Q1-Q2 2026 Brand Lift Performance in inStreamly campaigns
Millions of views and massive engagement hours look fantastic on a pitch deck. But let’s be honest: do they actually drive bottom-line growth, or are they just making your reports look pretty?
At inStreamly, we believe in moving past the surface-level hype. We help brands reach gamers natively through the experiences they love, embedding messages directly inside game worlds and across livestreams. But we don’t just promise those results. We measure them rigorously.
What is a Brand Lift Study (BLS)?
If you are unfamiliar with the term, a Brand Lift Study (BLS) is a scientific method used to measure the direct impact of a marketing campaign on consumer perception. Instead of counting automated clicks, a BLS uses controlled surveys to compare a group of people who saw your campaign against a control group who didn’t.
Why It’s Our Ultimate Benchmark?
For us, BLS is the ultimate benchmark of success. It shifts the conversation from “How many people saw this?” to “How did this change what people think and feel about the brand?”
That is why we regularly implement these studies within our campaigns. We’re giving our partners bulletproof, data-driven proof of their ROI.
The Proof is in the Data: Our Q1-Q2 2026 Results
We’ve officially crunched the numbers for the first half of 2026, and the results are nothing short of incredible. Powered by 33 rigorous Brand Lift Studies, our report shows exactly how native gaming integration influences actual consumer choices.
Here is the average uplift across key brand metrics:
| Brand Metric | Average Uplift (Percentage Points) |
| Ad Recall | +19 PP |
| Brand Affinity | +16 PP |
| Brand Recall | +15 PP |
| Top of Mind | +10 PP |
| Brand Perception | +9 PP |
| Brand Association | +7 PP |
| Brand Consideration | +5 PP |
The Key Takeaway: Native integration isn’t just about visibility. By becoming an authentic part of the gaming ecosystem, both inside and outside the game, brands build deeper, highly memorable connections that traditional advertising simply cannot match.
Ready to Unlock Real ROI?
These amazing outcomes wouldn’t be possible without a structured, data-first approach. If you are ready to stop chasing speculative metrics and start driving tangible business impact within the gaming world, let’s connect. 🚀
