Episode 45
Everyone can be a gamer 😜

Hello friend! 💜

 

Gaming is one of the fastest growing industries in a world 🌎Almost everyone today is aware of gaming’s potential. Many businesses seemingly unrelated to the gaming sector are now targeting gamers with sponsorship proposals or dedicated products. They are becoming increasingly interested in esport competitions and are attempting to find a way into the industry.

Furthermore, the community is also rapidly growing. It’s clear that games can bring people together when other things can’t. Some of us survived lockdowns and social distancing because of multiplayer games 🎮 We could have fun with our friends in the comfort of our own homes, and we could even meet new people.

In the last two years, the popularity of online multiplayer and cooperative games has exploded 💥, attracting an increasing number of people to the virtual world. We began to form inclusive groups in which everyone could feel free and secure.

From here on out, we can only hope that this trend continues, and the chances of that happening are very good. Take a look at the news below to see for yourself 😉

Antonina Marc

 


Gaming week review

Gaming Business

💼 Elodie Games obtains $32.5M round to make social co-op gaming better

A social, cooperative, fun and cross-platform gaming experience is remarkably hard to find — and Elodie Games is here to change that.

👾 Discord collects $500M in new funding

Discord has raised $500 million in a round led by Dragoneer Investment Group, with participation from Baillie Gifford, Coatue, Fidelity Management & Research and Franklin Templeton.

📱 Mobile Premier League Raises $150 Million to Fuel Esports Growth

Mobile Premier League, an esports organiser based in India, has raised a Series E funding round led by Legatum Capital. Terms of the round were not announced, but people familiar with the raise told SportTechie it was worth $150 million to value the MPL at $2.3 billion.

 


Community is Everything

🌐 PGL Esports president believes big LAN events can only return if all attendees are vaccinated

Since the COVID-19 pandemic began, esports events have been hurting, and PGL’s president believes massive tournaments can only return if all attendees provide proof of vaccination. Insisting that future events put on by PGL Esports will indeed require everyone attending to be vaccinated.

🚸 Sarasota special-needs mom goes viral on TikTok, sparks positive gamer movement

A Sarasota mother and a dog food factory worker from Pennsylvania have teamed up to create a safe haven for children with disabilities to play video games online.

 


Brace Yourself

✌️ Your fingers are full of untapped potential. Unleash them. 

The latest essential gamer gear is hardcore thimbles. They’re called “Gaming Finger Sleeves” and Razer says they’re made of “smooth, high-sensitivity fabric”. Keep in mind that people may see you using these bad boys if you’re in public.

🛋️ Ikea will launch a line of furniture for gamers next month

It’s the go-to store for people looking for furniture on a budget, and now IKEA has announced that it’s venturing into the world of gaming. The Swedish firm will launch a range of furniture for gamers next month in collaboration with Republic of Gamers (ROG).

 


(e)sport is life

👉 Apex pros, streamers call on Respawn to extend ranked split following server issues

The end of Apex Legends’ first Emergence ranked split is just around the corner. But after recent server issues put a halt to many players’ ranked climbs, a number of prolific streamers and pro players are asking the game’s developer to extend the split to make up for lost time.

🏎️ Lando Norris’ esports org Quadrant announces Elgato as official streaming partner

Formula 1 driver Lando Norris has been slowly building his brand in the esports and gaming content world, and now his organisation Quadrant has revealed Elgato as its official streaming equipment partner.

 


“How to find influencers?” and other nagging questions about influencer marketing

You are looking for a way to make your brand shine and reach the best audience, there is no question about it. You wonder how to do it, and you have probably heard  the term ‘influencer marketing’ dozens of times. But the most important question is ‘how to find influencers for your brand?’. You can spend priceless hours looking for a solution on your own, but you don’t have to. Your brand can work with experts who already have influencer marketing tools, as well as a huge influencer base at hand. Do you have more questions? We have the answers — check out this article and proceed with your brand level-up!


Did You Know?

In 2010, the U.S. Air Force created the Condor Cluster, a heterogeneous supercomputer built using off-the-shelf commercial components, including over 1,700 PlayStation 3s. This particular system is about half a petaflop, or capable of about 500 trillion calculations per second. The Condor Cluster cost $2 million to build.


Gaming and live streaming keep growing, and creative brands are taking over. Don’t waste any extra minute and get your brand on live streaming now!

Check other episodes:

Episode 54
A lesson in integrity ⚖️

One way to avoid mistakes is to draw conclusions and learn from other people’s mistakes. Last week, a streaming software provider gave a free and important lesson to anyone operating in the influencer industry.

Read more

Episode 53
A perfect storm 🌩️

What kind of deals can gamers expect this Black Friday with chip shortages and logistics problems causing so many issues? When can we expect change? Are there any silver linings to be found? Find out in our newsletter!

Read more

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