Virtual Reality & Cloud Gaming 🚀
It has been talked about for some time, but these projects are just starting to enter the implementation phase. What will come of this? Hard to say. Some problems with the implementation make us wonder if the timing is good. Of course, this is all about Cloud Gaming and VR. Both discussed and expected, but still there are some doubts about this. It is definitely an attempt to expand gaming in terms of both users and technology. A very interesting experience that can tell us a lot about the place where the industry is now.
Grab your coffee and enjoy!
Gaming week review
Rocking in the clouds
The problem with cloud gaming is you have to think about it.
Cloud gaming tech has significant potential to upset established video game monetization models.
No Xbox necessary.
VR: the game-changer?
VR gaming accounts for less than 1% of the gaming market, but Facebook is going all in. What does Zuckerberg know that we don’t?
One VR game dev has already adjusted its advertising roll out.
A game of socialization
The explosive growth of online gaming over the last 18 months has shown that many have found a new outlet for much-needed connection in isolation.
As the world starts to notice just how influential gaming is, it is just as critical to let go of those outdated beliefs that gamers are a forgotten group of people. They are the people who are bringing together gaming and social connectedness in a way that we’ve never seen before.
If you plan to run adverts within the gaming community, you shouldn’t play it by ear. There are different types of gamers out there. You have to play by the rules. Their rules, to be specific. It’s nothing new in marketing – brands always should adjust their communication to the desired target group. There’s one basic rule and you probably know it. First and foremost, as video game advertisers or non-endemic brands advertising in gaming and esports, you have to deeply understand your target audience when it comes to playing games. Let’s take a closer look at this topic.
Did you know
that in June the most streamed game on Twitch was Fortnite with 5,019,973 hours streamed?
Highlight of the month
In Q2, streamers signed 13,734 micro sponsorships with over a dozen brands thanks to inStreamly. This is an increase of 58.24% compared to the previous quarter! 🚀
Gaming and live streaming keep growing, and creative brands are taking over. Don’t waste any extra minute and get your brand on live streaming now!