Episode 33
Virtual Reality & Cloud Gaming 🚀

Hi friend!

 

It has been talked about for some time, but these projects are just starting to enter the implementation phase. What will come of this? Hard to say. Some problems with the implementation make us wonder if the timing is good. Of course, this is all about Cloud Gaming and VR. Both discussed and expected, but still there are some doubts about this. It is definitely an attempt to expand gaming in terms of both users and technology. A very interesting experience that can tell us a lot about the place where the industry is now.

Grab your coffee and enjoy!

JAN CZERNIECKI

 


Gaming week review

Rocking in the clouds

☁️ To succeed, cloud gaming needs to disappear

The problem with cloud gaming is you have to think about it.

🌪️ Cloud gaming monetisation keeps evolving

Cloud gaming tech has significant potential to upset established video game monetization models.

🌫️ Microsoft’s xCloud game streaming is now widely available on iOS and PC

No Xbox necessary.

 


VR: the game-changer?

👓 How Facebook Is Quietly Preparing to Dominate Virtual Reality

VR gaming accounts for less than 1% of the gaming market, but Facebook is going all in. What does Zuckerberg know that we don’t?

🤔 Oculus VR in-game ads backlash may cause developers to rethink their plans

One VR game dev has already adjusted its advertising roll out.

 


A game of socialization

🎮The rise of social gaming

The explosive growth of online gaming over the last 18 months has shown that many have found a new outlet for much-needed connection in isolation.

📱 Why The Gaming Industry Could Be The New Social Media

As the world starts to notice just how influential gaming is, it is just as critical to let go of those outdated beliefs that gamers are a forgotten group of people. They are the people who are bringing together gaming and social connectedness in a way that we’ve never seen before.

 


Types of gamers – understand casual and hardcore gamers as marketing target groups

If you plan to run adverts within the gaming community, you shouldn’t play it by ear. There are different types of gamers out there. You have to play by the rules. Their rules, to be specific. It’s nothing new in marketing – brands always should adjust their communication to the desired target group. There’s one basic rule and you probably know it. First and foremost, as video game advertisers or non-endemic brands advertising in gaming and esports, you have to deeply understand your target audience when it comes to playing games. Let’s take a closer look at this topic.


Did you know

that in June the most streamed game on Twitch was Fortnite with 5,019,973 hours streamed?

#GG


Highlight of the month

In Q2, streamers signed 13,734 micro sponsorships with over a dozen brands thanks to inSTREAMLY. This is an increase of 58.24% compared to the previous quarter! 🚀

Gaming and live streaming keep growing, and creative brands are taking over. Don’t waste any extra minute and get your brand on live streaming now!

 

Check other episodes:

Episode 54
A lesson in integrity ⚖️

One way to avoid mistakes is to draw conclusions and learn from other people’s mistakes. Last week, a streaming software provider gave a free and important lesson to anyone operating in the influencer industry.

Read more

Episode 53
A perfect storm 🌩️

What kind of deals can gamers expect this Black Friday with chip shortages and logistics problems causing so many issues? When can we expect change? Are there any silver linings to be found? Find out in our newsletter!

Read more

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