Streamers’ Copyright Nightmares
Last week we looked into Ludwig Ahgren’s decision to move his content from Twitch to YouTube. It’s only been a week, and he has already experienced three copyright bans. Ironic, considering the snarky dig made at Youtube in the video announcing his departure. Today we are taking another look at this and the issue of copyright claims in streaming.
In other news:
💻 Twitch will use machine learning to deal with trolls
🎮 Sony throws a gauntlet to Xbox Game Pass
🌐 Game Awards in Metaverse
Just three days after deciding to move from Twitch to YouTube, Ludwig Ahgren was streaming on the platform. The reason? A few seconds of a well-known children’s song ‘Baby Shark’ appeared on his broadcast. As he explains, it happened during the search for the greatest YouTube videos. In the video uploaded after the incident, Ludwig admits that the copyright policy on the platform may be a more significant concern than he expected.
While the ban lasted just a few hours, the streamer has already been hit with similar strikes three times in just one week.
YouTube has developed algorithms dealing with copyrighted materials automatically at least in theory. These algorithms are supposed to share revenue from content with whoever owns the copyrighted material. This system is not perfect, though, as Ludwig experienced firsthand.
After Ludwig’s misadventures, YouTube has published a Copyright Transparency Report. The report addresses creators’ concerns about how the platform handles claims of unjustified strikes. While data shows that only one percent of over 729 million copyright claims in total have been incorrect, it also formulates a need to update current policies.
The problems streamers have with copyrighted materials have been a recurring theme for a while now. Balancing the needs and expectations of both creators and copyright owners is a challenge. Whoever solves it will gain an enormous advantage over the competition.
Youtube bans and copyright report
One of the biggest streamers gets banned after just three days on a new platform.
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YouTube publishes a report on claims of unjustified copyright infringement strikes. The report shows the effectiveness of the platform’s algorithms in detecting copyrighted material but formulates the need to improve current shortcomings as well.
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We are honored to have co-created the most awarded gaming campaigns of 2021 in Poland!
🏆 Gold ‘Innovation in business’ award in Innovation 2021!
🏆 4 awards (2 silver and 2 bronze) with VMLY&R for Danone ‘Mały Głód’ campaign in Innovation 2021!
🏆 bronze award with MediaCom Warszawa for Cyberpunk 2077 and Sprite campaign (“Jest rok 2077. Pragnienie to przeszłość”) in Innovation 2021!
🏆 ‘Technology of the year’ award in Klub Twórców Reklamy KTR!
🏆 4 awards (1 gold, 1 silver and 2 bronze) with VMLY&R for Danone ‘Mały Głód’ campaign in Klub Twórców Reklamy!
🏆 4 bronze awards in IAB Polska MIXX Awards 2021!
This makes us one of the most awarded companies of 2021 in Poland as well!