Gaming Marketing Course

You don't have to play games to be an expert in gaming marketing

From the 7 modules you will get:

The basics of gaming and gamer psychology

Detailed data about the gaming industry

Esports and live streaming market insights

Information about gaming marketing tools

Knowledge about the future of marketing

And much more!

You will find the course useful if you are a:

Digital Marketer

Social Media Manager

Product Owner

Sales Manager

Brand Strategist

Let's learn!

Module 1 | Most important gaming stats for marketers

This episode introduces gaming as a marketing tool and provides an overview of the gaming market, audience and most valuable metrics.

Module 2 | Why do people play games and watch others play?

In this episode, we dive deeper into demographics. Learn the distinctions between different types of gamers and the elements that unite them all.

Module 3 | All you need to know about live streaming

Let’s chat about the reasons behind live streaming popularity, the motivation of viewers and broadcasters, and strategies for promoting your brand.

Module 4 | Esports, marketing, and esports marketing

Learn about the best practices of esports marketing and the most common traps you should look out for.

Module 5 | Gaming marketing tactics tools

By now, you are well-versed in the gaming ecosystem, so it's time to learn more about the tactical aspects of gaming marketing.

Bonus Module 1 | The future of live streaming

Gaming, and especially live streaming, is the product of the future. Why? Analyse data with us and find out yourself!

Bonus Module 2 | In-game marketing

In-game marketing is here to stay. Learn, how to use it effectively, and why is it on the rise.

Test + Certification

After completing this course, you can pass the test and receive a certificate!

18 closed questions
80% pass threshold
multiple tries

After the course, you will:

Have extensive knowledge of the gaming market and tools, including Twitch metrics, types of gamers and viewers, or the biggest esports teams, just to name a few
Be able to explain the difference between gaming and metaverse platforms to every gaming marketing newcomer
Be able to create the best gaming marketing strategy for your brand

Take the test now

Meet the Tutors

Wiktoria Wójcik

Co-founder of inStreamly

Worked on 70+ streamer campaigns for global brands as a marketing expert. She specialises in gaming, live streaming, metaverse, and Gen Z marketing, as well as gaming itself.

Jakub Janaszek

Streamcoi Product Lead

Former esport tournaments organiser. He creates technology that supports best esport teams in the world to manage and monetise streamers.

Over 250 companies across 12 markets have already capitalised on our experience.

It’s your turn to benefit from our knowledge.
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Frequently Asked Questions

How and when should I enroll on the course?

You do not have to enroll. Watch all modules, learn, take the final test and receive the certificate.

What is the fee for the course?

$0 - the course is completely free

Will I get a certificate after completing the course?

Yes, you’ll get a certificate after completing the course. You can then proudly share it on social media.

How long is the course?

The course comprises 6 modules. It takes little more than 2 hours to watch them all.