Cyberpunk 2077 was the most anticipated game of 2020 if not - all time. With Cyberpunk’s breathtaking art visuals, unique style, great mechanics, and all that jazz, it’s not surprising that brands wanted to collaborate with game producer, CD Projekt Red. And what is a better partner than a brand that speaks to gaming communities for years now?
We can all agree that December was Cyberpunk’s month. Almost everyone played and streamed this game. So it was the perfect opportunity for Sprite to make a lottery in which everyone would love to take part and win Cyberpunk prizes.
The best place, where you can communicate this kind of activation is live stream broadcasts. And that is why Mediacom, a media house responsible for Sprite’s brand activities, came to us.
The goal was simple - make a noise and drive as many people to Sprite’s lottery page as possible. So we had not one but two objectives to deliver here. One was to encourage streamers to take part in the campaign and the second was to redirect viewers to the landing page.
We often say that it’s not easy to engage gamers because they are one of the most inaccessible and hard to reach target groups thus making them a marketers’ nightmare. But with a great product and great content, a nightmare campaign can change into one of the most satisfying.
This is exactly what happened here. At inSTREAMLY, we bring streamers and brands together to create something that gamers can enjoy. With our little help, Sprite created a futuristic artwork that looked like it was taken straight from Cyberpunk’s world - Cyberpunk’s art and style was clearly present on Sprite’s artwork.
This campaign definitely exceeded our expectations! Over 360 streamers took part in it to bring Sprite’s lottery to their fans’ awareness. But it is not everything! Apart from many streamers, our clickthrough rate was almost 3%, which is a really great result. Everyone enjoyed this campaign, not only us, but most importantly the streamers and their viewers, and the results prove it!
With this example, we can see that if the puzzle pieces fit, everything falls into the right place, and we can proudly say that it was one of our most enjoyable campaigns.
Have you created some incredible artwork or content for your product and want to share it with gamers? Contact us!
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