Floating blob
Metaverse Workshop

Pragmatic Metaverse workshop for marketers

by Wiktoria Wójcik

The Metaverse will no longer be a buzzword soon. In one hour, you'll learn how to navigate your brand into the new world!

We worked with:

HBO logoPepsico logoP&G logoMcDonalds logoSamsung logoNerf logo

We recommend the Metaverse workshop to:

Digital Marketers

Digital Marketers

Social Media Managers

Social Media Managers

Brand Strategists

Brand Strategists


What does the workshop cover?

The definition of Metaverse

Web 3.0? Roblox? Or maybe NFT? Find out what the Metaverse really is. Spoiler alert: None of those.

Why is Gen Z ready for Metaverse?

What does it mean for Metaverse adoption?

The opportunities & threats of the Metaverse

Who and how can benefit the most? Who will rule it?

The 3 layers of Metaverse

What needs to happen for Metaverse to appear?

How marketers should approach the Metaverse today?

How to start exploring the idea of the Metaverse now to prepare for the future? Case studies of how it has been done right.


What have the Participants gained?

Patrycja Rusnak (she/her)

VMLY&R | social media & gaming director

The workshop is an excellent resource for understanding... what the Metaverse is not. I can now plan better and more sensible activations because I am armed with that knowledge and have a solid foundation of inspirations offered during the Metaverse Workshop.


Anne-Laure Touzeau (elle | she/her)

Head of Advertising

Wiktoria Wójcik's "Pragmatic Metaverse Workshop for Marketers" is very timely now, with so many questions regarding Web 3.0 arising. The speaker broke down the complicated issue into manageable chunks. Wiktoria also gave me various insights that I will put to use in my day-to-day work.

BlobWiktoria Wójcik
inStreamly co-founder

Wiktoria Wójcik

Worked on 70+ streamer campaigns for global brands as a marketing expert. She specialises in gaming, live streaming, metaverse, and Gen Z marketing, as well as the Metaverse itself.

Let’s talk metaverse