Q3 2025 Wrapped: inStreamly evolves its mission with the launch of New Game +
The third quarter of 2025 was a period of strategic growth for inStreamly. While our AI-powered technology continued to secure award-winning global campaigns, the company made a significant move to formalize and scale its comprehensive gaming marketing services in Poland. This evolution solidifies our position as a leader capable of delivering end-to-end, high-impact gaming solutions.
Strategic growth: introducing New Game +
The biggest news from Q3 is the launch of New Game +: our new, dedicated Gaming 360° agency brand for the Polish market.
inStreamly remains the powerful, AI-driven media platform it has always been, connecting brands with thousands of streamers globally. However, for years, our clients have successfully leveraged our expertise to run campaigns that go far beyond livestreaming—entering in-game worlds and creating complex, community-driven programs.
New Game + is the umbrella brand for all these advanced services. It represents the logical next step in our mission to move “a step further” and “deeper into the gaming world,” formalizing our ability to deliver comprehensive solutions:
- Strategy & Research rooted in gamer insights.
- 360° Campaigns across in-game, content, esports, and communities.
- Technology where the core AI “Gaming 360 Engine” acts as a vital tool, alongside over 40 diverse media solutions.
This launch ensures that whether a brand needs AI-powered contextual integration (inStreamly) or a custom map build and full strategic execution (New Game +), we provide a seamless, integrated partnership.
Breakthrough campaigns and engagement metrics
Q3 demonstrated that focusing on enriching the player experience, rather than interrupting it, is the most valuable strategy in the current attention economy.
PKO Bank Polski in Fortnite: Earning 26 minutes of attention
Our collaboration with PKO Bank Polski on the second season of their financial education map in Fortnite (Cash Empire Tycoon) shattered digital marketing standards. While the average attention span for a vertical video is mere seconds, we achieved an average voluntary engagement time of 26 minutes per Gen Z user. This outcome validates our core belief: creating valuable, in-game experiences guarantees attention.
Mountain Dew: Award-winning community support fuels sales
The “Dew It Anyway!” campaign, previously honored with an EMMA Award in Q2, continued to yield outstanding business results in Q3. By focusing on building a genuine creator support ecosystem, the initiative translated authentic community connection into tangible commercial success, including a remarkable +33% increase in sales year-over-year.
Allegro gamEXP: Rewarding skill and passion
We delivered the massive Allegro gamEXP program, building a dual-track reward system featuring a prize pool of 1,000,000 Smart! Coins. The initiative successfully engaged players and viewers of popular titles like League of Legends and Valorant by directly rewarding their skill and dedication to the games they love. (Case study for Allegro is currently in production)
Global scale and partner-driven innovation
Our technology continued to power highly creative, high-impact campaigns across our global partner network, proving the scalability and versatility of contextual marketing.
Knorr (Romania): Working with our Romanian partner (GroupM), we executed a campaign for Knorr that delivered staggering brand lift results for a non-endemic brand: Ad Recall +52 pp and Top of Mind +45 pp. The success was rooted in using contextual ads to serve timely reminders for a “tasty energy boost” during long gaming sessions.
FireCatchers (France): The critically acclaimed FireCatchers initiative, developed by our French partner Havas Play, showcased the profound social potential of the inStreamly technology. It turned hundreds of gaming streams into a network of wildfire watchtowers, empowering viewers to act as digital sentinels, flagging potential fire alerts.
Our global footprint grew with the formal establishment of the FullStream Collective partnership with Gameplay Marketing in the US. This collaboration combines our AI-powered technology with deep US creator economy expertise, expanding our total network to over 150,000 streamers across 16 countries.
Technology and creator ecosystem enhancements
Innovation remains a non-stop process, with significant developments both for our internal team and the wider creator community.
Meet inSuzie We developed inSuzie, our custom GPT assistant for the creative team. This unique tool was built using a visionary approach that combined knowledge of Large Language Models (LLMs) with the strategic principles of board game design, ensuring an intuitive and effective resource for our in-house experts.
The launch of the new version of streamerzy.pl introduced the StreamRunner AI Assistant, an AI-powered tool offering professional guidance on content planning and brand development. We also expanded its reach with the TikTok Live Network, supporting creators across new platforms.
Our R&D commitment led to the creation of the custom “Streamverse Bossfight” map in Fortnite (Map Code: 2951-1122-1393). This internal project functions as a lab, allowing our team to research engagement mechanics and streamer behavior from the ground up, ensuring our client solutions are always informed by cutting-edge, real-world gaming data.
Thought leadership and company culture
Our experts continued to lead the industry conversation, while the company fostered essential internal connections.
Our leadership team continued to shape the future of the industry with key speaking engagements at major global and local conferences, including the New Global Sport Conference (Riyadh), Gamescom 2025 (Cologne), Forum IAB Polska 2025 and more. These platforms allowed us to share insights on the future of contextual integration and the power of earned attention.
As a fully remote organization, Q3 featured a highly successful three-day offline team meetup. This dedicated time of “working shoulder-to-shoulder” was invaluable for tackling “soft topics” and building the strong, cohesive culture necessary to support our global, innovative mission.
Q3 2025 was a quarter of bold strategic growth. By launching New Game + and achieving record-breaking engagement metrics, we have solidified our commitment to both world-class media technology and comprehensive 360-degree solutions. We are scaling our services to meet the expanding needs of the gaming marketing landscape.
