5 Reasons To Include Gaming in Your Marketing Strategy
The gaming industry is on the rise, and it’s not slowing down. $300 billion is the current worth of the gaming industry. Undoubtedly Impressive! There are more than 3.2 billion players active worldwide. Not all marketers know that the gaming industry is not solely about games. The ecosystem includes much more, like esports, streaming, or the metaverse. What do those numbers mean for your brand, and especially your gaming marketing strategy?
Table of contents:
Creating a loyal audience for the brand
An unstoppable message
Easily measurable effects
Effortless and automated
Used by known brands worldwide
The Final Word
Creating a loyal audience for the brand
Probably everyone here tried to build a loyal audience for their brand and knows how hard it is. Loyal followers are essential to boosting the brand’s image, generating exposure and driving sales. And, if done right, gamers can make the most loyal audience. It’s evident in video game streaming.
People watch gaming streamers because of their character and charisma. Most of them enjoy high esteem among their fans. And a streamer with a loving and trusting audience can quickly and successfully persuade viewers to try the product or service. It’s also important to note that the positive feelings streamer has for your brand directly influence the emotions of their audience.
Advertising through streamers helps to build an emotional connection with a potential customer in a way no other form of more traditional advertising can. When fans see a creator promoting a brand on their platform, they don’t see only an ad. They see a sponsorship that helps their favourite streamer grow and see it as a recommendation from a friend. Connecting your brand with streamers can help your brand become one of the most loved brands among all gamers.
An unstoppable message
Let’s face it – nobody cares about disruptive ads or likes to be interrupted by them. As a society, we developed a defensive mechanism, which makes us immune to everything we see on billboards, both physical and digital. Collaboration with gamers helps avoid that.
While traditional online advertising is something people block by installing ad blocks, many types of ads on gaming platforms are resistant to that. First and foremost, a streamer is a content creator. That’s why even an ad or a product placement is a part of their online presence. And fans look forward to it.
Some ads on Twitch streams, like inStreamly ads, are native to the stream. What does it mean? They take only a tiny part of the screen, so they don’t interfere with the whole experience. Therefore, there is no way or reason to block them. What’s more, it’s prevalent for streamers to interact with an ad. They want to earn more, so they engage their viewers more.
Multiple brands working with one streamer is also not a problem. The audience understands that online creators work with different brands to support themselves financially. It not only helps a brand reach an engaged audience but also improves the brand’s image in the eyes of the audience.
Easily measurable effects
The most appealing part of gaming marketing is that the effects can be measured. Across all industries, the average CTR for a search ad is 1.91% and 0.35% for a display ad. In gaming marketing, the average CTR is much higher. Some gaming marketing companies report an average CTR of around 2.2%, and their highest campaigns reach as much as 15%.
Another excellent metric is the number of brand mentions on social media. Gaming campaigns like Danone’s Danio campaign increased the number of positive mentions by as much as 2.2x. A long-term collaboration with gamers can do even more.
Simple measures such as referral codes can show precisely how many fans have bought your product or service. Those factors make working with an online creator a reliable form of digital marketing strategy your brand could benefit from.
Measurable effects make it easy to calculate ROI. Once we have our budget, metrics, and revenue, we can easily see if the investment paid off.
Effortless and automated
Traditional influencer marketing is a slow process for everyone. Choosing one influencer that fits your brand’s values and voice is challenging. Then, you still have to prepare the agreement, discuss legal issues, gather metrics, and much more.
Fortunately, gaming marketing is far more manageable. You can find many brands, like inStreamly, that fully automate this process. They take care of all legal issues, choose suitable streamers to participate in your campaign, design it, and gather metrics. At the end of the campaign, you receive a full report. How simple is that?
Used by known brands worldwide
Do you think that gaming marketing is only for gaming brands? Think again! It’s no longer just the producers of sugar-rich fizzy drinks and triangular crispy snacks that want to promote their products and services through games. As the gaming industry becomes more diverse, so does its advertising. Many of the world’s most prominent brands have already seen the diversity in the world of gaming content creators. Based on that, they decided to include gaming in their marketing strategy.
The Final Word
The constant growth of streaming services and the gaming industry expansion creates countless opportunities for brands to advertise by working with gamers. Just check out the 5 most revolutionary gaming marketing ads and campaigns ever made we wrote about last week! Your brand can get more recognition, fans, and profits, which equates to brand growth. Don’t waste the opportunity; include gaming in your marketing strategy ASAP!
