Gaming marketing for brands
The no-fluff gaming campaign guide- A clear map of gaming formats, platforms and use cases
- Common mistakes that waste budget, attention and context
- See who plays, watches and engages with gaming today
- Real examples of how brands can show up in gaming
Did you know that…
gamers say ads interrupt their experience, but…
make in-game purchases triggered by ads, so…
well-executed gaming campaigns have a chance not to be treated like ads.
Discover what your brand can actually do in gaming:
Attention sinkhole: why classic media plans lose gamers
Viewability, ad blockers, interrupted experiences, and the metrics brand managers should question before the next campaign.
Gaming formats: where brands can show up
A practical overview of livestream advertising, streamer campaigns, in-game ads, branded worlds, esports, Discord, and creator-led activations.
Brand roles: what your brand should do there
Enabler, Rewarder, Co-author of fun, or Mentor — and why “logo in the corner” rarely gives the audience a reason to care.
Case studies: what worked and why
Real campaign examples showing how brands used context, timing, interactivity, and multi-touchpoint planning.
Player reaction: what makes gaming audiences accept or reject ads
Why intrusive formats create resistance, and how brands can avoid breaking immersion or looking out of place.
Briefing checklist: what to ask before spending budget
Questions, red flags, and decision points to help brand teams evaluate partners, formats, and campaign ideas.
Next move: how to turn gaming into brand advantage
A clearer way to choose touchpoints, connect formats, and plan a campaign that has a reason behind every placement.