Who Is the Best Streamer?
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Whether it’s the Grammys, the Oscars or the Game Awards, each industry has that special night of ceremony. But, until last Saturday, streaming didn’t. On March 12th, Twitch streamer QTCinderella and Maya Higa hosted the first in history The Streamer Awards gala. The event was dedicated to celebrating online creators.
The five-hour-long Hollywood-style ceremony included red carpet interviews and a glamorous dress code.
The statuettes in the shape of a popular Twitch emoticon Peepo were given out across twenty-seven categories. Among the winners were top streaming celebrities, such as Ludwig, who won Streamer of the Year Award and shroud, who won Gamer of the Year.
There was also Pokimane (Legacy Award), Tyler1 (Best League of Legends Streamer), Amouranth (Best ASMR Streamer) and DisguisedToast (Best Strategy Game Streamer).
The event was transmitted on Twitch and reached an average of 260,000 viewers with almost 400,000 viewers at peak. The interest in the event was so high it even broke to 5th place of trending Twitter topics in the US.
Brands, streamers, and streaming organisations should closely watch the awarded creators and their content to indicate the latest trends on the platform. Without a doubt, they are an inspiration for many of their followers. But the first Streamer Awards gala was also crucial for another reason: it showed everyone how authentic such events can be!
Despite the small budget and limited production crew, QTCinderella and Maya Higa accomplished an impressively well-put-together event. It was as natural and organic as the streaming community. Honesty, authenticity and pure joy of celebrating the passion pour out of every minute of the gala stream (still available on QTCinderella’s channel btw). This is probably the lesson anyone wanting to reach GenZ should take.
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