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During Web Summit 2023 Wiktoria Wójcik discussed the importance of independent creators in the development and success of the metaverse.

Nearly everyone uses and buys fast-moving consumer goods (FMCG) daily. No matter the age or gender. Therefore, brands that promote their FMCG products, should never forget about addressing Generation Z in their campaigns.

NERF connected virtual and real world in a metaverse campaign by offering Fortnite players unique activities connected by a unique storyline.

inStreamly, a leading gaming & metaverse marketing company, has released a new report on “The future of creators and brands in virtual worlds”.

Over 3 billion people play video games worldwide. Many don’t have buddies who enjoy the same games, strategies or simply have the same device. So, Rockstar Energy Drink created a campaign to unite all Polish gamers and aid them in finding their gaming mates. How well did the campaign go?

Another day, another article about the Metaverse. The hype is everywhere. Unfortunately, these articles tend to create more confusion and misconceptions about the already enigmatic Metaverse. So if you’re feeling the good old FOMO, or you’re not doing enough, don’t worry! You’re not alone.

We’re going to keep it simple and break it down for you.

Snickers entered the metaverse with inStreamly and Polish streamers. The new campaign “You’re not you when you’re hungry” naturally fits into the gaming world as gamers often need grounding in moments of total immersion. 

In 2021 Facebook brought us another international buzzword – the Metaverse. Soon after, global businesses like Tommy Hilfiger, McLaren, and even Walmart started experimenting with retail and marketing in the Metaverse. So it’s no surprise that the Metaverse has become a synonym for innovation and new technology. But what’s the Metaverse history?

Gen Z is often called “The Loneliest Generation”. Learn how inStreamly and Rockstar Energy Drink helped them connect over their shared passion for gaming and live streaming.

Many marketing experts still underappreciate gaming marketing. There are many reasons, but the main one is a lack of understanding of games and gamers. To help you, we’ve prepared a list of gaming marketing terms to ensure your position in the industry. Read on!

En Pologne, près de 73 % des internautes qui regardent des jeux vidéo en streaming déclarent que regarder Twitch est leur passe-temps préféré. 8 % des sondés en moins ont indiqué le fait de jouer eux-mêmes à des jeux. D’où vient cette différence ? Qu’est-ce que cela signifie pour les marques ? Ces questions trouvent leur réponse dans le rapport “Qu’est-ce qui motive les internautes à regarder des jeux en streaming ?”

The Global Network of virtual worlds, also known as the Metaverse, is a hot topic for innovative brands, although it has yet to be created. Many marketers think it’s only about games. Well, it’s only partially true. Roblox, Minecraft, and Decentraland are just the beginning.

The newest technologies allow marketers to turn older concepts into something new and exciting. Adding innovative channels, like live streaming platforms, guarantees total success. Learn what the inStreamly Chat Voting mechanism looks like in practice!

How can we target gamers effectively? Influencer marketing, discount codes, or an extensive social media campaign? While there is no one answer about the overall strategy, some things can influence your gaming marketing campaign and its ROI. What are they? Let’s find out!

You can encounter all types of gamers, from professional players to casual gamers. Even though all of them are players, they still have different needs. So how can you know to which group of players you can address your campaign and how to adjust your campaign? Let’s find out

Digital marketing trends are changing almost daily. Staying up to date has become more challenging than ever before. So we’ve put together a list of valuable tips, tricks, and best practices to help you stay on top of the industry news!

Die Spieleindustrie boomt, und das wird auch nicht langsamer. 300 Milliarden Dollar ist der aktuelle Wert der Spieleindustrie. Lesen Sie den Artikel und erfahren Sie alles, was Sie darüber wissen müssen, warum Sie sie in Ihre Marketingstrategie einbeziehen sollten.

L’industrie du jeu est en plein essor, et cela ne ralentit pas. 300 milliards de dollars, c’est la valeur actuelle de l’industrie du jeu. Lisez l’article et découvrez tout ce que vous devez savoir sur les raisons pour lesquelles vous devez l’inclure dans votre stratégie marketing.

La industria del juego está en alza, y no se detiene. 300.000 millones de dólares es el valor actual de la industria del juego. Lee el artículo y descubre todo lo que necesitas saber sobre cómo y por qué deberías incluirlo en tu estrategia de marketing.

The gaming industry is on the rise, and it’s not slowing down. $300 billion is the current worth of the gaming industry. Read the article and find out all you need to know about how and why you should include it in your marketing strategy.

Gaming marketing is the future of every company. Do you want to include gaming advertising in your marketing strategy? Sometimes everyone needs inspiration. Find yours in the best gaming marketing ads and campaigns listed below!

Metaverse is THE topic for every tech-savvy marketing enthusiast. We still don’t know the exact shape it will take. How can all brands ensure they will successfully navigate and integrate into the new online world? The answer is quite simple – read on to find out more!

Influencer marketing is one of the most effective means for brands to connect with customers. The reach and level of interactions that influencers bring outperform traditional media campaigns. Read our guide on influencers and how you can work with them through agencies.

Gaming in India and live streaming specifically is different from the rest of the world. This market is complex. Check out the highlights from our interview with Ishaan Arya – the Head of Business Development and co-founder of The Esports Club.

A fresh, fun, and engaging way to interact with consumers is the Holy Grail of any brand marketing. In search of it, modern marketing has turned to games and gamer influencers. Is gaming the right choice for your brand? Check out now!

We know them and love them – Generation Z is a passionate and caring cohort. Born between 1995 and 2005, they are now taking the labour market by storm. So what can we learn from them exactly?

The more streamers you have in your campaign the better results you will have. So, how can you manage to sponsor over 1,400 streamers in your campaign and get great results? Read on to find out!

Live streaming is constantly increasing the potential for brands and marketers. The scene is bursting with creators, fans, and new ideas. The variety keeps this scene fresh and alive. So today we take a look at some inStreamly alternatives. 

These days, a successful marketing campaign aimed to reach young people from Generation Z has to consider the simple fact that traditional channels of communication are not as effective as they used to be.

It’s no secret that in an industry as expansive and profitable as gaming, the question for brands will always be – how can you monetise gaming? Read on and see to what conclusions did we get after our interview with Adam Fitch – awarded esports journalist.

Influencer marketing is one of the ways innovative brands connect with young Gen Z viewers. And for any brand finding the right influencer is the key factor in campaign success. So let’s see what are top 10 influencer platforms and agencies to help you build connection with your audience.

Looking for information on streaming campaigns? We know that it can be difficult to find information or reviews about them. Check out what our customers say about inStreamly!

Streaming, gaming, Generation Z, passion economy. These terms echo through the marketing world over and over again. So let’s dive into 5 business challenges your brand struggles that inStreamly can help you with.

Last year we joined forces with the Sarigato Foundation by involving streamers in activation to support animals during winter. This year we did it again. Check out how we helped our four-legged friends this time!

The modern esports industry is more than just a space for competitive tournaments. Understanding mechanisms behind esports is key to effectively connecting streamers, fans, and brands. Check out what brings them together.

2020 was a big year for gaming and streaming. People started firing up live streams instead of TVs which caused an enormous spike in viewership numbers across all streaming platforms. Read on to find out our best gaming influencer marketing campaigns of 2021!

Getting your brand on Twitch with in-game advertising is one of the main things to do if you want it to be present in GenZ culture. By connecting your brand with them, you are plugging into the reality of young people worldwide. So, how is it done? Read on!

Announcing events when you have to reach a specific target group can sometimes be troublesome. But with inStreamly technology, everything seems more straightforward. Check out how we helped devils.one reach League of Legends players and encourage them to register in the tournament!

It is a great pleasure to see streamers of all sizes thrive and grow their channels, with agencies and marketers coming back to work with them. And it was a proud moment to be appreciated for our hard work. Want to know which campaigns received the most awards? Read on!

Imagine an industry four times bigger than Hollywood and three times the size of the music industry. That’s the size of gaming today! Are you wondering how your brand can work with gaming influencers? Read on!

You have probably heard of Ninja, shroud or xQc. But these streamer influencers are only the tip of the iceberg. Streamer influencer marketing is not only a game for brands with unlimited budgets for campaigns. Want to know how to find the Twitch influencers for your brand? Read on!

If you are a professional handling marketing campaigns, chances are that most feedback you get for your campaigns is based on campaign KPIs. So knowing what streamers have to say about brand sponsorships can be really helpful. Check out our interview!

As inStreamly, we are part of the gaming and live-streaming industry. And we noticed that there is a shortage of development opportunities for young people who want to go pro here. So it got us thinking – why not conduct an internship program? Check out how we did it!

How to get a super high click-through rate? Check out our case study from the campaign for the College of Physical Education and Tourism which together with Devils.One created a dedicated field of study for gamers!

Ten years ago all it took for a campaign to become successful was for the influencer in question to talk about the company’s product in their article or video. Now it’s not that easy and we are aware of the struggle! Keep reading and find out how to create an engaging campaign!

If you think about gamers, you’re probably imagining teenagers. But there are more old gamers all over the globe than you think. and this target group should not be omitted in your marketing actions. Fasten your seatbelts and get ready for some interesting information about old gamers!

There are no shortcuts when it comes to creating engaging content for your target audience. Especially when said audience is a group of people that lives and breathes gaming. Read on and find out how we did it in a campaign run for Free Guy movie!

Do you sometimes think about what the future will look like? We do and some time ago we had a chance to have a glimpse. Thanks to a campaign that we ran for PKO Bank Polski activation – HACK4LEM – we learned that the future is closer than we think and we can’t wait to experience it.

You are looking for a way to make your brand shine, reach and engage the best audience. So, the most important question is ‘how to find influencers for your brand?’. We have the answer to this and other nagging questions about influencer marketing — check this article and proceed with your brand level-up!

How do streamers make money? Times are changing, and streaming platforms (Twitch, YouTube and Facebook Gaming) themselves may not be the best and biggest source of income for content creators anymore. inStreamly, which streamlines brand partnerships, is the way to go in terms of making money on stream. Read on to find out why!

The year 2020 has brought a sudden increase in the compound annual growth rate of the video game industry, elevating its worth to a whopping $159 billion. The gaming industry revenue is forecast to grow at a rate of 4,4% over the next four years, reaching a worth of $197.4 billion by the end of 2025, but that’s not all. Check important statistics your brand should know of.

Gender equality, diversity, acceptance and love – all of it is celebrated during Pride Month. As Gen Z representatives, streamers from all over the world joined a campaign supporting the LGBTQ+ community showing that love doesn’t have any boundaries and has different colours to it.

Do you think that gaming marketing is only for gaming brands? Think again! It’s no longer just the producers of sugar-rich fizzy drinks and triangular crispy snacks that want to promote their products and services through games. As the gaming industry itself becomes more diverse, so does the advertising within it. 

Do you sometimes wonder how marketing to Gen Z actually works? Don’t worry, we got you. Check our generation Z characteristics list and get your advertising on another level!

Live streaming and advertising has become key to boost sales as it’s a perfect way to show off products and services to a wide audience. Combine this with influencers and gain a real-time presentation with feedback. The result is what your brand needs – strong relationship with your audience, as well as strong demand for the product. Read on to know more!

Unicef’s French branch asked us to help with promoting their newest Streamin’ Night campaign and we were more than happy to run a campaign for the cause and help to raise €50K to help every child fulfil their potential.

Esports and gaming – these are the areas known as the new gold mine for marketers. The world of games is constantly expanding, just like the universe. If your brand wants to be successful in the non-endemic gamers world, it has to follow a set of rules. Find out what to do (and what you should avoid) to make your brand level up in esports and gaming.

It is estimated that by the end of 2021, global esports revenue will be almost $1.1 billion, with $833.6 million coming from media rights, sponsorships and esports advertising. The streaming audience is said to hit 728.8 million people. So, you might be wondering “That’s big! How to invest in esports then?” – here’s the answer.

It’s nothing new in marketing – brands should adjust their communication to the desired target group. That’s why non-endemic brands need to understand the different types of gamers when investing in profitable gaming and esports audiences. Let’s dive into it.

The gaming and live streaming audience is constantly growing, and it’s time to include them in your marketing activities – see the ways you can do it and make your brand popular among Gen Zs.

Marketing on social media platforms is an essential part of running a  brand. While Facebook, Instagram and Twitter are well known by marketers, one platform is still not used to its potential. Let us introduce you to the world of live streaming and how Twitch marketing works.

Small Hunger, the infamous brand hero from Danone, was introduced to the world of gaming and live streaming, and attempted to poke the Small Hunger inside of over 650K gamers. How did we make it happen? Read on and find out!

Gaming influencers are key for sharing your brand’s message in gaming and esports and successfully reach Generation Z. See how to do it right.

Planning to start marketing your brand on Twitch? Smart moving, as live streaming is taking over the world! But before you jump into it, it’s important to know some terms that are used on the platform. We broke them for you into groups, so they should be easier to understand – check them out.

Are you considering promoting your brand with the help of esports marketing and are currently in the process of researching absolutely everything about it? Let’s take a closer look at the wide variety of esports marketing strategies, discuss their pros and cons, and see how you can tap into the advertising gold mine that is the gaming community.

Streaming is not only about gaming. The landscape has changed, with the live content creators becoming reliable and effective collaborators to promote your brand. See how to run successful campaigns on stream.

Esports and gaming are booming – in fact, it’s hard to find a market that has seen such exponential growth in recent years. Non-endemic brands are beginning to take note of this fact and dip their toes into this competitive but lucrative field, but many do not know where, how and why to invest in esports. We are here to help your brand to understand and explore the gaming and esports marketing world. So, with no further ado, let’s dive into it.

At inStreamly, we understand that for small streamers climbing to the top can be difficult. And that’s why Streamer X was created. To help us select the best from the best and give them a chance to develop.

Creative brands need to come up with solutions on how to keep their audiences engaged, especially if their products or services are not as high in demand as they were before. Live video marketing is one of the things worth doing – now and in the near future. In this article, we will show you why and how to do it!

The world of digital marketing is constantly moving forward. Just a few years ago, blog posts were all the rage. Then came the era of videos – they took the Internet by storm, changing the way we want to learn new information. Nowadays, one of the most effective marketing channels is live streaming. Is it just the next trend that will sooner or later become obsolete?

The main purpose of implementing successful marketing campaigns is to be ahead of the game and earn revenue. Some rules change, some stay the same, but one thing is for sure – the only constant in the world is change and seeking new solutions is the best way to stay on top.

When designing a brand’s communication, it’s good to check if different paths are somehow connected. The more they connect the more aware the recipients are of it. That’s exactly what we did with VMLY&R agency in the Adidas campaign promoting ZX 2K Boost shoes.

Cyberpunk 2077 was the most anticipated game of 2020 if not – all time. With Cyberpunk’s breathtaking art visuals, unique style, great mechanics, and all that jazz, it’s not surprising that brands wanted to collaborate with game producer, CD Projekt Red. And what is a better partner than a brand that speaks to gaming communities for years now?

The video game streaming market is on the rise, and the upward trend shows no sign of slowing down. According to projections, it will reach a staggering value of 149.34 billion dollars by 2026. It’s a good time to turn the clock back a bit and examine how we got to this point. The history of streaming is a lot more interesting topic than one would think. Let’s have a brief look at how the streaming landscape evolved over the years!

With booming revenues, record streaming audience, and all-time high user engagement, gaming is no longer a niche. The opportunities this medium brings could not be missed by any forward-thinking brand- finally, the objective of in-game advertising is to drive sales. So let’s take a look at the landscape of in-game advertising and ways for brands to promote in gaming.

When back in 2007 Justin Kankg mounted a camera to a baseball cap and started streaming his day-to-day life on Justin.tv (later re-named to Twitch), no one knew he would spark a revolution in Internet culture. Since these humble beginnings, live streaming became one of the fastest and most innovative branches of entertainment, with its growth boosted by the 2020 COVID-19 pandemic.

Many of us have felt the effects of the pandemic. Musicians are one of the groups that have been forced to learn to live in the new reality. We look for solutions to problems, and here virtual streaming concerts is a strategy that comes to the rescue!

We went all the way and created 3 displays, reminiscent of the inventory panel from games like League of Legends, Fortnite and Valorant. It turned out to be a hit. BLIK trusted our gut feeling and we got the green light to run the campaign.

Millennials ushered the world to switch from TV to VOD. Now, Gen Z is leading the next entertainment revolution with live-streaming. AOC gaming debut on the platform peaked at 435,000 viewers and audiences are spending up to 95 minutes a day watching streams. In 2020, over 14 million game streamers produced 650 million hours of content.

At inStreamly, we bring together hundreds of streamers who play a variety of games, including Fortnite, and their community is the one we wanted to reach. With limited flexibility in streamer selection, the 2% CTR target seemed far reaching, but not impossible. What happened later exceeded all our expectations.

Our four-legged friends living in shelters don’t have it easy all year round, but winter is a particularly difficult period for them. That is why, together with the Sarigato Foundation, we ran a campaign “Daj bezdomniakowi donejta” (eng. donate to shelter animals) in which we engaged streamers from all over Poland and collected as much as 143 kilograms of food from donations received from viewers.

Streamers are people from Generation Z, mainly communicating with their peers. This has always been less active in topics related to social and political life. Now, this is changing. Streamers, instead of in the streets, chose to protest where they are most effective – on the Internet.

Getting gamers interested in the product is not easy. They are a very demanding target group that is difficult to reach. Therefore, together with Spark Foundry and Publicis Game Lab, we have created a campaign for Lenovo that perfectly suited gamers’ needs. The artworks we implemented are a completely new and original solution!

Streamers reach hundreds of thousands of young people every day. When the pandemic broke out, at inStreamly we decided to use this power and create a campaign that would encourage this generation to stay at home. The result? In just a few days we reached 400,000 people.

Hey you, Campaign Manager! Platforms, or micro streamers? Should you engage with one or the other? We look at the reasons why working with micro streamers gives your campaigns the edge.

There are over 3,000,000 streamers going live each month. Although streamers create the content, they have very limited control over it. Maciej Sawicki takes a look at the state of the live-streaming market and why this is a revolution for content monetization and distribution akin to the one seen in the early YouTube days.

Live streaming is rapidly growing and is giving marketers huge scope to show off. Despite this, many brands are afraid to enter the world of streaming.

In recent years, gaming and live streaming have evolved dramatically, grown and became a power that marketers should no longer ignore. Especially in 2020.