dive into it.

Podcast
Matt Heafy – You Can Create Ideas Out of Thin Air

Matt Heafy – You Can Create Ideas Out of Thin Air

Matthew Kiichi Heafy is a streamer, musician, vocalist, and leader of the heavy metal band Trivium. He devoted his life to music for over 20 years. Four years ago, he joined Twitch and became a full-time streamer, capturing his everyday life and taking the camera everywhere. Tune in to listen about his start as a streamer, why he decided to do it and how he was able to build a solid community and brand.