Q1 2025 Summary: inStreamly Kicks Off the Year with a Bang

After a record-breaking 2024 with over 150,000 streamers in our community, inStreamly hit the ground running in Q1 2025. Here’s what we’ve accomplished in the first three months of this year.

“Live Streaming Trends 2025” Report: Streaming Is the New Television

The highlight of Q1 was our comprehensive “Live Streaming Trends 2025” report created in collaboration with streamerzy.pl. The data confirms what we’ve observed for years – live streaming isn’t just an alternative to television, it’s its successor.

Key insights:

• 62% of stream viewers have completely abandoned traditional TV, and 25% don’t even have access to it
• 78.4% of viewers respond positively to marketing messages from their favorite creators
• 35% of streamer audiences are now women – a significant shift from just a few years ago when men made up 80% of viewers
• 73% of stream viewers are aged 16-34, with another 17% in the 35-44 bracket
• 77% of viewers spend over 5 hours weekly watching livestreams

The report includes analyses of new advertising formats (contextual and co-streaming), expert opinions from leading brands, and detailed case studies of campaigns with double-digit brand lifts.

The publication reached over a million people worldwide, featuring insights from industry experts.

Read it here >>>

Cheetos Chepard Game: Breaking New Ground

In Q1, we published a detailed case study of our groundbreaking “Cheetos Chepard Game” campaign that revolutionized viewer-stream interaction.

This innovative campaign targeted young adults in collaboration with Cheetos to reach Gen Z audiences, 66% of whom use ad blockers. Instead of traditional advertising, we created the first-of-its-kind game integrated directly with Twitch streams.

The results knocked it out of the park:

• 220 streamers integrated the game into their broadcasts
• Over 50,000 interactions with the virtual cheetah Chepard
• Reach: 3,214,000 views
• 11 percentage point increase in perception of Cheetos as a brand supporting streamers and gamers

Chepard, a virtual cheetah inspired by Cheetos’ mascot Chester, became a stream companion that viewers could care for by feeding, playing with, teaching tricks, and guiding its development through chat commands.

International Recognition and Expansion

Q1 2025 brought significant international recognition and business expansion:

Wiktoria Wójcik – Industry Leader

Our co-founder and CSO, Wiktoria Wójcik, took second place in the prestigious AD WO/MAN 2024 – Young category by Press magazine, cementing her position as one of the top leaders in the marketing industry.

Wiktoria also represented inStreamly at the #AIActionSummit at the Polish embassy in Paris, appearing alongside representatives from companies like ElevenLabs, OVHcloud, and Synerise, highlighting our position as an innovator in technology and marketing.

Global Presence

In pursuit of global expansion, Wiktoria represented our team at key industry events in the United States:

• Brands&Culture in New York
• Game Developers Conference (GDC) in San Francisco
• Shoptalk in Las Vegas

Our philosophy of “being in the right place at the right time” enables us to establish strategic partnerships and create new business opportunities in the American market.

Intel Extreme Masters Katowice

We maintained our presence at key gaming events in Poland as well. Our delegation attended Intel Extreme Masters in Katowice, one of the world’s largest esports tournaments, strengthening our position at the heart of the gaming community.

New Partnerships and Network Strengthening

Bark Agency Joins Partner Network

We’re pleased to announce that Bark Agency has joined our global partner network, enhancing our reach and capabilities in new markets. This partnership is another step in our expansion strategy and building a strong international presence.

StreamAdvisor Co-creates Stream Awards 2024

Our Ukrainian partner, StreamAdvisor, achieved significant success by co-creating the Stream Awards 2024 for streaming creators. This event highlights the growing importance of our partner network in shaping local streaming communities and demonstrates how our partners add value to the streamer ecosystem.

Customer Satisfaction at Its Finest

In Q1 2025, we conducted a customer satisfaction survey, achieving an impressive NPS score of 9.9. This exceptional result stems from our partnership approach to client relationships, focusing on transparency, engagement, and delivering measurable results.

Such a high NPS score confirms that our strategy of concentrating on customer needs and providing innovative marketing solutions is effective and builds long-lasting relationships based on trust and mutual benefits.

Thought Leadership Through Podcasts

In Q1, Wiktoria Wójcik made her mark on multiple industry podcasts, sharing inStreamly’s innovative approach to gaming marketing. She joined the Naavik Podcast with Alexandra Takei to discuss our immersive brand integration strategies and five-party marketplace model.

On the Biznes Blueprint podcast with Ayoub Morghati, she delivered her now-quoted insight: “In gaming, you don’t just witness the story. You LIVE it,” explaining why active participation creates stronger brand impact than passive observation.

These appearances have elevated inStreamly’s profile beyond gaming circles, with fashion industry experts like Kasia Gola featuring Wiktoria’s expertise in specialized publications.

Looking Ahead to 2025

Q1 2025 has been a period of dynamic growth and success for inStreamly, creating a solid foundation for further expansion in the coming months. The publication of the “Live Streaming Trends 2025” report, recognition for our campaigns and leaders, expansion of our partner network, and high customer satisfaction confirm that our chosen strategy delivers tangible results.

In the quarters ahead, we plan to continue global expansion, develop new advertising formats, and strengthen our position as a leader in streaming marketing. We’re eager to tackle new challenges and opportunities that 2025 will bring.