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So it has begun. The inauguration of the Olympic Games in Tokyo set off the competition between the players, athletes, and also the countries that fielded their representatives – and the race began. “Okay,” one might ask, “but how does this relate to video games and live streaming?” Well – very closely, it would seem! It’s enough to listen to the inaugural music to see how deeply the gaming world has been embedded in the culture of this event as well. What’s more, the world of sport and esports is intertwined. This is noticed by more people and policymakers who are seriously considering the move to include esports in the Olympics. However, this event also draws on the whole tradition of sport as a video game theme that is very rich and worth noting. In this issue of the newsletter, we will look at how the Olympics, sport and esports interweave. And this is a very interesting prospect!
Is some of the music during the parade of nations reminding you of a climactic battle you once fought, or perhaps a title screen you clicked through a hundred times?
The development of The Pegasus Dream Tour video game is part of the International Paralympic Committee’s (IPC) efforts to bring its sports to a new and young audience.
Opening themes, Witcher medallions, and Google RPGs
After years of discussion over how and whether the Olympics should integrate competitive video gaming, esports had their place alongside traditional sports at the Tokyo Games this year.
In order for the Olympics to stay competitive and be attractive to younger viewers, it may have to bring esports into the fold. It might be the only way for the Olympics to maintain relevance in these modern, electronic times.
So why not go a step further? Could esports, yes competitive video games, be the next big thing at the Olympics?
The biggest player in sports video games has plans to get even bigger — on mobile, in football, maybe even with basketball again
One of the first video games in history was based on a sport.
To bring more realism to “FIFA 22,” EA Sports went to extremes on the pitch – and brought inclusivity to its announcing team.
Gen Z trends show that they really care. FinanceOnline posted a report about their preferences and the outcomes are unbelievable. They are the first generation to truly care about diversity, mental health and the concept of gender fluidity. They teach other generations how to communicate with them and show what true respect to other people looks like.
Did you know…
Olympic Games Tokyo 2020: The Official Video Game recorded a significant increase in interest in the last 7 days when it comes to hours watched: 348.9% and hours broadcast: 425.6% – time compared to previous the previous 7 days
Gaming and live streaming keep growing, and creative brands are taking over. Don’t waste any extra minute and get your brand on live streaming now!
One way to avoid mistakes is to draw conclusions and learn from other people’s mistakes. Last week, a streaming software provider gave a free and important lesson to anyone operating in the influencer industry.Read more
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