Episode 66
Weeding out the 'nasty'

For any creator, a username is a name of a brand their building. With a few exceptions, most streamers are remembered exclusively because of their streaming name, so changing it may be problematic. Some may be forced to do so with the recent update of the Twitch username policy. In other news:

⚔️ Korean MMOARPG has become one of the most popular games on Stream in just three days

💰 SSD memory about to spike after an enormous manufacturing error

🎬 The first trailer for Lord of The Rings: The Rings of Power is finally here, and it’s fire

 


Let’s talk

Internet is a relatively free environment for creativity and exchanging thoughts or ideas. However, this freedom comes with some downsides, as anyone playing online multiplayer games most likely experienced. The hateful comments, harsh language and toxic behaviour can be found anywhere, including the streaming scene. Fortunately, something is being done about this. Twitch, the biggest streaming platform on the market, is taking a proactive stand to address these issues. The goal is to create a streaming scene as inviting, friendly and inclusive as possible.

According to the recent announcement, a new policy will specify criteria for the username to be considered heinous, so things that are considered hate speech, threats of violence, and personally identifiable information will not be tolerated as well as referencing drugs, amongst others. Users have time till the 1st of March to adjust their names on the platform.

This change aligns with Twitch’s other steps to clean up the service and create a more friendly environment, to fight so-called ‘hate raids’, the platform banned 15 million (!) bot accounts last year. It also introduced new security measures, such as phone verification options for chat and expanded email settings.

These steps are a sign of maturing live streaming community, which actively and with determination defend the rights and security of its members. Increased inclusiveness is essential for any brand eager to connect with the Generation Z viewer audience.

Antonina Marc

 


Week review

Gaming

Lost Ark Has Over 500K Players On Steam, But What Is It?

Hyped MMO from Korea takes West by storm. Find out why.

‘Battlefield 2042’ petition demanding refunds passes 50,000 signatures

The gaming community is outraged after the botched launch of a new Battlefield series.

 


Geek

The Lord of The Rings: The Rings of Power’s Stunning First Teaser Is Here

A glimpse in the upcoming Amazon series set thousands of years before The Hobbit and The Lord of the Rings.

2021 Saw A 31% Increase In VR-Related Insurance Claims

New technology always brings some risks, so make sure to have insurance before putting on your VR headset.

Yep, Android 13’s dessert codename is ‘Tiramisu’ after all

A new version of one of the most popular mobile OS is coming, and we know it’s the tasty name.

 


Esports

Esports viewership break down with Esports Charts: January 2022

A look at esports viewership statistics of early 2022. League of Legends, PUBG Mobile and Counter-Strike: Global Offensive tournaments take the lead.

 


Technology

SSD prices could spike after Western Digital loses 6.5 billion gigabytes of NAND chips

Manufacturing contamination has led to significant losses.

 


business challenges

How working with inSTREAMLY solves 5 business challenges you face

Streaming, gaming, Generation Z, passion economy. These terms echo through the marketing world over and over again. But how exactly can working with streamers help your brand? Why should you be plugging into the passion economy stream? Glad you asked!

Let’s dive into 5 business challenges your brand struggles that inSTREAMLY can help you with.

Read the article!

 


 

Gaming and live streaming keep growing, and creative brands are taking over. Don’t waste a minute and get your brand on live streaming now!

Check other episodes:

What's next for the top streamers?

Have you ever considered what the next step for a streamer already at the top is? Successful streamers are some of the most ambitious entrepreneurs in the digital world. They’re not eager to settle down. This week we’re checking out what new projects await one of the most successful streamer creators in the world.

Read more

Is streaming really on a decline?

The internet is overrun with headlines talking about the drop in hours watched in February across streaming platforms. Is it really that bad? The truth, as always, is somewhere in the middle.

Read more

Contact for brands

Do you want to know more about working with streamers? Maybe even start your first campaign? We are here for you!

Leave your message and we will reach out to you.

Or email us directly: business@instreamly.com

Contact for streamers

Do you have any questions about how inSTREAMLY works for streamers or about using your dashboard?

Leave your message and our community team will reach out to you.

Or email us directly: streamers@instreamly.com