Floating blob

For Brands

Pssst! Czas na grę. Filmowa mapa Pepsi w Fortnite

Z pomocą inStreamly i a41.gg, Pepsi stworzyła od zera trzy rozdziały gry w Fortnite, inspirowane gatunkami filmowymi.

Marketing
W co grają kobiety?

W co grają kobiety?

Jak grają kobiety? W jakie tytuły? I ile w ogóle jest na świecie aktywnych graczek? Dziś opowiemy o tym, jak wygląda gaming wśród kobiet.

inStreamly – czym jest i jak działa? Dlaczego marki używają inStreamly?

inStreamly – czym jest i jak działa? Dlaczego marki używają inStreamly?

inStreamly to platforma pozwalająca na dotarcie do osób młodych, których pasją jest gaming czy streaming. Czym jest i jak dokładnie działa?

Marketing
Elevating Unity: The Top 5 Inclusive Gaming Campaigns

Elevating Unity: The Top 5 Inclusive Gaming Campaigns

Today, we’re highlighting five exemplary inclusive gaming campaigns. These activations have masterfully embraced diversity.

Marketing
Esport i jego tajniki. Ile zarabiają profesjonaliści?

Esport i jego tajniki. Ile zarabiają profesjonaliści?

Esport to intratny biznes, a w jego sercu są profesjonalni zawodnicy. Ile i na czym właściwie zarabiają tacy gracze?

Marketing
Krótka historia Metaverse – 5 kluczowych wydarzeń

Krótka historia Metaverse – 5 kluczowych wydarzeń

W 2021 roku pojawił się nowy buzzword – Metaverse. Słowo to stało się synonimem innowacji. Ale jaka jest historia Metaverse?

Community growth
Widzowie pokochali symulator supermarketu. Polski Twitch w Q1 2024

Widzowie pokochali symulator supermarketu. Polski Twitch w Q1 2024

Prawie 90 milionów godzin spędzonych na oglądaniu. Średnio niespełna 40 000 widzów. Blisko 100 tysięcy osób w szczytowym momencie na jednym kanale. To tylko część ciekawych statystyk dotyczących kanałów Twitch transmitujących w języku polskim z pierwszego kwartału 2024 roku! Kanały nadające w języku polskim w poprzednich trzech miesiącach były oglądane przez ponad 86 milionów godzin. […]

Marketing
Busting Myths About Branding on Roblox and Fortnite: A Marketer’s Guide

Busting Myths About Branding on Roblox and Fortnite: A Marketer’s Guide

In the dynamic world of digital marketing, gaming platforms like Roblox and Fortnite stand out as innovative platforms for brand promotion.

Case studies
Electronics campaigns made with inStreamly. 9 successful activations

Electronics campaigns made with inStreamly. 9 successful activations

Gaming streamers are a perfect fit for electronics brands looking for ambassadors. Many of them are up-to-date with the technology trends.

Marketing
Gaming marketing na wyższym poziomie: 5 kluczowych elementów

Gaming marketing na wyższym poziomie: 5 kluczowych elementów

Około 40% ludzi na świecie nazywa siebie graczami. Popularność gier sprawia, że gaming marketing interesuje coraz więcej marek.

Live stream industry
Reklama na Twitch.tv. Możliwości i alternatywy

Reklama na Twitch.tv. Możliwości i alternatywy

Reklama na Twitch.tv to atrakcyjna forma dotarcia do graczy. Jakie możliwości oferuje platforma i jakie alternatywy istnieją?

Case studies
Fashion campaigns made with inStreamly. 10 success stories

Fashion campaigns made with inStreamly. 10 success stories

Latest fashion trends are being closely watched by Generation Z and Millennials. Considering the fact that those target groups are also huge fans of gaming and streaming, it’s a no-brainer to take advantage of it in campaigns.

Marketing
Influencer marketing na Twitchu. Jak znaleźć influencerów na Twitchu?

Influencer marketing na Twitchu. Jak znaleźć influencerów na Twitchu?

Influencer marketing to część strategii praktycznie każdej marki. Jak znaleźć influencerów na Twitchu i jak z nimi współpracować?

For Brands
Oto ulubione marki streamerów. Wyniki inStreamly Streamers’ Choice Awards 2023

Oto ulubione marki streamerów. Wyniki inStreamly Streamers’ Choice Awards 2023

Zakończyło się tygodniowe głosowanie w inStreamly Streamers’ Choice Awards 2023. W plebiscycie polscy streamerzy wybierali swoje ulubione marki, z którymi współpracowali poprzez inStreamly w ubiegłym roku.

Case studies
Games campaigns made with inStreamly. 10 examples

Games campaigns made with inStreamly. 10 examples

inStreamly offers game developers and producers a perfect tool to reach a huge gaming audience with their latest games.

Case studies
AI voice recognition technology on 147 Twitch streams – Monte Snack [CASE STUDY]

AI voice recognition technology on 147 Twitch streams – Monte Snack [CASE STUDY]

Monte Snack has been reaching out to gamers for many years. In the latest campaign, the brand reacted in real time to the streamers’ words thanks to inStreamly’s AI Voice Recognition mechanism.

Case studies
gamescom monitors gaming streamers’ heart-rate to promote their event

gamescom monitors gaming streamers’ heart-rate to promote their event

What makes a gamer’s heart beat faster? Gaming events are definitely on the list! Gamescom, the world’s largest gaming event, reflected that in a recent campaign. The brand has partnered with streamers in a heart-rate monitoring campaign launched by inStreamly and Hyperate.

Live stream industry
2024 Gaming marketing and metaverse trends

2024 Gaming marketing and metaverse trends

Is the gaming market still thriving or has it slowed down? What will 2024 hold for trends in streaming, gaming marketing, and the metaverse?

Case studies
O Boticário sponsors female Brazilian streamers in a campaign that reacts live to in-game events

O Boticário sponsors female Brazilian streamers in a campaign that reacts live to in-game events

The common misconception, that the vast majority of gamers are male, is long gone. However, there is still lack of inclusive initiatives that could help women in gaming grow. O Boticário, a top Brazilian cosmetic company, has addressed the issue in a campaign called Heroínas do Game.

Marketing
Fortnite or Roblox – What’s better for your brand and why?

Fortnite or Roblox – What’s better for your brand and why?

The year 2023 undoubtedly marked the inception of a marketing boom within metaspaces. A revolutionary surge saw the integration of renowned brands like BMW, Coca-Cola, Adidas, Barbie, Lego, Nike, Vans, and McDonald’s into the expansive landscapes of Roblox and Fortnite.

Case studies
Banking campaigns made with inStreamly. 7 examples

Banking campaigns made with inStreamly. 7 examples

inStreamly has proven successful for banks and financial institutions or services that want to reach the younger generation.

Case studies
Durex teaches gamers how to do IT safely

Durex teaches gamers how to do IT safely

Even though it’s 2023, sex is still considered a taboo and controversial topic in Poland. However, Durex has taken up the challenge to change this.

For Brands
014 ON becomes the operator of inStreamly’s streamer marketplace in Spain

014 ON becomes the operator of inStreamly’s streamer marketplace in Spain

Two years after entering the Spanish streaming market, inStreamly partners up with 014 ON and introduces the company as the marketplace operator in Spain.

Case studies
Entertainment campaigns made with inStreamly! 8 success stories

Entertainment campaigns made with inStreamly! 8 success stories

Who doesn’t love to spend an evening with a favorite TV series, a highly anticipated movie, or a recently released game? Everyone does. But since there are so many options available, brands struggle to spark interest around their products, especially when it comes to the young generation.

Marketing
Wiktoria Wójcik at Web Summit: Who will create (in) the metaverse?

Wiktoria Wójcik at Web Summit: Who will create (in) the metaverse?

During Web Summit 2023 Wiktoria Wójcik discussed the importance of independent creators in the development and success of the metaverse.

Case studies
FMCG campaigns made with inStreamly! 11 examples

FMCG campaigns made with inStreamly! 11 examples

Nearly everyone uses and buys fast-moving consumer goods (FMCG) daily. No matter the age or gender. Therefore, brands that promote their FMCG products, should never forget about addressing Generation Z in their campaigns.

Case studies
6 Fortnite maps for NERF – connecting virtual and real world in a metaverse campaign

6 Fortnite maps for NERF – connecting virtual and real world in a metaverse campaign

NERF connected virtual and real world in a metaverse campaign by offering Fortnite players unique activities connected by a unique storyline.

Live stream industry
New Report Reveals How Brands Can Leverage Virtual Worlds and Gaming to Reach New Consumers

New Report Reveals How Brands Can Leverage Virtual Worlds and Gaming to Reach New Consumers

inStreamly, a leading gaming & metaverse marketing company, has released a new report on “The future of creators and brands in virtual worlds”.

Case studies
Rockstar Energy Drink Unites Over 800 Gamers

Rockstar Energy Drink Unites Over 800 Gamers

Over 3 billion people play video games worldwide. Many don’t have buddies who enjoy the same games, strategies or simply have the same device. So, Rockstar Energy Drink created a campaign to unite all Polish gamers and aid them in finding their gaming mates. How well did the campaign go?

Marketing
5 Common Misconceptions about the Metaverse

5 Common Misconceptions about the Metaverse

Another day, another article about the Metaverse. The hype is everywhere. Unfortunately, these articles tend to create more confusion and misconceptions about the already enigmatic Metaverse. So if you’re feeling the good old FOMO, or you’re not doing enough, don’t worry! You’re not alone.

We’re going to keep it simple and break it down for you.

Case studies
Snickers is in the game! Artwork displays react to in-game events.

Snickers is in the game! Artwork displays react to in-game events.

Snickers entered the metaverse with inStreamly and Polish streamers. The new campaign “You’re not you when you’re hungry” naturally fits into the gaming world as gamers often need grounding in moments of total immersion. 

Marketing
A Brief History Of The Metaverse – 5 Key Events

A Brief History Of The Metaverse – 5 Key Events

In 2021 Facebook brought us another international buzzword – the Metaverse. Soon after, global businesses like Tommy Hilfiger, McLaren, and even Walmart started experimenting with retail and marketing in the Metaverse. So it’s no surprise that the Metaverse has become a synonym for innovation and new technology. But what’s the Metaverse history?

Marketing
Games and Loneliness. Is Gen Z the Lonely Generation?

Games and Loneliness. Is Gen Z the Lonely Generation?

Gen Z is often called “The Loneliest Generation”. Learn how inStreamly and Rockstar Energy Drink helped them connect over their shared passion for gaming and live streaming.

Live stream industry
Gaming Terms Every Marketer Should Know

Gaming Terms Every Marketer Should Know

Many marketing experts still underappreciate gaming marketing. There are many reasons, but the main one is a lack of understanding of games and gamers. To help you, we’ve prepared a list of gaming marketing terms to ensure your position in the industry. Read on!

Live stream industry
Pourquoi les gens regardent-ils d’autres personnes jouer à des jeux ?

Pourquoi les gens regardent-ils d’autres personnes jouer à des jeux ?

En Pologne, près de 73 % des internautes qui regardent des jeux vidéo en streaming déclarent que regarder Twitch est leur passe-temps préféré. 8 % des sondés en moins ont indiqué le fait de jouer eux-mêmes à des jeux. D’où vient cette différence ? Qu’est-ce que cela signifie pour les marques ? Ces questions trouvent leur réponse dans le rapport “Qu’est-ce qui motive les internautes à regarder des jeux en streaming ?”

For Brands
Research: The Future of Creators and Brands in the Virtual Worlds

Research: The Future of Creators and Brands in the Virtual Worlds

The Global Network of virtual worlds, also known as the Metaverse, is a hot topic for innovative brands, although it has yet to be created. Many marketers think it’s only about games. Well, it’s only partially true. Roblox, Minecraft, and Decentraland are just the beginning.

Case studies
Which Way Would You Choose? InStreamly Chat Voting Mechanism

Which Way Would You Choose? InStreamly Chat Voting Mechanism

The newest technologies allow marketers to turn older concepts into something new and exciting. Adding innovative channels, like live streaming platforms, guarantees total success. Learn what the inStreamly Chat Voting mechanism looks like in practice!

Live stream industry
5 Things That Make Your Gaming Marketing Campaign Great

5 Things That Make Your Gaming Marketing Campaign Great

How can we target gamers effectively? Influencer marketing, discount codes, or an extensive social media campaign? While there is no one answer about the overall strategy, some things can influence your gaming marketing campaign and its ROI. What are they? Let’s find out!

Case studies
Marketing from Gamers to Gamers. How to Fulfil Your Consumers’ Needs?

Marketing from Gamers to Gamers. How to Fulfil Your Consumers’ Needs?

You can encounter all types of gamers, from professional players to casual gamers. Even though all of them are players, they still have different needs. So how can you know to which group of players you can address your campaign and how to adjust your campaign? Let’s find out

Marketing
Digital Marketing. How to Stay Up to Date With Latest Trends?

Digital Marketing. How to Stay Up to Date With Latest Trends?

Digital marketing trends are changing almost daily. Staying up to date has become more challenging than ever before. So we’ve put together a list of valuable tips, tricks, and best practices to help you stay on top of the industry news!

Marketing
5 Gründe Die Für Eine Gaming Marketing Strategie Sprechen

5 Gründe Die Für Eine Gaming Marketing Strategie Sprechen

Die Spieleindustrie boomt, und das wird auch nicht langsamer. 300 Milliarden Dollar ist der aktuelle Wert der Spieleindustrie. Lesen Sie den Artikel und erfahren Sie alles, was Sie darüber wissen müssen, warum Sie sie in Ihre Marketingstrategie einbeziehen sollten.

Marketing
5 Raisons Pour Intégrer Les Jeux Dans Votre Stratégie Marketing

5 Raisons Pour Intégrer Les Jeux Dans Votre Stratégie Marketing

L’industrie du jeu est en plein essor, et cela ne ralentit pas. 300 milliards de dollars, c’est la valeur actuelle de l’industrie du jeu. Lisez l’article et découvrez tout ce que vous devez savoir sur les raisons pour lesquelles vous devez l’inclure dans votre stratégie marketing.

Marketing
5 Razones Para Incluir El Gaming En Tu Estrategia De Marketing

5 Razones Para Incluir El Gaming En Tu Estrategia De Marketing

La industria del juego está en alza, y no se detiene. 300.000 millones de dólares es el valor actual de la industria del juego. Lee el artículo y descubre todo lo que necesitas saber sobre cómo y por qué deberías incluirlo en tu estrategia de marketing.

Marketing
5 Reasons To Include Gaming in Your Marketing Strategy

5 Reasons To Include Gaming in Your Marketing Strategy

The gaming industry is on the rise, and it’s not slowing down. $300 billion is the current worth of the gaming industry. Read the article and find out all you need to know about how and why you should include it in your marketing strategy.

Live stream industry
5 Most Revolutionary Gaming Marketing Ads and Campaigns Ever Made

5 Most Revolutionary Gaming Marketing Ads and Campaigns Ever Made

Gaming marketing is the future of every company. Do you want to include gaming advertising in your marketing strategy? Sometimes everyone needs inspiration. Find yours in the best gaming marketing ads and campaigns listed below!

Marketing
Answering The Ultimate Question: How To Earn On Metaverse?

Answering The Ultimate Question: How To Earn On Metaverse?

Metaverse is THE topic for every tech-savvy marketing enthusiast. We still don’t know the exact shape it will take. How can all brands ensure they will successfully navigate and integrate into the new online world? The answer is quite simple – read on to find out more!

Live stream industry
Everything You Should Know About Influencer Marketing Agencies

Everything You Should Know About Influencer Marketing Agencies

Influencer marketing is one of the most effective means for brands to connect with customers. The reach and level of interactions that influencers bring outperform traditional media campaigns. Read our guide on influencers and how you can work with them through agencies.

Live stream industry
The State and History of Gaming in India – Interview With Ishaan Arya

The State and History of Gaming in India – Interview With Ishaan Arya

Gaming in India and live streaming specifically is different from the rest of the world. This market is complex. Check out the highlights from our interview with Ishaan Arya – the Head of Business Development and co-founder of The Esports Club.

Live stream industry
The Best Way for Gaming Influencer Marketing

The Best Way for Gaming Influencer Marketing

A fresh, fun, and engaging way to interact with consumers is the Holy Grail of any brand marketing. In search of it, modern marketing has turned to games and gamer influencers. Is gaming the right choice for your brand? Check out now!

Live stream industry
The Passionate Economy of Gen Z – Interview With Brent Liang

The Passionate Economy of Gen Z – Interview With Brent Liang

We know them and love them – Generation Z is a passionate and caring cohort. Born between 1995 and 2005, they are now taking the labour market by storm. So what can we learn from them exactly?

Case studies
Nvidia Sponsors Over 1,400 Streamers in a Geforce NOW Campaign

Nvidia Sponsors Over 1,400 Streamers in a Geforce NOW Campaign

The more streamers you have in your campaign the better results you will have. So, how can you manage to sponsor over 1,400 streamers in your campaign and get great results? Read on to find out!

Live stream industry
How We Stand Out From the Competition – inStreamly Alternatives

How We Stand Out From the Competition – inStreamly Alternatives

Live streaming is constantly increasing the potential for brands and marketers. The scene is bursting with creators, fans, and new ideas. The variety keeps this scene fresh and alive. So today we take a look at some inStreamly alternatives. 

Live stream industry
How inStreamly Saves Time and Resources With AWS Services

How inStreamly Saves Time and Resources With AWS Services

These days, a successful marketing campaign aimed to reach young people from Generation Z has to consider the simple fact that traditional channels of communication are not as effective as they used to be.

Live stream industry
Gaming: The Power of Community – Interview With Adam Fitch

Gaming: The Power of Community – Interview With Adam Fitch

It’s no secret that in an industry as expansive and profitable as gaming, the question for brands will always be – how can you monetise gaming? Read on and see to what conclusions did we get after our interview with Adam Fitch – awarded esports journalist.

Live stream industry
TOP 10 Gaming Influencer Platforms

TOP 10 Gaming Influencer Platforms

Influencer marketing is one of the ways innovative brands connect with young Gen Z viewers. And for any brand finding the right influencer is the key factor in campaign success. So let’s see what are top 10 influencer platforms and agencies to help you build connection with your audience.

Live stream industry
inStreamly Reviews: What Do Our Customers Say About Us?

inStreamly Reviews: What Do Our Customers Say About Us?

Looking for information on streaming campaigns? We know that it can be difficult to find information or reviews about them. Check out what our customers say about inStreamly!

Live stream industry
How Working With inStreamly Solves 5 Business Challenges You Face

How Working With inStreamly Solves 5 Business Challenges You Face

Streaming, gaming, Generation Z, passion economy. These terms echo through the marketing world over and over again. So let’s dive into 5 business challenges your brand struggles that inStreamly can help you with.

Case studies
Streamers Help Homeless Animals by Encouraging Fans to Donate

Streamers Help Homeless Animals by Encouraging Fans to Donate

Last year we joined forces with the Sarigato Foundation by involving streamers in activation to support animals during winter. This year we did it again. Check out how we helped our four-legged friends this time!

Featured on
‘Streamers x Esports x Marketing Relationship’: A One-Of-A-Kind Insight

‘Streamers x Esports x Marketing Relationship’: A One-Of-A-Kind Insight

The modern esports industry is more than just a space for competitive tournaments. Understanding mechanisms behind esports is key to effectively connecting streamers, fans, and brands. Check out what brings them together.

Live stream industry
inStreamly Best Gaming Influencer Marketing Campaigns of 2021

inStreamly Best Gaming Influencer Marketing Campaigns of 2021

2020 was a big year for gaming and streaming. People started firing up live streams instead of TVs which caused an enormous spike in viewership numbers across all streaming platforms. Read on to find out our best gaming influencer marketing campaigns of 2021!

Live stream industry
A Complete Guide on How to Run Ads on Twitch

A Complete Guide on How to Run Ads on Twitch

Getting your brand on Twitch with in-game advertising is one of the main things to do if you want it to be present in GenZ culture. By connecting your brand with them, you are plugging into the reality of young people worldwide. So, how is it done? Read on!

Case studies
How to Reach a Specific Target Group With inStreamly? League of Legends Cup Case Study

How to Reach a Specific Target Group With inStreamly? League of Legends Cup Case Study

Announcing events when you have to reach a specific target group can sometimes be troublesome. But with inStreamly technology, everything seems more straightforward. Check out how we helped devils.one reach League of Legends players and encourage them to register in the tournament!

For Brands
inStreamly Marketing Awards 2021

inStreamly Marketing Awards 2021

It is a great pleasure to see streamers of all sizes thrive and grow their channels, with agencies and marketers coming back to work with them. And it was a proud moment to be appreciated for our hard work. Want to know which campaigns received the most awards? Read on!

Live stream industry
Gaming Influencer Marketing. How to Work With Gamer Influencers?

Gaming Influencer Marketing. How to Work With Gamer Influencers?

Imagine an industry four times bigger than Hollywood and three times the size of the music industry. That’s the size of gaming today! Are you wondering how your brand can work with gaming influencers? Read on!

Live stream industry
Guide to Twitch Influencer Marketing. How to Find Twitch Influencers?

Guide to Twitch Influencer Marketing. How to Find Twitch Influencers?

You have probably heard of Ninja, shroud or xQc. But these streamer influencers are only the tip of the iceberg. Streamer influencer marketing is not only a game for brands with unlimited budgets for campaigns. Want to know how to find the Twitch influencers for your brand? Read on!

Live stream industry
How Do Streamers Perceive Brand Sponsorships?

How Do Streamers Perceive Brand Sponsorships?

If you are a professional handling marketing campaigns, chances are that most feedback you get for your campaigns is based on campaign KPIs. So knowing what streamers have to say about brand sponsorships can be really helpful. Check out our interview!

Case studies
250 Applications for the Internship Program?

250 Applications for the Internship Program?

As inStreamly, we are part of the gaming and live-streaming industry. And we noticed that there is a shortage of development opportunities for young people who want to go pro here. So it got us thinking – why not conduct an internship program? Check out how we did it!

Case studies
Super High CTR. How We Encouraged Young People to Study Gaming

Super High CTR. How We Encouraged Young People to Study Gaming

How to get a super high click-through rate? Check out our case study from the campaign for the College of Physical Education and Tourism which together with Devils.One created a dedicated field of study for gamers!

Marketing
3 Ideas to Improve Your Influencer Marketing and ROI

3 Ideas to Improve Your Influencer Marketing and ROI

Ten years ago all it took for a campaign to become successful was for the influencer in question to talk about the company’s product in their article or video. Now it’s not that easy and we are aware of the struggle! Keep reading and find out how to create an engaging campaign!

Live stream industry
Gamer Parents + More. Demographics You Won’t Believe Are Into Games

Gamer Parents + More. Demographics You Won’t Believe Are Into Games

If you think about gamers, you’re probably imagining teenagers. But there are more old gamers all over the globe than you think. and this target group should not be omitted in your marketing actions. Fasten your seatbelts and get ready for some interesting information about old gamers!

Case studies
How to Engage Stream Viewers and Make Them a Part of the Campaign?

How to Engage Stream Viewers and Make Them a Part of the Campaign?

There are no shortcuts when it comes to creating engaging content for your target audience. Especially when said audience is a group of people that lives and breathes gaming. Read on and find out how we did it in a campaign run for Free Guy movie!

Case studies
500 Streamers Sponsored by One Brand? Future of Influencer Marketing

500 Streamers Sponsored by One Brand? Future of Influencer Marketing

Do you sometimes think about what the future will look like? We do and some time ago we had a chance to have a glimpse. Thanks to a campaign that we ran for PKO Bank Polski activation – HACK4LEM – we learned that the future is closer than we think and we can’t wait to experience it.

Marketing
How to Find Influencers? + More Questions About Influencer Marketing

How to Find Influencers? + More Questions About Influencer Marketing

You are looking for a way to make your brand shine, reach and engage the best audience. So, the most important question is ‘how to find influencers for your brand?’. We have the answer to this and other nagging questions about influencer marketing — check this article and proceed with your brand level-up!

Live stream industry
Gamers Say They’re Earning More on inStreamly Than Twitch & YouTube

Gamers Say They’re Earning More on inStreamly Than Twitch & YouTube

How do streamers make money? Times are changing, and streaming platforms (Twitch, YouTube and Facebook Gaming) themselves may not be the best and biggest source of income for content creators anymore. inStreamly, which streamlines brand partnerships, is the way to go in terms of making money on stream. Read on to find out why!

Live stream industry
Gaming Industry Revenue + Other Statistics for Brands to Watch For

Gaming Industry Revenue + Other Statistics for Brands to Watch For

The year 2020 has brought a sudden increase in the compound annual growth rate of the video game industry, elevating its worth to a whopping $159 billion. The gaming industry revenue is forecast to grow at a rate of 4,4% over the next four years, reaching a worth of $197.4 billion by the end of 2025, but that’s not all. Check important statistics your brand should know of.

Case studies
Over 150 Streamers Supported Pride Month!

Over 150 Streamers Supported Pride Month!

Gender equality, diversity, acceptance and love – all of it is celebrated during Pride Month. As Gen Z representatives, streamers from all over the world joined a campaign supporting the LGBTQ+ community showing that love doesn’t have any boundaries and has different colours to it.

Marketing
5 Non-gaming Brands You Wouldn’t Believe Went Into Games

5 Non-gaming Brands You Wouldn’t Believe Went Into Games

Do you think that gaming marketing is only for gaming brands? Think again! It’s no longer just the producers of sugar-rich fizzy drinks and triangular crispy snacks that want to promote their products and services through games. As the gaming industry itself becomes more diverse, so does the advertising within it. 

Marketing
Marketing to Gen Z – Who Are They and Why Should You Care?

Marketing to Gen Z – Who Are They and Why Should You Care?

Do you sometimes wonder how marketing to Gen Z actually works? Don’t worry, we got you. Check our generation Z characteristics list and get your advertising on another level!

Live stream industry
How to Increase Sales With Live Video Streaming

How to Increase Sales With Live Video Streaming

Live streaming and advertising has become key to boost sales as it’s a perfect way to show off products and services to a wide audience. Combine this with influencers and gain a real-time presentation with feedback. The result is what your brand needs – strong relationship with your audience, as well as strong demand for the product. Read on to know more!

Case studies
French Streamers Join Unicef Charity Campaign Raising Over €50,000

French Streamers Join Unicef Charity Campaign Raising Over €50,000

Unicef’s French branch asked us to help with promoting their newest Streamin’ Night campaign and we were more than happy to run a campaign for the cause and help to raise €50K to help every child fulfil their potential.

Marketing
The Dos and Don’ts of Marketing in Esports and Gaming

The Dos and Don’ts of Marketing in Esports and Gaming

Esports and gaming – these are the areas known as the new gold mine for marketers. The world of games is constantly expanding, just like the universe. If your brand wants to be successful in the non-endemic gamers world, it has to follow a set of rules. Find out what to do (and what you should avoid) to make your brand level up in esports and gaming.

Marketing
Why and How to Invest in Esports to Reach Its Audience

Why and How to Invest in Esports to Reach Its Audience

It is estimated that by the end of 2021, global esports revenue will be almost $1.1 billion, with $833.6 million coming from media rights, sponsorships and esports advertising. The streaming audience is said to hit 728.8 million people. So, you might be wondering “That’s big! How to invest in esports then?” – here’s the answer.

Marketing
Types of Gamers: Casual and Hardcore Gamers as Target Groups

Types of Gamers: Casual and Hardcore Gamers as Target Groups

It’s nothing new in marketing – brands should adjust their communication to the desired target group. That’s why non-endemic brands need to understand the different types of gamers when investing in profitable gaming and esports audiences. Let’s dive into it.

Live stream industry
Ways to Reach Gamers With Your Marketing Activities

Ways to Reach Gamers With Your Marketing Activities

The gaming and live streaming audience is constantly growing, and it’s time to include them in your marketing activities – see the ways you can do it and make your brand popular among Gen Zs.

Live stream industry
Live Stream and Twitch Marketing for Non-endemic Brands

Live Stream and Twitch Marketing for Non-endemic Brands

Marketing on social media platforms is an essential part of running a  brand. While Facebook, Instagram and Twitter are well known by marketers, one platform is still not used to its potential. Let us introduce you to the world of live streaming and how Twitch marketing works.

Case studies
How Danone’s Small Hunger Confronted Fortnite Streamers

How Danone’s Small Hunger Confronted Fortnite Streamers

Small Hunger, the infamous brand hero from Danone, was introduced to the world of gaming and live streaming, and attempted to poke the Small Hunger inside of over 650K gamers. How did we make it happen? Read on and find out!

Marketing
Sponsorships for Gaming Influencers – How to Do It Right?

Sponsorships for Gaming Influencers – How to Do It Right?

Gaming influencers are key for sharing your brand’s message in gaming and esports and successfully reach Generation Z. See how to do it right.

Marketing
Twitch Marketing 101: Terms and Metrics Brands Should Know

Twitch Marketing 101: Terms and Metrics Brands Should Know

Planning to start marketing your brand on Twitch? Smart moving, as live streaming is taking over the world! But before you jump into it, it’s important to know some terms that are used on the platform. We broke them for you into groups, so they should be easier to understand – check them out.

Marketing
Esports Marketing Strategies Your Brand Should Be Exploring

Esports Marketing Strategies Your Brand Should Be Exploring

Are you considering promoting your brand with the help of esports marketing and are currently in the process of researching absolutely everything about it? Let’s take a closer look at the wide variety of esports marketing strategies, discuss their pros and cons, and see how you can tap into the advertising gold mine that is the gaming community.

Live stream industry
How Your Brand Can Work With Streamers?

How Your Brand Can Work With Streamers?

Streaming is not only about gaming. The landscape has changed, with the live content creators becoming reliable and effective collaborators to promote your brand. See how to run successful campaigns on stream.

Marketing
Gaming and Esports Marketing – The Playfield Your Brand Should Explore

Gaming and Esports Marketing – The Playfield Your Brand Should Explore

Esports and gaming are booming – in fact, it’s hard to find a market that has seen such exponential growth in recent years. Non-endemic brands are beginning to take note of this fact and dip their toes into this competitive but lucrative field, but many do not know where, how and why to invest in esports. We are here to help your brand to understand and explore the gaming and esports marketing world. So, with no further ado, let’s dive into it.

Case studies
Project Streamer X Brought Together Small Streamers to Help Them Develop Their Skills

Project Streamer X Brought Together Small Streamers to Help Them Develop Their Skills

At inStreamly, we understand that for small streamers climbing to the top can be difficult. And that’s why Streamer X was created. To help us select the best from the best and give them a chance to develop.

Marketing
How Creative Brands Are Using Live Streaming Videos Successfully

How Creative Brands Are Using Live Streaming Videos Successfully

Creative brands need to come up with solutions on how to keep their audiences engaged, especially if their products or services are not as high in demand as they were before. Live video marketing is one of the things worth doing – now and in the near future. In this article, we will show you why and how to do it!

Marketing
Why Your Brand Should Use Live Streaming as a Marketing Channel

Why Your Brand Should Use Live Streaming as a Marketing Channel

The world of digital marketing is constantly moving forward. Just a few years ago, blog posts were all the rage. Then came the era of videos – they took the Internet by storm, changing the way we want to learn new information. Nowadays, one of the most effective marketing channels is live streaming. Is it just the next trend that will sooner or later become obsolete?

Marketing
Ads in Gaming & Esports: The Channel Your Brand Needs to Improve Marketing ROI

Ads in Gaming & Esports: The Channel Your Brand Needs to Improve Marketing ROI

The main purpose of implementing successful marketing campaigns is to be ahead of the game and earn revenue. Some rules change, some stay the same, but one thing is for sure – the only constant in the world is change and seeking new solutions is the best way to stay on top.

Case studies
Adidas Took Their Sponsorship to Another Level by Providing Streamers With Shoes

Adidas Took Their Sponsorship to Another Level by Providing Streamers With Shoes

When designing a brand’s communication, it’s good to check if different paths are somehow connected. The more they connect the more aware the recipients are of it. That’s exactly what we did with VMLY&R agency in the Adidas campaign promoting ZX 2K Boost shoes.

Case studies
Diving Into Cyberpunk 2077 World and How Sprite Connected With Gamers

Diving Into Cyberpunk 2077 World and How Sprite Connected With Gamers

Cyberpunk 2077 was the most anticipated game of 2020 if not – all time. With Cyberpunk’s breathtaking art visuals, unique style, great mechanics, and all that jazz, it’s not surprising that brands wanted to collaborate with game producer, CD Projekt Red. And what is a better partner than a brand that speaks to gaming communities for years now?

Live stream industry
A Brief History of Streaming

A Brief History of Streaming

The video game streaming market is on the rise, and the upward trend shows no sign of slowing down. According to projections, it will reach a staggering value of 149.34 billion dollars by 2026. It’s a good time to turn the clock back a bit and examine how we got to this point. The history of streaming is a lot more interesting topic than one would think. Let’s have a brief look at how the streaming landscape evolved over the years!

Marketing
In-Game Advertising: How to Promote Your Brands in Games?

In-Game Advertising: How to Promote Your Brands in Games?

With booming revenues, record streaming audience, and all-time high user engagement, gaming is no longer a niche. The opportunities this medium brings could not be missed by any forward-thinking brand- finally, the objective of in-game advertising is to drive sales. So let’s take a look at the landscape of in-game advertising and ways for brands to promote in gaming.

Live stream industry
Live Streaming Trends in 2021: Much More Than Video Game Streaming

Live Streaming Trends in 2021: Much More Than Video Game Streaming

When back in 2007 Justin Kankg mounted a camera to a baseball cap and started streaming his day-to-day life on Justin.tv (later re-named to Twitch), no one knew he would spark a revolution in Internet culture. Since these humble beginnings, live streaming became one of the fastest and most innovative branches of entertainment, with its growth boosted by the 2020 COVID-19 pandemic.