2024 inStreamly Wrapped: Our Biggest Year Yet!

2024 marked a defining year for gaming marketing, with our platform reaching new heights in scale, innovation, and measurable impact. Our community expanded to over 150,000 streamers, enabling brands to engage authentically with gaming audiences across multiple markets.

Table of Content:

• Platform Performance and Metrics
• Strategic Partnerships
• Breakthrough Campaigns
• Performance Analytics
• Industry Recognition
• Future Vision: 2025 Strategy

The year’s achievements demonstrate the maturing of streaming as a marketing channel. From pioneering interactive brand integrations like the Cheetos virtual mascot to coordinating thousands of simultaneous streams for Pepsi, we’ve helped establish new standards for brand engagement in gaming.

Key to this success was our growing network of streamers and partners, who consistently delivered campaigns that exceeded traditional marketing metrics. Their expertise in authentic content creation helped brands achieve an average 18 percentage point increase in brand recall, significantly outperforming conventional digital advertising.

Let’s review our key achievements, breakthrough campaigns, and the data behind streaming marketing’s effectiveness in 2024:

Over 150 000 active streamers

Our 2024 performance metrics demonstrate significant growth across all key areas of operation, particularly in community size and campaign execution.

Global community expansion

The inStreamly creator community reached 151,881 active streamers in 2024, with strong representation across multiple markets:

• French-speaking region: 33,231 streamers
• Spanish-speaking region: 25,427 streamers
• Polish market: 23,806 streamers
• English-speaking region: 22,284 streamers

Campaign performance

We executed over 250 campaigns with 119 brands throughout the year, ranging from gaming industry leaders to major FMCG companies. Notable achievements include:

• SteelSeries campaign: Coordinated 2,045 simultaneous streamers in our largest single campaign
• Logitech global activation: Successfully executed across 7 countries simultaneously
• Brand recall improvement: Average 18 percentage point increase across campaigns, significantly outperforming traditional digital advertising metrics

These metrics reflect the scalability of our platform and its effectiveness in delivering measurable results for brands entering the streaming space.

Strategic partnerships and market expansion

2024 saw significant expansion of inStreamly’s global partner network, strengthening our presence across key markets and enabling coordinated multi-region campaigns.

In Germany, our partnership with OMG FUSE demonstrated the potential of this approach. The collaboration quickly yielded results through innovative campaigns for Renault 5 and Ben & Jerry’s, setting new standards for automotive and FMCG brand integration in gaming. This success pattern continued as we extended our reach into the Nordic region through a strategic alliance with beta in Norway, while simultaneously strengthening our Central European presence via Publicis partnerships in the Czech Republic and Hungary.

And our partners’ve been absolutely crushing it! Let’s take a peek at some of their greatest hits:

• StreamAdvisor in Ukraine had KFC, Pepsi, and Lenovo queuing up for some streaming magic
• Over in Brazil, WARRIOR was living the dream with Netflix, McDonald’s, and even Samsung
• And in Japan, StreamPot was turning heads with Roland and Glorious Gaming campaigns

The best part? Each partnership brought its own special sauce to the table. Whether it was STRIM lighting up LATAM with Microsoft and Blizzard campaigns, or HOST making waves in Turkey with Burger King, every collaboration added a new flavor to our global streaming feast.

Innovative campaigns: redefining brand integration

2024 saw a significant evolution in streaming marketing, moving beyond traditional overlays to create engaging, interactive brand experiences. Several campaigns demonstrated the full potential of this approach.

Mountain Dew – empowering content creators

The “Dew It Anyway” campaign addressed the professional legitimacy of content creation through a comprehensive development program. Partnering with gaming influencers Friz and Izak, the initiative engaged 1,982 streamers and developed 50 emerging creators through:

• A structured three-phase competition
• Open-access professional workshops on Discord
• Professional gaming equipment prizes from x-kom
• Hands-on streaming and social media challenges

The program’s success demonstrated how brands can contribute meaningfully to creator development while building authentic connections with gaming audiences.

Read this case study

Cheetos – interactive brand experiences

Read this case study

Knorr x Żabka – organic viewer Engagement

The Knorr x Żabka campaign used inStreamly’s Voice Recognition Mechanism technology to create viral moments in gaming streams. When 530 participating streamers mentioned keywords related to extreme sports, animated Knorr product packages appeared on screen, promoting a contest where customers could win adventure experiences. The campaign went viral when viewers created custom Knorr emoticons and flooded chat sections, resulting in over 800,000 impressions and a 0.39% CTR.

Read this case study

NERF – immersive brand promotion

The NERF City campaign created by inStreamly and A41 connected six interactive Fortnite maps, offering players various challenges linked by a shared storyline and guide – the non-binary character Murph. Over 1,000 streamers participated in promoting the campaign, which reached 9,100 members on Discord, with almost 16,000 games played in NERF City. The project bridged virtual experiences with real-world rewards and events, creating one of the first truly metaverse marketing projects, which won first place in the Golden Arrow competition.

Read this case study

The Donation Map – social impact through gaming

The Donation Map campaign in Fortnite created a virtual replica of Kyiv’s Independence Square to raise funds for rebuilding the Prybuzka Outpatient Clinic in Ukraine. inStreamly partnered with Havas Play France and Havas Digital Kyiv to mobilize nearly 2,400 streamers from various countries, generating almost 5 million views and 40,000 link clicks. The innovative concept converted gameplay time into donations, with approximately 100,000 unique players spending over half a million minutes on the map, contributing to the campaign’s impressive 1.3 billion total reach across multiple media channels.

Read this case study

Campaign performance: measuring impact and ROI

In 2024, we conducted 18 Brand Lift Studies across Poland, Germany, and Hungary, providing quantifiable evidence of our platform’s marketing effectiveness:

• Brand Recall: +18 percentage points
• Ad Recall: +16 percentage points
• Brand Affinity: +13 percentage points
• Brand Consideration: +6 percentage points
• Top of Mind: +7 percentage points

FMCG brands have shown particularly strong results, with Knorr, Danio, Marletto, Müllermilch, and Axe achieving some of our highest performance metrics. Q4 saw our most intensive measurement activity, with 8 studies conducted during this period.

Industry recognition and market presence

2024 established inStreamly as a leading voice in gaming marketing, with industry recognition spanning awards, thought leadership, and active participation in major industry events.

Industry Recognition

Our innovative approach to streaming marketing earned significant recognition in 2024:

• Silver trophy at Night of the Kings 2024 in the WEB 3 & Immersive category for our “Live Saving Gestures” campaign (Groupama & dentsu)
• Multiple nominations at the Effective Media and Marketing Awards for PepsiCo campaigns (“Doritos. Choose the triangle” and “Pepsi Space”) and “Skoda Bike Planet”
• Recognition as Innovation Leader in AdTech/MarTech technology
• Contribution to IAB’s Creative Guidelines and Best Practices in Advertising in Gaming
• Leadership positions in IAB Gaming 

 

 

Industry Presence

We strengthened our industry presence through strategic event participation:

• Active participation at Gamescom, Digital Dragons and Poznań Game Arena (PGA), connecting directly with the gaming community
• Presented streaming marketing insights at IAB How To events
• Engaged in future-focused discussions at INSUMMIT and AI Create in Warsaw
• Participated in Cannes Lions International Festival of Creativity
• Hosted specialized workshops and roundtable discussions for partners and streamers
• Visited Viva Technology in Paris

Looking ahead: strategic vision for 2025

Building on our achievements in 2024, inStreamly is positioned for continued growth and innovation in the gaming marketing space. Our 2025 roadmap focuses on key strategic initiatives that will expand our impact and capabilities.

We plan to extend our presence into new markets while maintaining our proven approach of local market expertise combined with global reach. This expansion will enable brands to engage with gaming communities across more regions while ensuring culturally relevant execution.

Our technology roadmap includes several significant developments, building on the success of features like our Voice Recognition Mechanism. We’re developing enhanced brand integration capabilities, advancing our analytics tools for deeper campaign insights, and creating more streamlined campaign management systems. These innovations will make brand integrations more seamless and engaging for both viewers and streamers.

The streamer community remains at the core of our mission. We’re strengthening our commitment through expanded educational workshops, enhanced creator support systems, and new monetization opportunities. Our platform development continues to be guided by community feedback and needs, ensuring that our growth directly benefits our creator network.

As brands increasingly recognize gaming as a core marketing channel, we’re developing new capabilities to support their entry and growth in this space. Our focus remains on creating authentic, engaging experiences that benefit both brands and gaming communities. The growing sophistication of brand campaigns in gaming has shown that this is no longer an experimental channel, but a must-have in modern marketing strategies.

For 2025, we’re launching several strategic initiatives:

• New campaign formats for enhanced brand storytelling
• Advanced performance analytics and optimization tools
• Improved campaign management systems
• Interactive features for deeper viewer engagement
• Strategic product initiatives currently in development

Join our community

Whether you’re a streamer ready to monetize your content, a brand looking to enter the gaming space, or a potential partner interested in market expansion, inStreamly offers the tools and support to succeed in gaming marketing.

Connect with us:

• 🎮 Streamers can join our creator community
• 🎯 Brands can explore opportunities
• 🤝 Potential partners can discuss market expansion

Our achievements in 2024 were made possible by our community of streamers, brands, and partners. As we move into 2025, we invite you to be part of the next chapter in gaming marketing innovation.

And hey, while you’re here – don’t forget to share this article with someone who needs to see what’s possible when gaming and marketing come together! Let’s grow this community together! 💪