
Q2 2025 Summary: inStreamly elevates gaming marketing to new heights
After a record-breaking Q1 2025, inStreamly continued its momentum through the second quarter, achieving further industry recognition while delivering breakthrough campaigns that redefined gaming marketing standards. Here’s how we elevated the bar even higher.
Major Industry Recognition and Awards
EMMA Media Marketing Polska victory
Our “DEW IT ANYWAY!” campaign for PepsiCo, executed in partnership with Zenith Poland, earned the prestigious Channel Excellence Award in the Influencer Marketing & PR category at EMMA Media Marketing Polska. The campaign tackled generational tensions around content creation, delivering the powerful message that “you don’t have to be viral to be valuable” while generating 1.49M Twitch views across contextual brand integrations.
This recognition validates our approach to authentic gaming marketing that resonates with both creators and audiences, proving that brands can meaningfully support gaming communities while achieving measurable business results.
The Drum features our technology
Our groundbreaking Voice Recognition technology gained international attention when The Drum featured our T-Mobile “The Fastest Network” campaign. The innovation, which triggers branded content when streamers say specific phrases, achieved remarkable results:
- +11 percentage points in Brand Recall
- +16 percentage points in Brand Affinity
- +6 percentage points in Top-of-Mind Awareness
- 10,000+ natural brand mentions by streamers
- 800,000+ total views across 275 participating streamers
This technology breakthrough demonstrates how inStreamly continues pushing the boundaries of contextual marketing in gaming environments.
Pioneering metaverse experiences
Poland’s first major metaverse music festival
inStreamly became a proud media partner of Bank Millennium Virtual Vibes 2025, Poland’s groundbreaking metaverse music festival in Roblox. The event featured top Polish rap artists Bambi, Chivas, and Tymek, attracting massive engagement and showcasing how traditional industries can authentically enter gaming spaces.
The festival represented a milestone in Polish digital entertainment, proving that metaverse experiences aren’t just concepts from the future – they’re happening now, and inStreamly is at the forefront of enabling brand participation in these virtual worlds.
Breakthrough campaign innovation
Revolutionizing viewer interaction
Our collaboration with StreamAdvisor on the Doritos campaign earned a MIXX Awards 2025 nomination for its innovative approach to viewer engagement. The campaign’s unique mechanic randomly selected viewer nicknames from chat and displayed them directly in-game, creating unprecedented personalization:
- ~500,000 viewers actively engaged with streams
- 10,000+ comments as audiences anticipated their moment of recognition
- +41% growth in Doritos brand page subscribers
- Genuine community connection that transformed passive viewing into active participation
This campaign proved that when brands play by gamers’ rules and enhance rather than interrupt the experience, extraordinary engagement follows.
Healthcare innovation in gaming
Our partnership with Publicis Groupe Hungary on the Algoflex “Pain Ambassadors” campaign swept the Hipnózis Awards, taking home:
- Best Work of the Year (Hungary’s top advertising honor)
- Gold in Digital Solutions/Gamification
- Gold in Integrated Campaigns
- Bronze in Online, Mobile & Social Media
The campaign brilliantly positioned NPCs (non-player characters) from popular games as pain management experts, creating authentic health messaging that resonated with gaming communities across 59% of Hungary’s population.
Global expansion
Diverse brand portfolio expands
Our technology enabled seamless integrations for major brands across multiple verticals, for example:
- Samsung Electronics and Xiaomi (consumer electronics)
- L’Oréal and Oriflame (beauty/cosmetics)
- Warner Bros (entertainment)
- Alior Bank (financial services)
- Square Enix (gaming)
This diversity demonstrates inStreamly’s ability to create authentic gaming moments for any brand, regardless of industry.
Thought Leadership and Industry Influence
High-Profile speaking engagements
Our co-founders established inStreamly as a thought leader through strategic conference participation:
Forum IAB Poland 2025:
- Wiktoria Wójcik delivered “Innovation Requires Courage: 5 Lessons from Creating a Startup”
- Szymon Kubiak explored “Multi-dimensional Gameplay: How Gaming Evolves in Transmedia”
Carpathian Startup Fest 2025:
- Szymon Kubiak joined panel discussion on “Digital worlds, real customers”
- Insights on authentic brand presence in gaming environments
Infoshare 2025:
- Maciej Sawicki held collaborative session with PKO Bank Polski on gaming marketing authenticity
- Real case study demonstrating relationship-building over traditional promotion
Expert commentary and fraud prevention
Our expertise in streaming authenticity gained recognition through industry publications, particularly our insights on viewbot fraud prevention. As streaming marketing matures, brands increasingly rely on inStreamly’s technology and expertise to ensure their investments reach real audiences in authentic gaming environments.
Read our article on polish website fraudbusters.pl
💥 What if we told you that respecting privacy actually INCREASES your ad performance by 200%?
While 42.7% of users actively block traditional ads, contextual marketing takes a completely different approach. Instead of chasing users across the internet, it focuses on the content they’re already engaged with.
Wiktoria Wójcik collaborated with The Drum to explore why this shift matters. Her key insight: “The future belongs to brands that can create relevant, timely connections without compromising consumer trust.”
Read whole article on The Drum
Technology and platform excellence
Enhanced brand safety infrastructure
Our multi-layer brand safety system continued protecting client investments through:
- AI-powered content monitoring for real-time risk assessment
- Human expertise layer combining gaming knowledge with brand safety protocols
- Smart campaign controls including pre-approved game selection and vetted streamer partnerships
Looking ahead: Innovation never stops
Q2 2025 proved that inStreamly’s vision of contextual gaming marketing isn’t just working – it’s becoming the industry standard. From award-winning campaigns to breakthrough technology features, we’ve demonstrated that authentic brand integration in gaming environments delivers measurable results while respecting gaming culture.
As we move into Q3 2025, we’re excited to continue pushing boundaries, expanding our global reach, and creating even more innovative ways for brands to meaningfully connect with gaming communities. The future of marketing is happening in gaming, and inStreamly remains at the forefront of this transformation.
Our mission remains clear: democratizing livestreaming while enabling brands to reach the world’s most engaged digital-native audiences through authentic, contextual integrations that enhance rather than interrupt the gaming experience.
Ready to join the gaming marketing revolution? The second half of 2025 promises even more groundbreaking innovations from the inStreamly team.