Every day people fight for their right to be who they are, to love who they want, to live as they want. They stand against the repression and discrimination of human differences. That is why June is so important and special for them and those of us at inSTREAMLY. Gender equality, diversity, acceptance and love – all of it is celebrated during Pride Month. As Gen Z representatives, streamers also, from all over the world believe that love doesn’t have any boundaries and has different colours to it.
In June, over 150 streamers joined inSTREAMLY campaign to express their position on the matter and sent a message of equality and human rights for everyone.
June is a month of pride and acceptance for the LGBTQ+ community. Pride Month is celebrated in many countries around the world through different colourful events, full of happiness and encouraging messages. There are festivals, parades, parties but it doesn’t always need to be an offline event. One of the other ways to celebrate this occasion is to show support for the case in online spaces.
At inSTREAMLY, we believe that you can love whoever you want and you should be proud of your identity. People are diverse creatures – we don’t make the choice of who we are. We were born this way. That’s why we were more than happy to use our technology. Which makes displaying content on many streaming channels at the same time effortless, to connect streamers and send the message supporting LGBTQ+ community.
177 streamers from different countries joined hands and displayed rainbow artwork on their live broadcasts. The results speak for themselves because streamers displayed the artwork over 50,000 times!
In this campaign streamers and the viewers through their involvement in the action, proved that love has many faces and that each is equally valuable. We are proud and happy to see how the message spreads and encourages more people to be proud of who they are.
Check out more case studies to see how we helped other charities and brands to connect with streamers and grow!
Generation Z is engaged in social causes and support brands that share the same values as them. Contact us now and start an impactful campaign with streamers!
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