How to Get Sponsored on YouTube Gaming?

Content ManagerAntonina Marć

Every streamer dreams of being sponsored. It is the easiest and most profitable way to earn on video game live streaming. On top of that, having a sponsor for your YouTube channel can make it more visible and vastly improve your credibility. 

When people think of sponsored channels, their mind instantly goes to the biggest channels out there, like PewDePie, Liza Koshy, or Logan Paul, just to name a few. However, a little known fact is that lucrative sponsorships are also available for even the smallest YouTube content creators. So how and where to find them?

1. Let’s start with the basics: Stream good content
2. Choose your games wisely on YouTube
3. Bond with your viewers
4. Build your YouTube persona
5. Be trustworthy

Let’s Start With the Basics: Stream Good Content

Good content is everything because it builds an audience. However, while most people think that building your audience means only growing its size, that’s not what sponsors are looking for. In many cases, the thing sponsors care about the most is influence. Why? According to research, 49% of consumers depend on influencer recommendations. And what’s more, 40% of them had purchased something after seeing it on their favourite content creator’s Twitter, Youtube channel, or Instagram. If consumers feel confident about a creator’s recommendation, they are far more likely to make a purchase or use the same service. 

So how to make sure you are streaming the right content?

Choose Your Games Wisely on YouTube

Try to find a game you like and has potential, but it’s not the top streamed game at the moment. Preferably avoid old games and focus on something new but not super well-known. Indie games are a good idea, and some more known but rarely streamed games. For example:

• Dead by Daylight
• Albion Online
• Raft
• Phasmophobia
• Runescape

Bond With Your Viewers

Brands will be far more likely to sponsor you if they see that you have a loyal community that stands with you. They will go through your channel, viewers, identity, and relationships you build with other people. Connect with your audience and answer their questions on chat, set up a Discord server so they can contact you and each other, get feedback and most importantly, follow it. 

Build Your YouTube Persona

Every brand has its own identity through logos, websites, or language – you can recognise the good ones within seconds. Brand identity creates feelings or emotions about the brand; ergo, it helps people remember it. Your channel should be your brand. Every potential sponsor and viewer should be able to recognise your identity by looking at your setup. 

To promote your stream, develop a deep understanding of your brand. Ask your friends how they perceive you? Are you the group expert who always gives tech advice? Or do they turn to you for comfort on the gloomiest day? Take your best character traits and make a brand out of them. This way, people will see your honesty and start trusting you instantly.

Be Trustworthy

Never. Let. Down. Your. Viewers. If you say that you will do the stream on Wednesday – always stick to your word. The best way to make sure you know when to stream is to create a schedule and let your viewers know about it. As a streamer, you have to act like your own boss and depend only on yourself. Write down your plans and set realistic goals. Don’t plan impossible challenges like streaming for 12 hours every day. Be both easy and hard on yourself. 

Getting one sponsor for your channel is lucrative but also very hard. However, you can also think about micro-sponsorships when you start. You won’t make a fortune out of it, but you will be able to earn enough money to buy a better setup after a while, hire a graphic for a better logo, or order the best pizza in town. 

Content ManagerAntonina Marć

I can honestly say my passion is creating valuable content for gamers, streamers and brands interested in gaming. Outside of work, I'm a tabletop RPG Master, a LARPer, a comic book freak and the biggest dachshund lover you'll ever meet.