For StreamersChannel improvements16.03.2022
How Much Do Small Twitch Streamers Make?

How Much Do Small Twitch Streamers Make?

The challenging part about your favourite hobby is the money. If you do something you like, then chances are, it’s not about working a 9 to 5 with a steady cash flow. You can still make money on almost anything. But you have to prepare that you’ll have to work on your income single-handedly. Every Twitch streamer starts small (not only channel-small, money-small too), and you have to climb your way to the top. So how do you know what you will need in the beginning? 

  1. Smallest of small
  2. Getting higher
  3. How to earn on Twitch?


Smallest of Small

Starting is always the worst stage. You are not earning anything, but you have to spend a lot of time and money preparing. If you are yet not making anything while streaming, you are in the majority of Twitch users.   

Streamscheme found out that over 70% of all Twitch streamers do not earn any money. 

Twitch streamers earn bits, subscriptions, and ads. You can’t do it unless you are a Twitch Affiliate or Partner. Your viewers can give donations on a different site, but you won’t earn enough to support yourself unless you have a loyal community. Most small streamers can earn around $10-50 per month. 

Getting Higher

Every new viewer is a small win. When you get to 100 average viewers, you can say you’ve won your first big battle. You can become a Twitch Partner and earn money there. You will also attract sponsors.

Average Twitch streamer earnings

As for 2021, the average streamer with 100 viewers could earn around $1,500 per month. It’s always something. You can finally put some money towards a new setup and buy some of the things you need. But this is all very general, you can see the numbers, but you still don’t know how to increase your income. That’s why we should check out how much you can earn on chosen activities.  

How to Earn on Twitch?

Donations & Bits

On Twitch, there are two types of donations. Twitch offers a virtual currency called Bits. Viewers can buy Bits and then choose an amount they want to give to their favourite streamer.   

1 Bit represents one cent. 

So if you receive 100 Bits from a fan, this equals a dollar. But does it? In actuality, no, because you can only earn from Bits if you are a Partner or an Affiliate, and still, even then, you receive $0.01 for every Bit.

The second way to earn donations is to set up a PayPal account and ask your fans to give you money there directly. This way, you won’t have to pay any extra fees. Some streamers prefer to use other third-party platforms like StreamLabs, as there, you can also use other features for your fans. For example, you can set up animations on your stream and show your viewers how much they have already donated. 


Twitch subscriber tiers

Twitch takes half of the money collected from subscribers, whereas most Twitch partners get half. As a result, the average Twitch streamer earns $2.50 per month from each subscriber.


Streaming on Twitch is appealing to many brands, as streamers significantly influence their audience and often stream to hundreds or thousands of people every day.    Not every streamer can land a significant sponsorship deal with a prominent brand, but everyone can search for micro-sponsorship deals via platforms like inStreamly. The amount of money you earn depends on the length of your streams and your viewership. The best thing about it is that you can always make something, even if you have only 5 or 10 viewers.


Affiliate Marketing

Affiliate marketing is a popular way to earn money among streamers. Streamers most typically use the Amazon Associates program. You can post your streamer gear in your Twitch bio and earn a commission if a viewer purchases something through your Amazon link. Many viewers ask their favourite streamers about their gear, as they can see how it works on various games. As a result, they feel that it’s a very reliable review. 


Ads are available to every streamer on Twitch. Streamers can just click a button and launch the ad. However, they are not the best paid, and they are very invasive to the audience, as they take the whole stream space. Estimating the average income streamers earn on this is very hard, as Twitch does not allow them to talk about it.

So how much money does a small twitch streamer make? It all depends. Everyone can have a different definition of a “small” streamer. It also depends on the proactiveness of a particular streamer. The more you do – the more you earn. Still, we hope that these estimations will help you make an informed decision!

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