CTR is one of the factors marketers often look at. Nowadays, a 1% clickthrough rate is considered a good campaign result. However, together with the Samsung brand, we managed to achieve a CTR higher than 3% and, what’s impressive, with gamers - the target group which is considered one of the most inaccessible..
However, the challenge usually lies not in coming up with something new, but the promotion - especially when it comes to the target group which is generally difficult to reach.
At inSTREAMLY, we bring together hundreds of streamers who play a variety of games, including Fortnite, and their community is the one we wanted to reach. With limited flexibility in streamer selection, the 2% CTR target seemed far reaching, but not impossible. What happened later exceeded all our expectations.
Perfect streamer selection was also a key. Among our community, we chose Fortnite players, whose viewers are a very committed and dedicated bunch, so when the display appeared on the stream, they clicked on the chat link pop-up with sincere interest.
This campaign showed us how important it is to choose the right streamers for the campaign, which, even with a small number, are able to achieve a CTR level three times higher than for a standard campaign. It also showed that inSTREAMLY itself, as a tool, is an effective way to reach even the most inaccessible target group, which happens to be gamers.
The viewer’s perception of displayed content is very important for us. We want the users to feel understood by the brand, by knowing their world and using their language. We want players to like the brand and in the era of ad-saturation, this can be a challenge.Read more
In collaboration with Sarigato, we created animations that were intended to convey the aim of the initiative to the viewers and encourage them to help animals living in shelters.Read more